Customer Show – Details, episodes & analysis

It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for. 

On this episode, you'll hear Katelyn and Eli discuss:

• Why Eli considers his competition to be Netflix and ketchup
• How to create customer experiences that spark joy
• What Eli looks for when hiring a customer experience teammate
• And so much more

Eli Weiss is the Director of Customer Experience at OLIPOP.

Twitter: https://twitter.com/eliweisss

LinkedIn: https://www.linkedin.com/in/eliweisss

OLIPOP: https://drinkolipop.com/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share:

• How Katelyn Interviewed Her Ideal Customers Before Launching A Product
• The Difference Between Formal and Informal Customer Research
• Our Playbook For A Successful Product Launch
• And So Much More

Stewart Hillhouse is Head of Audience Growth at Customer Camp. 

Twitter: https://twitter.com/stew_hillhouse
LinkedIn: https://www.linkedin.com/in/stewarthillhouse/

Katelyn Bourgoin is the Founder and Lead Trainer at Customer Camp.

Twitter: https://twitter.com/KateBour
LinkedIn: https://www.linkedin.com/in/kallenro/

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share: How To Find Out What Customers Really Care About Why Big Companies Need To Focus Small To Think Big What It Takes To Have An Innovation Mindset And So Much More Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics. Twitter: https://twitter.com/byosko LinkedIn: https://www.linkedin.com/in/byosko/ Highline Beta: https://highlinebeta.com/ ---- Follow Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share:

• Why He Thinks Relationships Are More Important Than Your Pitch
• How He Raised $1.4M in 21 Days (Including $ From Mark Cuban)
• The 3 Questions He Asks Before Investing In A Company
• And So Much More

Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy.

Learn More About Dan: https://www.danmartell.com/ 

LinkedIn: https://www.linkedin.com/in/dmartell/

Twitter: https://twitter.com/danmartell

Fundraise Like A Pro Free Course: https://www.danmartell.com/fundraisinglikeapro

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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain: 

• How To Get New Customers To Take Action Through Conversion Copywriting
• The Formula For Deal-Closing Case Studies
• How To Use Customer Concerns As A Lense To Look At Your Marketing
• And So Much More

Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting case studies and testimonials. 

Twitter: https://twitter.com/JoelKlettke

Case Study Buddy: https://casestudybuddy.com/

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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain: How He Turned A Pain-Point Into A Business Who He Treated His Early Adopters Like Royalty The Psychology of a Great Proposal How To Understand the True Needs Of Your Customer And So Much More Kyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While Getting Punched In The Mouth" Twitter: https://twitter.com/kyleracki LinkedIn: https://www.linkedin.com/in/kyleracki/ Proposify: https://www.proposify.com/ Book: https://www.amazon.ca/dp/B07MV55NTV ---- Follow Katelyn on Twitter Get your Free Customer Ranking Calculator

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: 

• Why Customers Lie To Themselves and To You
• The Difference In Language Between Active And Passive Shopping
• The Four Forces That Influence All Buying Decisions
• What Really Matters To Your Customers
• And So Much More

Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available. 

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Twitter: https://twitter.com/bmoesta

LinkedIn: https://www.linkedin.com/in/bobmoesta/

Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q

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Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:

• How to pull customers towards your brand
• How to write emails that your customers are going to love opening
• The difference between Features and Benefits (and which is more important to your customer)
• And so much more

Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.

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Join Katelyn Bourgoin as she explores what makes people tick, click, and buy. 

Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers. 

Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.

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