Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs – Details, episodes & analysis

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Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. 

In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. 

Top Takeaways

🔹Choose one format, write three tips and record 15.
🔹Pick one problem and choose the format.
🔹Record for 15 to 25 minutes.
🔹Grab three to five B-roll clips from the footage.
🔹Add a mix of voiceover and text on screen.
🔹Post one clip on LinkedIn (50 words, a slide or less).
🔹Repurpose one clip on Substack as a note.
🔹Combine a couple of clips and takeaways for a Substack post.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  

In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. 

Top Takeaways

🔹Document, don’t perform—capture real moments to reduce pressure and ship more. 

🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.

🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.

🔹Hook fast (first 1–3 seconds); keep caption lines short.

🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.

🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. 

🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.

Chapters

00:00 The Power of Documentation
00:44 Transforming Everyday Moments into Content
01:05 Creating Engaging Video Posts

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. 

And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. 

In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience. 

Takeaways

🔹Building confidence on camera is essential for effective communication.
🔹The 14-day video challenge helps reduce camera anxiety.
🔹Practicing without the pressure of public scrutiny is key.
🔹Framing and camera angles influence viewer perception.
🔹Natural light is preferable to artificial lighting for video.
🔹Sound quality is more important than video clarity.
🔹Understanding viewer comfort zones enhances connection.
🔹Being about an arm's length away from the camera is ideal.
🔹Authenticity builds trust more than striving for perfection.
🔹Consistency in showing up on camera fosters a genuine connection.

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. 

Topics included:

🔹Navigating LinkedIn during your shift from corporate to consultant

🔹How to begin "dipping your toes in the water" while considering a shift

🔹Content strategies to highlight your current company and attract potential clients

🔹Making time for consulting while still in your corporate role 

🔹Steps to take when your business is no longer a  "side hustle"

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. 

In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media.  Most especially LinkedIn. 

🔹MYTH  #1  - People will judge you and find your content lacking. 

Most people are too busy thinking about their own content. They don’t have time to worry about what someone else is doing. And most people on LinkedIn are kind, generous people who are rooting for you. 

As far as finding your content lacking, remember you don’t need to be an expert in marketing or video or whatever to share your insights. You only need to know more about the subject matter than your students. And be able to  convey that knowledge in an accessible and engaging manner.

🔹MYTH #2  - Everyone with ten's of thousands of followers is wildly successful. 

Most social media platforms, like LinkedIn, are more like highlight reels. Even when people share not-so-good news, like a campaign that fails or losing a big client, it’s unlikely they are sharing the entire story.

And even IF the people who seem successful are wildly successful. They didn’t start out that way. Every one of them started from zero. Zero connections. Zero posts. Zero followers.  So the only person you should compare yourself with is you.  

🔹MYTH #3 - You must be vulnerable on social media to be successful. 

It’s true that being you helps build trust with your audience. Content that feels genuine and honest can help people get to know you. But you should be comfortable with whatever you post. If you feel something is too private to share online, don't share it. 

BONUS: Easy way to lower stress and boost your confidence in 2 minutes flat. Stand like Superman. Listen to podcast for details. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. 

In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping others with their content marketing in December.

Topics include

🔹Easy way to avoid staring at a blank page

🔹5 Favorite online platforms

🔹3 Ways to brainstorm for content ideas

🔹How to save time recording short-form videos

🔹Tips for hosting a LinkedIn Live show

🔹Getting your LinkedIn profile ready for 2024 

And more

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion,

Topics Included:

🔹Being social on social media, talking human to human

🔹Using commenting as a LinkedIn engagement strategy

🔹Focusing on quality over quantity is essential 

🔹Techniques for evaluating your social media effectiveness 

🔹Building a content marketing strategy and calendar

(Clips of this interview with Katie Brinkley were pulled from my content vault)

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one. 

In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you. 

Topics include:

🔹Strategies to improve your Headline, About, and LinkedIn banner

🔹Tips to make your About section compelling to potential clients

🔹Techniques to ensure your profile Headshot doesn't turn potential clients off

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. 

Topics included:

🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets.  

🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed.

🔹Tips for short-form video recording and editing, including a few free smartphone apps. 

🔹Ways to incorporate AI in your content creation process, like brainstorming and summarizing. 

(Recorded Live)

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content.  

In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation.  

Strategies include

🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like  "great post." 

🔹Text-Only Posts: Why text-only posts are a good way to ease into creating original content 

🔹Easy Graphics: How you can make graphics work for you, and why you should stop quoting other people

🔹Video Techniques: Why sharing video content is essential. Hint: it's the best way to build that know, like, and trust factor 

🔹Sliders (also called carousels):  Popular content that gets a lot of engagement on LinkedIn, and they're very easy to create on Canva.  

🔹Bonus: why LinkedIn live broadcasts are an easy way to start doing video. 

🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. 

OR visit BlackDogMarketingStrategies.com/SFF

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...