The Unofficial Shopify Podcast – Details, episodes & analysis

"Our number one best-selling product… it’s called the Dink Master."

Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.

🎯 Episode Highlights:

1. Connor's transition from tennis to pickleball during the pandemic.
2. How Connor’s first product sold over $1,000 a day on Amazon.
3. The viral content strategy that grew his YouTube channel to 100 million views.
4. Building a six-figure business without paid advertising.
5. Insights into product development and scaling an e-commerce brand.
6. Connor’s advice on leveraging social media to drive brand growth.
7. The importance of learning from industry experts and peers.

👤 About Connor Hance:
Connor Hance, a former D1 tennis player for UCLA, stumbled into the world of pickleball during the pandemic. What started as a casual interest quickly turned into a thriving business. Today, Connor is known as the #1 content creator in the pickleball community, with his brand Enhance Pickleball dominating both on Amazon and across social media platforms. From his early days taping pickleball courts at his parents’ tennis facility to launching a successful line of pickleball products, Connor’s story is one of passion, perseverance, and smart content strategy.

• Enhance Pickleball
• ViewStats
• MentorPass

• Zipify
• Cleverific
• Omnisend

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Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.

• Dermazen
• r/sebderm
• Disrupter School
• Vocal Video
• Insta: @austinthebeals
• Insta: @dermazenco
• SBA Loans
• Google & YouTube App
• Shopify

• Zipify
• Cleverific
• Omnisend

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Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti Pihlainen

In this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.

Episode Highlights:

1. Introduction to Shopify Flow: What it is and how it can transform your business.
2. Key features and recent updates in Shopify Flow.
3. Matti Pihlainen's success story with Full Cycle.
4. Practical applications and creative uses of Shopify Flow.
5. Getting started with Shopify Flow: Tips and best practices.
6. Troubleshooting common issues and maximizing Flow’s potential.
7. Future developments and exciting new features in Shopify Flow.

About Paul Nuschke:
Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.

About Matti Pihlainen:
Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.

Zipify

Cleverific

If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don’t forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.

Additional Resources:

• Shopify Flow
• Paul Nuschke on LinkedIn
• Full Cycle
• The Unofficial Shopify Podcast

Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you.

We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business.

GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a community for 7- and 8-figure brand owners. I'm a member, its a high quality community. Also a podcast host of Ecomm Fuel, and early inspiration for After a few years in the investment banking world, Andrew decided he’d had enough and decided to quit and start his first eCommerce business. He has since sold numerous eCommerce stores over the years and loves geeking out about eCommerce, investing, finance, marketing and community.

• 2022 eCommerce Trends Report
• eCommerceFuel.com
• eCommerceFuel Podcaster
• Tw:@youderian

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

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How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition

GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with influencers and creators to drive growth. When the privacy updates drove digital advertising to an inflection point, Abraham leveraged his learnings in the new advertising landscape to create a new scalable channel to help brands drive growth.

• Bounty
• Twitter:@abewolke

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.

We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.

Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions.

Panelists:

Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.

Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations.

Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge’s all-star partner network.

• commerceaccel.com

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

The 9th installment of our popular AMA series.

In this Ask Me Anything episode sourced from our listeners, we discuss...

• Free resources to get you prepped for BFCM
• App recommendations for promos
• Plus data, design, and business decisions.

If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard.

Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of clients, but he also runs a community of 400 digital marketers from beginner to expert, which collectively spends over $100M per month on Facebook and Instagram.

• Foxwell Digital
• Northbeam
• TripleWhale
• Blog: Advantage+ Shopping Campaigns
• Octane AI
• David Herrmann
• TikTok Ads Webinar with Cody Plofker
• Direct Mail: PostPilot

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
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• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
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Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.

To break it down, we're joined by Google Premier Partner Brett Curry.

Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.

• OMG Commerce
• YouTube Ad Examples Guide
• How to Create Google Shopping Ads for Your Store

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further?

If you are, that's not uncommon.

In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit of sales that were already going to happen."

And then he convinced me that was true.

Joining us today with some unconventional wisdom on building a better marketing plan for your brand is Rand Fishkin.

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software.

Rand's Bio: In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle and Backstage Capital.

• SparkToro
• SurveyMonkey
• Lost and Founder
• Virtual Confernece: Spark Together

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Back up your store with Rewind
• Try Bold Product Upsell, free trial
• Privy: The Fastest Way To Grow Sales With Email & SMS

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.