Dentistry Uncensored with Howard Farran – Details, episodes & analysis

Arjan de Roy joined Dentsply Sirona in 2015. In his position as Group Vice President of Essential Dental Solutions (EDS) he leads the Global Business Unit including Endodontics, Restorative and Preventive. Before that Arjan served as GVP Lab Strategy Commercialization, GVP of the Commercial Organization DACH (Germany/Austria/Switzerland) and General Manager at the VDW Division.

Prior to Dentsply Sirona, Arjan earned his first accolades in the dental industry with Ormco Europe, where he served as their Country Manager Germany/Austria/Switzerland. He is a graduate of Erasmus University Rotterdam and Michigan State University.

Max Milz is Group Vice President Connected Technology Solutions at Dentsply Sirona, leading its digital healthcare portfolio, which includes imaging, CAD/CAM, surgical equipment, and AI-based clinical software. A passionate tech leader, he previously spent 12 years at Siemens AG, including five years in China. He serves on the Advisory Board of the Value for Good Foundation and holds degrees from Harvard and Cambridge.

David Ferguson joined Dentsply Sirona as Senior Vice President, Global Business Units in March 2025. David Ferguson is a seasoned executive with extensive leadership experience in the medical device and healthcare industries. He has a strong track record of driving revenue growth, strategic transformation, and operational excellence across multiple global businesses. Most recently, he was President of Gore Medical, a unit of W.L. Gore. Previously, as EVP at Philips and President & CEO of Philips Respironics, he managed a global team of 6,000 people. At Baxter Healthcare, he led the global infusion therapy, IV solutions and patient monitoring business. He also held leadership roles at GE Healthcare. Mr. Ferguson is a Graduate of the Advanced Management Program of University of Chicago Booth School of Business and holds a PhD in Chemistry from Texas A&M University and Bachelor of Science in Biochemistry from David Lipscomb University. He has served on multiple boards, including AZBio, Philips PAC, and Baxter International Foundation, and is a co-inventor of two U.S. patents and author of ten peer-reviewed publications.

Dr. Matthew Vogt started his practice The Dentists at Gateway Crossing in 2018 (signing the lease the week after graduating dental school). Today, the practice has grown to a team of nine employees and associate, becoming a pillar of the greater Indianapolis community.

In 2023, Matt Vogt joined The Lifestyle Practice with partners (and Townies) Derek Williams and Steve Van De, focusing on coaching and working with other dentists 1-on-1 to elevate their lives and careers through practice ownership, while still practicing clinical dentistry himself.

Outside of coaching and practicing dentistry, Matt is a competitive amateur golfer, competing at the national level, recently making headlines qualifying for the 2025 US Open at Oakmont Country Club in Pittsburgh, PA, the course where he caddied as a high schooler and college kid.

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Pras was born and raised in Tucson, AZ and attended Pomona College in CA, where he graduated in 2005. Shortly after, he began working at a Mathnasium franchise in Scottsdale, AZ. Roughly a year later he bought the business for $8000. Over the next 6 years he built and ran the business, selling in 2012 for $120,000 to move to Las Vegas and join his business partners in what would become Doctor Multimedia. Pras is cofounder and co-owner of the online marketing company for doctors. Pras helps thousands of doctors, across many specialties, manage their online marketing. From websites to social media to search engine optimization, Doctor Multimedia is a one stop shop to manage your online presence. In 2016, Pras moved to San Diego, CA to open Doctor Multimedia's newest office in Del Mar. Pras currently lives there with his dog Wally and enjoys driving the beautiful southern California coast each day.

www.doctormultimedia.com

Justin Morgan is the #1 ranked Dental SEO Expert on Google.  Justin is a Townie through-and-through, with over 1100 posts and many blogs, podcasts and videos which educate dentists on the importance of understanding SEO basics. Justin is the creator of the first and only step-by-step SEO course for dental professionals, where dentists and their staff can watch short videos on how to identify what to look for when hiring an SEO company, and fully understand what's actually done to rank dental websites with real life case studies of dentists that work with The Dental Marketing Guy. One of the techniques Justin goes over is the "Invisalinks Method" (pronounced like Invisalign), which is proven to lift your Google Rankings 147% within 14 days!

www.DentalMarketingGuy.com

Angus Pryor is a marketer, author and speaker. After more than a decade in sales and marketing working alongside dentists, doctors, and vets, Angus founded Dental Profit System in 2014.

Angus holds a Master's Degree in Marketing from the University of Southern Queensland, and several management diplomas. He has undertaken extensive personal study into digital and direct marketing over the past five years, which lead to him being certified as a Google Partner.

At Dental Profit System, he surrounds himself with a hand-picked team of experts in related fields. This includes experts in copy writing, graphic design, pay per click advertising, SEO and website development. Angus is an author, having recently co-authored The Better Business Book, providing business owners with 100 lessons to live by.

Angus writes for 'Australasian Dental Practice', 'Australasian Dentist' and Australian Dental Association's 'News Bulletin' magazine.  He has a growing network of clients around Australia. He hosts 'Marketing Monday', a video series that provides dentists with quick, actionable tips to boost their dental marketing.

www.dentalprofitsystem.com

Dr. Arthur (Tony) Tomaro, a graduate of The University of Michigan, School of Dentistry, where he also completed his Master's of Science, and Bachelor of Science.  Prior to his relocation to Las Vegas, Nevada, Dr. Tomaro enjoyed 26 years of private practice in Grand Rapids, Michigan. Dr. Tomaro is previous Director of Clinics at Las Vegas Institute for Advance Dental Studies. He maintains a private practice, Arthur Tomaro Exceptional Dentistry, in Las Vegas, Nevada. As a member of Catapult Education, Dr. Tomaro teaches hands on courses, as well as peer lectures to dentists nationally and internationally. His teaching focuses on techniques related to General Dentistry (Tooth Colored Fillings & Crowns), Full Mouth Reconstruction, Diagnosis, Business of Dentistry, Cosmetic Dentistry, The Art of Smile Design, Treatment of Headaches, and Occlusal  Procedures that are used in daily patient care. 

Dr. Tony Tomaro is a published author and a consultant for dental laboratories and manufacturers, and a current contributing author to national dental publications and dental laboratory publications on several topics.  He is affiliated with the following prestigious organizations: ADA - American Dental Association, MDA - Michigan Dental Association, NDA - Nevada Dental Association. He can be reached at 702-533-3336 or via email at atomaro@ameritech.net

www.DrTomaro.com

Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well-known dental marketing company in the DFW area. Currently, she owns and manages iDENTiwrite, where she works directly with clients, employees, and contractors as the lead project manager and editor.

Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, UK, and Australia. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also composed a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing. She understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice. You can reserve a 30-minute marketing consultation call at no cost by calling 940-395-5115 or emailing shauna@identiwrite.com.

www.identiwrite.com

Keith Washington is the VP of Products for ProSites and has over 30 years of software product management and development experience. Keith has a degree in Accounting from the University of Maryland and has led product transformations at many successful companies including Intuit, Active Networks and other software companies in various industries. Keith started in Product Management at Intuit's TurboTax division where he led a transition to web-based tax software. Later, he became the VP of Product Management at a leading Financial Planning software company and most recently worked at Active Networks, the largest SaaS event management company in the world.

www.ProSites.com