Cycle Breakers & Money Makers – Details, episodes & analysis

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs. 

As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.

In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.

And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.

But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.

Get in touch with Natalia:

• Download the Self Care Menu + Self Care to Self Trust email series
• Instagram
• TikTok

Episode takeaways

• Cultural expectations can heavily influence identity.
• Marianismo promotes self-sacrifice at the expense of women's self trust
• How and when religious conditioning can create barriers to self-trust.
• Leaving an abusive relationship was easier once self care rewired Natalia to trust herself
• Self-care leads to increased self-trust.
• Small promises to yourself build self-trust.
• Self-care is a revolutionary act of healing.
• Self-care is not about luxury and buying things

Chapters

• 03:00: Cultural Expectations and Marianismo
• 06:05: The Impact of Religion on Identity
• 11:59: The Turning Point: Leaving an Abusive Marriage
• 20:57: Building Confidence Through Self-Care
• 32:21: The Connection Between Self-Care and Self-Trust
• 41:44: Introducing the Self-Care Menu Tool
• 52:24: Self-Care as a Revolutionary Act

This year has been hard for a lot of businesses. Whether it's financially, emotionally, business model wise, etc., hitting a rough patch in business feels high stakes - because it is. So how do you problem solve when your nervous system is going into fight, flight, or freeze?

Sometimes, our emotions make us believe we don’t already have the answers to our problem. But that's not actually true. Problem solving and decision making are leadership skills that you can get coached on. With 15 sun skills, they are the top 2 EQ skills that come up with my clients.

So today, I'm going through 6 steps to problem solve when things aren't going your way in business.

Here's a quick sneak peak:

1. Identify the circumstance or thing you are struggling with

Remember, you can solve for facts, not thoughts. So be careful how you're framing this!

2.Identify the emotion you have towards it. Let it be okay that it’s there.

3.Ask yourself: what’s the real problem: is there actually a problem to solve or just a feeling to feel? 

4.Neutralize the problem

5. Put all of your options on the table, even if you don’t like them.

If you’ve decided there’s a PROBLEM to solve not just a feeling to feel you HAVE to do something different. Or, make peace with the problem being there.

6.Just get into MOTION

Finding your way out of the fog doesn’t happen when you stand still, you have to walk around

Tune into this episode if you're feeling a bit discouraged in your life and business lately. I think you'll feel a renewed sense of possibility and movement after listening!

Connect with me:

• Instagram
• Website
• LinkedIn

This episode is for you if you’re a parent with a business and feel like NO ONE understands your situation. It's also for you if you're thinking of becoming a parent and wondering how you can do both.

Folks often tell me “I don’t know how you do it” and that they could never be a single parent. But when the outcome has already decided, you start moving making decisions accordingly.

The same can go for any goal that feels like “Oh, I could never do that.” In so many ways, being a single parent has blown the lid off what I think is possible. And I think we forget that sometimes...that we've done harder things than the thing we think isn't possible.

Being a parent can be lonely. It can be overwhelming. You compare your freedom to those of people without kids. But I wouldn't change it for anything in the world.

So here are 7 lessons I've learned growing my business as a single parent:

1. How you manage your energy matters more than time.

2. You’re modeling something that changes the way they see their own options.

3. You become someone who can roll with the punches and handle things not going according to plan.

4. You have to become an expert at simplifying and getting the minimum viable output out the door.

5. You need to focus on profit more and protect it.

6. You rise to the requirements even if you think you can't.

7. You will have SO MUCH more compassion for yourself

And remember if you're a parent, you've done more by 9am than most people, so you are doing better than you think. Keeping little humans alive and happy and healthy is a miracle you create every day - even on your bad days. If you can do that, you can absolutely do anything.

Connect with me:

• Instagram
• Linkedin
• Website

Self-trust changed my life and has defined my career and business strategies. Today, I'm sharing 3 ways to double your demand using self-trust. You'll walk away with an action plan to operate from your own center instead of outsourcing your self trust to other people.

Sometimes it's the simplest things that are the most profound. The thing that feels unbelievably easy to you is the thing you can charge the most for. The marketing tactic that feels as natural as breathing is what will bring in the most clients. If we just have a framework to continually call ourselves home to our own compass, we'll stop being rerouted by other people's maps.

The three strategies we'll be covering to double your demand:

#1: Get clear on your thought leadership and the unmet need that you serve in the market. 

Your thought leadership is your response to the unmet need or gap that you serve. Once you're clear on your thought leadership, you understand that it's actually a good thing that you feel like you're the only one saying what you're saying.

#2: Embody your expert identity

We often discount our own expertise. And that trickles down to negatively effect everything else. We'll be covering how exactly you can take stock of things like client results, past experience, and more to build up this trust.

#3: Lead with your gifts

And in order to lead with your gifts, you have to understand what those gifts are. So we'll be covering the process of a transferrable skills audit and my signature belief bookmarking process. Both of these frameworks will help you in all three areas.

Connect with me:

• Website
• Instagram
• Linkedin

Today's guest hit her biggest quarter in three years while embracing the art of celebration again in Reclamation. Betty Chan is an authenticity coach who guides code switchers to confidently embrace who they are by shedding their armor.  

At the core of her approach is the concept of Kintsugi. Kintsugi is the Japanese art of repairing broken pottery by mending the areas of breakage with urushi lacquer dusted or mixed with powdered gold, silver, or platinum. This art reminds us not to abandon parts of ourselves when things fall apart, but to mend them back together with the light of experience.

Earlier this year, Betty brought her excitement about a few new leads to the Reclamation community. For a variety of reasons, some of those leads fell through and Betty brought her disappointment to the group. By working through this in community and re-grounding into the understanding that every little step should call for celebration, Betty locked in an incredibly successful quarter.

In this episode, we're chatting about:

• What happened during Betty's record breaking quarter
• Betty's journey to coaching
• The power of celebrating micro moments
• The strength of leading with gentleness

Connect with Betty:

• Website
• Linkedin
• Instagram
• Youtube
• Check out her other podcast interviews

Connect with me:

• Instagram
• Linkedin
• Website

No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as a strategy based on your own evidence and data. Making decisions this way is what builds self trust as a CEO because it gives you the confidence to understand exactly WHY you're doing what you're doing.

After listening to this episode and diving deeper in the Double your Demand through Self-Trust Strategies workshop I’m hosting on July 17, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them.

So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that future you knows what to do when it’s time to make a decision.

To help you trust your marketing, gather evidence of:

1. How people are discovering you (these are your visibility strengths)
2. What made them reach out to work with you? (conversion strengths)

To help you trust your expertise, do a transferrable skill audit:

• What is all the lived experience that you're putting to work to solve problems for your clients?
• What are all of the skills you now have that help you support your clients?

To help you trust your thought leadership, ask yourself:

• What have people quoted you on that is unconventional?
• If you've already been asked to speak at a podcast or convention, what was the topic?
• What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it?

Connect with me:

• Website
• Instagram
• Linkedin

For the first 30 years of my life, I was the last person on Earth I would ever trust. I always looked to other people as a compass, hoping for approval. And this pattern that effects so many of us as daughters of immigrants has repercussions beyond simple insecurity.

For me, it manifested into an abusive relationship where I was constantly gaslit for years. So I created a system to prove to myself that I am not crazy. In fact, I'm the MOST trustworthy person in my life and I'm entirely capable of being my own compass to make hard decisions and walk a path none of my friends or family have walked before.

Creating a System for Self-Trust Looked Like:

• Quitting my job to solo travel
• Moving to London to start a tech company
• Getting divorced again while I was pregnant and moving back home
• Making the decision to leave the corporate work force and start a business despite multiple promising job offers

Because of this process, I’ve made almost a million dollars as a single mom, with a business that doesn’t look like ANYONE elses. I've been on 30 podcasts without pitching and had dozens of speaking engagements without pitching.

I'm creating a lane that no one else is in by learning how to trust myself. This is why I am the most qualified person to teach you how to rebuild your relationship with yourself through your business.

In this episode, we're chatting about:

• The story that brought me here - from leaving an abusive relationship to picking up and moving to London
• How I rebuilt my self trust using a system I now use in my business and with my clients called Belief Bookmarking
• How I used the Belief Bookmarking system to bring back self trust when I thought I'd lost it (I wound up making 80k in the last 2 months after having made 70k in the first 10)
• What those doubled and tripled outcomes and collapsed timelines have looked like for my clients

Connect with me:

• Website
• Instagram
• Linkedin

Mentioned in this episode:

6 Figure Self-Trust Leadership Series

Lack of self trust is one of the most expensive and silent problems affecting women owned businesses, especially if you’re a WOC or First Gen. It can even present as something productive!

If you're investing in different programs and getting all types of certifications, you might think you're doing all the "right" things. But the fact is, entrepreneurship isn't like any other institution that has set guideposts and accolades to collect along the way. In school, it's really easy to understand if you're doing well or not. In entrepreneurship, no one is here to give you A+...no one except you.

A lack of self trust tends to affect 3 main areas:

1. You second guess your marketing

2. You underprice or experience imposter syndrome (bc you’re undervaluing your expertise and don’t fully recognize it),

3. You water down your thought leadership

Until you fully re-learn the skill of self trust, you will keep trying to outsource it to different programs, coaches and “figures of authority." And while these programs could be providing a life-changing strategy, you won't be able to make the decisions necessary to execute if you're not able to access your own self-trust FIRST.

So in today's episode, we're digging into why a lack of self-trust is so common and how it might be showing up in sneaky ways in your business. So if you've been in your head a lot, re-listen to this episode and stay tuned for the rest of the 6 Figure Self Trust three episode series!

Connect with me:

• Instagram
• Linkedin
• Website

Mentioned in this episode:

6 Figure Self-Trust Leadership Series

What's the difference between selling to an organization versus individual clients? My Reclamation client Patti Dayleg, exclusively coaches within organizations and May of this year, she already doubled her revenue compared to 2023 through organizational contracts alone.

Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.

Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience.

Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based.

She has been able to land contracts by leveraging the relationships and reputation she already has.

In this episode, we're chatting about:

• How she doubled organizational contract revenue over last year, in just the first 5 months of 2024
• How to leverage your strengths to solve bigger problems for organizations vs individuals
• Harnessing the network you already have
• Areas of opportunity that already exist within organizations that you could be solving
• How you can get started working with organizations using your transferrable skills and network

Connect with Patti:

• Linkedin
• Join her weekly email series: A Sunday Kind of Love

Connect with me:

• Linkedin
• Instagram
• Website

If you'd rather send a voice memo than a text, this episode is for you. As someone with ADHD, I identify as a verbal processor and tend to shut down when typing emails on a computer.

But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.

Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset.

I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.

I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched.

In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.

This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.

In today's episode, we're talk about:

• The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emails
• Why verbal processors have a hard time writing emails
• Kirsten's framework for starting an email without the writer's block
• How centering problem awareness leads to more sales
• What we mean when we say "email is a business model"

P.S. Applications are open for 1:1 coaching to begin the week of August 5th.

Connect with Kirsten:

• Website
• Instagram
• Listen to her podcast

Connect with me:

• Linkedin
• Instagram
• Website