Welcome to Creators Are Brands, hosted by Tom Boyd. This is the show that explores how solo creators and storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission. We talk to creators, their teams, the platforms that power them. Learn how to make money as a solo creator by subscribing to the http://www.BonusFootage.co
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3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)
Friday, September 27, 2024 • Duration 57:27
10 Rules For DMing Brands: https://stan.store/TomBoyd
Gannon's content: https://www.instagram.com/gannon.meyer/
In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships.
Gannon experienced exponential growth on social media after finding a successful content format.
The importance of personal storytelling in content creation cannot be overstated.
Creators should not hesitate to promote their products if they believe in their value.
It's often easier to sell higher-priced products than lower-priced ones.
Understanding your audience's needs is crucial for effective content creation.
Boosting successful posts can extend their reach and engagement.
B-roll can enhance video quality and should be thoughtfully composed.
Consistency in content format helps establish a recognizable brand.
Creators should focus on delivering unique perspectives that only they can provide.
Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove.
Clarity in messaging is crucial for short videos.
Monetization on platforms like Instagram is challenging.
Building a creator business involves multiple income streams.
Brand deals can be a significant source of income for creators.
Engagement and relationships with brands are key to success.
From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski]
Season 4 · Episode 1
Friday, September 27, 2024 • Duration 43:55
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In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process.
Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year.
Here are some moments:
His 2 tips for hooks that I am implementing ASAP
How to price those tricky brand deals (spoiler: Adam's got a cool "three times rule")
Making your content pop so viewers can't look away
Balancing the creator hustle with, you know, actually having a life
Why investing in yourself might be the smartest move you make
Enjoy the convo and let me know if you like this format on IG. @BonusFootage
How Julia Montgomery Gained Hundreds of Thousands of Followers By Changing Niches
Season 3 · Episode 1
Monday, November 27, 2023 • Duration 41:40
In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut.
If you enjoy the show, share it with a homie.
Follow me on all platforms at @BonusFootage
200,000 monthly podcast listens with a $60 microphone (w/ Austin Hankwitz)
Wednesday, August 30, 2023 • Duration 44:38
Austin Hankwitz created a Top 5 Business podcast in less than a year.
In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast.
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Thanks for listening!
Tom
How to journal for creative ideas (So basic, but works)
Thursday, August 17, 2023 • Duration 10:31
Learn more on the BonusFootage.co newsletter.
This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships.
These are the basic note pads I use to journal. (affiliate)
3 Pages total:
One page free write (inspired obviously by “The Artist’s Way” morning pages.
One page (Write down what you're grateful for)
One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it)
Thanks for listening!
Tom
"How to write a world-class newsletter in 75 minutes" (***Justin Welsh thread)
Friday, June 30, 2023 • Duration 13:47
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In this episode, I read a Justin Welsh Twitter thread out loud.
Thank you for listening!
Tom
7 Steps To A 7-Figure Newsletter w/ Matt Ragland
Wednesday, June 21, 2023 • Duration 50:17
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This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter.
7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”.
In this episode, we discuss:
Why you need a newsletter as a short form creator.
What should be in your linktree to promote your newsletter?
What’s the copy you should put on your newsletter landing page?
Should you give away a freebie when people sign up to your newsletter?
What kinds of digital products should you sell to your newsletter?
We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.
SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt
Saturday, May 27, 2023 • Duration 01:17:05
Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter.
(Subscribe to the bonusfootage.co newsletter for more bars)
In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support.
Key Points
There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there.
Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome.
Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome.
Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content.
Don't rely on chance to attract listeners, be shameless in promoting your podcast
Focus on listener behavior and recommend similar podcasts at the beginning of each episode
There is a need for tools to help beginner creators market their podcasts.
You are a media company w/ Alex Antolino
Wednesday, May 17, 2023 • Duration 01:01:12
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listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together.
why brands should create like creators
how he landed a media spot with TheFutur and Chris Do
what creators can learn from brands
share this show with a friend.
thanks!
1000 digital products SOLD: How to productize your knowledge w/ Nina The Lawyer
Monday, May 1, 2023 • Duration 49:41
get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!)
in this episode, we talk about:
how to sell digital products on the internet
what the best tools for selling digital products
how Nina uses Instagram as a tool to build trust with her audience
why you shouldn't rely on ChatGBT to create contracts as a content creator.
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