Ecomm Cowboy – Details, episodes & analysis
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🇬🇧 Great Britain - marketing
24/05/2026#88🇬🇧 Great Britain - marketing
23/05/2026#62🇨🇦 Canada - marketing
27/04/2026#71🇨🇦 Canada - marketing
26/04/2026#40
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See allScore global : 63%
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Northbeam Media Buying Index | HOT JOBS | Torii Rowe x Colin Landforce x Noam Aizenberg
Season 1 · Episode 80
vendredi 24 avril 2026 • Duration 01:54:17
DTC IS SHIFTING FAST — ARE YOU KEEPING UP?
Today’s episode is packed with what actually matters in eCommerce right now:
- Meta performance issues (and where the money is moving)
- The rise of TikTok Shop, AppLovin, and creator-led growth
- Real operator insights from top builders in the space
- New tools, strategies, and opportunities you can act on immediately
If you’re building, scaling, or marketing a brand in 2026… this is required viewing.
HOT JOBS!
We’re highlighting some of the top roles in eCommerce right now:
- SharkNinja — Senior Director, Head of eCommerce
- Victoria’s Secret — TikTok Shop / Social Commerce Lead
- Magic Spoon — Senior Director of eCommerce
- Jack Archer — Ecommerce Manager
FEATURED GUESTS
Torii Rowe (DREAMLABS)
From launching Pepsi’s first eCommerce store to scaling multiple brands:
- Why high ROAS isn’t always the goal
- What most media buyers get wrong
- The real future of TikTok Shop vs Meta
- Warning signs your brand is about to stall
Colin Landforce Interview
NOAM AIZENBERG INTERVIEW
Solo-Bootstrapped self-designed DTC hardware business at $350k/m rev. Heavily grown via organic socials & meta ads. Down to connect
Over 500k followers across socials
Used to work with Ritwik I believe
Ask about the story creating, the playbook for social growth, the revenue and the path from here
-------------------------------------
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
Create Sued: Internet Fires Back | David Herrmann is Meta-Tired | Orlando Rios x Kip Roland
Season 1 · Episode 79
jeudi 23 avril 2026 • Duration 01:47:07
DTC news, ecommerce headlines, and two founder interviews: Orlando Rios of Raised by Coyotes and Dropkick Ads, plus Kip Roland of Lounge Edit and the Live Selling Academy on scaling to $300K+ on Whatnot.
TODAY'S DTC AND ECOMMERCE NEWSCreate Gummies gets sued and founder Dan McCormick fires back publicly on X, with Robert Freund and Taylor Sicard weighing in on the brand's legal fight. David Herrmann is tired: the Meta ads veteran sparks a full DTC Twitter debate on the state of performance marketing, with reactions from DTC Prophet, Bryan Cano, and Eric Bandholz of Beardbrand. Meta is reportedly banning accounts that use auto-reply comment tools — a direct hit on the Manychat and DM automation playbook. Walmart's Great Value private label brand is getting a full rebrand and facelift, and we debate yay or nay. The Prego pasta sauce listening device story goes viral on X. Creatine salt is apparently a real product category now, courtesy of The Strong Stuff. Netflix short-form video is officially real and coming for TikTok and YouTube Shorts. California's Attorney General accuses Amazon of price fixing against Walmart and Target.
FOUNDER INTERVIEW: ORLANDO RIOS, RAISED BY COYOTES AND DROPKICK ADS
Orlando Rios is the founder of Raised by Coyotes, a western performance apparel brand built to go from the golf course to the dance floor. Before RBC he ran online marketing at Onnit through its startup-to-200-employee growth run and eventual Unilever acquisition. He also founded Dropkick Ads, a DTC digital marketing agency. Raised by Coyotes crossed 6,000 orders in year one and now sells through western retailers including Cowboy Headquarters, NRS World, Outpost Western Store, and Maverick Fine Western Wear.
We cover how his customers forced him to pivot RBC from a golf brand (only) into a western-culture brand, why flat-lay photography outperforms models for apparel, the Onnit marketing lessons he kept and the ones he threw out, the cash flow reality behind a 6,000-order first year, balancing an agency and a brand without cannibalizing either, building a wholesale flywheel.
FOUNDER INTERVIEW: KIP ROLAND, LOUNGE EDIT AND LIVE SELLING ACADEMY
Kip Roland is one of the clearest voices in live shopping commerce. His YouTube breakdown "From Amazon to $300K on Whatnot" documented how he scaled a reselling business off his Amazon foundation, and he's been publicly unpacking Whatnot's 2026 outlook.
-------------------------------------
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
Shopify AI Toolkit | HOT JOBS | Chris Lang x Brandon Blum
Season 1 · Episode 70
vendredi 10 avril 2026 • Duration 01:33:58
From top-tier eCommerce jobs to AI reshaping performance marketing, plus two elite operator interviews… this is the show you don’t want to miss.
HOT JOBS (Get hired or get jealous)
- COO & Head of Retail at a rocket ship brand (Primal Queen)
- Senior Digital Merchandising Manager at Dyson
- Ecommerce Category Experience Manager at PGA TOUR Superstore
If you’re trying to level up in DTC—this is your sign.
INTERVIEW: Chris Lang (Fresh Chile Co. / Move FWD)From homemade recipes to top 1% Shopify brand.
We get into:
- Why storytelling beats paid ads
- Building a 30K+ community before scaling
- “Unpolished” ads that outperform everything
If you care about brand, community, and real growth—this is gold.
INTERVIEW: Brandon Blum (New Edition)The new creative playbook for 2026.
We cover:
- Why Meta ads broke (Andromeda impact)
- Why brands now need 10–50 creatives per week
- How to build a “fractional content team”
- The biggest content mistakes killing 7-figure brands
- AI-powered creative systems
If you’re still running ads like it’s 2022… you’re already behind.
NEWS + BREAKDOWNS
- Shopify’s new AI toolkit
- OpenAI entering the ads game (and what that means)
- Meta attribution chaos
- Liquid Death x Pop-Tarts collab
- “AI slop” vs actually good creative
- Macro chaos: emergency Fed conversations
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Grüns Acquired | "Puptides" Are Coming | Travis Wheeler x Ryan Garrow x Chad Hetherington
Season 1 · Episode 69
jeudi 9 avril 2026 • Duration 01:56:17
The Future of Commerce Is Here (And It’s Moving FAST)
Today we’re breaking down the biggest shifts happening across DTC, social commerce, AI, and the next wave of ownership.
What we’re covering:
- Unilever’s $500M acquisition of Grüns → the new DTC endgame
- Why “boring businesses” are the new gold rush (Travis Wheeler, Contrarian Thinking)
- Amazon fees rising again… and what brands should do next
- Shopify’s B2B push and why it matters more than you think
- The rise of creator-led commerce (and why brands are behind)
- A pill that could extend your dog’s lifespan 🐶 (yes, seriously)
- The THIRD era of commerce with Third Commerce
Lightning round: viral products, AI pricing shocks, collabs selling out in minutes
Featuring:
- Travis Wheeler (Contrarian Thinking)
- Ryan Garrow (Logical Position)
- Chad Hetherington (Third)
If you’re building, investing, or operating in ecommerce, this episode is packed with insights on where the market is going and how to stay ahead.
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Claude Mythos | PayPal x Meta: 1-Tap Shopping | George Davis x Shannon Jean x Jordant West
Season 1 · Episode 68
mercredi 8 avril 2026 • Duration 01:50:41
Today’s episode covers a major shift in AI, the future of social commerce, and how top operators are building breakout brands in 2026.
We start with one of the wildest AI stories of the year. Anthropic announced a new frontier model, Claude Mythos, capable of identifying thousands of high-severity vulnerabilities across major operating systems and browsers. Then they made a surprising move: they refused to release it publicly. Instead, access is limited to a small group of companies including Amazon, Apple, and Microsoft under a defensive cybersecurity initiative called Project Glasswing.
We break down what this signals for the AI arms race, the future of security, and why the internet’s reaction has been more memes than concern.
Next, we sit down with George Davis, CMO of Cozy Earth, to unpack one of the most creative growth campaigns in recent memory. The Bed Rot Challenge generated over 85 million impressions and tens of thousands of new followers, turning a simple idea into a full-funnel acquisition engine. We go deep on how the campaign started, what the MVP taught them, and how they convert attention into revenue through a tightly integrated SMS, email, and affiliate strategy.
Then we’re joined by serial entrepreneur Shannon Jean, who has built and sold multiple businesses and generated millions in revenue through liquidation and resale. From sourcing luxury handbags through Costco’s liquidation marketplace to building a 2,000-member community with a $5 subscription model, Shannon shares his “buy with math” framework, how he uses AI to accelerate execution, and where the biggest opportunities exist right now for new entrepreneurs.
On the news side, we cover PayPal and Meta’s new 1-tap checkout integration, which allows users to complete purchases directly inside Facebook without leaving the app, with Instagram coming next. We discuss what this means for conversion rates, creator monetization, and the broader push toward frictionless social commerce.
We also bring in perspective from Jordan West of Social Commerce Club to break down how brands should be thinking about TikTok Shop versus Instagram, why checkout friction matters more than most realize, and what it actually takes to build a creator-driven growth engine across platforms.
Finally, we close with a lightning round covering the rise of small-scale American manufacturing, the growing importance of offline operator communities like DTSki, notable product drops, and what recent brand shutdowns signal about the current DTC landscape.
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Commerce to the Moon | Google AI Max: +80% Revenue? | Rob Freund x Jai Dolwani x Ben Hindman
Season 1 · Episode 67
mardi 7 avril 2026 • Duration 01:44:14
This week, we’re breaking down the moments where commerce, culture, and attention collide — from space-bound brand stunts to livestreams redefining entertainment, and the marketing plays actually winning right now.
We kick things off with Netflix’s latest livestream push and what it signals about the future of content, community, and conversion. Then we head to space with Nutella’s viral moment and unpack why the best brands today are engineering attention—not just running ads.
We also dive into why H‑E‑B continues to dominate social with a hyper-local, culture-first strategy, plus the rise of NASA-inspired products and what it says about where branding is heading next.
Plus, we’re joined by top operators building in real time:
Rob Freund (Founder, Robert Freund Law)
We break down what every ecommerce brand needs to know about FTC compliance, influencer marketing, and legal risks, including:
- The biggest compliance mistakes brands are making right now
- How AI-generated recommendations change disclosure rules
- The legal landmines in subscriptions, UGC, and pricing strategies
Jai Dolwani (Founder & CEO, The Starters)
From scaling Winc to building a 600+ freelancer network, Jai shares:
- Why the old hiring playbook is broken
- What brands actually need from talent in the AI era
- How to structure a fractional team at $1–5M revenue
- The biggest hiring mistakes founders make
Ben Hindman (3x Founder | ex-Shopify PM)
We go deep on building modern consumer brands:- What he’s launching next with Le Lick
- Lessons from scaling and exiting Splash
- What most merchants don’t realize about Shopify
Internet & Culture Segment:
- Viral brand moments and campaigns that actually hit
- The best (and worst) merch drops of the week
- Creator economy shifts you need to be paying attention to
If you’re a founder, operator, or growth leader, this livestream will give you a real-time look at what’s working right now—and where ecommerce is heading next.
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Shopify B2B for All | Pet Telehealth: Next $1B Opp | Justin Silver x Jimmy Kim x Taylor Holiday
Season 1 · Episode 66
lundi 6 avril 2026 • Duration 01:47:08
Today’s livestream breaks down the biggest shifts happening across ecommerce, marketing, and digital media plus live conversations with operators building in real time.
We start with a major platform update: Shopify just rolled out B2B features to every merchant, signaling a massive shift in how brands think about growth, retention, and wholesale. From there, we dive into the latest trends shaping the industry from affiliate-driven scale and retail expansion to the growing backlash against AI infrastructure and what it means for the future of tech.
We’re also joined by top founders, operators, and investors for deep-dive interviews you won’t hear anywhere else.
In this episode:
- Shopify rolls out B2B tools to all merchants (and why it matters now)
- The rise of affiliate-driven brands and breakout retail moments
- LinkedIn’s potential move into newsletters + media consolidation
- Why people are pushing back on AI data centers
- New Reddit strategies for organic growth and demand capture
- Cultural commerce moments (Masters merch, celebrity product spikes)
Live Interviews:
- Justin Silver (Symptoguard, eCommerce Fight for Charity)
From building and exiting a beauty brand to organizing one of the most unique ecommerce events ever—executives stepping into a boxing ring for charity.
- Jimmy Kim (Sendlane, Commerce Roundtable) & Taylor Holiday (Common Thread Collective)
Breaking down the future of ecommerce events, community, retention marketing, and what it actually takes to scale profitably in 2026.
Plus:
- SMS, email, and creator marketing strategies that are working right now
- How top brands are scaling content and creative production
The biggest stories from LinkedIn, X, and the operator ecosystem this week
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Amazon's 3.5% Upcharge | HOT JOBS! | Ben Feys x Kevin Niehoff
Season 1 · Episode 65
vendredi 3 avril 2026 • Duration 01:41:01
We’re covering everything from the latest shifts in hiring and ecommerce strategy to Amazon’s rising costs, the growth of resale, and the creative campaigns that actually captured attention this week. Plus, we’re joined by two founders building and scaling in real time.
In this episode:
Hot Jobs of the Week
We break down the most interesting roles in ecommerce right now — from creator-led brand building at BK Beauty to senior ecommerce leadership at Huckberry and Amika, and what these roles signal about where the industry is heading.
News & Trends
- Amazon introduces a new 3.5% fulfillment surcharge
— what it means for your margins
- Resale continues to take share from traditional retail
- The best April Fools brand campaigns and why they worked
Marketing Deep Dives
We discuss SMS strategy with Postscript and how brands can turn it into a top revenue channel, plus how Insense is helping brands scale creator-driven content and UGC.
Internet & Culture Segment
We react to the latest viral moments, brand activations, and “unhinged” marketing plays that are winning attention right now.
Guest Interview: PrettyBoy Skincare (Ben Feys & Kevin Niehoff)
The founders of PrettyBoy share how they built a million-dollar men’s skincare brand from scratch:
- Betting $70K of their own money on their first production run
- Scaling from $187K to $1.1M in one year
- Building a subscription engine that drives 60% of revenue
- Why they’ve stayed anti-discount in a promo-heavy market
- The power of founder-led content
Optional Deep Dives (time permitting):
- TikTok Shop + review syndication and what it means for conversion
- Amazon testing Prime shipping on external websites
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Medvi: $1B One-Man Brand | Insider: Commerce Roundtable | Hal Smith x Brett Curry
Season 1 · Episode 64
jeudi 2 avril 2026 • Duration 01:39:21
Today’s episode breaks down one of the biggest shifts happening in ecommerce right now: what happens when AI, creative, and distribution collide.
We start with the story of Medvi, a $1B “one-man” AI-powered telehealth brand that’s forcing operators to rethink what a company even looks like. Is this the future of lean ecommerce, or is there more beneath the surface?
From there, we unpack what’s really happening inside Commerce Roundtable Austin — who’s in the room, why the $5M–$50M brand segment dominates, and what it says about where the industry is heading next.
We’re joined by three operators with deep experience across DTC, paid media, and creative:
Hal Smith (Founder, H Street Digital) brings lessons from political advertising into ecommerce, breaking down why most brands misunderstand their own data, how attribution is misleading teams, and what it actually takes to acquire net-new customers profitably.
Brett Curry (CEO & Co-Founder, OMG Commerce) draws on 16 years of agency experience and tens of millions in ad spend to explain why YouTube remains one of the most underutilized growth channels, what makes it work today, and how AI will reshape agencies going forward.
We also cover:
- The rise of AI as an “employee” inside ecommerce teams
- Why bold product positioning is outperforming safe branding
- The gap between platform-reported performance and real CAC
- What it takes to scale creative in a post-targeting world
Plus, rapid breakdowns of emerging products, trends, and viral moments shaping the next wave of ecommerce.
If you’re a founder, operator, or growth leader, this episode is designed to give you a clearer view of what’s actually working right now — and what’s coming next.
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Allbirds Postmortem | Consumer Confidence Down, Spending Up! | Caleb Sloop x Andre Haykal
Season 1 · Episode 63
mercredi 1 avril 2026 • Duration 01:40:25
Today’s episode is packed. We’re breaking down one of the most shocking DTC outcomes in recent memory how Allbirds went from a $4B darling to a $39M exit and what every operator should learn from it.
Then we sit down with Caleb Sloop to unpack the truth about coffee in America, why “mold-free” is becoming a real category, and what it takes to build a premium CPG brand in a crowded market.
We also dive into the macro pressures hitting ecommerce right now from rising fuel prices to shifting consumer confidence and what that means for your conversion rates, pricing strategy, and demand.
On the tech side, we’re covering Amazon’s leaked Rufus AI deck and what it signals about the future of shopping, plus Google’s AI-powered inbox rollout and how it could reshape email marketing as we know it.
We’ll also break down standout marketing plays from Liquid Death giving away a house to Ghost Energy’s expansion into cocktail-inspired flavors and what they reveal about where brand building is headed.
To close it out, Andrew Haykal joins the show to talk cold outreach, lead generation in 2026, and why the people saying it’s dead are missing the bigger picture.
If you’re building, scaling, or investing in brands this one is for you.
— — —
Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.
Weekly newsletter:
https://newsletter.ecommcowboy.com/
Made possible by:
Follow Ecomm Cowboy:
X https://x.com/ecommcowboy
LinkedIn https://www.linkedin.com/company/ecommcowboy
Instagram https://www.instagram.com/ecommcowboy/
TikTok https://www.tiktok.com/@ecommcowboy
Spotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc
Apple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
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