Dental Marketing Theory - A Podcast by Gary Bird – Details, episodes & analysis

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Dental Marketing Theory - A Podcast by Gary Bird

Gary Bird

Business

Frequency: 1 episode/8d. Total Eps: 218

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋

Gary Bird thegarybird.com/

Podcast Website dentalmarketingtheory.com/

Website smcnational.com/

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#210 Top 10 Tax Hacks for 2026 - Practices Over $1M in Collections

Tuesday, January 20, 2026 • Duration 14:06

📥 Download the E-book: https://go.smcnational.com/resources/30-tax-strategies
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt
Stop overpaying taxes as a dental practice owner. In this episode, Dental CPA Omar Virjee breaks down the biggest money-saving moves for dentists, including entity structure strategies, cost segregation and real estate ownership, Section 199A deductions, and how to legally hire your kids to reduce taxable income. Learn how high-producing dental practices can save six figures in taxes by planning ahead instead of waiting until tax season.

Connect with our Guest Here ⤵️
Website: https://www.dentalcpausa.com/

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

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#209 How AI is Solving the Biggest Front Desk Problems in Dentistry

Tuesday, December 16, 2025 • Duration 19:36

🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt
Discover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from Mango Voice reveal how AI for dental practices improves scheduling, patient engagement, and revenue retention—while helping teams work smarter, not harder. Learn how artificial intelligence in dentistry is changing the way offices operate and serve patients.

Connect with our Guest Here ⤵️
Laura Nelson
Vice President of AI, Training and Development at Mango Voice

Website: https://mangovoice.com/

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

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#201 AI in Dentistry: Predictions & Future Trends

Tuesday, July 1, 2025 • Duration 36:01

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt
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Gary Bird sits down with Dr. Wardah Inam, CEO of Overjet, to discuss how AI is transforming dentistry and what the future holds. From AI-powered diagnosis and treatment planning to boosting case acceptance and efficiency, this episode breaks down the real impact of AI on dentists, hygienists, and patient care. Learn how AI is reshaping dental insurance, multi-location practices, and marketing strategies—and why widespread adoption is just a few years away. If you’re curious about the future of AI in dentistry, don’t miss this conversation.

Connect with our Guest Here ⤵️

Dr. Wardah Inam
Co-Founder and CEO of Overjet

Website: https://www.overjet.ai/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com🎙️ Check out our 2 Dental Podcasts ➡️ 📅 Upcoming Events ➡️

#112 Vincent Cardillo - These 2 Things Changed the Dental Industry Forever

Season 3 · Episode 62

Tuesday, October 17, 2023 • Duration 24:17

Vincent Cardillo, founder of Maeva Dental Advisors, talks with Gary about how private equity investors have changed dental, plus why practices and dental groups are struggling to get the data they need to compete with big DSOs. Connect with our Guest:Website: https://maevaadvisory.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#111 Melissa Turner - Don't Fall Into the Influencer Trap as a Dentist

Season 3 · Episode 61

Thursday, October 12, 2023 • Duration 26:04

Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries.Connect with our Guest:Website: https://www.cellerantconsulting.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#110 Teresa Duncan - Is Dental Insurance Worth It?

Season 3 · Episode 60

Tuesday, October 3, 2023 • Duration 30:28

Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question.Connect with our Guest:Website: https://www.odysseymgmt.com/Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️https://www.odysseymgmt.com/dental-insurance 📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#109 Tyler Murdock - Why B2B Matters for Dentists

Season 3 · Episode 59

Wednesday, September 27, 2023 • Duration 31:12

Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.Connect with our Guest: Website: https://www.alignedprofit.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#108 Austin Hair - "De Novo" vs. Acquisition | Tips on Starting a Practice from Scratch

Season 3 · Episode 58

Tuesday, September 19, 2023 • Duration 26:17

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing. Connect with our Guest: Website: https://site.leadersre.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#107 Patrick O'Rourke - Does Your Practice Need Dental Insurance?

Season 3 · Episode 57

Wednesday, September 13, 2023 • Duration 25:59

Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don’t?Connect with our Guest: Website: https://www.practicequotient.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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#106 Lori Mixon - The TRUTH Behind DSOs (and Why It’s Important)

Season 3 · Episode 56

Wednesday, September 6, 2023 • Duration 22:36

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit.Connect with our Guest: Website: https://peakdentalservices.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

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Dental Marketing Theory - A Podcast by Gary Bird – Details, episodes & analysis

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Dental Marketing Theory - A Podcast by Gary Bird – Details, episodes & analysis

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