Dental Marketing Goat - Gary Bird

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#239 $1m vs. $2m Collection Dental Office

Friday, February 6, 2026 • Duration 08:31

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
In this episode, Gary Bird breaks down the key differences between a $1 million dental practice and a $2 million dental practice, sharing real-world insights from working with practices scaling to $3M and beyond. This dental growth episode covers leadership, team accountability, dental marketing strategy, patient financing, systems, scheduling, and how top practices engineer growth instead of hoping for it. If you’re trying to increase dental collections, improve new patient flow, and scale your dental practice without burnout, this conversation lays out exactly what needs to change. Gary explains why mindset, systems, and owner involvement matter more than switching marketing companies. This episode is essential for dentists who want predictable dental practice growth and long-term scalability.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

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#238 30% of Dentists Dropped At Least One Insurance in 2025!

Wednesday, February 4, 2026 • Duration 05:21

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt
In this episode, host Gary Bird breaks down why nearly 30% of dentists dropped at least one insurance plan in 2025 and what it means for practice growth in 2026. Learn how dental practices can increase collections, reduce insurance dependency, and grow revenue using patient financing and smarter operational strategies. Gary explains how insurance reimbursements impact profitability and how offices successfully transition toward fee-for-service dentistry while maintaining patient flow. Discover how financing solutions and better case presentation help dentists grow production without relying solely on insurance networks. If you want to grow your dental practice, improve collections, and future-proof your business, this episode outlines the strategy many successful practices are adopting now.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

#229 How this Dentist DOUBLED Average Collections Per Patient (Without Adding New Patients)

Tuesday, December 23, 2025 • Duration 14:58

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
In this episode, host Gary Bird sits down with Dr. Jancy Parkerson to reveal how her dental practice doubled production per patient and is on track for more than $2 million in collections this year. Dr. Jancy breaks down the patient financing strategy, treatment presentation process, and team workflow that dramatically increased case acceptance without adding more new patients. You’ll learn how Cherry, Sunbit, and monthly payment options remove financial barriers, improve conversion rates, and help fee-for-service and out-of-network practices grow. This episode also covers why focusing on insurance write-offs is costing dentists thousands and how to shift the conversation from coverage to affordable monthly payments. If you want to grow your dental practice, increase production, and close more comprehensive cases, this conversation gives you the exact blueprint.

Connect with our Guest Here ⤵️
Website: https://chattanoogadentalarts.com/

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.➡️Want to see how SMC can help you grow?📅Book a call here:➡️

#139 Why Some Practices Explode While Others Stay Stuck

Wednesday, February 5, 2025 • Duration 08:15

The Dental Flywheel: The Secret to Massive Growth in Your Practice
Ever wonder why some dental practices seem to explode with new patients while others struggle to grow? The answer lies in The Dental Flywheel—a proven system that creates unstoppable momentum for your practice.

In this episode, we break down:
✔️ The 3 key stages of the Dental Flywheel: Attract, Engage, and Delight
✔️ Why patient referrals are the key to high-quality, loyal patients
✔️ The biggest mistakes dentists make with their marketing (and how to fix them)
✔️ How poor phone handling is silently draining your marketing budget
✔️ A simple strategy to increase conversions, boost referrals, and cut marketing costs

Most dental practices are unknowingly losing nearly 100% of their marketing patients before they even walk in the door. If you’re tired of feeling stuck and want predictable, sustainable growth, this episode is a must-watch.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

#138 The Silent Killer of Your Marketing Budget

Tuesday, February 4, 2025 • Duration 05:03

Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma. A dentist reached out with a tough question: "I’m spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?"

In this episode, we break down:
* Why most dental practices rely heavily on referrals – and what that means for marketing
* How to track marketing ROI properly (hint: not all patients are equal)
* The #1 mistake dentists make when working with general marketing agencies
*A simple test: Should you double your budget or cut it entirely?
*The real impact of SEO, Google Ads, and social media for an already-busy practice

If you’re questioning the effectiveness of your marketing, this episode is for you. Plus, we offer insights on how to track what’s really working – so you’re not blindly spending money each month.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

#137 Help! My Dental Marketing Isn’t Working – Now What?

Friday, January 31, 2025 • Duration 05:37

Dentist Asks for Help! Struggling to Get Patients in a Low-Visibility Location
Are you struggling to attract new patients to your dental practice despite using SEO, Google Ads, and social media? In this episode, we break down a real-life case of a dentist facing marketing challenges in a low-visibility medical building, surrounded by competition—including DSOs spending thousands on digital marketing.

We discuss:

*Why marketing should never be an afterthought when opening a practice
*The reality of competing against corporate dental groups
*How to effectively target the right patients using data-driven strategies
*Why SEO, giveaways, and free promotions may not be enough
*The importance of a high-visibility location in your marketing plan

If you’re facing similar struggles, this episode is a must-watch. Plus, we offer a free marketing analysis to help dentists identify the best opportunities in their market—no strings attached.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

#136 The Death of Phone Books: Are You Stuck in Outdated Marketing?

Thursday, January 30, 2025 • Duration 09:45

How I Started in Phone Book Marketing (And the 4 M’s You Need to Win Today)
Marketing a dental practice used to be as simple as running a phone book ad—but times have changed. In this episode, I share how I started in dental marketing with phone books (yes, really) and the critical lessons that still apply today. If you’re struggling with marketing, frustrated by slow growth, or unsure why your efforts aren’t working, this episode is for you.

I break down the Four M’s of Marketing—the essential framework to help you identify what’s holding your practice back:
1. Marketing – Are you investing in the right strategies?
2. Market – Are you targeting the right audience?
3. Motivation – Is your team aligned with your goals?
4. Methods – Are you optimizing how you engage with patients?

If what worked five years ago isn’t working now, it’s time to adapt. Watch to learn how to diagnose and fix your marketing challenges so your practice can grow.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

#135 Front Desk Scripting Secrets: Stop Losing Patients to Poor Phone Skills

Wednesday, January 29, 2025 • Duration 09:21

Are you losing new patients because of how your front desk handles calls?
In this episode of Dental Marketing Goat, host Gary Bird shares a powerful front desk scripting hack that can significantly boost your new patient numbers—without spending a penny more on marketing.

Learn how simple changes to phone call scripts can transform your conversion rates. Gary walks you through:
*The exact scripts your team should use to handle pricing and insurance
questions.
*How to effectively schedule appointments with a dual-alternate close.
*The common mistakes most dental offices make on calls and how to avoid
them.

Find out how one dental practice went from 51 to 88 new patients a month with this approach—no extra marketing dollars required!

Want the free scripts and training for your team? Comment below, and we'll send them your way. Don't miss this game-changing strategy to grow your practice!

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

#134 Does Location Make or Break Your Dental Practice?

Tuesday, January 28, 2025 • Duration 06:29

Does Location Matter in Dentistry? The Surprising Truth About Growing Your Practice
In this episode of Dental Marketing Goat, Gary Bird dives deep into one of the most debated topics in the dental community: Does location matter for your dental office? Spoiler alert—yes, it does, but maybe not for the reasons you think!
Gary explores why choosing the right location is critical to attracting new patients, building trust, and fostering long-term growth. From understanding traffic patterns to leveraging high-visibility retail spaces, this episode offers actionable insights for dentists looking to maximize their practice's potential.

Key takeaways include:

Why traffic flow and convenience are game-changers for patient acquisition.
The impact of visibility in high-traffic areas on patient trust and marketing ROI.
Real-life examples of how the wrong location can harm your practice.
Tips for selecting a location that aligns with your growth goals.

Don’t miss this episode if you’re a dentist or practice owner eager to level the playing field against the competition.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️

#133 Cutting Your Marketing Budget? Here’s Why It’s a Huge Mistake!

Friday, January 24, 2025 • Duration 10:49

In this episode of Dental Marketing Goat, host Gary Bird, Owner of SMC National, dives into a critical issue many dentists face: cutting their marketing budget during tough times. While it might seem like a quick fix to save money, this approach can backfire, leading to even bigger challenges down the road.
Gary explores the mindset shift needed to focus on growing the top line rather than just cutting the bottom line, inspired by Henry Ford's famous quote: "Cutting marketing to save money is like throwing away your watch to save time."

Tune in to learn:
*Why cutting your marketing budget hurts your practice’s growth.
*Practical strategies to boost revenue without cutting corners:
*Leveraging existing patient opportunities for high-value treatments.
*Re-engaging dormant patients for cleanings and overdue treatments.
*Improving front desk performance and scheduling efficiency.
*Enhancing case acceptance and patient follow-ups for better results.

Whether you're a dentist struggling to balance your budget or looking to optimize your practice's profitability, this episode is packed with actionable insights to help you grow sustainably.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️

Dental Marketing Goat – Details, episodes & analysis

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Dental Marketing Goat – Details, episodes & analysis

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