Confessions of a Top-Producing Real Estate Agent, The Agent Grad School Podcast – Details, episodes & analysis

In this eye-opening episode with guest Lindsay Dreyer, we unpack one of the biggest misconceptions in real estate today: treating social media as if it's the whole game instead of just one player on the team.

Whether you feel pressured to post daily or frustrated that your content isn't converting into clients, this episode is your wake-up call. We're pulling back the curtain on what actually brings you clients with or without social media and how to create a strategy that is uniquely you.  

You'll learn:

• The critical marketing question every agent must answer to stand out
• The role of real conversations in a digital-first, algorithm-driven world
• Why your posts might not be converting—and how to fix your message
  
• Which marketing channels are actually worth your time and energy
  
• How to create intentional, strategic outreach that gets appointments, not just likes

When you think about having the real estate business and life outside your business you've always wanted what comes to mind?

For most of us, there is a moment of dreaming big followed at some point by a thought like, "I'll never be able to have that." Or, something along the lines of "Sounds great, but I have no idea how to make that happen."

Why do we do this to ourselves?

Why do we think we can't have what we want, or that what we want is somehow an impossibility for us? That what we want and our ability to actually have it are not equal?

Life is too short not to have it be exactly the way we want it to be. 

Like, why can't you be a successful real estate agent and have a great life too?   Make good money and have some free time to enjoy it…that doesn't seem like an impossible dream to me.

It's not asking for too much out of life, yet so many agents I talk to think a life like this is not in the cards for them.  

Once you realize what you reallllllly want in life and how you've been holding yourself back, it can bring up a lot of emotions–sadness, anger, frustration, and after all that comes hope and then finally the thing that matters most–action.  

In today's workshop-style episode of Confessions of A Top Producing Real Estate Agent, I'm walking you through a 7-step process so you can make whatever you want happen.  

And, because as Lee Iacocca said, "The disciple of writing something down is the first step to making it happen," I'm also giving you a free workbook for you to use as I walk you through the 7 Steps to Get Anything You Want.  

Get The 7 Steps To Having Anything You Want Workbook Here

Having anything you want is not a catch phrase and it's not too good to be true.  It's something each one of us is capable of, but only if we remove what's in the way. 

This 7 step process will help you do that.

Let this be the year you say I will _________________________ and then truly go for it like it's going to happen.  

Don't just wait and see what happens, decide and then commit to make it happen.  

​​Not in a stressful way, but in a "I'm worthy and capable" kind of way.  

Because you are. 💖

To your success,

Jennifer

Click here for the shownotes and transcript of this episode.

Click here to get the workbook mentioned in this episode.

If you're ready to make 6 or even 7-figures in your real estate business AND have time for a life, without needing a team to do it, learn how here. 

Every summer, we host the Agent Grad School Summer Book Club.  

July's book club pick was Atomic Habits: Tiny Changes, Remarkable Results by James Clear. 

This book introduces the idea that success is not a once in a lifetime transformation, but instead a byproduct of our daily habits. 

Want different results?  Create new habits. 

There are so many golden nuggets in this book that can be applied to real estate, from how to create new habits, to how to know if you've created a habit that will stick, and even how to break bad habits.  

Here's an excerpt from our book club discussion so you can hear how we are applying the concepts in this book to our real estate businesses. 

Next month's book is Never Split The Difference by Chris Voss.  Are you reading that one along with us?  

Never miss an episode of Confessions of A Top Producing Real Estate Agent by joining the Agent Grad School Inner Circle.  It's totally free and you can join here: AgentGradSchool.com/InnerCircle

In today's episode, we'll be talking about the perfect way to keep in touch with past clients during tax season.

Not only does this touch point add value to your buyers and sellers who worked with you last year, but it is an easy marketing opportunity for your business since it:

Keeps you on the top of your client's mind;
Makes you look organized and professional; and
Brings in more business naturally by way of repeat clients and referrals.

A win-win for both you and the client! Listen to today's podcast episode to learn more details about every step of this touch point. And get the exact letters we've used and our students still use so you can quickly change them for you and your business and get them out to your clients!

Today's free training on Confessions of A Top-Producing Real Estate Agent is a must-hear if you like simple marketing strategies that cost you $0 to implement. We lovingly call this the "Is This Your Year?" Email -- and it's one of our students' favorite emails to send to their clients.

How to attract your ideal clients like a magnet right to you--clients you love working with, coming to you, seeking you out as the best real estate agent for them.   

Once you've got these three steps down, you can then go on to apply them to any marketing tactic that you like--postcards, open houses, social media, your website, etc.

These are unconventional methods and not what you'll hear elsewhere, but they work like a charm.

The #1 goal of this podcast and Agent Grad School in general is to help real estate agents build successful, profitable and fun businesses—a businesses that not only brings them great success in their work life, but allows for the same in their personal life too.  This past year has been a HUGE growth year for Agent Grad School and me personally and I hope sharing what went well, what didn't go well, and the decisions and actions I had to make in order to continue to have the business and life beyond my wildest dreams, will help agents as they build their own businesses.  

Today on Confessions of a Top Producing Real Estate Agent, I am interviewing one of the original graduates of the AgentGradSchool.com program, Lauren Kolazas. Lauren went from struggling to successful and tripled her income in just one year!

Lauren's story in real estate is not unlike many other agents. Although she held a real estate license for years, she was scared to truly commit to growing a successful business and would keep other jobs that stood in her way.

Lauren says "At the time, I thought I was only saying I was in marketing because I didn't like certain aspects of the job of being a real estate agent. Having hindsight now, I realize I was saying it to protect myself from failure."  When she found herself unemployed, seven months pregnant and trying to decide between another 9-5 job with her baby in daycare all day or working for herself, she reached out to me.

I recently attended the Inman Connect Conference in San Francisco and while I was away, many agents were asking me whether it was something they should attend in the future.  There was also what the Inman daily newsletter seemed to make "breaking news" coming from the conference to every agents inbox, so many agents were asking me what it was like to be there, whether they should be and what some of the newsworthy announcements meant for their businesses.

So, in an effort to answer this questions as well as answer the overall question, "should you take the time and money away from your business and family to attend one of the Inman Connect conferences," listen to this episode of the Confessions of a Top Producing Real Estate Agent podcast!

In today's episode of Confessions of a Top-Producing Real Estate Agent, my bookclub co-host, and Agent Grad School graduate, Amy Wease,  and I talk about the Entrepreneurial Real Estate Agent Book Club's monthly book choice "So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love" by Cal Newport.

The concept for this book came to the author, Cal Newport, as he was watching a Charlie Rose interview where he asks Steve Martin what advice he'd give other actors to become successful and Steve says, "it's not what the want to hear.  What they want to hear is how to get an agent, how to get a TV show, but what they need to be successful is to be so good they can't ignore you."

Those few words not only launched an entire book, but also is the topic of today's podcast.  How can we be so good we can't be ignored AND how can we avoid passion burnout?

Full show notes at https://agentgradschool.com/008