Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion – Details, episodes & analysis

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.

Here’s a sneak peek of what you’ll learn:

• The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
• The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
• The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
• Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. 

Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making.

Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales.

Key takeaways from this episode:

• Discover how you can utilize stories to become top of mind with clients
• Understand why stories capture and hold attention longer than other tactics
• Learn how to easily stand out in a sea of AI-generated content
• Explore how storytelling helps overcome objections and build trust
• Find out how to use stories to clear up consumer confusion

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email?

If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.

Key takeaways

• Value isn't just about free content or tips.
• Words can be immensely powerful in driving engagement and building relationships.
• Community building is essential in marketing, creating a loyal and engaged audience.

Invite me into your inbox! ➡️ Join my newsletter posse HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. 

Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies.

Listen in to find out why I recommend these books and why you should read them, too!

1. Profit First by Mike Michaelowicz
2. Everything is Figureoutable by Marie Forleo
3. The Psychology of Winning Denis Waitley
4. Free to Focus by Michael Hyatt
5. Building a Story Brand by Donald Miller
6. Made to Stick by Chip & Dan Heath
7. Stories That Stick by Kindra Hall
8. Start with Why by Simon Sinek
9. Influence: The Psychology of Persuasion by Robert Cialdini
10. What Your Customer Wants and Can’t Tell You by Melina Palmer

If you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites! 

Invite me into your inbox! ➡️ Join my newsletter posse HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner.

But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth.

What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more!

Mentioned in this episode:

📧READY FOR FULL SERVICE EMAIL MARKETING? More info HERE!

EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Is your sales page turning visitors into paying customers or scaring them away?

In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates.

But here's the thing: it's probably not what you think!

We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages.

Why are Sales Pages Important?

Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge.

A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction.

Tune in to discover:

• The #1 mistake sabotaging your sales page conversions 
• How to identify this critical error in your own sales pages
• Strategies to fix the problem and boost your conversion rates

Need help with your sales page? Pick one!

• DIY: Get a personalized audit of the sales page you have written to make sure all of your copy is optimized for conversion

• DONE-FOR-YOU: You get extensive market research and a sales page written with conversion in mind. 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale.

Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead:

• Focus your copy on the right thing
• Ensure the right message is getting to the right people
• Make an emotional connection
• Use scarcity and urgency (without being sleazy)
• Boost your brand’s credibility and trust
• Create a simple path to buy

MENTIONED IN THIS EPISODE:

• EP 34 | 10 Tips to Revamp Email Marketing This Year
• EP 47 | QUICK TIPS: Email Marketing Personalization Tools & Techniques
• EP 04 | 5 Factors That Can Prevent Your Emails from Reaching an Inbox
• EP 07 | How Can I Use Stories in Email Marketing? Live Storytelling Exercise
• EP 29 | Storytelling Tips

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Today, I’m debunking 4 common myths about storytelling in email marketing. 

Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.

Here are the 4 myths we’ll be discussing on today’s episode:

• Myth #1: "No one wants to read stories in emails." FALSE!
• Myth #2: "Storytelling is a waste of time and energy." WRONG!
• Myth #3: "I can't write stories, I'm not creative." LIE! 
• Myth #4: "I don't have any stories to tell." UNTRUE!

MENTIONED IN THIS EPISODE:

🌟 Ready to level up your email marketing with storytelling? Or simply want to learn how to write copy that converts? Big opportunity coming sono! CLICK & BE THE FIRST TO KNOW!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Exciting news - It's my one year podcasting anniversary! 🥳 

In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. 

Plus, there are prizes to be won!!

I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. 

Is it worth it? Is it easy? Tune in to find out!

To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this:

1️⃣ Leave a review on Apple iTunes and send me a screenshot on Instagram @meganwisdomwrites

2️⃣ Like and share the podcast anniversary post on Instagram for an extra entry

>> Winners will be announced on June 9, 2024.

MENTIONED IN THIS EPISODE:

Stefanie Gass, my personal podcast coach, is hosting a FREE 1-hour on Wednesday, June 19: How to Grow Your Online Business in Only 2 Hours Per Week 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting.

In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. 

Key traits include:

• feeling a connection with the copywriter
• understanding their communication style
• ensuring they can write in your brand voice
• working with tight deadlines
• agreeing the number of edits allowed

Even if you are just getting started on your business journey, this episode will help you recognize when to outsource and where to get started when it's time to make a hire. After all, conversion copywriters are trained to enhance your marketing strategy and boost your brand's success–that’s what you really want, right?

Connect with Megan Wisdom Copywriting:

⭐️Looking for a full-service email marketing solution? CLICK HERE for more info!

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips