Creative Business Marketing with Menekşe Stewart – Details, episodes & analysis

Topics covered in this episode include… 

- Explanation of AI: Described as predictive text on steroids, trained with massive amounts of data.

- AI's training: Discussion on AI tools being trained on existing public content on the internet.

- Issue of bias in AI: Brief mention of how word probability can lead to biassed results in AI-generated content.

- Intellectual property and AI: Conversation on who owns copyright when content is created using AI.

- OpenAI's stance on copyright: Information on OpenAI's policy that users retain copyright for outputs generated using their models.

- Importance of AI/plagiarism checker: Recommendation to use an AI/plagiarism checker before publishing AI-generated content online.

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👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

Topics covered in this episode include… 

- AI in analytics analysis: Using AI for data interpretation, trend spotting and predictions. 

- AI for business administration: Future productivity tools leveraging AI for tasks like calendar and inbox management. 

- Utilising AI for meetings and file management: Integration of AI tools like Otter.ai for minute taking, action point extraction, and efficient digital file organisation. 

- AI in customer support: AI-based customer service tools for sentiment analysis, support requests, documentation, and communication trend insights. 

- Content creation with AI: AI application in repurposing content, drafting emails, creating captions, and blog post outlining. 

- AI in product development: AI assistance in concept creation, product design, development, code writing and technical troubleshooting.

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👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there’s a consequence to it…

… Rejection.

Your job is to cultivate a sense of belonging for your customers and your ideal customers.

Anyone can be an influencer. Not everyone can move past their own ego, and the negativity of many corners of the internet, and focus on creating the space their ideal customers need.

But you can.

Topics covered in this episode include… 

- The emotional impact of rejection and the importance of processing those emotions.

- The necessity to prioritise the needs of your ideal customers over your own comfort in marketing.

- The interpretation of rejection in business marketing as a sign that your marketing strategy is effective.

- The distinction between personal rejection and rejection of your business's vision, goal, and message.

- The role of a business owner in cultivating a sense of belonging for their customers.

______________

👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

How many times have you bought a course because you felt like you were lacking something?

How many times has your decision to purchase been informed by an insecurity you have that a webinar or sales page sprinkled a bit of salt on and waited for you to hand over your credit card?

How many times have you thought, “Well, if I knew how to do that then maybe my business would be successful.”?

Topics covered in this episode include… 

- The influence of insecurities in decision-making on buying courses 

- The role of artificial intelligence in providing 80% accurate answers to contextual questions 

- The shift from learning everything from scratch to utilising AI in business operations 

- The change in perspective towards taking courses from a place of interest and alignment rather than fear 

______________

👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

Just to be clear: No, I am not telling you that your business is over if you sell content.

But I am telling you that you can no longer sell generic content that lacks nuance for a high price tag.

I’m telling you that you can no longer put a premium price tag on courses that are filled with easily available information as a long-term strategy.

Topics covered in this episode include…

- Future of online courses

- The changing nature of selling courses

- The evolution of customer expectations

- How to create a valuable course in a context-driven online world

- Strategies for updating and reviewing courses

- The importance of providing real-world opportunities and 1-1 support

______________

👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

So how do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers?

Well, we still need to create content - but as the means to a clear end rather than an end in itself.

When we understand who our customers are, when we listen to the things they’re trying to do, the things they’re interested in, the things that are relevant to them and their lives, goals, and circumstances, we are able to make our marketing much more effective.

After all, nobody likes a one-sided conversation - I call it Meredith Marketing, because the energy is very much “Pick me. Choose me. Love me.”

Topics covered in this episode include…

- The shift from content to context in marketing

- The importance of understanding our customers' needs and desires

- How to make our marketing more effective and impactful

- The future of online courses in the context era of the internet

______________

👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

Create more content. Learn how to do this! Create content about it! Write 3 blog posts a week. Email everyone all the time! Start a podcast! Sell a course! Create more content.

But the internet has been changing for a while now, and the content era is ending.

It may not have ended, but it’s in its final years.

Because guess what: It turns out, 16 million Google results for a simple search is overwhelming.

Topics covered in this episode include…

- The shift from content era to context era on the internet

- The overwhelming nature of the content era

- The rise of ChatGPT and its influence on the context era

- The benefits of the context era for small business owners

- The importance of context in marketing and attracting an engaged audience

______________

👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

💻 Head over to my website: https://heymenekse.com

🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com