The Content Cocktail Hour – Details, episodes & analysis

1. How to use first-party data to create personalized experiences that resonate with customers during high-stakes shopping seasons
2. The importance of balancing data-driven insights with empathy to better serve consumers
3. Why AI can be a game-changer in freeing marketers to focus on strategic, creative work

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/

Check out BlueConic: https://www.blueconic.com/

Timestamps:

(00:00) Intro

(03:24) Black Friday and Cyber Monday strategies

(04:37) The importance of empathy in marketing

(08:29) Leveraging customer data for better marketing

(10:20) Balancing data and creativity in marketing

(17:40) Content strategy and measurement

(20:46) The role of AI in modern marketing

(23:43) Why marketing should be invisible to the consumer

"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence

In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general.

In this episode, you’ll learn:

1. Effective strategies for making influencer marketing successful
2. How influencer authenticity can help your brand succeed
3. How AI is reshaping content marketing and what that means for influencer marketing

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/

Check out Upfluence: https://www.upfluence.com/

Timestamps:

(00:00) Intro

(02:59) What is influencer marketing

(05:31) Balancing brand voice and influencer authenticity

(08:34) How to get started with influencer marketing

(10:53) How Upfluence does influencer marketing

(15:32) The future of influencer marketing with AI

1. The cost of building and commoditizing AI
2. Why personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketing
3. Insights on MarTech and how this can influence content creation, quality, and strategies in the future

Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it!

Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)

Sign up for Modern Day Marketer (the newsletter)

Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Kate:| LinkedIn
Follow Brett:| Twitter | LinkedIn 

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.

1:20 Conversation with Doug
3:35 Buyer journey
6:50 Value of content
9:00 2 audiences
13:00 AI vs authenticity
17:00 Measuring success
23:52 Who will succeed
26:15 Sales/marketing org
28:51 Advice to young marketers
30:44 Outro

Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)

Sign up for Modern Day Marketer (the newsletter)

Follow Doug:| LinkedIn | Chief Outsiders
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn 

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.

1:22 Conversation with Kate
2:50 Sales and marketing collaboration
4:44 Sales pipeline
8:00 Selling The Juice
12:20 Interpersonal sales skills
15:30 Content ROI
20:14 Outro

Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)

Sign up for Modern Day Marketer (the newsletter)

Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Kate:| LinkedIn
Follow Brett:| Twitter | LinkedIn 

Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI.
 
Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)

Sign up for Modern Day Marketer (the newsletter)

Follow Zoe:| LinkedIn| Sumo Logic
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn 

Kat John, the Customer Success Manager at The Juice, joins Brett again on the podcast. She shares what she’s learned about The Juice’s customers, what excites them, and what they need support with. Some customer goals include: brand awareness, top of funnel activity, and measuring the value of their content programs.

1:04 Conversation with Kat
5:35 Measuring content programs
9:50 Empathy
12:35 Content distribution goals
14:50 ROI (Return on Investment)
20:35 Consistency over fast results
24:05 Advice
26:26 Outro

Modern Day Marketer The Newsletter (subscribe)

Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Kat:| LinkedIn
Follow Brett:| Twitter | LinkedIn

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!

0:00 Intro
0:50 Conversation with Lindsey
4:00 Tech PR over the years
8:04 PR process
11:00 Advice to marketers
18:00 Successful relationship with PR firm
21:40 PR and content marketing
28:39 Changing media landscape
36:10 Closing advice
38:15 Outro

Sign up for Modern Day Marketer (the newsletter)

Follow Lindsey:| LinkedIn| Twitter | BLASTmedia
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn 

Chris Vannoy, a valued member at The Juice, is the Product and Engineering Leader. His prior experience in the field of MarTech includes work at Sigstr and Terminus. He shares his philosophies on marketing, communication, and product launches.

0:00 Intro
1:06 Conversation with Chris
3:00 MarTech background
8:40 Coming to The Juice
11:40 Communication
14:30 Philosophy on marketing
17:10 Product Roadmap Live
21:34 Outro

The Juice Product Roadmap Live (Register)
Modern Day Marketer The Newsletter (subscribe)

Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Chris:| LinkedIn
Follow Brett:| Twitter | LinkedIn