In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. 

 

Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. 

 

Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.

 

Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is happening within your business. Give your customers time to get to know you and they will be more likely to buy from you.  

 

In the podcast you will learn:

• Why you need a personal brand
• How your business will benefit from putting a face in front of the business
• What to do to build your personal brand
• How to maintain a consistent public message in your brand

 

Learn more about Ella’s work at https://muchmoresocial.co.uk/

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.

 

The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.

 

Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don’t have to remember to post onto various social channels.

 

In the podcast you will learn:

• What to do to make content creation easier
• Why you should create a backlog of content
• Why you need to have a content database
• How to repurpose content

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content.

Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content that's already proven to be successful. 

You can take your content and reuse it in a number of ways. This could be through repurposing content for different purposes, such as: repurposing for different mediums e.g. videos that could also be used as  a podcast, an article or social media content.

Reusable content is an attractive option because it's easier to work with. You don't have to spend time creating new content from scratch. Instead, you can simply reuse what you already have and get back to business.

There are also financial benefits to consider: reusable content saves money by eliminating the need for additional writing, editing and design in addition to saving you time.

In the podcast you will learn: 

• The benefits of reusing your content
• How to repurpose your content
• Ways to make multiple pieces of content from one piece of content 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how to find what content is right for you.

In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you create content that will engage them and keep them coming back for more.

The internet has made it easier than ever before to find out what your audience wants. There are countless online communities where people share their thoughts and opinions. These communities can be a goldmine of information when it comes to finding out what content your audience would like you to create.

 

In the podcast you will learn: 

• How to find the right content for your audience
• What to when your content strategy doesn’t work
• Tips and tricks for content creation 

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome!

User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier to produce than other types of content because your users do all of the work for you. It helps raise awareness of your brand as people are creating content about your brand and sharing it across social media.

The relationship with the community is a very important aspect of the success of a marketing strategy. You can not ignore the significance of communities in order to improve your business, but at the same time, you must take care of the community and adjust to its needs.

The more your community talks about you, the more brand recognition you'll get. When people like a piece of user-generated content, they might share it with their friends or followers which helps you get more traffic. If you are able to create content that your users will share, you'll be able to reach a much wider audience than ever before! 

In the podcast you will learn: 

• The Power of Community
• How big brands incorrectly use community Creative marketing tactics based around user generated content 
• How to incentivise your community to be more engaged

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which is about the struggle of balancing being a mum and working in marketing.

 

Communities are a big part of Anna’s life and she explains why communities are massive part of content strategy as they generate their own “user generated content” which is valuable to your business by both freeing up your time but also giving more resources to work with 

 

In the podcast you will learn: 

• The value of joining great communities 
• What to look for in a community
• How to use communities to your advantage

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they explain how to grow your business’ digital visibility. They discuss how LinkedIn forces everyone in the business to lead with a personal brand before they even realise they were leading with a personal brand. This influenced many businesses on Instagram to switch to a business-type profile. They also share testimonials from their clients and others. 

In the podcast you will learn: 

• Levels of engagement in posting and content creation. It’s better to spend more time in actual conversations with customers and clients, than in creating posts.
• Why you should always lead from a human emotional element, regardless of the size of your business.
• Marketing your business, social media platforms and ways in which solo business owners can market.
• Their preferred social media platforms for business and the benefits of each one for business owners. 
• Trying different business models. They talk about various large companies who diversified their business models and marketing strategies to achieve success, and how other businesses can benefit from doing the same.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Your time is best spent in engaging with your patrons and clients rather than on making posts and thinking about conversations.
• Each social media platform has pros and cons for marketing your business, and it’s your job as a business owner to decide which platforms work the best for what you want to do. 

Resources

Emily and Alan Braithwaite Instagram

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software is a little techy which results in non-techy people not subscribing to it and looking for one that is easier to understand. In terms of content making, you need to think about how you break it down so that people understand what you do, the different services you offer, and how they are going to benefit from them. You will learn a lot from Anna on how to break down your content to be an effective content creator.

In the podcast you will learn: 

• The importance of fractionating your content into digestible portions. This makes things easier on you, as the creator, and on the audience.
• Anna talks about why it’s key that you ensure your audience knows and understands what you are trying to do. This makes certain that they do not miss out on other services that your AI software can offer.
• Various ways in which people can benefit from your content. Breaking down your content makes understanding your message trouble-free for people. 
• Anna gives tips on breaking down your content, especially the more complex material.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Breaking down your content makes it easier for your audience to digest.
• Make your AI and AI-powered software easy for non-techy people to understand and use.

Resources

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for customers. She knows it can be painful to constantly create content and not get much resonance. She encourages people to keep trying and not give up, however.

In the podcast you will learn: 

• Anna shares different ways to try new things with content and how to find out what works best for your audience.
• How to deal with content that isn’t performing well. Anna advises listeners not to give up, but to keep trying new things to discover what works for your business.
• Building a relationship with your audience by finding out what connects you. She also talks about why it’s important to understand that not everyone in your audience is going to have the same interest as you.
• Why content and marketing can be too transactional at times. Anna talks about rectifying this issue.
• Essentials to start putting your content out such as a log where you can make posts on various topics.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Try different types of content to discover what works for your business.
• Building a good relationship with your audience is crucial for growth.

Resources

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for your profile to grow, to form relationships with other users, and eventually land a recommendation. Anna also talks about scheduling posts and software you can use for posting; you can also hire someone to do it for you. She gives a lot of tips, tricks, and techniques on how to improve your profile, form an audience, have a better engagement, and eventually land a recommendation in LinkedIn.

In the podcast you will learn: 

• What is LinkedIn, how it helps users’ to grow their businesses.
• The host of people that use LinkedIn and their varying career paths, backgrounds and marketability.
• How to do the 15-minute task and embed it into your routine even as a busy business owner. How blocking out 15 minutes every morning to do this helps your profile grow.
• Anna covers what to post and how often you have to post to get adequate engagement. She goes over why you don’t necessarily have to post daily but why it helps to establish a schedule.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

Key Takeaways:

• As a busy business owner, engaging and being consistent on LinkedIn doesn't have to be a chore, thanks to the schedule post feature.
• Ashley Leads’ 15-minutes daily rule is perfect for those busy business owners who can’t be on LinkedIn for long periods of time.

Resources

Anna Bravington LinkedIn | Twitter

In this episode of Crossing The Content Chasm Anna talks about cementing your LinkedIn foundations with Ashley Leeds, the 15-Minute Guy. Ashley is a LinkedIn coach at Full Cup Coaching. You will learn LinkedIn basics including what you need to do before you start posting. Having an incomplete or unpresentable LinkedIn profile could be the reason why you don’t get many referrals or why your profile doesn’t get as much attention as it should. You will hear great tips from Ashley on how to improve your LinkedIn profile, including choosing your brand colour, how to choose your profile picture and how often you should change it.  

Tune in to learn: 

• Why being your authentic self on LinkedIn is essential to growth. This includes being direct about your purpose and expressing yourself authentically.
• How to create an attention grabbing LinkedIn account. You will learn how to pick out a profile image and how to craft a bio that will attract your target audience.
• What brand colours are and how they improve your profile. They discuss the importance of establishing colours unique to your brand.
• The importance of having a profile review. This can give you better insight into how to arrange your profile on LinkedIn as well as on other platforms.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

Key Takeaways:

• Being your authentic self is key to your growth.
• Curate your profile to grab your target audience’s attention. 

Resources

Ashley Leeds LinkedIn

Anna Bravington LinkedIn | Twitter

In this episode of Crossing The Content Chasm Anna talks about finding your authentic self. You will learn from Anna how to discover who you are and what you want for your content and brand in order to reach your audience more effectively. Anna talks about the importance of being authentic in your business. Knowing your strengths and weaknesses will help you determine which areas of your life you can incorporate into your brand and content and which areas you need to improve. This is just one of the many tips that Anna suggested in this episode for you to find out what you love and what you want to do, and how to incorporate these into your brand and content to effectively reach your target audience.

In the podcast you will learn: 

• What you need to discover about yourself - such as your strengths, weaknesses and experiences.
• Knowing your strengths and weaknesses can help you discover your passions, and guide you in your journey to self improvement.
• How to direct your content to reach the end goal. Anna herself loves to help people, so she directs that interest into her work and now helps other people with business.
• Identifying your audience and creating effective content to benefit them. This involves making content specifically targeted at a selected demographic so your message is relayed efficiently.
• Fun stuff you can do online such as playing games, using social media, and meeting groups of people via video.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways:

• Your content reflects your personality and your interests.
• Try new things.

Resources

Anna Bravington LinkedIn | Twitter

In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd.

 

Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her marketing.

 

In the podcast you will learn: 

• Why should market in off-peak times
• What made Anna start doing LinkedIn
• How you can humanise your marketing plans
• Anna’s tips for you to stand out from the competition

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Trisha Lewis, a self employed actor, author, podcaster and communication and confidence coach. They will be talking about unsquashing yourself and how it helps you respond positively to a variety of social issues.   Trisha will share some personal anecdotes as well as some handy tips to help you unsquash yourself and build your own brand. You will also learn how Trisha helped Anna develop into the person she is today.

Here are a few key highlights from this week’s show:

• How Trisha came up with the term ‘unsquash’, what it means, and how you can do it yourself.
• How Trisha helped Anna unsquash herself, and how this relates to developing her brand.
• Imposter syndrome is usually a culmination of societal issues; Trisha believes ‘unsquash’ may be a more straightforward way of describing the feelings that are imposter syndrome.
• What toxic masculinity is and how it relates to imposter syndrome in men.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; it’s not just motivational but also about creating actionable insights. You’ll listen to top-level marketing conversations - with a fair dose of humour. 

Key Takeaways

• Unsquash yourself!
• The authentic you is your true brand.

Resources

Trisha Lewis LinkedIn | Twitter

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

Being on camera can be scary - we worry about how we look and we believe that everything has to be perfect. However, making a video doesn't have to be so stressful. In this episode of Crossing The Content Chasm Anna shares how she overcame her fear of appearing on camera. She gives practical tips to help you tame the video beast, including how to look good on camera, how to appear confident and less self-conscious.

What’s covered in this episode of Crossing the Content Chasm:

• The importance of videos. Why the world needs your knowledge and what you have to bring to the table.
• Videos don’t have to be scary. Most of your insecurities regarding details of the production usually go unnoticed by the average viewer.
• How you can overcome your fear of videos. A good tip is to identify minor flaws in well-performing videos by watching them with a critical eye. You’ll realise that no video is perfect, and yours doesn’t have to be either.
• Anna gives some video-making tips and tricks such as trying out different formats of videos and sharing your videos in small groups to get feedback. She also recommends setting goals for your videos, such as establishing key points you will talk about throughout the video.
• Small steps to becoming confident in your videos.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; it’s not just motivational but also about creating actionable insights. You’ll listen to top-level marketing conversations - with a fair dose of humour. 

Key Takeaways:

• Your video doesn’t have to be perfect.
• The world needs what you bring to the table.
• Take it one small step at a time.

Resources

Anna Bravington LinkedIn | Twitter

For more information about this week’s episode, head to https://thosethatdare.com/

Juma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital space. You’ll hear step-by-step tips you can apply to your brand and social media exposure including how to amplify your core message and the importance of being part of a like-minded community.

Here are a few highlights from this episode: 

• Growing confidence in digital exposure: Being confident means you've become accustomed to being in front of the camera so you’re no longer as self-conscious. You’ll become increasingly confident once you keep at it, even though it may take multiple tries, Juma says.
• What is your core message? You should know this before you start posting content.
• Overcoming self-consciousness: Self-consciousness is an obstacle most content creators deal with and Juma gives great tips on how you can gradually overcome it. One good tip when you’re just starting out is to work with someone you’re comfortable with or speak to on a regular basis. 
• Finding your voice: Listen to and learn from a variety of creators in your niche.
• Practical tips: Juma shares insider tips including making sure your audio is crisp and clear, and how to use lighting to give your videos consistency.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

Key Takeaways: 

• Start small and learn as you go.
• Keep at it and it will soon become second nature.
• Study and learn from content creators who already are where you’d like to be.

For more information about this week’s episode, head to https://thosethatdare.com/

Resources

Juma Bannister LinkedIn | Twitter | Instagram | Pinterest

Anna Bravington LinkedIn | Twitter

In this episode of Crossing The Content Chasm Anna talks about niches and SMEs. When it comes to targeting SMEs, many people try to be overly broad. These are two completely different audiences. There's this massive disparity between tech and non-techy people and so, you’ll hear from Anna how to approach and reach out to both. You will also hear how to develop a personal brand, whether by yourself or your team. When creating a personal brand, you have to make sure that you create the right environment for your team to succeed. There’s a lot to learn from this episode. Let’s get into it!

In the podcast you will learn: 

• What are SMEs 
• Building your brand
• How to help your team succeed
• The barrier between techy and non-techy entrepreneurs
• What is a brand specialist 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Jake Moore, a Global Cybersecurity Advisor for ESET, Europe’s number one Internet Security and Antivirus company. In this episode, you will learn how to build your personal profile. Jake talks about his journey in building his personal profile. He will be giving some tips and tricks for you to jump start your journey. Consistency is one of the keys to a successful profile building. You may encounter some challenges and complications but as long as you're consistent you’ll eventually get there. Profile building does take a lot of time but it will be a worthy investment. In addition, you will also be hearing about cybercrime and cybersecurity. Living in the modern and digital age, you will learn through this episode how beneficial it is for you and your brand (company) to consider hiring a cybersecurity professional. 

In the podcast you will learn: 

• Personal profile building
• What is cybersecurity and cybercrime
• How to look after your own account
• Should you be hiring a cybersecurity professional
• Cryptocurrencies 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about creating the right environment for content. In this episode, you will learn how to build your confidence in content creation. Remember that no content is perfect so you have to look forward to excellence and not perfection. You will learn how to mold your environment around your content. Aside from content creation, you will also learn how to build your team.  Your team needs to have a safe place to be able to try stuff both externally and internally so as the manager of your business you are to create a safe environment not only for yourself but as well as for your team to freely engage and try on their ideas for the benefit of the whole business.

In the podcast you will learn: 

• Creating the right environment as the content creator 
• Creating a safe place for ideas for your team 
• Human shield for your team 
• Taking the responsibility as the team leader
• Experimenting on new and modern ideas for content creation

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour - in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Simon Homent, Head of Pureplayer at Samsung Electronics. They talk about setting your team up for success. In this episode, you will learn how to build up your team from scratch or if you already have a team, what are the things you can do to enable them to be creative and successful. As the owner of your business, you will learn through this episode the steps to take in order to get out of your comfort zone and try out new things for your business. There are risks to take but these are the kind of risks that are worth going for and if one doesn’t work then try the other one.

In the podcast you will learn: 

• How to build and guide your team to be successful
• The risks in the digital world
• Being the team leader
• To try new things
• Accountability being a part of a team

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about last week’s episode where she interviewed Phil Crawley of Wizards of the Coast which is part of Hasbro. One of the subjects that were covered was bringing familiarity into marketing so one of the problems that the Wizards of the Coast had was that their products were not mass-marketed at the moment. So, in this episode, we will be digging deeper on how to mass-market your product and/or services and learn about the possible problems you can encounter whilst marketing your products and services.

In the podcast you will learn: 

• How to balance your audience
• Mass-marketing your product
• Relating your products and services to your daily routine
• Breaking down your audiences
• Being part of the community

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Mark Masters, owner of You Are The Media. Mark shares on how to build an audience and how that audience can be a community. Today, we will be hearing about how your audience can be one of your biggest investments in the media industry. It is also worth noting that in order to grow your community in this industry you don’t have to be a big brand and spend a lot of money, you just have to start somewhere and build up from that.

In the podcast you will learn:

• Building your audience 
• Investing in a media community 
• Incomes versus expenses
• Media Investment
• Creativity and resourcefulness 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business. 

 

Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction.

 

In the podcast you will learn: 

• Why Anna launched her podcast
• What made her start her company
• What to do when the leads aren’t coming in
• How to become a better marketer

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about building a long-term relationship with your audience, something that you want them to have for them to keep coming back to you. Investing in your audience is the key to building your online community. Anna also talks about letting go of some things or aspects from your content when it is not working. Aside from tackling misconceptions in engaging with your audience, Anna also provides solutions and suggestions on the things that you can do when things are not going as planned. Let’s get into the show.

In the podcast you will learn: 

• How to keep your audience coming back to you 
• How to engage your audience
• Misconceptions you need to correct in terms of building your community 
• Changing your content or your tone
• Trying out different social media platforms

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and pages on any social media sites and highlights some of the problems and issues that you can encounter before, during, and after growing your online presence. But fear not, as he also offers advice and solutions on how to overcome these challenges. 

In the podcast you will learn: 

• Challenges and problems you can encounter while building your online presence
• Benefits of a well built social media presence
• Expert advice on how to overcome social media challenges
• The best time to grow and/or boost your social media presence
• Being unique as you are in social media

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm, Anna talks about taking people from creating limited or dull content to interesting and exciting content that would really please their customers. Anna also discusses what you can do and where you can find inspiration for your content when there is none. 

In the podcast you will learn: 

• The importance of good content
• How to have a connection with your audience 
• What is inspiration for content creators
• Looking for inspiration within your community
• To be yourself and embrace the fun

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks with Kostas Petrou who is the Founder and Creative Director of Story and Search which is a leading creative agency that combines digital PR and SEO to shoot their clients to the top of search engines.

As an agency Story and Search help with every aspect of client growth from ideation in the initial stages that go through generating an idea, all the way through sending out the idea to journalists for articles to secure highly valuable editorial coverage. Kostas also discusses how his company puts campaigns together and where they conduct surveys in order to target content towards specified markets.

In the podcast you will learn: 

• The origins of Story and Search
• What is Digital PR?
• What goes into creating campaigns?
• The stages that agencies and client go through to create great ideas
• What goes into gathering data?

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/podcast/

In this episode of Crossing The Content Chasm, Anna discusses the biggest hurdles with brands that make it hard for themselves to get across the chasm. She identifies that one of the big reasons for that struggle is getting over personal perceptions. No matter how gorgeous, beautiful and fantastic people or brands are in front of the camera, people all have the same fears when it comes to perceptions of themselves or their businesses. 

In the podcast you will learn: 

• The biggest hurdles with brands
• Getting over personal perceptions
• Conveying interesting content
• Being scared of failure
• Understand why people are hesitant to change

Crossing The Content Chasm is a lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks with James Burtt, James is the Managing Director of the Ultimate Podcast Group who has helped a lot people navigate through the podcasting journey. He discusses how he got started with creating podcasts and what they do behind-the-scenes before they launch podcasts because, as he says, “most people will launch podcasts and forget to tell anybody about it.” He discusses further that we need to pick a niche for our own podcast and have a strategic process for the promo and marketing of a new show to ensure it maximises the benefit of the content.

In the podcast you will learn: 

• What it takes to have a successful podcast
• Broadcasting your podcast
• Finding your niche
• Repurpose your assets
• Don’t be afraid to fail

Crossing The Content Chasm is a lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna discusses why some brands create great content and other brands struggle to do the same. As Anna shares, for some large brands there can be hesitation and challenges with getting buy-in from teams, so we have to have  proper content management so that you can get stakeholders excited about creating content, without fear of repercussions, if anything goes wrong.

In the podcast you will learn: 

• Essentials of creating great content
• Developing content strategies for your own brand
• Understanding the fear of creating content
• Talking and being confident in a spiel
• Overcoming hesitance in creating content

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

In this episode of Crossing The Content Chasm Anna talks to Emma Butler. As well as a conversation between mutual experts this is also a warm chat from former colleagues as Emma was in Anna's team in a previous role, and as Anna shares, Emma was an absolute superstar. Emma specialises in SEO and has worked on a lot of different things from technical content creation and digital PR which most recently has seen her working at the Lego Group as an SEO system manager.

In the podcast you will learn: 

• Building a pool of content
• Addressing pain points through market research
• Doing more for less to overcome start-up challenges
• Organisation to ensure you meet deadlines
• Why team communication is key

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour - in equal measure. 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

At the core of this show we'll be asking the question; why some brands do great content and others don't. 

Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

At the core of this show we'll be asking the question; why some brands do great content and others don't. 

Being a marketer in a large company or agency can sometimes be soul-destroying, as other people in the organisation don't 'get' what they do. But we get it, we understand – and the podcast's goal is to support senior marketers get company buy-in for either starting to use content or creating more exciting content.

In this episode of Crossing The Content Chasm Anna talks about how to reuse content.

 

Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work.

 

By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you’re cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and create a backlog of content.

 

In the podcast you will learn: 

• Why you should reuse your content
• How to repurpose your content
• Why you need to have a bank of content to use
• The importance of revisiting a topic

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn.

 

Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content.

 

There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take audio content that you've already created and turn it into a video using apps such as Headliner (See Gillian's video showing her using Headliner to create a LinkedIn cover story).

 

In the podcast you will learn:

• Why you should use video marketing
• How to make the most of video marketing
• What to do to get the most out of one video

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to
https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business.

 

Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to buy what they need and not be forced into buying something.

 

This is where the art of "selling without selling" comes in. It's all about finding out what your audience wants and needs and then giving it to them in a way that doesn't feel like you're trying to sell anything at all.

 

In the podcast you will learn:

• How to sell your business without pitching
• The problems faced with client services business and getting sales
• The benefits of outsourcing tasks

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

 

For more information about this week’s episode, head to
https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! 

 

They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven’t!  

 

In the world of content marketing, it is key to create content in a way that provides prospects with logical next steps and then makes it easy to transact with you. A great place to start with content creation is to share pain points and how your product or service solves that for your ideal buyer profile.  

 

In the podcast you will learn: 

• The process of making someone an offer 
• Why you need to remind people of who you are and what you do
• Using pain points as a way deliver valuable content  
• Why selling is serving when you do it right!
• How to create the logical next steps of clients to come to you

 

Check out Janine's latest blog via https://janinecoombes.co.uk/high-ticket-service-sales/

 

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

 

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community.

 

Anna speaks about a community she is a paying member of “Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is active and has people you align with who fit your vibe.

When building your own community it is important to find a subject matter you are passionate about so that you don’t get tired of speaking about it. 

If you are an expert or can have high level discussions you might be able to monetise your community. There are many different ways to monetize your community, this can be by creating more content or doing coaching calls and one to ones. The group could also be a paid community from the start. The information and network has to be valuable so that members feel they are getting a return on the money they have spent.

In the podcast you will learn: 

• What to look for in a community
• How to start a community
• Growth tips for your community 
• When is best to monetise a community

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. 

They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the purpose of having a place to speak and share knowledge, not just to sell to them.

Claire highlights why it is vital to provide value to the community by giving them resources that they wouldn’t find elsewhere and answering their questions to the best of your ability. She explains how and when you should charge for things. Anything that is advanced or detailed you should have a course or coaching available as a sellable product.

Anna has met many people in the Mums in Marketing group that she otherwise would not have met. Online communities can also have offline value and a great impact on your life as you will be able to interact with people that you may not normally come across. 

In the podcast you will learn: 

• Why Claire started Mums in Marketing
• What it is like to be a part of her community 
• How she was able to monetise Mums in Marketing 
• The struggles of being a mum and running a business  

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure. 

For more information about this week’s episode, head to https://thosethatdare.com/