Creators Are Brands – Details, episodes & analysis

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Creators Are Brands

Tom Boyd

Business

Frequency: 1 episode/20d. Total Eps: 75

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.

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Score global : 33%

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From Unknown Editor to 3M Followers: "The Ice Bath Guy" ‪w/ Jordan Ferrone

Wednesday, July 30, 2025 • Duration 35:41

In this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple format strategy that broke the internet and the behind-the-scenes reality of consistent content creation.KEY INSIGHTS:• How he went from unknown video editor to multi-million follower creator using one simple daily format• Why "frictionless content" and removing creative barriers is the secret to sustainable posting• The exact equipment setup and process behind his viral ice bath videos (Canon R6, Rode Wireless 2, ChatGPT scripting)• How he uses ChatGPT to learn his voice and generate daily affirmations after 365 days of manual writing• Why building content around lifestyle habits you want to maintain beats chasing trends every time• The mindset shift from "what will go viral" to "what would I want to see" that unlocked his authenticityWhether you're struggling with content consistency, looking to build a sustainable format, or wondering how simple concepts can scale to millions of followers, this conversation reveals the unglamorous reality behind viral success and why patience beats perfection.ABOUT JORDAN FERRONE:Jordan Ferrone is a content creator with 2.3+ million followers across platforms, known for his daily ice bath videos combining motivational messages with extreme cold exposure. He's also the author of "It's Gonna Be a Good Day" and has been featured as one of the top ice bath creators online.#IceBath #ContentCreator #ConsistentContent #CreatorEconomy #SocialMediaStrategy #ContentFormat #DailyHabits #CreatorMindset #ViralContent #ContentCreation #CreatorJourney #SocialMediaGrowth

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Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson

Wednesday, July 23, 2025 • Duration 26:46

In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips

Problematic Creator Cheat Codes with Courtney Johnson

Thursday, December 14, 2023 • Duration 49:44

in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares:

how to be more human in your content
lessons from naval
why brands suck on social media
how to be confident on camera
and how to delegate
it's an incredible show. go follow her on all the things.

also, sub to bonusfootage.co

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How Julia Montgomery Gained Hundreds of Thousands of Followers By Changing Niches

Monday, November 27, 2023 • Duration 41:40

In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut.

If you enjoy the show, share it with a homie.

Follow me on all platforms at @BonusFootage

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200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz)

Wednesday, August 30, 2023 • Duration 43:38

Austin Hankwitz created a Top 5 Business podcast in less than a year.

In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.

Subscribe to the BonusFootage.co newsletter for more content like this.

Thanks for listening!

Tom

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How to journal for creative ideas (So basic, but works)

Thursday, August 17, 2023 • Duration 10:31

Learn more on the BonusFootage.co newsletter.

This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.

These are the basic note pads I use to journal. (affiliate)

3 Pages total:

One page free write (inspired obviously by “The Artist’s Way” morning pages.
One page (Write down what you're grateful for)
One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)

Thanks for listening!

Tom

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"How to write a world-class newsletter in 75 minutes" (***Justin Welsh thread)

Friday, June 30, 2023 • Duration 12:17

Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators.

In this episode, I read a Justin Welsh Twitter thread out loud.

Thank you for listening!

Tom

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7 Steps To A 7-Figure Newsletter w/ Matt Ragland

Wednesday, June 21, 2023 • Duration 48:47

Subscribe to the BonusFootage.co newsletter.

This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter.

7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”.

In this episode, we discuss:

Why you need a newsletter as a short form creator.
What should be in your linktree to promote your newsletter?
What’s the copy you should put on your newsletter landing page?
Should you give away a freebie when people sign up to your newsletter?
What kinds of digital products should you sell to your newsletter?

We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.

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SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt

Saturday, May 27, 2023 • Duration 01:15:35

Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.

(Subscribe to the bonusfootage.co newsletter for more bars)

In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.

Key Points

There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there.
Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome.
Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome.
Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content.
Don't rely on chance to attract listeners, be shameless in promoting your podcast
Focus on listener behavior and recommend similar podcasts at the beginning of each episode
There is a need for tools to help beginner creators market their podcasts.

You are a media company w/ Alex Antolino

Wednesday, May 17, 2023 • Duration 59:42

subscribe to the bonusfootage.co newsletter for more creator resources

listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together.

why brands should create like creators
how he landed a media spot with TheFutur and Chris Do
what creators can learn from brands

share this show with a friend.

thanks!

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Creators Are Brands – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Creators Are Brands – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other46

Youtube38

Instagram12

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other46

Youtube38

Instagram12