Doing It Online : The Doable Online Marketing Podcast – Details, episodes & analysis

The way we consume things is changing.

We’re so distracted and overwhelmed as a society, that even the way TV is produced is different. 

For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch. 

If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing? 

Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer. 

Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.  

We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.  

No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.

LINKS:

Countdown Hero Timer

Connect with Kennedy:

Website: https://www.emailmarketingheroes.com 

Podcast: The Email Marketing Show

Website |  Instagram | Programs | YouTube

Too often, making a sale feels like trying to get blood from a stone. 

You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired. 

So what can we do to make sure our offer not only sells, but sells OUT every single time?

The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.

Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell. 

I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!

1. What is the #1 Thing Your Ideal Client Wants?
2. How Long Do They Actually Want It to Take?
3. What Do They NOT Want to Have to Do to Get It?
4. What Have They Tried Already That Hasn't Worked and Why?
5. How Stressed About Money is Your Target Market Right Now?
6. What Feels Risky to Them About Your Offer Now?
7. What Has Changed in Your Market Recently That Impacts Them?

These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!

LINKS:

Website |  Instagram | Programs | YouTube

Have you ever been told that you could be just "one funnel away from a million dollars"?

While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.

So, what can you do instead that works easier, better and faster? 

Today, we’ll explore creating a sales ecosystem, which includes these three main components:

1. Email Engine: The Heartbeat of Your Business
2. Social Selling System: Engaging Your Audience
3. Evergreen Launching: Sustaining and Growing

By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 

So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.

LINKS:

Website |  Instagram | Programs | YouTube

• Why choosing the right lead magnet for your biz is SO important..
• The 3 most common mistakes people make when choosing (+ assessing lead magnets.) 
• The most common types of lead magnets + the pros/cons of each…

There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.

Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…

…and then in turn your results and sales.

So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance. 

We give you everything you need to do that in this episode, so give it a listen and let us know how you go! 

• Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…

…But your client’s experience will be infinitely better too. 

And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…

Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…

So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)

So, let’s dive in…

• Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

• How to hold your very own ‘Momentum Session’ and claim back some critical CEO time…
• Where to find 5 free hours each week…
• Choosing a meaningful end of year goal for your biz…

On the podcast this week we’re looking at 3 ways to Spring clean your business. 

Because yep, we’re in Australia so everything is weird and backwards. 

But, whether you’re in Pumpkin Spice Latte season or you’re here in The Upside Down with us (IYKNK), it’s still so important to stop and take a moment, dust off some old goals and make the most of these last couple of months…

Let’s dive in, it’s time to revisit and reset old goals, free up your time and get the momentum you and your business need…

• Applications closing on the 27th  for the next intake of eCourse Empire! Quick - get yours in here.
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply now

• How many offers we recommend while you’re trying to grow your business…
• Why ascension offers aren’t the answer…
• Common mistakes people make when adding offers to their business and trying to boost their growth…

When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excited to jump in), it is going to be so much easier to grow and scale your business #facts.

So, how do you get an amazing offer like this? 

And if you get one should you have then have two? (Two has to be better than one, right?) 

Or three? Or more? Or less?

How many offers do you need to grow your business?

Well, don’t ask the internet (or do but be warned), because there’s a multiverse of opinions on this. 

But you’re here, and this is our podcast, so we’re going to give you ours…

• Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

• The answer to the question: can you over-deliver on your free content?
• How to add more value to your offers and blow your audience away. (That’s a good thing.)

If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.

We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…

...but not too much that they won’t want to buy with us…

But, is that actually true?

And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?

Well, I’m giving you the goods in this episode and let me tell you…

If you don’t feel empowered and free after listening...then you listened to the wrong episode.

• Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

• How a shift in focus away from launching has actually increased our conversions…
• The impact a pretty Instagram grid has on the success of our business…
• What we’ve done to help increase meaningful conversations with our audience…

This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…

…and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!) 

It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either... 

• Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

• The difference between evergreen + live courses + how to know which one is right for you and your specific program…
• The top 3 most common mistakes people make when creating their online courses…
• The chance to nab a brand new freebie! (You’re welcome already.) 

This week we’re taking a big crunchy bite into one of the biggest decisions you'll need to make when creating your course... 

The big Q: Live or evergreen?

Which one is going to be best for you + your clients? There's a lot to consider with this one simple question. 

And while nothing is set in stone, and you can change your program down the track if you need to, (Yay for being the boss!), it is so much easier if you can get it set up right from the start.

And that’s exactly what this episode is here to help you with! It’s a juicy one! Enjoy! 

• Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high-value courses that their students absolutely love? Snap them up for FREE here.
• Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
• Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!