Coach Class is hosted by Dom Burch. He is a business coach and mentor. He interviews fellow coaches about their field of expertise, and inspirational leaders about what makes them tick, how they motivate themselves and others, and what it means to be authentic.
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Hello from the other side, with Dahlia Stroud: Leadership, Redundancy and Finding Your Voice
Season 5 · Episode 8
Saturday, July 18, 2026 • Duration 33:17
What happens when the job title you've worn for years suddenly disappears?
In this episode of Coach Class, I sit down with former Asda and Co-op leader Dahlia Stroud for an honest conversation about leadership, identity and what comes next when your career takes an unexpected turn.
From choosing a Nestlé graduate scheme over a glamorous London marketing role, to leading major commercial teams in retail, Dahlia reflects on the people and experiences that shaped her career—and why every new role means proving yourself all over again.
Together we explore:
Why great leaders understand there is "no white horse – we are the cavalry."
How managers create the micro-cultures that define people's experience at work.
The emotional reality of redundancy, from losing routine and identity to rebuilding confidence.
Why Dahlia launched the Stressed But Well Dressed podcast as a way of finding her own voice.
The importance of matching organisational values with everyday behaviour, not just policies.
Why stepping outside your comfort zone can unlock unexpected opportunities, including her father's advice to attend a conference where you're the only person who does what you do.
Whether you're leading a team, navigating change, or wondering what comes after redundancy, this episode is packed with practical insights and thoughtful reflections on resilience, culture and career reinvention.
Key takeaway: "Don't get trapped in the immediate need to do. Lift your head up, look up and out, and ask yourself not just what's my next job, but what's the next chapter I want to write?"
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
The Truth About Leadership with Mike Logue - former Dreams CEO
Season 5 · Episode 7
Friday, June 26, 2026 • Duration 43:26
What does it really take to turn around a struggling business?
In this episode of Coach Class, I sat down in person with former Dreams CEO Mike Logue for an honest conversation about leadership, resilience and the moments that shape a career.
Mike reflects on his journey from a 17-year-old at Marks & Spencer to leading some of the UK's biggest retailers, sharing the lessons he learned through success, failure and some of the toughest decisions of his career.
Rather than focusing on balance sheets and boardrooms, this conversation explores the human side of leadership, earning trust, building culture and why telling people the truth is one of the most important responsibilities of any leader.
Key takeaways
This episode is a masterclass in authentic leadership. Mike explains why respect always comes before performance, why difficult conversations should never be avoided, and why the best leaders create environments where people feel trusted, valued and heard.
It's also a reminder that careers are rarely linear. Setbacks can become turning points, and sometimes the biggest lesson isn't how to build a successful busines, it's learning to breathe.
Whether you lead a global organisation, manage a small team or simply want to become a better leader, this conversation offers practical wisdom grounded in decades of real-world experience.
If you enjoyed this episode, please subscribe to Coach Class, leave a review, and share it with someone who believes that great leadership starts with great people.
In this episode we discuss:
Why walking into Asda felt like "going back to big school"
The leadership lessons Mike learned from Andy Bond, Judith McKenna and the exceptional talent around him
How great leaders ask better questions rather than having all the answers
What it feels like to walk into a business emerging from administration
Why Mike spent his first month at Dreams travelling the country listening to colleagues instead of sitting in head office
Loss, Leadership and Learning to Choose Joy - with Ali Mortimer the Joy Coach
Season 5 · Episode 6
Tuesday, June 16, 2026 • Duration 38:45
This week on Coach Class, I caught up with former Asda colleague and now renowned Joy Coach, Ali Mortimer.
When Ali and I worked together at Asda and Walmart, she was a high-performing technology leader on the kind of career trajectory many people aspire to: Accenture-trained, leading large teams, shaping the future of ecommerce, and helping build the digital infrastructure that would later enable millions of people to shop, work and connect during the Covid years.
Today, her world looks very different.
In a deeply personal and honest conversation, Ali shares the story behind her transformation from corporate executive to coach, speaker and advocate for what she calls "joy as a strategy for life."
We explore the pressures of corporate success, the relentless pursuit of achievement, and the moment she found herself questioning whether the life she'd worked so hard to build was actually making her happy. Ali speaks candidly about burnout, identity, grief, loss, health challenges, depression, PTSD and the difficult questions that ultimately led her to rebuild her life from the ground up.
A recurring theme throughout the episode is the importance of paying attention to patterns, listening to what your mind and body are trying to tell you, and finding the courage to explore alternative paths when life no longer feels aligned with who you are.
We also spend time reflecting on the influence of our former colleague Emma Mead, whose recent passing was deeply felt by many of us who had the privilege of working alongside her. Ali shares moving memories of Emma's fierce intelligence, generosity, coaching style and unwavering belief in her people, and the profound impact she had on her own leadership journey.
The conversation then turns to the idea of joy itself. Far from being a fluffy concept, Ali explains how a simple daily "joy list" helped her navigate one of the darkest periods of her life and ultimately inspired a new career helping others find light in difficult times. We discuss happiness, purpose, ambition, manifestation, emotional wellbeing and why success doesn't have to come at the expense of fulfilment.
Maria Laffón: From Retail Burnout to Executive Coach
Season 5 · Episode 5
Friday, June 12, 2026 • Duration 30:57
What happens when you spend years climbing the career ladder, only to stop and realise you're no longer sure where it's leading?
In this episode of Coach Class, I sat down with Maria Laffón, executive coach, former Commercial Director at Massimo Dutti, and fellow Barefoot Coaching graduate. Together we explored the unique pressures of retail leadership, the hidden signs of burnout, and the courage it takes to step away from a successful career to build something new.
Maria shares her journey from Spain to the UK, her rise through the fast-paced world of fashion retail, and the moment she realised that success and fulfilment aren't always the same thing.
For years she thrived on the pace, pressure and unpredictability of retail. Long hours, constant travel and relentless targets became normal. Like many high performers, she didn't recognise the toll it was taking until she stepped away and discovered something she'd almost forgotten existed: time.
The conversation explores why retail can be such an incredible training ground for future leaders, but also why it can leave people operating on autopilot, chasing the next promotion without ever stopping to ask what they really want.
Maria reflects on the experience of joining Barefoot Coaching and having to unlearn years of problem-solving behaviour. As a commercial leader she was used to having answers. Coaching taught her the value of curiosity, listening, uncertainty and creating space for others to think.
Together we discuss:
Why retail leadership can become addictive
The hidden warning signs of burnout
What happens when your values change in your 30s and 40s
The challenge of career transitions and starting again
Why many retail leaders are promoted before receiving leadership support
The difference between managing performance and developing people
Learning to listen rather than solve
Letting go of ego and embracing curiosity
Why coaching is often about creating space rather than providing answers
Coach Class with Phil Wilkinson: Authenticity, Change and Finding Your True Value
Season 5 · Episode 4
Tuesday, June 2, 2026 • Duration 27:23
What happens when you go from being a big fish in a small pond to a tiny minnow in one of the UK's biggest retailers? And what do you do when opportunity arrives disguised as discomfort?
This week on Coach Class, I caught up with former Asda colleague Phil Wilkinson (or "Wilko" to those who shared the Asda House years). Phil's career journey has taken him from the trading floor at Asda to leading digital commerce and omnichannel experience across Europe for some of the world's biggest brands, but this conversation is less about job titles and more about the people and moments that shape us.
Phil reflects on the leaders who left their mark, from Phil Briggs encouraging individuality and innovation, to Jane Franklin's unwavering support and Graham "Big G" Chadwick's ability to bring people together and create trust.
The conversation explores:
Going from a "small fish in a big pond" and learning to find your place
Why leadership isn't always about being the technical expert in the room
The power of credibility, trust and relationships
The uncomfortable reality of impostor syndrome
Moving from Asda after 13 years to relocate to Ireland and join Kellogg's
The emotional "change curve" — excitement, doubt and the inevitable "What have I done?" moment
Why embracing change often creates the biggest opportunities for growth
Authenticity, vulnerability and building trust as a leader
One of the strongest messages from Phil is that we often wait until we feel fully qualified before stepping forward, when in reality growth usually starts before confidence arrives.
As Phil puts it: "You don't need to be perfect. You need to be authentic. You need to be yourself."
Listen now and subscribe to Coach Class for more conversations about leadership, careers and the moments that shape us.
Escape Into the Truth: Russell Craig on Crisis, Confidence and Being Thrown In
Season 5 · Episode 3
Friday, May 8, 2026 • Duration 32:11
In this episode of Coach Class, I sit down with Russell Craig, someone I’ve known for a long time and genuinely count as a friend.
Russ has built his career right at the sharp end of reputation, from Manchester Airports Group to Asda and now AO.com.
We talk about the journey behind that, from being a curious teenager inspired by House of Cards, hustling for experience in local newsrooms and radio stations, to being thrown into high-pressure roles early in his career, including fronting national media interviews at just 21.
In this conversation, we explore:
How early opportunities and mentors (like Andrew Coker and John Spooner) shaped his path
What it really takes to lead in a crisis, from airports to supermarkets
Why “escaping into the truth” is such a powerful principle in comms
The importance of relationships, curiosity, and backing yourself
And what motivates him today — working alongside John Roberts to create opportunities for young people and drive meaningful change
It’s an honest, reflective conversation about leadership, judgement, and the moments, big and small, that define a career.
Above all, it’s a reminder that success isn’t about ego or performance, it’s about being genuine, humble, and human.
🔑 Key Takeaways
Start anywhere — experience beats perfection
Careers are shaped by people who back you
In a crisis, don’t spin — find the truth and start there
Leadership is about bringing people with you, not telling them what to do
Purpose evolves — and can become your biggest driver
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
From Surviving to Thriving: Sally Wort’s Journey to Confidence, Freedom and Saying Yes!
Season 5 · Episode 2
Monday, April 13, 2026 • Duration 36:39
In this episode of Coach Class, I had the pleasure of sitting down with Sally Worts, a garden designer, yoga teacher in training, and quietly influential content creator, whose journey is a powerful story of reinvention, resilience, and saying yes to life.
Sally and I first met on a yoga retreat in Goa, where a group of strangers quickly became a close-knit tribe. But behind Sally’s calm, grounded presence lies a much deeper story.
Sally shares how she began her Instagram journey during breast cancer treatment, using creativity and community as a lifeline through one of the most challenging periods of her life. What started as a weekly post became a source of confidence, identity, and ultimately transformation.
The conversation explores Sally’s evolving relationship with wellbeing, from giving up alcohol and discovering yoga, to embracing cold water swimming, garden design, and life coaching. Along the way, she reflects on rediscovering her sense of self after years of putting others first, and how she’s learned to prioritise what truly matters.
Now, at 57, Sally is stepping into a new chapter, training as a yoga teacher, studying life coaching, and planning a solo return to India to deepen her practice.
This is a conversation about:
Finding strength through adversity
Building confidence later in life
The power of community and shared experience
Learning to say yes, and knowing when to say no
Creating a life rooted in wellbeing, purpose, and authenticity
A thoughtful, honest and uplifting episode that will resonate with anyone navigating change, searching for direction, or wondering if it’s too late to start again.
🔑 Key Takeaway
It’s never too late to rediscover who you are — and sometimes the smallest “yes” can change everything.
From Direct Line to Digital Transformation: Curiosity, Connection, and the Courage to Change Course with Justin Skinner
Season 5 · Episode 1
Wednesday, April 8, 2026 • Duration 33:04
In this episode, I reconnect with a colleague from the start of my career Justin Skinner to explore a career shaped by curiosity, adaptability, and a passion for improving customer experience.
From early days in PR to helping launch Direct Line Group’s first digital presence, Justin has consistently stepped into roles where there was a problem to solve. His journey spans industries—from insurance to entertainment—culminating in a transformative 11-year stint at Cineworld Group, where he helped redefine the cinema experience for the digital age.
Most recently at Merlin Entertainments, Justin focused on rebuilding teams post-Covid—placing trust, connection, and coaching at the heart of leadership.
💡 Key Themes & Insights
1. Curiosity as a Career Compass Justin’s career wasn’t linear—it was driven by intrigue and opportunity. Moving industries wasn’t a risk; it was a chance to apply principles in new contexts.
2. Digitising the Analogue World At Cineworld, Justin helped transform a stressful, outdated cinema experience into a seamless digital journey:
Online booking and seat selection
Reduced queues and friction
Reframing staff roles from transactional to hospitality-focused
Pricing innovation inspired by platforms like Amazon
This work helped set the standard that competitors would later follow.
3. Leadership = Empowerment + Trust Two standout influences:
Leaders who provided guardrails but freedom
Environments where teams were trusted to shape strategy and deliver outcomes
Justin now applies the same philosophy in his own leadership.
4. Building Credible Teams A simple but powerful idea:
Credibility = Competence + Connection
At Merlin, rebuilding a post-Covid team meant:
How do you build human relationships in a digital world?“Happy teams equals happy customers equals sustainable profits.”
Understanding Anxiety With Ted Bradshaw: What No One Teaches You Early Enough
Season 4 · Episode 10
Wednesday, April 1, 2026 • Duration 34:57
In this episode of Coach Class, I sit down with Ted Bradshaw — cognitive behavioural therapist, coach, and educator — to explore the space where psychology meets coaching.
Ted shares his journey from being a nervous, anxious teenager to working in NHS mental health services, and how his early curiosity about people — combined with a love of problem-solving — led him into CBT. Along the way, he reflects on a simple but powerful question that still drives his work today: why aren’t we taught the tools to understand our minds earlier in life?
The conversation explores:
The relationship between therapy and coaching, and where the boundaries lie
How CBT works in practice — combining empathy with structured thinking
The role of thought patterns and self-beliefs in shaping behaviour
Why understanding anxiety can make it feel less overwhelming and more manageable
Ted and I also discuss how our understanding of mental health has evolved:
Previous generations often lacked the language to describe anxiety, sometimes appearing withdrawn rather than “anxious”
Today, we’re better at naming mental health experiences, but still learning how to live with them
The impact of Covid on young people, including increased worries around safety, germs, and social situations
A key theme throughout is Ted’s idea of helping people move from being the subject of their thoughts to observing them — a shift that can create space, perspective, and choice.
The episode also touches on:
The importance of accessible, practical psychological tools
How people learn differently — and why coaching and teaching need to adapt
Ted’s growing body of work, including his Substack and podcast, Things I Want My Kids to Know, where he explores topics like social anxiety, panic attacks, and overthinking
Ultimately, this is a conversation about making sense of how we think and feel, and equipping ourselves — and the next generation — with the tools to navigate life with greater awareness and resilience.
The Work Happens in the Gaps: Leadership Lessons from Karl Martin
Season 4 · Episode 9
Thursday, March 26, 2026 • Duration 37:23
In this episode I sat down with Karl Martin, a highly respected commercial leader whose career spans some of the UK’s biggest retailers, including Asda and Sainsbury's.
Karl reflects on the moments that shaped his leadership — from his early days finding his way into retail to leading high-pressure commercial roles, and the lessons he carries from a career built on instinct, experience, and backing himself.
The conversation explores leadership through influence, the importance of direct feedback, career-defining moments, and why success is ultimately about building a life on your own terms.
Early influences and finding retail
Karl didn’t set out with a grand plan to work in retail.
While studying at Manchester Metropolitan University, he took a placement at Sainsbury's and discovered he loved working in stores — particularly in fresh produce.
A decisive moment came at a company event, where he made a beeline for the most senior director in the room, sat next to him, and started a conversation. That led to an opportunity in buying — and set him on his path.
Careers often begin not with a plan, but with a decision to put yourself forward.
Creating your own opportunities
Karl’s early career is full of moments where he stepped forward rather than waited. From pushing himself into conversations to taking on roles he didn’t fully understand, he learned that confidence follows action.
His advice today is clear:
Don’t just send emails.
Get yourself in the room.
Leadership happens in the gaps
One of Karl’s most powerful insights is simple:
Organisations have structure, but the real work happens in between it.
As leaders become more senior, success depends less on hierarchy and more on influence — working across teams and getting things done without direct authority.
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🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
Ali also shares her evolving definition of success. Once measured by titles, promotions and visible achievements, success today is about loving her life, loving the people she shares it with, honouring herself and helping others do the same. With her content now reaching more than 14 million people, her mission is simple: to help people find joy, whether they're navigating darkness or simply looking to live more intentionally.
It's a conversation about reinvention, resilience, friendship, grief, purpose and what happens when we stop asking what success should look like and start asking what truly brings us joy.
Topics covered:
Life at Asda, Walmart and Accenture
Burnout and corporate success
Leadership and coaching lessons from Emma Mead
Grief, loss and personal reinvention
Joy as a daily practice
Happiness versus achievement
Health, wellbeing and self-awareness
Finding purpose after adversity
Redefining success
Building a life that feels aligned with your values
If you've ever found yourself asking, "Is this really what it's all cracked up to be?", this episode is for you.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
Maria also explains why she now specialises in supporting retail and commercial leaders. Having experienced the pressures of the industry herself, she understands the challenges many professionals face when stepping into larger roles, navigating change, or questioning what comes next.
A recurring theme throughout the episode is that burnout rarely arrives overnight. It often begins much earlier through a loss of energy, a loss of appetite for life, and the feeling of operating on autopilot while continuing to perform at a high level.
For anyone working in retail, leading teams, navigating a career crossroads, or wondering whether they're still climbing the right ladder, this conversation offers reassurance, perspective and practical wisdom.
Stand Out Quote
"You're never satisfied because you're always looking for the next step. One day I stopped and asked myself what my next career move would be, and realised it was actually what I didn't want." – Maria Laffón
About Maria
Maria Laffón is an Executive Coach specialising in leadership development, career transitions and personal growth for retail and commercial professionals. Drawing on her experience as a senior retail leader, she helps ambitious professionals create clarity, confidence and sustainable success while navigating change and growth.
Listen Now
If you've ever felt stuck on autopilot, questioned what's next in your career, or wondered whether success should feel different than it does, this episode is for you.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
Hiring strong individuals
Investing in connection and trust-building
Creating space for vulnerability, feedback, and alignment
5. Coaching as a Performance Lever Justin invested in team coaching (including a two-day offsite at Chessington), recognising that:
Self-awareness drives collaboration
Diverse personalities strengthen outcomes
Strong relationships enable teams to navigate pressure together
6. Click & Connect Marketing Justin’s next chapter focuses on a simple but timely idea:
As AI and data reshape business, Justin believes:
Digital enables scale
But human connection drives real progress
🧠 Standout Quote
🚀 What You’ll Learn
How to navigate a non-linear career across industries
Why digital transformation starts with customer experience
The importance of empowerment in leadership
How to build high-performing, connected teams
Why human connection matters more than ever in a digital and AI-driven world
🎯 Takeaway
Technology evolves. Industries shift. But the ability to stay curious, adapt, and build meaningful human connections—that’s what endures.
🔗 About the Guest
Justin Skinner is a senior digital and commercial leader with experience across financial services, entertainment, and transport. He is now exploring new opportunities through his consultancy, Click & Connect Marketing, alongside a Non-Executive Director role at Heathrow Express.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
The power of direct feedback
Karl is known for being direct. He reflects on the importance of honest, timely feedback — even when it’s uncomfortable. In Rebecca’s case, what felt like a tough conversation became a defining moment in her leadership journey.
The best leaders don’t avoid difficult conversations — they use them to help others grow.
Backing yourself
A recurring theme in Karl’s story is trusting your own judgement. From stepping into buying roles to navigating complex challenges, he learned to back himself — even when the path wasn’t clear.
You can’t connect the dots looking forward. You have to take opportunities as they come and make sense of them later.
Learning from others
Karl has been shaped by mentors, colleagues, and a core set of books, including:
The 7 Habits of Highly Effective People
Man’s Search for Meaning
Who Moved My Cheese
The First 90 Days
At one point, he created his own “Desert Island Discs” — a record of the people and lessons that shaped his career.
Work, life and perspective
Perhaps most distinctive is Karl’s relationship with work. He has always worked to live. Sport, music, and family come first — with work sitting alongside them, not above them.
Even after senior roles, his career has been shaped by choice: stepping back, exploring new ventures, and deciding what comes next on his own terms.
Advice to the next generation
Karl’s advice is straightforward:
Push yourself.
Put yourself out there.
Don’t rely on sending messages and hoping something comes back.
Because careers are built through action, relationships, and the willingness to step into the unknown.
🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.
