Aanikh Kler is the COO and co-founder of Trufan, an audience powered data and analytics company. Trufan is building the future of the internet with their new product Surf. Surf is an innovative product that pays you to surf on the internet in exchange for your data which will be anonymized and cohorted so it can’t be traced back to you.
The problem with big tech and data is that they make tons of money off of it (over $500 billion in 2020 alone) and consumers see none of that money… Surf is trying to change that because you will essentially get paid to use the internet. A lot of people don’t even know how your data is used by tech companies or how to protect their data and Surf is not only going to anonymize the data but will also allow consumers to remove their data from the database whenever they choose.
The conversation around consumer data ownership is becoming more prevalent and Surf aims to be at the leading edge of the changes in the industry. Will it be the next big startup? Only time will tell. I personally believe in the product and even joined the team full time to help them on their mission to democratize social data.
You can check out Surf here: www.joinsurf.com
WHAT WE TALKED ABOUT
2:53 - Growing up in Vancouver surrounded by family
14:02 - NFTs
25:48 - Developing his first app at 14, “UndrTheRadr”
40:03 - Trufan’s new product Surf and how it could revolutionize the internet
60:35 - Acquiring two separate companies in under two years
1:12:39 - How Trufan adapted when COVID hit
FOLLOW AANIKH
Instagram - @Aanikh - https://www.instagram.com/aanikh/
Twitter - @AanikhKler - https://twitter.com/aanikhkler?lang=en
FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob KellyInstagram -