Design of AI | Build Products that Customers & Businesses Value – Details, episodes & analysis

After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams.

01:49 Meet Peter Merholtz: Design Expert 05:44 Scaling Design Teams: Challenges and Solutions 14:07 AI in Design: Opportunities and Concerns 24:16 Ethics and Future of AI in Design 34:59 Gen AI in Design: Non-Linear Experiences 38:58 Personalization and Regulation in AI 42:27 Challenges and Opportunities in AI-Driven Personalization 44:15 AI's Role in Organizational Design 47:51 The Future of Design Teams with AI 58:04 Collaboration and Identity in Design

This is episode 21 and we’re having our most important conversation about design’s struggles:

➤ Scaling design teams & scaling their problems

➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning

➤ AI's potential impact on design 

➤ Doubts about personalization & adaptive experiences

➤ What designers need to do to succeed

Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks.

He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente.

He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership.

Oh, and, yeah, he coined the word “blog.”

Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/

Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries.

If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.

To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ 

This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) 

https://www.linkedin.com/in/adragffy/ 

Brittany Hobbs (VP Insights, Huge) 

https://www.linkedin.com/in/brittanyhobbs/

What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making.

In episode 20 we answer the questions that have been worrying designers and products teams:

➤ Which types of design will be automated

➤ Design systems & brand guidelines as LLMs

➤ How brands will use GenAI to augment specific workflows

➤ Which skills, mindsets, expertise will protect your job

➤ The best way to leverage GenAI as a force of good

➤ The importance of becoming a creative technologist

Phillip Maggs leads generative AI excellence—empowering Superside and its customers in harnessing potential of AI. Built, tested and developed Superside's AI service offerings with 500+ projects and counting, many of which are to augment the creative teams at the biggest brands in the world. He’s worked with Netflix, Google, IBM and Rolls Royce, plus is an award-winning strategic consultant and special effects company co-founder.

Follow him on LinkedIn https://www.linkedin.com/in/philmaggs/ 

Watch his Figma presentation https://www.youtube.com/watch?v=C06uyfRzAYk

  

Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries.

If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.

To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/ 

This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) 

https://www.linkedin.com/in/adragffy/ 

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups. He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally. Add him on LinkedIn: https://www.linkedin.com/in/goodideas/ In this episode we cover: ▸ Top-down and bottom-up approaches to leading AI projects ▸ History of art and innovation is the history of rejection ▸ Leaders of AI projects often don’t anticipate what’s needed ▸ The problem with design thinking when building AI products ▸ How the creative & consulting worlds are enhanced by AI ▸ Use cases where AI will have impact Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process. Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them. Have questions? Join the conversation https://www.linkedin.com/company/designofai/ Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.Have questions? Join the conversation https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams.For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today. Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data. Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/ Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI. And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com

Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use. She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M. Go to designofai.substack.com to get additional resources.Read less

There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers. Ben’s newsletter: https://www.focusedchaos.co/ Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy  Subscribe to the podcast https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf https://podcasts.apple.com/us/podcast/design-of-ai-the-ai-podcast-for-product-teams/id1734499859 https://www.youtube.com/@DesignofAI And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com

AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived? We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries. Visit https://designof.ai to get AI news & tools that matter to product teams.

Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries To contact us visit our website designof.ai