The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.
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Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media.
Whether you’re looking to boost your brand, establish thought leadership, or simply connect with others in your field, Seth and Brian share their first-hand experiences—like using podcasts for networking, generating business opportunities, and leveraging interviews with industry leaders. They also get real about the challenges of consistency, podcast production, and why authenticity beats polished perfection.
Tune in for practical advice, honest insights, and a glimpse behind the scenes at how podcasting can help your business grow in ways you never expected. Let’s jump in!
00:00 "Building a Brand Through Podcasting"
04:04 "Podcasting's Long-Term Value"
06:31 "Podcasting Showcases Authority Authentically"
12:30 Podcasting's Evolution Through Time
15:02 Explicit Business Podcasts Explained
18:21 Promote Podcast with Repetition
20:27 "Consistency in Monthly Podcasts"
23:37 "Strange Times and Online Avoidance"
28:15 "Engaging Authentic Voice Matters"
Find Seth Online:
Links: https://social.sethgoldstein.me
Coaching: https://podcastmastery.coach
Community: https://www.skool.com/podcast-mastery/about
LinkedIn: https://www.linkedin.com/in/sethmgoldstein/
Find Brian Online:
Website: https://bstrongmarketing.com
LinkedIn: https://www.linkedin.com/in/briandgriffiths/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Winning with Social Commerce and Vertical Video: Tips for Local Brands
Season 4 · Episode 8
Friday, October 24, 2025 • Duration 25:59
Welcome back to Digital Marketing Dive.
In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals.
You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor.
The hosts even riff on bringing personality—like Brian's corgi—into business content, offering practical, approachable advice on overcoming fears and getting started with video.
Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement.
Whether you're a business owner, marketer, or just curious about the latest digital trends, this episode will inspire you to embrace video, connect authentically, and keep it real in a crowded online world. Let's dive in!
Links:
Social.SethGoldstein.me
PodcastMastery.Community
BStrongMarketing.com
Ed Oyama's Video School
Learn more about your ad choices. Visit megaphone.fm/adchoices
FEED DROP: Ace Stone Marketing Detective (Episode 1)
Saturday, December 3, 2022 • Duration 12:52
This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective.
The first season is out at Lacy Boggs' site (https://lacyboggs.com/ace-stone-marketing-detective/)
Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net
Learn more about your ad choices. Visit megaphone.fm/adchoices
Special Episode: Rockstar CMO FM #130
Thursday, September 8, 2022 • Duration 01:07:55
Seth had the pleasure of talking to Ian Truscott the host of the Rockstar CMO FM podcast, which is also on the Marketing Podcast Network with Digital Marketing Dive and Entrepreneur's Enigma.
We hope you enjoy listening to Ian's show and subscribe to it here: https://rockstarcmo.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Amanda Natividad of Sparktoro
Season 3 · Episode 10
Thursday, August 25, 2022 • Duration 31:46
Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry.
Amanda is also a classically trained chef and former journalist.
Find Amanda Online
https://www.linkedin.com/in/amandanat/
https://sparktoro.com
https://twitter.com/amandanat
https://amandanat.substack.com/
If you like Digital Marketing Dive, please consider leaving us a review in the podcast directory of your choice. Each one helps out tremendously.
You can the hosts online in a number of places:
Seth: https://s3th.me
Olivia: https://oliviasisinni.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Darryl Praill Of Agorapulse, The Web, And The World!
Season 3 · Episode 9
Thursday, August 11, 2022 • Duration 22:09
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.
Find Darryl Online
https://agorapulse.com
https://www.linkedin.com/in/darrylpraill/
http://darrylpraill.com/
If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.
Find Olivia at OliviaSisinni.com
Find Seth at GoldsteinMedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Kent Lewis On The Metaverse and the Future of Marketing
Season 3 · Episode 9
Thursday, July 28, 2022 • Duration 26:09
Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently.
Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter.
Find Kent Online
https://www.linkedin.com/in/kentlewis/
https://twitter.com/kentjlewis
https://deksia.com/
https://pdxmindshare.com/
If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.
Find Olivia at OliviaSisinni.com
Find Seth at GoldsteinMedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
[From The Vault] Rand Fishkin of Sparktoro
Season 3 · Episode 7
Thursday, July 14, 2022 • Duration 39:01
In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing.
Find Rand Online:
https://twitter.com/randfish/
https://www.linkedin.com/in/randfishkin/
https://sparktoro.com/
The Lost and Founder book: https://amzn.to/3bNq1Ry
If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/podcasts/.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ethan Beute On The Power Of Video For Business Communication and Customer Experience
Season 3 · Episode 6
Thursday, June 30, 2022 • Duration 30:39
Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business Case Against Digital Pollution. In addition, he is the host of The Customer Experience Podcast.
Find Ethan Online:
https://www.linkedin.com/in/ethanbeute/
https://twitter.com/ethanbeute
https://bombbomb.com/
https://bombbomb.com/podcast/
His Books
Human-Centered Communication: A Business Case Against Digital Pollution: https://amzn.to/3tUYmEL (Affiliate Link)
Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience: https://amzn.to/3QLBj8Z (Affiliate Link)
If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.
Find Olivia at OliviaSisinni.com
Find Seth at GoldsteinMedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lynz Floren On Using Podcasting As A Marketing Channel
Season 3 · Episode 5
Thursday, June 16, 2022 • Duration 20:06
Lynz Floran is the executive producer and general manager of Growth Network Podcasts, a production house for companies and individuals who want to develop podcasts for their businesses and brands.
Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with their audio archiving for their members and has done projects for all kinds of companies of all sizes.
Find Lynz Online:
Website: https://www.growthnetworkpodcasts.com/
LinkedIn: https://www.linkedin.com/in/lynzfloren/
If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/.
Find Olivia at OliviaSisinni.com
Find Seth at GoldsteinMedia.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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