Crossing The Content Chasm – Details, episodes & analysis

In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. 

Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. 

Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.

Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is happening within your business. Give your customers time to get to know you and they will be more likely to buy from you.  

In the podcast you will learn:

• Why you need a personal brand
• How your business will benefit from putting a face in front of the business
• What to do to build your personal brand
• How to maintain a consistent public message in your brand

Learn more about Ella’s work at https://muchmoresocial.co.uk/

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.

The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.

Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to post onto various social channels.

In the podcast you will learn:

• What to do to make content creation easier
• Why you should create a backlog of content
• Why you need to have a content database
• How to repurpose content

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content.

Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content that's already proven to be successful. 

You can take your content and reuse it in a number of ways. This could be through repurposing content for different purposes, such as: repurposing for different mediums e.g. videos that could also be used as  a podcast, an article or social media content.

Reusable content is an attractive option because it's easier to work with. You don't have to spend time creating new content from scratch. Instead, you can simply reuse what you already have and get back to business.

There are also financial benefits to consider: reusable content saves money by eliminating the need for additional writing, editing and design in addition to saving you time.

In the podcast you will learn: 

• The benefits of reusing your content
• How to repurpose your content
• Ways to make multiple pieces of content from one piece of content 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you create content that will engage them and keep them coming back for more.

The internet has made it easier than ever before to find out what your audience wants. There are countless online communities where people share their thoughts and opinions. These communities can be a goldmine of information when it comes to finding out what content your audience would like you to create.

In the podcast you will learn: 

• How to find the right content for your audience
• What to when your content strategy doesn’t work
• Tips and tricks for content creation 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome!

User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier to produce than other types of content because your users do all of the work for you. It helps raise awareness of your brand as people are creating content about your brand and sharing it across social media.

The relationship with the community is a very important aspect of the success of a marketing strategy. You can not ignore the significance of communities in order to improve your business, but at the same time, you must take care of the community and adjust to its needs.

The more your community talks about you, the more brand recognition you'll get. When people like a piece of user-generated content, they might share it with their friends or followers which helps you get more traffic. If you are able to create content that your users will share, you'll be able to reach a much wider audience than ever before! 

In the podcast you will learn: 

• The Power of Community
• How big brands incorrectly use community Creative marketing tactics based around user generated content 
• How to incentivise your community to be more engaged

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

Communities are a big part of Anna’s life and she explains why communities are massive part of content strategy as they generate their own “user generated content” which is valuable to your business by both freeing up your time but also giving more resources to work with 

In the podcast you will learn: 

• The value of joining great communities 
• What to look for in a community
• How to use communities to your advantage

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they explain how to grow your business’ digital visibility. They discuss how LinkedIn forces everyone in the business to lead with a personal brand before they even realise they were leading with a personal brand. This influenced many businesses on Instagram to switch to a business-type profile. They also share testimonials from their clients and others. 

In the podcast you will learn: 

• Levels of engagement in posting and content creation. It’s better to spend more time in actual conversations with customers and clients, than in creating posts.
• Why you should always lead from a human emotional element, regardless of the size of your business.
• Marketing your business, social media platforms and ways in which solo business owners can market.
• Their preferred social media platforms for business and the benefits of each one for business owners. 
• Trying different business models. They talk about various large companies who diversified their business models and marketing strategies to achieve success, and how other businesses can benefit from doing the same.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Your time is best spent in engaging with your patrons and clients rather than on making posts and thinking about conversations.
• Each social media platform has pros and cons for marketing your business, and it’s your job as a business owner to decide which platforms work the best for what you want to do. 

Resources

Emily and Alan Braithwaite Instagram

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software is a little techy which results in non-techy people not subscribing to it and looking for one that is easier to understand. In terms of content making, you need to think about how you break it down so that people understand what you do, the different services you offer, and how they are going to benefit from them. You will learn a lot from Anna on how to break down your content to be an effective content creator.

In the podcast you will learn: 

• The importance of fractionating your content into digestible portions. This makes things easier on you, as the creator, and on the audience.
• Anna talks about why it’s key that you ensure your audience knows and understands what you are trying to do. This makes certain that they do not miss out on other services that your AI software can offer.
• Various ways in which people can benefit from your content. Breaking down your content makes understanding your message trouble-free for people. 
• Anna gives tips on breaking down your content, especially the more complex material.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Breaking down your content makes it easier for your audience to digest.
• Make your AI and AI-powered software easy for non-techy people to understand and use.

Resources

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for customers. She knows it can be painful to constantly create content and not get much resonance. She encourages people to keep trying and not give up, however.

In the podcast you will learn: 

• Anna shares different ways to try new things with content and how to find out what works best for your audience.
• How to deal with content that isn’t performing well. Anna advises listeners not to give up, but to keep trying new things to discover what works for your business.
• Building a relationship with your audience by finding out what connects you. She also talks about why it’s important to understand that not everyone in your audience is going to have the same interest as you.
• Why content and marketing can be too transactional at times. Anna talks about rectifying this issue.
• Essentials to start putting your content out such as a log where you can make posts on various topics.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Try different types of content to discover what works for your business.
• Building a good relationship with your audience is crucial for growth.

Resources

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for your profile to grow, to form relationships with other users, and eventually land a recommendation. Anna also talks about scheduling posts and software you can use for posting; you can also hire someone to do it for you. She gives a lot of tips, tricks, and techniques on how to improve your profile, form an audience, have a better engagement, and eventually land a recommendation in LinkedIn.

In the podcast you will learn: 

• What is LinkedIn, how it helps users’ to grow their businesses.
• The host of people that use LinkedIn and their varying career paths, backgrounds and marketability.
• How to do the 15-minute task and embed it into your routine even as a busy business owner. How blocking out 15 minutes every morning to do this helps your profile grow.
• Anna covers what to post and how often you have to post to get adequate engagement. She goes over why you don’t necessarily have to post daily but why it helps to establish a schedule.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

Key Takeaways:

• As a busy business owner, engaging and being consistent on LinkedIn doesn't have to be a chore, thanks to the schedule post feature.
• Ashley Leads’ 15-minutes daily rule is perfect for those busy business owners who can’t be on LinkedIn for long periods of time.

Resources

Anna Bravington LinkedIn | Twitter