Digital Trailblazer Podcast – Details, episodes & analysis

Episode 194: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many online business owners are stuck on a "hamster wheel from hell"—constantly chasing new customers while existing ones slip away, leaving you burned out and unable to step away from your business.

In this episode, Matt Stanley shares his journey from getting fired during the 2008 recession to building a thriving marketing agency by focusing on retention and creating systems that work.

Matt teaches us how to transform your messaging from commodity-based to value-driven, master the critical balance between customer acquisition and retention, and build a sustainable business that attracts and keeps dream customers without the overwhelm.

About Matt Stanley: Matt has spent 30 years helping growth-minded entrepreneurs build thriving businesses through proven sales and marketing systems. As founder of GetReviewsAndLeads.com, he specializes in high-conversion websites, lead generation, SEO, AI technologies, and marketing automation. His proprietary & holistic marketing framework helps businesses scale like clockwork.

Matt combines cutting-edge technology expertise with a commitment to perpetual learning. He helps entrepreneurs unlock their full potential through integrated mindset, marketing, and business coaching & strategies. Recognized with the Better Business Bureau's "Integrity Counts!" Award in 2010, Matt is known for transparent client partnerships and exceptional results.

Free Marketing Audit with Matt: https://getreviewsandleads.com/free-marketing-audit-and-strategy-session

Get Matt’s Free Lead Generation Guide: https://getreviewsandleads.com/free-ebook-10-lead-gen-strategies-to-get-customers-now

Connect with Matt:
https://getreviewsandleads.com/
https://share.google/KCpubM11ccgoKD9eT
https://www.facebook.com/getreviewsandleads
https://www.linkedin.com/company/getreviewsandleads/
https://www.instagram.com/getreviewsandleads/

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 193: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Hiring your first virtual assistant often ends in disaster—choosing the cheapest option, getting overwhelmed by hundreds of applications, and making costly mistakes that waste time and money instead of creating the freedom you started your business for.

In this episode, Daniel Brimblecombe teaches us how to recruit top talent through a strategic hiring process. He reveals why price shouldn't drive your decision, which countries excel at specific skills, how to structure your hiring funnel to find committed team members, and the critical first-week expectations that ensure your VA becomes a game-changing asset rather than another failed experiment.

About Daniel Brimblecombe: Daniel brings over twenty years of experience in the fields of marketing, media, and recruitment, having held senior leadership roles that have driven business growth, brand elevation, and high-performance team development.

As the founder of BrimbleMedia and Brimble Recruitment Group, Daniel has played a pivotal role in aligning strategic direction with creative execution. He helps businesses scale, attract aligned talent, and create meaningful impact across diverse industries, including digital, health, education, and lifestyle sectors.

In recent years, his passion has evolved beyond operations and marketing into mindset work, personal growth, and empowering others to lead with clarity and confidence. Through his platforms, he advocates for purpose-led entrepreneurship and conscious leadership.

Get Daniel’s Free VA Hiring Resources: https://brimblemedia.com/free-gift/

Connect with Daniel:
Website: https://brimblemedia.com/
Facebook: https://www.facebook.com/daniel.brimblecombe
Instagram: https://www.instagram.com/danielbrimblecombe/
Business FB Page: https://www.facebook.com/brimblemedia
LinkedIn: https://www.linkedin.com/in/daniel-brimblecombe-39516933/
YouTube: https://www.youtube.com/@gobrimble
Podcast Youtube Channel: https://www.youtube.com/@AttentionIsTheCurrency

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 184: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many online business owners waste months creating courses, coaching programs, or services only to discover there's no market demand when they finally launch. This leads to lost time, money, and momentum that could have been invested in profitable ventures.

In this episode, Josiah Ryan teaches us how to validate offers before building them using his "rank and rent" strategy. He explains how to generate traffic first, test market demand by selling leads or affiliate products, and only invest in creating the full offer once you've proven people will actually buy. This approach eliminates the guesswork and ensures your time is spent building something that's guaranteed to sell.

About Josiah Ryan: Josiah is a Fractional CMO, marketing strategist, podcast host, and author of the upcoming book “Questions Are Your Weapons”.

He first made his mark in digital marketing by launching an SEO agency that helped over 100 business owners scale across dozens of industries—generating well over $50 million in combined client revenue. From high-ticket service businesses to local operators, Josiah developed a reputation for simplifying complex problems and building lean systems that actually convert.

After running both his agency and his own high-growth rental business, he launched Competitive Edge Consulting to bring real marketing leadership to founders who are tired of guessing and ready to scale with clarity.

Today, Josiah serves as a trusted Fractional CMO for service-based businesses that want to grow without the bloat—offering strategy, structure, and execution without the inflated retainers. He’s also the host of the Christian Business Podcast, where he explores the intersection of business, leadership, and faith with raw, practical insight.

Connect with Josiah:
www.CompEdgeConsulting.com
https://www.instagram.com/ChristianBizPodcast/
https://x.com/ChristianBizPod
https://open.spotify.com/show/0Q8k55u0WeTC7mepZi9BH8?nd=1&dlsi=69568fd8b0af4573
https://podcasts.apple.com/us/podcast/the-christian-business-podcast-with-josiah-ryan/id1832524666

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events.

Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year.

These events are the perfect opportunity to present high-ticket offers to a room full of buyers that you already have built trust and rapport with.

In this episode, we talk with Shay Wheat, who specializes in leveraging live, in-person events to build your business. Her clients have generated as much as $2.1 million from a single event, and in this episode, she gives us all the details about how to make that happen.

We dive deep into how much to charge for your event, how to find a good location for your event, how to promote your event, the different things you need to coordinate for an event, what do say and do inside of your event, how to present a high-ticket offer inside of your event, and much more!

About Shay Wheat: Shay is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc.

Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success. Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events.

Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources. As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.

Grab Shay’s “Initial Event Planning Playbook” here:  https://www.EventFreeGift.com

Connect with Shay:
https://www.GraceAndEaseProductions.com
https://www.facebook.com/GraceandEaseProductions
https://www.instagram.com/graceandeaseproductions
https://www.linkedin.com/company/graceandeaseproductions
https://www.linkedin.com/in/shaywheat
https://www.youtube.com/@graceeaseproductionsinc9388/featured

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 93: Facts tell, stories sell… or so the saying goes. The problem is that most online business owners don’t know how to tell a good story.

They’re too long, they go into random and irrelevant details, they ramble on, they’re uninteresting, and by the time you’re done telling the story, everyone who was listening has clicked away to watch more interesting content.

In this episode, Kabrina Ashley reveals her secrets for telling engaging business-related stories that instantly connect with your audience and turns them into superfans. She goes into detail about how to come up with stories to tell, how to keep them interesting and relevant, how to transition from those stories into making sales, and much more!

About Kabrina Ashley: Kabrina is a seasoned expert dedicated to helping corporate leaders, HR executives, entrepreneurs, and creators overcome their unique challenges.

For corporate clients, she tackles issues like high turnover, lack of engagement, and poor communication, while for entrepreneurs and creators, she addresses difficulties in finding leads, converting them, and creating consistent content.

As a former Disney Trainer and certified neuro coach, Kabrina specializes in messaging alignment and storytelling to accelerate business growth and enhance customer journeys. Her approach integrates brain science and psychology, enabling businesses to convert ideal clients into loyal fans.

Known for her quirky and engaging training style, Kabrina delivers innovative solutions that drive measurable results, transforming how businesses connect with their audiences and achieve their goals.

Grab Kabrina’s “Mic Drop Message” Mini-Course here: http://www.micdropmessage.com

Connect with Ashley:
Website - https://kabrinaashley.com
FB - https://www.facebook.com/kabrinaashley
IG - https://www.instagram.com/kabrinaashley
LI - https://www.linkedin.com/in/kabrina-ashley
TT - https://www.tiktok.com/@kabrinaashley

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 92: Imagine being able to go from 3 sales per WEEK, to 4 sales per DAY… or increasing your  monthly recurring revenue by over $100k, just by getting rid of your sales page and implementing a “Book a Call” funnel.

That’s what today’s guest, Eddy Miranda, was able to do, and this episode, Eddy gives us all the details on how transitioning from a “direct to sale” strategy to a “book a call” strategy increased revenue by over 900% and allowed his businesses to scale profitably with paid ads.

We discuss everything from what changes he made to his sales funnel, how he increased quality of leads with his ads, how he developed his “customer journey”, and how you can implement this strategy even if you don’t have a sales team.

About Eddy Miranda: Eddy, has been in the marketing game since 2000, working with some of the biggest names and businesses — Fortune 500 companies, top-tier influencers, and brands such as Grant Cardone, Contractor Independence, Brandon Turner, and HL Pro Tools.

He’s worked on their funnels, traffic, sales processes, and more in order to turn losing marketing campaigns into multi-million-dollar winners.

Now, he’s on a mission to help high-ticket coaches with sales teams 4X their revenue using the same battle-tested strategies he’s implemented for all these major players.

Join Eddy’s Facebook Group: https://www.facebook.com/share/xrLYH843U3CSKS72/?mibextid=K35XfP

Connect with Eddy:
Facebook: https://www.facebook.com/share/9HkUsSEN3exP3R8z/?mibextid=LQQJ4d
Instagram: @eddydmiranda
TikTok: eddymiranda

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 91: For a lot of coaches, the number one thing that gets in the way of making more money is simple math.

If you’re only taking 1 on 1 clients, at some point, you’re going to run into a time issue.

There simply aren’t enough hours in a week to meet with every client, not to mention doing all of your marketing, content creation, lead generation, sales calls, etc.

In order to scale, you’re going to need to create a lot more leverage.

In this episode, Marcia Bench talks to us about how to convert your 1 on 1 coaching program into a premium, high-ticket group coaching program that leverages you time AND allows you to scale your program into the high 6, or even 7 figures range.

We talk about everything from restructuring your program to fit a group coaching model, how to deliver your program in a leveraged way, ways to increase your prices, and much more!

About Marcia Bench: Marcia is a Rapid Business Growth Coach for Female Founders.  As the CEO of Female Founders Growth Academy, she helps women entrepreneurs apply proven online marketing strategies to grow their business and their thought leadership.  In 2001, Marcia established the first career coach training school in the world, grew it to span 42 countries.

Her 29 books include The Coach’s AI Marketing Handbook, The Tao of Entrepreneurship, Success by the Numbers, Career Coaching: An Insider’s Guide, and The High-Ticket Group Coaching Method.  Her latest book is Taking the Leap: from Employee or Executive to Female Founder, with 13 other authors (published September 2024).

She is a frequent presenter at conferences, trade associations, corporations and universities. A former attorney and corporate executive, she is based in Portland, Oregon.

Join Marcia’s Facebook group for female coaches, authors and experts here: https://www.facebook.com/groups/growthforfemalefounders

Join Marcia’s Newsletter here: https://femalefoundersgrowthacademy.com/newsletter

Connect with Marcia:
Website: https://femalefoundersgrowthacademy.com
Facebook: https://www.facebook.com/marcia.bench
LinkedIn: https://www.linkedin.com/in/marciabench
Instagram: https://www.instagram.com/marciabenchmarketer

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 90: There’s nothing worse than spending months (or years) planning and developing your online course, recording, editing, and producing all of the course videos, putting together all of the downloads and resources, designing and building out the membership site, setting up a payment processor and creating a checkout page…

And then you “launch” and make zero sales, and it seems like no matter what you do, nobody seems to want to buy.

In this episode, Todd and Leah sit down with instructional design expert (and Digital Trailblazer team member), Morgan Meredith, and discuss how to create an online course that is practically guaranteed to make sales on launch day.

We talk about the differences between courses that flop and courses that sell, how to structure your course, what kind of downloads and assessments to include, how long your videos should be, how to prepare for your launch, how to compete and make sales in a saturated market, and much more!

Grab our “Profitable Launch Playbook” here: https://app.digitaltrailblazer.com/course-launch-playbook

Join our private Facebook group here: https://www.facebook.com/groups/profitablecoursecreators

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 89: Generating passive, organic traffic can often be more of a hustle than what it’s worth. Spending hours a day pumping out content that ultimately gets just a handful of views is a great way to burn out before you ever make your first sale.

The problem is that most people often focus on “shiny object” tricks, hacks, and strategies that only produce 5% of results… things like keywords, hashtags, view history, special effects, etc.

Meanwhile, the bulk of your results will come from just focusing on just a handful of simple key tactics, that, if done consistently, can grow your business to $10k per month in as little as 3-4 months.

In this episode, Justin Nault reveals the two social media platforms you need to focus on if you want to generate organic traffic, leads, and sales fast, as well as the key components of your content to improve upon in order to quickly grow a targeted social media following full of buyers.

About Justin Nault: Justin Nault is a highly successful serial entrepreneur known for his ability to identify niche markets, leverage social media, and create profitable business models that disrupt conventional industries.

As the founder of Clovis, a nutritional supplement company, and co-founder of MedChoice, which boasts one of the top-selling turmeric products on Amazon, Justin has a proven track record of turning ideas into multi-million-dollar ventures. He has built several companies to 7 and 8 figures, amassing a social media following of over 500,000 passionate fans, some of whom are so dedicated they’ve even inked Clovis tattoos on their bodies.

What sets Justin apart is his ability to create profitable funnels from his social media presence, turning followers into customers with ease. Through compelling storytelling, educational content, and a keen sense of market trends, Justin has mastered the art of monetizing online influence. His approach goes beyond just selling products—he crafts a brand experience that resonates deeply with his audience, driving loyalty and long-term success.

Connect with Justin:
https://go.justinnault.com
https://www.tiktok.com/@justinnaultofficial
https://www.instagram.com/justinnaultofficial
https://www.facebook.com/justinnaultofficial
https://www.youtube.com/@justinnaultofficial

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Episode 88: One of the biggest problems online business owners face is quality of leads. You hustle all day just to connect with a handful of people who seem interested, but in the end, they’ve always got some reason why they can’t buy or join right now…

Either they don’t have the money, or the timing isn’t right, or they’re unsure if this is the right solution and they need to think about it… whatever the issue is, they never seem to pull the trigger and buy.

And while you’re busy dealing with the tire-kickers and unqualified leads, there are other businesses out there with an inferior product or service who seem to be raking in sales hand over fist.

So, what gives?

Well, the buyers are definitely out there, and in this episode, Marty Marion gives us the full scoop on what it takes to get their attention and instantly turn them into paying customers and clients.

We discuss everything from ways to get the strategic advantage over your competition, easy ways to turn buyers away from the competition and towards you, specific things in your messaging that make people want to buy from you immediately, and much more!

About Marty Marion: Marty Marion is a 40-year veteran of marketing and advertising at the highest levels.

Formerly a principal and senior executive of two of the world’s largest Madison Avenue advertising and brand marketing agencies (think “Mad Men”), Marty is obsessed with competitive advantage.

He has led brand strategy, digital marketing, SEO, e-commerce, and competitive advantage teams for a number of the largest brands and agencies in the world in retail, consumer products, healthcare, and virtually all categories of e-commerce, and is a member of the Board of Advisors of AdLeaks, the world’s most influential digital marketing community.

Marty is founder of the private Facebook group Master Positioning Insiders, creator of the Positioning Mastermind Program and the Competitive Advantage Power Workshop Series, and he is the creator of The Positioning Matrix™.  He is CEO of Master Positioning LLC, a consultancy teaching brand positioning and advanced competitive advantage strategy to marketers, SEOs, advertisers and agencies.

Download Marty’s “Breakthrough Positioning Matrix” Here: https://crushcompetitors.com/guide

Connect with Marty:
https://masterpositioning.com
https://www.facebook.com/groups/MasterPositioningInsiders

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
X (Twitter): https://x.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer