The weekly interview show where podcasters, PRs, business & marketing leaders come to talk about the best practices in podcasting.
You can listen to all our episodes and read our articles on https://ghapodcast.com/.
Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization, PR with podcasting
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B2B Podcasting for Non-profits to Build Brand Trust & Scale with Short-Form Content with Adam Larson
Episode 104
Friday, September 26, 2025 • Duration 28:27
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Adam Larson, senior podcast producer at the Institute of Management Accountants and host of Count Me In, a podcast spotlighting real voices in the accounting and finance world. Adam also co-hosts a personal podcast, The Larson Parade, sharing stories of love, music, and second chances.
Adam shares how Count Me In evolved from an internal idea to a global platform supporting IMA’s mission, and why podcasting remains his favorite medium for authentic storytelling. He reflects on balancing brand strategy with creative freedom, how he uses tools like CastMagic and Riverside to streamline production, and the surprising overlap between B2B and personal podcasting challenges.
Whether you're producing for a company or your own brand, Adam’s insights into workflow, tools, and storytelling are full of practical takeaways for podcasters at any level.
Expect to Learn
Why podcasting is ideal for connecting with niche professional audiences
How to tie podcast topics to broader organizational goals without being too promotional
The importance of good audio, even over video, in podcast retention
Which tools make solo podcast production more manageable
Why marketing and content snippets are critical, but rarely easy
Episode Breakdown with Timestamps
[00:00] Opening: Meet Adam Larson and the story behind Count Me In
[03:09] Why podcasting works better than blogs or conferences for storytelling
[04:55] Inside IMA: Connecting podcast content with organizational strategy
[09:15] The personal podcast: Starting The Larson Parade with his wife
[11:57] Challenges in both corporate and personal podcasting
[16:32] Recommended tools: Riverside, CastMagic, Pro Tools, and more
[20:34] Podcast marketing tips: snippets, social, and realistic expectations
[25:28] The future of podcasting: What will still matter in ten years
How a Legal Podcast Became a Business Growth Engine and Attracted a $3B Sponsor with Robert Hanna
Episode 103
Wednesday, September 24, 2025 • Duration 52:19
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Robert Hanna, founder of KC Partners and host of the Legally Speaking Podcast, the UK’s #1 legal careers show and a top 1% ranked podcast worldwide. Since launching in 2019 with just a microphone, Rob has built the podcast into a global media brand sponsored by Clio, a $3.5 billion legal tech company.
Rob shares his journey from legal recruiter to media entrepreneur, and why podcasting has become his most effective tool for building relationships, creating business opportunities, and establishing long-term authority. He reflects on how the show went from a client networking experiment to a recognized legal media platform, why leading with value is the key to landing high-profile guests, and how sponsorships and partnerships transformed the show into a business asset.
Whether you’re in professional services, B2B sales, or building your own podcast, Rob’s story offers powerful lessons on strategy, community building, and turning content into a legacy-driven brand.
Expect to Learn
Why podcasting is one of the most effective business development tools in professional services
How to secure high-value guests by focusing on “what’s in it for them”
The importance of choosing the right topic of influence to build a loyal audience
How to attract and negotiate with major sponsors by aligning values and audiences
Why treating your podcast as a long-term asset can lead to future exit opportunities
The B2B Podcast System to Build Trust, Repurpose Content and Drive Sales with Sophia Matveeva
Episode 102
Friday, September 19, 2025 • Duration 44:04
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Sophia Matveeva, founder of Tech for Non-Techies, an education platform helping non-technical founders and business leaders thrive in the digital economy. Sophia has taught her flagship course at institutions like Oxford University, London Business School, and Techstars, and has secured government contracts to expand access to tech education..
Sophia shares her journey from business school lecturer to podcast host and government contractor, and why podcasting has become her most powerful trust-building tool in both B2C and B2B markets. She reflects on how Tech for Non-Techies went from a paid course to a global learning platform, the rise of the “trust recession,” and how she uses her podcast to repurpose content, build authority, and support long sales cycles in the public sector.
Whether you’re an educator, a founder, or a consultant selling high-ticket services, Sophia’s insights into podcasting, brand building, and audience trust are filled with valuable takeaways you can apply right away.
Expect to Learn
Why podcasting is essential for building trust in today’s “trust recession”
How to repurpose podcast episodes into high-ROI content across platforms
The real impact of podcasting on B2B sales cycles with governments and corporates
The Thought Leadership and Podcast Strategies for Founders to Win Media in 2025 with Amore Philip
Episode 101
Wednesday, September 17, 2025 • Duration 34:13
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Amore Philip, CEO and lead strategist at Apples & Oranges PR, a global public relations firm helping founders and CEOs build visibility through powerful storytelling and strategic media placements. With a background in fashion, theatre, architecture, and communications, Amore brings a creative and cross-industry approach to modern PR.
She shares how her unconventional journey shaped her philosophy on visibility, why authenticity matters more than ever in an AI-dominated content landscape, and what founders need to do today to become trusted thought leaders tomorrow. Amore also explains the critical role of podcasts in scaling reputation, building infrastructure for long-term visibility, and positioning leaders at the forefront of their industries.
Whether you're a startup founder, a communications strategist, or a podcaster, Amore’s story offers actionable insights on turning your voice into your greatest branding asset.
Expect to Learn:
Why CEO visibility is non-negotiable in 2025
The real difference between content and thought leadership
How to stand out in an AI-saturated content world
Why infrastructure and automation are key to scaling PR and podcast success
How to use podcasts strategically for brand awareness and credibility
Episode Breakdown with Timestamps
[00:00] Introduction and Amore’s mission to elevate founder visibility
[00:39] Why visibility is essential for CEOs in today’s media landscape
[03:37] Understanding the difference between content and thought leadership
How Purpose-Led Brands Use Podcasts and Honest PR to Build Trust and Sales with Riannon Palmer
Episode 100
Friday, September 12, 2025 • Duration 35:49
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Riannon Palmer, founder of Lem-uhn, a PR agency for purpose-led businesses, a mentor at Virgin StartUp, Founding Member of Female Founders Directory, and host of the podcast Lemonade Leaders. Riannon shares her mission to use PR as a force for good, her journey from working in global PR agencies to building her own purpose-driven company, and how she’s changing the narrative around an industry often criticized for “spin.”
She reflects on the challenges of ethical PR, the rise of AI-driven search, the power of podcasts for storytelling, and the importance of founder stories in building trust. Riannon also talks about the launch of Lemonade Leaders, how it supports her brand, and why personal stories of resilience resonate so strongly.
Whether you’re a business leader, PR professional, or podcaster, Riannon’s story offers powerful lessons on authenticity, long-term brand building, and making “lemonade” out of life’s challenges.
What You’ll Learn in This Episode:
Why PR has a negative reputation, and how Riannon is flipping the script with purpose-led storytelling.
How to spot and avoid rainbow washing, greenwashing, and other surface-level tactics.
The surprising role of PR in shaping AI-driven search results.
The benefits of podcast sponsorship compared to traditional paid PR placements.
The timeless truth of PR: people connect with authentic, relatable stories.
Follow Riannon Palmer:
How Above the Law Builds Trust and Monetises Podcasts with Legal Talk Network with Kathryn Rubino
Episode 99
Wednesday, September 10, 2025 • Duration 33:31
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Kathryn Rubino, senior editor at Above the Law and host of two of the most popular legal podcasts: Thinking Like a Lawyer and The Jabot. Kathryn shares her journey from blogging to podcasting, how Above the Law carved out a unique voice in the legal industry, and what it takes to keep producing over 600 episodes with consistency and impact.
She reflects on the balance between blogging and podcasting, the challenges of hosting different show formats, and how Above the Law leverages podcasts to strengthen its brand. Kathryn also talks about the business side of podcasting, from advertising to podcast networks, and what podcasters should double down on to stay relevant in the next decade.
Whether you’re a podcaster, writer, or business leader, Kathryn’s story offers powerful lessons on finding your voice, building credibility, and staying consistent in a crowded industry.
What You’ll Learn in This Episode:
The differences between running an interview show (The Jabot) and a news-driven banter format (Thinking Like a Lawyer).
Why consistency and voice are the keys to sustaining 600+ podcast episodes.
How podcast networks like Legal Talk Network add value through production, promotion, and advertiser synergies.
The role of advertising, sales teams, and brand-building in supporting a podcast long-term.
Why having a distinct voice will always remain the most valuable podcasting asset.
Follow Kathryn Rubino:
The Cybersecurity Podcast Model to Build Trust without Ads, Sponsors or Marketing - Dave Chatterjee
Episode 98
Friday, September 5, 2025 • Duration 41:13
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Dave Chatterjee, professor at Duke University, author of Cybersecurity Readiness: A Holistic and High-Performance Approach, and host of the Cybersecurity Readiness Podcast. Dave Chatterjee shares how the podcast began as a student’s idea to promote his book, and how it evolved into a global platform for raising cybersecurity awareness.
Dave explains why he takes a quality-first approach, how he vets his guests, and why he’s committed to keeping the show ad-free. He also reflects on how podcasting has transformed his teaching, consulting, and research, and why he sees each episode as a way to learn, build credibility, and make cybersecurity more accessible.
Whether you’re a podcaster, educator, or business leader, this conversation offers deep insights into building authority, fueling thought leadership, and sustaining a mission-driven podcast.
What You’ll Learn in This Episode:
How Dave started his podcast as an experiment and grew it into a global resource.
Why he prioritizes quality and credibility over volume or monetization.
How podcasting enhances his teaching, research, and consulting.
The challenges of guest vetting, workflow, and maintaining high standards.
Why podcasting is a tool for continuous learning, credibility, and impact.
Dave’s philosophy on honesty, clarity, and responsibility in podcasting.
Episode Breakdown with Timestamps(Not confirmed for audio yet):
[00:00] Introduction to Dave Chatterjee and his work in cybersecurity
[03:03] Mission and vision: taking cybersecurity awareness beyond industry professionals
[05:26] What kept him going after the first 8 episodes and how podcasting enriched his research and teaching
[13:10] The connection between podcasting, teaching, writing, and consulting
Follow Dave Chatterjee:
The Money Mindset Shift for Entrepreneurs to Regulate Stress and Find True Security with Erin Gray
Episode 97
Wednesday, September 3, 2025 • Duration 42:28
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with Erin Gray, founder of Generate a Life Well Lived and creator of the Your Money, Your Rules podcast. Erin blends financial wisdom with spiritual and energetic principles to help people transform their relationship with money.
She shares her personal journey, from panic attacks and scarcity mindset to building a prolific podcast with over 130 episodes. Erin discusses why devotion, intuition, and consistency are the real keys to longevity in podcasting and how podcasting has fueled her business and personal growth.
Whether you’re a podcaster, entrepreneur, or someone rethinking your relationship with money, this conversation is full of deep insights, inspiration, and actionable takeaways.
What You’ll Learn in This Episode:
How Erin’s background in finance shaped her unique approach to podcasting.
Why devotion and intuition matter more than metrics in podcasting success.
How to shift from scarcity to abundance in both money and business.
Why podcasting is a powerful tool for trust, credibility, and client attraction.
How Erin doubled her publishing schedule and stayed consistent long-term.
Episode Breakdown with Timestamps:
[00:00] Opening thoughts: Erin on abundance and individuality
[01:30] Why Erin started podcasting and found clarity through interviews
[03:30] Linking money, spirituality, and energetics
[04:39] Panic attack, scarcity mindset, and the turning point
Follow Erin Gray:
How Lawyers Can Build Credibility and Grow Practices through Podcasting with J. Craig Williams
Episode 96
Friday, August 29, 2025 • Duration 38:21
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we're joined by J. Craig Williams, a renowned trial lawyer, founder of The Williams Law Corporation, and host of the legal podcast Lawyer 2 Lawyer. Craig shares his journey from starting his own law firm to launching and growing one of the longest-running legal podcasts. He takes us behind the scenes of his podcasting experience, offering valuable insights on co-hosting dynamics, podcasting longevity, and how the medium has helped establish his credibility in both law and broadcasting.
In this conversation, Craig discusses his experience transitioning from co-hosting to solo hosting, the challenges of maintaining a podcast for two decades, and the significance of establishing authority through podcasting. He also opens up about the evolution of podcast networks and why being consistent and curious are key to podcast success.
Whether you're a lawyer, a podcaster, or someone simply curious about the impact of podcasting, Craig’s story is filled with inspiration and actionable insights.
What You’ll Learn in This Episode:
How Craig's background in law and broadcasting influenced his podcasting journey.
The importance of consistency and curiosity in podcasting.
Why podcast networks were a game-changer in Craig’s early podcasting days.
The challenges of transitioning from co-hosting to solo hosting.
How podcasting has built Craig's professional credibility and expanded his network.
Episode Breakdown with Timestamps:
[00:00] Introduction: Craig’s Love for Solo Hosting
Follow J. Craig Williams:
The Strategic Podcasting for Professionals to Grow Clients and Network Effectively with Lee Rudin
Episode 95
Wednesday, August 20, 2025 • Duration 29:35
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re joined by Lee Rudin, founder of Rudin Law, who has built his practice through bold branding and unconventional marketing. Instead of hosting his own show, Lee has appeared on more than a dozen podcasts, turning those guest spots into powerful tools for visibility, credibility, and brand awareness.
In this conversation, Lee shares how podcasting can act as the new “round of golf,” a way to build genuine connections and expand reach. He also discusses why bold, memorable branding makes an impact, how to leverage podcast appearances for content across platforms, and what podcasters often get wrong when hosting guests.If you’re a lawyer curious about modern marketing, a podcaster looking to make your show more guest-friendly, or a business owner exploring the relationship between brand, content, and clients, this episode is packed with valuable takeaways.
What You’ll Learn in This Episode:
Why Lee sees podcasts as the new “round of golf” for building relationships.
How bold, in-your-face branding makes people remember you.
Why guesting on podcasts can be more effective than starting your own.
The do’s and don’ts of being a great podcast host.
Why attention spans are shrinking, and what that means for future podcasting.
Episode Breakdown with Timestamps:
[00:00] Podcasting as the new “round of golf” for building connections
[01:22] Why Lee appears on other podcasts instead of starting his own
[05:13] The story behind “Stop Being Polite / Get Rude” branding
[06:42] How merch became a conversation starter and marketing tool
Follow Lee Rudin:
Episode Breakdown with Timestamps
[00:00] Opening: Rob introduces the Legally Speaking Podcast and its origins
[01:37] How the podcast started in 2019 and grew to UK’s top legal show
[05:30] Strategy for the first guests and creating a red carpet experience
[10:35] Research and targeting guests strategically for maximum value
[15:47] Defining the “topic of influence” and growing a niche audience
[18:58] Measuring ROI vs. COI and early business impact from podcasting
[31:08] Securing sponsorships and leveraging LinkedIn and personal brand
[46:50] Exit strategy, asset value, and building a legacy through the podcast
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