Distribution First – Details, episodes & analysis

Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.

Join me as I break down the second phase of the Distribution First framework - execution. I’ll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.

Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.

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 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.

We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).

I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.

In this episode, you'll learn:

1. Why most companies' strategies leave their work hidden from their audience.
2. Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
3. The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

[00:00:00] Only 39% of B2B Businesses have a Content Strategy

[00:03:20] Why SEO is Still Crucial for Success

[00:06:24] The Long-term Content Mindest

[00:12:07] Using Daily Content to Drive Momentum

[00:15:34] Why Build An Owned Platform

[00:17:07] STOP Worrying About Gaming the Algorithms.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.

They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.

In this episode, you'll learn:

• The significance of fostering a shared identity and self-identification to enhance your membership community.
• How to prioritize fewer, impactful events and content to optimize engagement and efficiency.
• Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.
• Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.
• Discover strategies to prevent burnout and maintain sustainability in community and content management.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.

Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.

In this episode, you'll learn:

• Why focusing on key channels prevents burnout & boosts impact.
• How understanding your audience drives better channel selection.
• Why mastering a few channels is crucial over spreading too thin.
• How aligning channels with personal preferences sustains consistency.
• Why a content floor of easy wins ensures long-term success.

***

 WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.

In this week’s episode, Justin and Michele Linn break it all down for you.

They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.

Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.

In this episode, you'll learn:

• How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.
• Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.
• How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.
• Why Original Research Matters: Adds value and helps stand out in a saturated market.
• How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.

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If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.

Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.

In this episode, you'll learn:

• How the 3C content method streamlines repurposing into cornerstone, core, and cut content.
• How to identify prime evergreen content ripe for repurposing.
• Why aligning content with key ideas builds a strong foundational strategy.
• How AI enhances content creation and research but still needs a human touch.
• Why consistency and persistence in content creation lead to long-term success.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

As a marketer, it's time to revolutionize your content distribution strategy.

The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.

In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.

We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.

In this episode, you'll learn:

• How to convert top-ranking blog posts into engaging video content.
• Why authentic content creation reduces burnout and enhances fulfillment.
• What Motion's content flow process entails, from live streams to video scripts.
• Strategies for leveraging influencers and paid promotions on social media.
• Importance of simplifying concepts to engage audiences effectively.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.

You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.

The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.

The truth is, you don't have to be constantly on the content treadmill.

In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.

In this episode, you'll learn:

• Best practices for managing older and new podcast episodes on YouTube
• Repurposing content from events for newsletters and sponsorships
• The power of batching content creation for efficiency
• Strategic distribution of content using a system and SOPs
• Leveraging YouTube for podcast content and audience engagement

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.

Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?

Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.

In this episode, you'll learn:

• How to create valuable shorts from existing content for effective distribution strategies.
• Why balancing inspiration with uniqueness is crucial in content creation.
• What it takes to engage a niche community through educational and inspiring content.
• How to repurpose and promote content through short form and behind-the-scenes material.
• Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.

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If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/