Explore every episode of the podcast Coach Class

What happens when the job title you've worn for years suddenly disappears?

In this episode of Coach Class, I sit down with former Asda and Co-op leader Dahlia Stroud for an honest conversation about leadership, identity and what comes next when your career takes an unexpected turn.

From choosing a Nestlé graduate scheme over a glamorous London marketing role, to leading major commercial teams in retail, Dahlia reflects on the people and experiences that shaped her career—and why every new role means proving yourself all over again.

Together we explore:

• Why great leaders understand there is "no white horse – we are the cavalry."
• How managers create the micro-cultures that define people's experience at work.
• The emotional reality of redundancy, from losing routine and identity to rebuilding confidence.
• Why Dahlia launched the Stressed But Well Dressed podcast as a way of finding her own voice.
• The importance of matching organisational values with everyday behaviour, not just policies.
• Why stepping outside your comfort zone can unlock unexpected opportunities, including her father's advice to attend a conference where you're the only person who does what you do.

Whether you're leading a team, navigating change, or wondering what comes after redundancy, this episode is packed with practical insights and thoughtful reflections on resilience, culture and career reinvention.

Key takeaway:
"Don't get trapped in the immediate need to do. Lift your head up, look up and out, and ask yourself not just what's my next job, but what's the next chapter I want to write?"

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What does it really take to turn around a struggling business?

In this episode of Coach Class, I sat down in person with former Dreams CEO Mike Logue for an honest conversation about leadership, resilience and the moments that shape a career.

Mike reflects on his journey from a 17-year-old at Marks & Spencer to leading some of the UK's biggest retailers, sharing the lessons he learned through success, failure and some of the toughest decisions of his career.

Rather than focusing on balance sheets and boardrooms, this conversation explores the human side of leadership, earning trust, building culture and why telling people the truth is one of the most important responsibilities of any leader.

Key takeaways

This episode is a masterclass in authentic leadership. Mike explains why respect always comes before performance, why difficult conversations should never be avoided, and why the best leaders create environments where people feel trusted, valued and heard.

It's also a reminder that careers are rarely linear. Setbacks can become turning points, and sometimes the biggest lesson isn't how to build a successful busines, it's learning to breathe.

Whether you lead a global organisation, manage a small team or simply want to become a better leader, this conversation offers practical wisdom grounded in decades of real-world experience.

If you enjoyed this episode, please subscribe to Coach Class, leave a review, and share it with someone who believes that great leadership starts with great people.

In this episode we discuss:

• Why walking into Asda felt like "going back to big school"
• The leadership lessons Mike learned from Andy Bond, Judith McKenna and the exceptional talent around him
• How great leaders ask better questions rather than having all the answers
• What it feels like to walk into a business emerging from administration
• Why Mike spent his first month at Dreams travelling the country listening to colleagues instead of sitting in head office
• How one conversation in a Clydebank store shaped the culture of Dreams for the next eight years
• The heartbreaking experience in Hong Kong that completely changed his approach to leadership
• Why honesty, even when the news is difficult, is the foundation of trust
• The importance of creating workplaces where people are proud to say where they work
• Why culture isn't built through slogans, but through everyday behaviours
• How losing his job became the catalyst for the greatest chapter of his career
• What success really means after more than 30 years in retail leadership

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This week on Coach Class, I caught up with former Asda colleague and now renowned Joy Coach, Ali Mortimer.

When Ali and I worked together at Asda and Walmart, she was a high-performing technology leader on the kind of career trajectory many people aspire to: Accenture-trained, leading large teams, shaping the future of ecommerce, and helping build the digital infrastructure that would later enable millions of people to shop, work and connect during the Covid years.

Today, her world looks very different.

In a deeply personal and honest conversation, Ali shares the story behind her transformation from corporate executive to coach, speaker and advocate for what she calls "joy as a strategy for life."

We explore the pressures of corporate success, the relentless pursuit of achievement, and the moment she found herself questioning whether the life she'd worked so hard to build was actually making her happy. Ali speaks candidly about burnout, identity, grief, loss, health challenges, depression, PTSD and the difficult questions that ultimately led her to rebuild her life from the ground up.

A recurring theme throughout the episode is the importance of paying attention to patterns, listening to what your mind and body are trying to tell you, and finding the courage to explore alternative paths when life no longer feels aligned with who you are.

We also spend time reflecting on the influence of our former colleague Emma Mead, whose recent passing was deeply felt by many of us who had the privilege of working alongside her. Ali shares moving memories of Emma's fierce intelligence, generosity, coaching style and unwavering belief in her people, and the profound impact she had on her own leadership journey.

The conversation then turns to the idea of joy itself. Far from being a fluffy concept, Ali explains how a simple daily "joy list" helped her navigate one of the darkest periods of her life and ultimately inspired a new career helping others find light in difficult times. We discuss happiness, purpose, ambition, manifestation, emotional wellbeing and why success doesn't have to come at the expense of fulfilment.

Ali also shares her evolving definition of success. Once measured by titles, promotions and visible achievements, success today is about loving her life, loving the people she shares it with, honouring herself and helping others do the same. With her content now reaching more than 14 million people, her mission is simple: to help people find joy, whether they're navigating darkness or simply looking to live more intentionally.

It's a conversation about reinvention, resilience, friendship, grief, purpose and what happens when we stop asking what success should look like and start asking what truly brings us joy.

Topics covered:

• Life at Asda, Walmart and Accenture
• Burnout and corporate success
• Leadership and coaching lessons from Emma Mead
• Grief, loss and personal reinvention
• Joy as a daily practice
• Happiness versus achievement
• Health, wellbeing and self-awareness
• Finding purpose after adversity
• Redefining success
• Building a life that feels aligned with your values

If you've ever found yourself asking, "Is this really what it's all cracked up to be?", this episode is for you.

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What happens when you spend years climbing the career ladder, only to stop and realise you're no longer sure where it's leading?

In this episode of Coach Class, I sat down with Maria Laffón, executive coach, former Commercial Director at Massimo Dutti, and fellow Barefoot Coaching graduate. Together we explored the unique pressures of retail leadership, the hidden signs of burnout, and the courage it takes to step away from a successful career to build something new.

Maria shares her journey from Spain to the UK, her rise through the fast-paced world of fashion retail, and the moment she realised that success and fulfilment aren't always the same thing.

For years she thrived on the pace, pressure and unpredictability of retail. Long hours, constant travel and relentless targets became normal. Like many high performers, she didn't recognise the toll it was taking until she stepped away and discovered something she'd almost forgotten existed: time.

The conversation explores why retail can be such an incredible training ground for future leaders, but also why it can leave people operating on autopilot, chasing the next promotion without ever stopping to ask what they really want.

Maria reflects on the experience of joining Barefoot Coaching and having to unlearn years of problem-solving behaviour. As a commercial leader she was used to having answers. Coaching taught her the value of curiosity, listening, uncertainty and creating space for others to think.

Together we discuss:

• Why retail leadership can become addictive
• The hidden warning signs of burnout
• What happens when your values change in your 30s and 40s
• The challenge of career transitions and starting again
• Why many retail leaders are promoted before receiving leadership support
• The difference between managing performance and developing people
• Learning to listen rather than solve
• Letting go of ego and embracing curiosity
• Why coaching is often about creating space rather than providing answers

Maria also explains why she now specialises in supporting retail and commercial leaders. Having experienced the pressures of the industry herself, she understands the challenges many professionals face when stepping into larger roles, navigating change, or questioning what comes next.

A recurring theme throughout the episode is that burnout rarely arrives overnight. It often begins much earlier through a loss of energy, a loss of appetite for life, and the feeling of operating on autopilot while continuing to perform at a high level.

For anyone working in retail, leading teams, navigating a career crossroads, or wondering whether they're still climbing the right ladder, this conversation offers reassurance, perspective and practical wisdom.

Stand Out Quote

"You're never satisfied because you're always looking for the next step. One day I stopped and asked myself what my next career move would be, and realised it was actually what I didn't want." – Maria Laffón

About Maria

Maria Laffón is an Executive Coach specialising in leadership development, career transitions and personal growth for retail and commercial professionals. Drawing on her experience as a senior retail leader, she helps ambitious professionals create clarity, confidence and sustainable success while navigating change and growth.

Listen Now

If you've ever felt stuck on autopilot, questioned what's next in your career, or wondered whether success should feel different than it does, this episode is for you.

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What happens when you go from being a big fish in a small pond to a tiny minnow in one of the UK's biggest retailers? And what do you do when opportunity arrives disguised as discomfort?

This week on Coach Class, I caught up with former Asda colleague Phil Wilkinson (or "Wilko" to those who shared the Asda House years). Phil's career journey has taken him from the trading floor at Asda to leading digital commerce and omnichannel experience across Europe for some of the world's biggest brands, but this conversation is less about job titles and more about the people and moments that shape us.

Phil reflects on the leaders who left their mark, from Phil Briggs encouraging individuality and innovation, to Jane Franklin's unwavering support and Graham "Big G" Chadwick's ability to bring people together and create trust.

The conversation explores:

• Going from a "small fish in a big pond" and learning to find your place
• Why leadership isn't always about being the technical expert in the room
• The power of credibility, trust and relationships
• The uncomfortable reality of impostor syndrome
• Moving from Asda after 13 years to relocate to Ireland and join Kellogg's
• The emotional "change curve" — excitement, doubt and the inevitable "What have I done?" moment
• Why embracing change often creates the biggest opportunities for growth
• Authenticity, vulnerability and building trust as a leader

One of the strongest messages from Phil is that we often wait until we feel fully qualified before stepping forward, when in reality growth usually starts before confidence arrives.

As Phil puts it: "You don't need to be perfect. You need to be authentic. You need to be yourself."

Listen now and subscribe to Coach Class for more conversations about leadership, careers and the moments that shape us.

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In this episode of Coach Class, I sit down with Russell Craig, someone I’ve known for a long time and genuinely count as a friend.

Russ has built his career right at the sharp end of reputation, from Manchester Airports Group to Asda and now AO.com.

We talk about the journey behind that, from being a curious teenager inspired by House of Cards, hustling for experience in local newsrooms and radio stations, to being thrown into high-pressure roles early in his career, including fronting national media interviews at just 21.

In this conversation, we explore:

• How early opportunities and mentors (like Andrew Coker and John Spooner) shaped his path
• What it really takes to lead in a crisis, from airports to supermarkets
• Why “escaping into the truth” is such a powerful principle in comms
• The importance of relationships, curiosity, and backing yourself
• And what motivates him today — working alongside John Roberts to create opportunities for young people and drive meaningful change

It’s an honest, reflective conversation about leadership, judgement, and the moments, big and small, that define a career.

Above all, it’s a reminder that success isn’t about ego or performance, it’s about being genuine, humble, and human.

🔑 Key Takeaways

• Start anywhere — experience beats perfection
• Careers are shaped by people who back you
• In a crisis, don’t spin — find the truth and start there
• Leadership is about bringing people with you, not telling them what to do
• Purpose evolves — and can become your biggest driver

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In this episode of Coach Class, I had the pleasure of sitting down with Sally Worts, a garden designer, yoga teacher in training, and quietly influential content creator, whose journey is a powerful story of reinvention, resilience, and saying yes to life.

Sally and I first met on a yoga retreat in Goa, where a group of strangers quickly became a close-knit tribe. But behind Sally’s calm, grounded presence lies a much deeper story.

Sally shares how she began her Instagram journey during breast cancer treatment, using creativity and community as a lifeline through one of the most challenging periods of her life. What started as a weekly post became a source of confidence, identity, and ultimately transformation.

The conversation explores Sally’s evolving relationship with wellbeing, from giving up alcohol and discovering yoga, to embracing cold water swimming, garden design, and life coaching. Along the way, she reflects on rediscovering her sense of self after years of putting others first, and how she’s learned to prioritise what truly matters.

Now, at 57, Sally is stepping into a new chapter, training as a yoga teacher, studying life coaching, and planning a solo return to India to deepen her practice.

This is a conversation about:

• Finding strength through adversity
• Building confidence later in life
• The power of community and shared experience
• Learning to say yes, and knowing when to say no
• Creating a life rooted in wellbeing, purpose, and authenticity

A thoughtful, honest and uplifting episode that will resonate with anyone navigating change, searching for direction, or wondering if it’s too late to start again.

🔑 Key Takeaway

It’s never too late to rediscover who you are — and sometimes the smallest “yes” can change everything.

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In this episode, I reconnect with a colleague from the start of my career Justin Skinner to explore a career shaped by curiosity, adaptability, and a passion for improving customer experience.

From early days in PR to helping launch Direct Line Group’s first digital presence, Justin has consistently stepped into roles where there was a problem to solve. His journey spans industries—from insurance to entertainment—culminating in a transformative 11-year stint at Cineworld Group, where he helped redefine the cinema experience for the digital age.

Most recently at Merlin Entertainments, Justin focused on rebuilding teams post-Covid—placing trust, connection, and coaching at the heart of leadership.

💡 Key Themes & Insights

1. Curiosity as a Career Compass
Justin’s career wasn’t linear—it was driven by intrigue and opportunity. Moving industries wasn’t a risk; it was a chance to apply principles in new contexts.

2. Digitising the Analogue World
At Cineworld, Justin helped transform a stressful, outdated cinema experience into a seamless digital journey:

• Online booking and seat selection
• Reduced queues and friction
• Reframing staff roles from transactional to hospitality-focused
• Pricing innovation inspired by platforms like Amazon

This work helped set the standard that competitors would later follow.

3. Leadership = Empowerment + Trust
Two standout influences:

• Leaders who provided guardrails but freedom
• Environments where teams were trusted to shape strategy and deliver outcomes

Justin now applies the same philosophy in his own leadership.

4. Building Credible Teams
A simple but powerful idea:

At Merlin, rebuilding a post-Covid team meant:

• Hiring strong individuals
• Investing in connection and trust-building
• Creating space for vulnerability, feedback, and alignment

5. Coaching as a Performance Lever
Justin invested in team coaching (including a two-day offsite at Chessington), recognising that:

• Self-awareness drives collaboration
• Diverse personalities strengthen outcomes
• Strong relationships enable teams to navigate pressure together

6. Click & Connect Marketing
Justin’s next chapter focuses on a simple but timely idea:

As AI and data reshape business, Justin believes:

• Digital enables scale
• But human connection drives real progress

🧠 Standout Quote

🚀 What You’ll Learn

• How to navigate a non-linear career across industries
• Why digital transformation starts with customer experience
• The importance of empowerment in leadership
• How to build high-performing, connected teams
• Why human connection matters more than ever in a digital and AI-driven world

🎯 Takeaway

Technology evolves. Industries shift.
But the ability to stay curious, adapt, and build meaningful human connections—that’s what endures.

🔗 About the Guest

Justin Skinner is a senior digital and commercial leader with experience across financial services, entertainment, and transport. He is now exploring new opportunities through his consultancy, Click & Connect Marketing, alongside a Non-Executive Director role at Heathrow Express.

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In this episode of Coach Class,  I sit down with Ted Bradshaw — cognitive behavioural therapist, coach, and educator — to explore the space where psychology meets coaching.

Ted shares his journey from being a nervous, anxious teenager to working in NHS mental health services, and how his early curiosity about people — combined with a love of problem-solving — led him into CBT. Along the way, he reflects on a simple but powerful question that still drives his work today:
why aren’t we taught the tools to understand our minds earlier in life?

The conversation explores:

• The relationship between therapy and coaching, and where the boundaries lie
• How CBT works in practice — combining empathy with structured thinking
• The role of thought patterns and self-beliefs in shaping behaviour
• Why understanding anxiety can make it feel less overwhelming and more manageable

Ted and I also discuss how our understanding of mental health has evolved:

• Previous generations often lacked the language to describe anxiety, sometimes appearing withdrawn rather than “anxious”
• Today, we’re better at naming mental health experiences, but still learning how to live with them
• The impact of Covid on young people, including increased worries around safety, germs, and social situations

A key theme throughout is Ted’s idea of helping people move from being the subject of their thoughts to observing them — a shift that can create space, perspective, and choice.

The episode also touches on:

• The importance of accessible, practical psychological tools
• How people learn differently — and why coaching and teaching need to adapt
• Ted’s growing body of work, including his Substack and podcast, Things I Want My Kids to Know, where he explores topics like social anxiety, panic attacks, and overthinking

Ultimately, this is a conversation about making sense of how we think and feel, and equipping ourselves — and the next generation — with the tools to navigate life with greater awareness and resilience.

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In this episode I sat down with Karl Martin, a highly respected commercial leader whose career spans some of the UK’s biggest retailers, including Asda and Sainsbury's.

Karl reflects on the moments that shaped his leadership — from his early days finding his way into retail to leading high-pressure commercial roles, and the lessons he carries from a career built on instinct, experience, and backing himself.

The conversation explores leadership through influence, the importance of direct feedback, career-defining moments, and why success is ultimately about building a life on your own terms.

Early influences and finding retail

Karl didn’t set out with a grand plan to work in retail.

While studying at Manchester Metropolitan University, he took a placement at Sainsbury's and discovered he loved working in stores — particularly in fresh produce.

A decisive moment came at a company event, where he made a beeline for the most senior director in the room, sat next to him, and started a conversation. That led to an opportunity in buying — and set him on his path.

Careers often begin not with a plan, but with a decision to put yourself forward.

Creating your own opportunities

Karl’s early career is full of moments where he stepped forward rather than waited. From pushing himself into conversations to taking on roles he didn’t fully understand, he learned that confidence follows action.

His advice today is clear:

• Don’t just send emails.
• Get yourself in the room.

Leadership happens in the gaps

One of Karl’s most powerful insights is simple:

Organisations have structure, but the real work happens in between it.

As leaders become more senior, success depends less on hierarchy and more on influence — working across teams and getting things done without direct authority.

The power of direct feedback

Karl is known for being direct. He reflects on the importance of honest, timely feedback — even when it’s uncomfortable. In Rebecca’s case, what felt like a tough conversation became a defining moment in her leadership journey.

The best leaders don’t avoid difficult conversations — they use them to help others grow.

Backing yourself

A recurring theme in Karl’s story is trusting your own judgement. From stepping into buying roles to navigating complex challenges, he learned to back himself — even when the path wasn’t clear.

You can’t connect the dots looking forward. You have to take opportunities as they come and make sense of them later.

Learning from others

Karl has been shaped by mentors, colleagues, and a core set of books, including:

• The 7 Habits of Highly Effective People
• Man’s Search for Meaning
• Who Moved My Cheese
• The First 90 Days

At one point, he created his own “Desert Island Discs” — a record of the people and lessons that shaped his career.

Work, life and perspective

Perhaps most distinctive is Karl’s relationship with work. He has always worked to live. Sport, music, and family come first — with work sitting alongside them, not above them.

Even after senior roles, his career has been shaped by choice: stepping back, exploring new ventures, and deciding what comes next on his own terms.

Advice to the next generation

Karl’s advice is straightforward:

• Push yourself.
• Put yourself out there.
• Don’t rely on sending messages and hoping something comes back.

Because careers are built through action, relationships, and the willingness to step into the unknown.

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In this episode I sat down with Rebecca Passmore, Group Chief Operating Officer at PureGym, one of the UK’s largest and fastest-growing fitness businesses.

Rebecca reflects on the formative moments that shaped her leadership philosophy — from growing up around a family business, to her early career at Aldi and Asda, and the lessons she carries into leading a fast-moving international organisation today.

The conversation explores work ethic, leadership style, mentorship, and why kindness and fairness remain central to how Rebecca leads.

Early influences and work ethic

Rebecca credits her early outlook on work to watching her father and grandfather run their own business.

Saturday mornings often meant her father heading to the office to deal with whatever needed doing — sometimes Rebecca got to tag along with colouring books while the adults worked.

Seeing first-hand the commitment required to run a business shaped her attitude to leadership and effort.

Today she describes herself as “all in” when it comes to work — not separating career and life into neat compartments but seeing them as part of the same journey.

Lessons from Aldi and Asda

Rebecca began her career on the graduate programme at Aldi before joining Asda, where several defining moments helped shape her leadership style.

One pivotal experience came during a difficult conversation with a senior leader who challenged her “command and control” approach when she moved from field operations into a central leadership role.

The feedback was direct and uncomfortable — but it forced Rebecca to recognise that leadership in a collaborative environment requires influence and relationships, not authority.

She still credits that moment as one of the most valuable pieces of feedback she ever received.

Backing your own judgement

Another turning point came when Rebecca organised visits to Aldi stores while helping develop Asda’s smaller supermarket format.

At the time, discount competitors were not always openly discussed inside the organisation.

Although the initiative drew criticism internally, it was the first moment Rebecca clearly remembers backing her own judgement — trusting that she was doing the right thing even when others disagreed.

It was an early lesson in leadership courage.

Kindness as a leadership principle

A third experience had the opposite effect.

After being dismissed by a senior leader during an introduction in the corridor, Rebecca remembers feeling the moment as unnecessarily unkind.

It became a personal promise: she would never treat people that way as a leader.

For Rebecca, kindness is not weakness — it means being fair, thoughtful, and adapting your leadership style to bring out the best in others.

The responsibility of leadership

Rebecca believes leaders must recognise the influence they have on those around them.

In organisations where teams are young and ambitious, particularly between the ages of 25 and 35, people are actively learning how to lead by watching others.

That means leaders must be conscious of how they show up — because behaviours and attitudes are often copied.

Advice to her younger self

Looking back, Rebecca’s advice to her younger self is simple:

Enjoy life more.

While academic grades are important, they only take you so far. Experiences, relationships, and becoming an interesting person are just as valuable when building a career.

Her message to young people today is to aim for strong results — but not at the expense of living fully and developing as a person.

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Why Is This Happening For Me?

In this episode of Coach Class, I’m joined by former Asda colleague Alastair Islip, now European Managing Director at Nulo Pet Food.

Alastair’s career journey is anything but linear. He began on the Woolworths graduate scheme, moved into buying almost by accident, and after a formative year in America and a spell working as a distributor into Asda, found himself joining the business that would shape him for the next 13 years. From there, he went on to senior leadership at Pets at Home, stepped out on his own into consulting, and now leads Nulo’s expansion across Europe.

What makes this conversation compelling isn’t just the career moves — it’s the values underpinning them.

Alastair speaks warmly about his time at Asda and the culture at its best: respect for the individual, all colleagues one team, striving for excellence. He reflects on the influence of leaders like Duncan Cross, whose energy and will to win left a lasting mark. The idea of visible leadership — managing by walking around, setting standards through presence — clearly shaped how Alastair thinks about leading today.

Importantly, he didn’t leave Asda because he fell out of love with retail. He left because he felt some of those values had faded, and he knew he wanted to work somewhere that still embodied them. That search for purpose and alignment led him to Pets at Home — and into a high-growth environment delivering double-digit growth year after year.

It was also where imposter syndrome showed up loudly.

Alastair talks openly about that feeling — wondering if he’d be found out — and about the reassurance he received early on: “Take three months.” Over time, he realised imposter syndrome isn’t something to eliminate, but something to manage. It can be healthy, as long as you recognise that you do know some stuff.

After Pets at Home, he made the deliberate decision to go solo. Consulting brought early success — stronger and faster than expected — but it didn’t remove uncertainty. He still woke up worrying: what if it all disappears? That period led to one of the most powerful reframes in the episode:

“Why is this happening for me, not why is this happening to me?”

That shift in perspective changed how he viewed pressure, risk and opportunity. It’s also what ultimately led him full circle — one of his first consulting clients became his next role. Today, as European MD at Nulo, he’s building the brand across the UK, Italy and Spain, with further expansion underway. He’s scaling a team across countries, navigating hybrid working across time zones, and shaping culture from the ground up — without pretending to have all the answers.

Throughout the episode, one theme keeps resurfacing: relationships.

Having sat on both sides of the desk, Alastair is clear about what makes a strong supplier–retailer partnership. Treat people how you want to be treated. Be honest about what’s possible. Do what you say you will. Don’t screw anybody over. Whether buying toilet rolls or selling pet food, the fundamentals don’t change.

This conversation is a reminder that careers are built on people and principles, that culture matters deeply, and that perspective can transform pressure into progress.

When I asked Alastair what advice he’d give himself on day one at Asda, his answer was simple:

“Smile and enjoy it.”

Because even through the pressure, the uncertainty and the imposter syndrome, the ride itself is a privilege.

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Today’s conversation feels less like an interview and more like an arrival.

Recorded on site in Nina Hunter’s riverside studio overlooking the weir at Hirst Wood — with the River Aire flowing just beyond the garden — this episode is an intimate exploration of creativity, feminine energy, and what it means to live in full alignment with your purpose.

Nina is a painter, illustrator, and founder of Saltaire Art Gallery. Her work explores “soft power”: an unassuming energy of tenderness that is unbreakable. In this conversation, she shares the long, quiet arc of her becoming — from a bohemian seaside town in Poland, through years of classical piano training and an MA at the Academy of Fine Arts in Gdańsk, to a successful international illustration career… and finally, back to her first love: painting.

Nina speaks candidly about the years spent putting herself last — building a career, raising her son, and prioritising everyone else — before reaching the moment where she decided she would no longer compromise. Painting became more than a practice. It became ritual. Healing. A way of standing before a blank canvas and contemplating life itself.

Along the way, Nina reflects on the power of words and intention, and how her belief in manifestation — shaped by Dr. Joe Dispenza’s work — has influenced not only her mindset, but the reality she has built. She shares how Saltaire has shaped her pace of life and her creative world: a place filled with artists, philosophical conversations, daily walks, and time in nature. A place where happiness isn’t a reward, but a discipline.

A turning point comes when Nina describes how, in 2019, she knew what she wanted to convey — but didn’t yet have the vocabulary to express it. Years of experimentation, persistence, and failure followed. Then last year, something shifted. The work began to land with a new truthfulness — and collectors felt it. In 2025, Nina sold fifteen paintings, receiving messages from art lovers who told her they could feel the energy in the work.

Nina also shares a refreshingly open view of AI, describing it not as a threat to creativity but as a tool — a collaborator — and even a new kind of art director or photographer, enabling artists to create at a new level.

The conversation leads to a threshold moment: Nina is reopening Saltaire Art Gallery — this time as herself — with the launch of Nina Hunter Gallery & Collectors Lounge, and her solo show, “Thy Will Be Done”, on International Women’s Day.

As Nina says: the painting process is a roller coaster — sometimes torture — but when it ends with a “hell yes”, it’s ecstasy.

“Thy Will Be Done”
📅 8 March (International Women’s Day)
📍 Saltaire, West Yorkshire

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In this episode of Coach Class, I was joined by Ieva Eksts (PCC) — a career and leadership coach based in Kotka, Finland, who supports international leaders, teams and individuals navigating change across cultures, countries and identities.

Ieva shares her journey into coaching, from supporting international students at Durham University Business School, to moving to Finland, building a coaching practice, and developing her skills through Barefoot Coaching. Along the way, she reflects on the role of supervision, what motivates her most, and why coaching face-to-face gives her energy.

This is a thoughtful conversation about clarity, confidence, leadership, and the subtle cultural differences that shape how people work, communicate and collaborate.

Through ievolution coaching, she supports professionals, leaders and expat partners to gain clarity, build confidence, and stay motivated through career growth, leadership development and international transitions.

Her work includes:

• 1:1 coaching
• Group and team coaching
• Workshop design and facilitation
• Leadership development and communication support

What you’ll hear in this episode

• How Ieva arrived in coaching — and why moving to Finland became the “kick” to begin
• Why she wishes she’d had career coaching when she was younger
• How her international career shaped her coaching style
• The value of supervision — especially for independent coaches
• Why face-to-face coaching gives her energy (and what it’s like to witness life-changing moments)
• The difference between coaching individuals vs teams — and why teams are more challenging
• Working cross-culturally: leadership expectations, communication styles, and subtle differences
• A brilliant reflection on culture through sauna, equality, and shared human connection
• Where Ieva wants to head next: more team coaching and collaborations

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🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.

In this episode of Coach Class, I’m joined by Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster, to explore how careers are really shaped — not by straight lines or perfect plans, but by curiosity, community, mentorship, and a willingness to say yes before you feel ready.

Michele grew up in Maine and stayed. She reflects on how growing up in a place that feels like “one big small town” instilled a deep sense of community — something that has quietly influenced every stage of her career. Combined with being a first-generation college student, this grounding created both responsibility and drive.

Her career began in journalism as a student newspaper reporter, before she realised it wasn’t writing that lit her up, but the commercial and advertising side of storytelling. An early agency internship proved formative, particularly because she was treated as a professional from day one — an experience that stayed with her.

A defining chapter unfolds at TD Bank, where she spent a decade across marketing, partnerships, sales strategy, and customer experience. It was here that mentor Matt Chevalier introduced the idea that careers are lattices, not ladders — and that sideways moves are development, not distraction.

That mindset led Michele into call centre and customer experience roles she hadn’t planned, but which became some of the most formative of her career, eventually opening the door to L.L.Bean. She joined through customer satisfaction before returning to marketing and brand leadership, working on purpose-led campaigns rooted in respect for customers, employees, and place.

From there, Michele made a deliberate leap into the startup world at Mercari, where speed, ambiguity, and ownership stretched her confidence and capability. Today, at Ticketmaster, she finds herself full circle — working again in sports, music, and entertainment, now at global scale, leading teams with curiosity, trust, and belief in people.

One of the most resonant ideas she shares is a traveller’s mindset: building just enough structure to move forward, while leaving room for happenstance. Mentorship and community — especially peer-based — run throughout the conversation.

The episode closes with advice that captures Michele’s approach perfectly: “Get a mitt and get in the game.” Wherever you are, show up fully — or have the courage to move on.

It’s a conversation about careers that meander, mentors who matter, and the quiet power of community — and a reminder that the most meaningful journeys are rarely the most linear ones.

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In this episode of Coach Class, I'm joined by Phil Myerscough — a Lancashire-born digital and e-commerce consultant, music producer, and founder of Bradford Digital — to explore how careers are really built: through curiosity, community, and the courage to ask for help.

Phil traces his journey from growing up in Lancashire to moving to London at 18, where he studied music technology, worked in recording studios, and immersed himself in the creative energy of the 1990s. Those early experiences — from wiring synths to adapting to rapidly changing technology — laid the foundations for his later approach to digital work: fundamentals first, tools second.

A pivotal chapter of the conversation centres on Richer Sounds, where Phil walked in looking for a job to pay the rent and ended up running the website. At a time when e-commerce barely existed, Richer Sounds taught him enduring principles of customer service, trust, accountability, and shared responsibility — lessons he still draws on today. From early marketing emails that accidentally took the website down to learning restraint and judgement, Phil’s digital education was firmly “learning by doing.”

Phil reflects on his move to Bradford at 26, joining catalogue-led retailers as they began their shift online. Across roles at Redcats, Damart, Kaleidoscope and luxury brand N.Peal, he helped teams move from catalogue thinking to a true retail mindset — treating websites as shop windows and focusing on merchandising fundamentals long before AI and automation entered the conversation.

Nine years ago, Phil made the leap into self-employment, initially planning just “12 days of work” — a plan that quietly turned into a long-term consultancy. He speaks candidly about the recurring anxieties of freelance life, the annual moments of doubt, and the realisation that resilience often means simply keeping going.

A major focus of the episode is Bradford Digital, which Phil founded in October 2023 after years of attending digital events in other cities and asking a simple question: why not Bradford? What began as an experiment quickly drew 50 people to the first event, growing into a thriving community with hundreds of attendees, dozens of speakers, and a reputation for being open, practical, and welcoming.

Phil explains how Bradford Digital is intentionally different: no hierarchy, no corporate gloss, and a strong emphasis on culture and community alongside commerce. The meetups have helped reframe perceptions of Bradford, bringing visitors into the city and giving locals confidence in the talent around them.

The conversation also touches on a difficult period earlier this year when Phil’s consultancy faced real financial pressure. He shares how asking for help — openly and honestly — became a turning point, unlocking support, new work, and renewed perspective. For Phil, this experience reinforced a powerful lesson: asking for help isn’t weakness, it’s leadership.

Looking ahead, Phil outlines ambitious plans to scale Bradford Digital into a city-wide digital festival, aligned with UK Tech Week and building toward a larger annual moment that brings together universities, businesses, the council, and community organisations. While the vision is bold, Phil is clear that his role isn’t to be the hero — but the host and catalyst.

The episode closes with a reflection on impact: cities aren’t transformed by strategies or slogans, but by people who quietly connect others, show up consistently, and care deeply about place.

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In this episode, I caught up with my old Asda colleague Leanne Mallory, who’s now Head of Product Practice at the Co-op. It was brilliant to reconnect — not least because she still remembers some advice I gave her over a decade ago about turning off her devices… and still tries to follow it.

We talked about those early Asda days when digital marketing, e-commerce, and retail media were just starting to collide. Leanne described how that culture of experimentation and collaboration taught her the value of empowerment — giving teams the space to try things, learn fast, and lead from where they are. She said the best leaders are the ones who clear a path and trust their teams to get on with it.

Leanne also shared how she’s evolved from being a hands-on product lead to shaping a whole product practice at the Co-op — a business that, in her words, “balances commercial thinking with a genuine social conscience.” Her focus now is on developing people, creating consistency across teams, and making sure product managers have the skills and confidence to do their best work.

We explored how technology has changed over the years — from the days when buying a £700 climbing frame on a mobile phone felt unthinkable, to today’s mobile-first world. Yet, as Leanne pointed out, the fundamentals haven’t changed: it’s still about spending time with customers, understanding their real needs, and not chasing shiny tech for the sake of it.

She talked honestly about the transition from doing to leading — admitting she still misses being close to the action but has learned to take satisfaction in helping others succeed. A coaching qualification helped her shift from giving answers to asking better questions, something she sees as vital for modern leadership.

One of my favourite moments came when she reflected on career advice that stuck with her: your career is built on what you say no to, not what you say yes to. It’s a reminder that focus matters — at work and at home.

Leanne’s warmth, self-awareness, and humour shine through in this conversation. We covered leadership, empowerment, technology, balance, and that eternal challenge of switching off and not constantly checking notifications — but as Leanne’s current boss wisely says, “If it’s really urgent, we’ll phone you.”

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In this episode of Coach Class I had the privilege of sitting down with Dave Birss — writer, educator, keynote speaker, and former creative director — to explore curiosity, creativity, and the sensible use of AI.

Key Takeaways

• From childhood curiosity to creative leadership:
  Dave traces his fascination with innovation to visiting the John Logie Baird Museum as a child. That early spark led him through careers in music, comedy, photography, and advertising before becoming a thought leader in creativity and AI.
• AI is only as good as your thinking:
  Dave created a prompting framework within weeks of ChatGPT’s launch, emphasising that the goal isn’t to use “magic words” but to get the right information out of your own head. Good prompting = good briefing. Lazy prompts, like lazy briefs, produce poor results.
• Curiosity vs. complacency:
  Dave warns that technology can degrade as much as it can uplift — pointing to the dark web and social media as examples of innovations that started with good intentions but became harmful. He fears AI could follow a similar path unless guided by human purpose and ethics.
• Human skills matter more than ever:
  At the Gen AI Academy, Dave teaches organisations to amplify autonomy, mastery, and purpose (from Dan Pink’s Drive) rather than eroding them with AI. He argues that people now manage assistants — meaning everyone must learn to brief, judge, and think critically.
• Judgement is the superpower:
  AI can start users at “adequacy,” but if we skip the struggle and learning that build neural networks, we risk losing cognitive depth. The future divide won’t be between rich and poor — it’ll be between those who augment their brains and those who outsource their thinking.
• AI projects often fail because they’re human problems, not tech problems:
  60–80% of AI projects are abandoned. The issue isn’t software — it’s leadership, strategy, and misunderstanding motivation. “Choosing the tech is easy; integrating it is the challenge.”
• Realism over hype:
  Dave rejects “futurist” labels, calling himself a realist. He believes AI’s economic bubble will burst but its workplace role will endure. His mission: help organisations harness AI sensibly — using it to amplify, not replace, human creativity.

Stand Out Quotes

• “Prompting isn’t magic — it’s briefing. And most people are terrible at briefs.”
• “AI starts you at adequacy — but you can’t grow from there.”
• “We must build humans who thrive in the age of AI, not just workers who use it.”
• “Technology has yin and yang — it can uplift or it can degrade. The choice is ours.”

Closing Thought

The episode ends on a mix of realism and optimism: it's a privilege to be able to celebrate Dave’s ability to make complex ideas relatable and it reminds me to stay curious, critical, and brave — using AI to amplify, not replace, your own thinking.

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In this episode of Coach Class, I welcome back Stephen Waddington – “Wadds” – one of the UK’s most influential thinkers in public relations. A former agency leader, CIPR president, and prolific blogger, Wadds is now immersed in a PhD at Leeds Business School, exploring the age-old question: how can PR prove its value and earn recognition as a true management function?

Together, we unpack the personal and professional journey behind this research. Wadds reflects on the discipline and sacrifice of pursuing a PhD, the frustration of knowing that many of the answers already exist, and the humility of building incrementally on the work of those who came before. He shares how COVID-19 briefly elevated the role of PR to the management table, and why the profession still struggles with definitions, measurement, professionalism, and recognition compared to fields like law or finance.

The conversation also explores deeper themes of self-doubt, resilience, and legacy. Wadds talks about moving from uncertainty to determination, the importance of gratitude, and the emotional experience of acknowledging mentors such as Dr Jon White. He recalls how writing — and not sending — a letter of thanks helped crystallise his sense of purpose, reminding him that he isn’t alone in facing these questions.

We also discuss what it means to “be taken seriously” as a profession, drawing on quotes from Jon White (“there’s no such thing as bad theory, only theory that hasn’t been challenged”), Logan Roy (“you are not serious people”), and Alan Bennett (“keep on keeping on”). These provocations highlight the gap between theory and practice, and the urgent need for PR to embrace knowledge, standards, and repeatable processes if it is to stand alongside other professions.

Finally, Wadds explains why his current survey matters: it’s a rare opportunity to capture contemporary evidence about the state of PR worldwide. He urges in-house public relations and corporate communications practitioners in any sector, at any level, working in the UK to take part, helping to build the evidence base that will shape the industry’s future.

This is a candid, passionate, and often emotional conversation about what it takes to push a profession forward — step by step, contribution by contribution — and why the baton now being carried by Wadds could make a generational difference to the field of public relations.

Take part in Stephen’s research here.

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In this episode of Coach Class I caught up with Jane Kenyon MBE — a serial entrepreneur, intuitive coach, and unapologetic champion for women and girls. Jane shares her extraordinary personal journey: from a traumatic upbringing and being abandoned at 16, to thriving in corporate life, reinventing herself as an entrepreneur, and ultimately founding Girls Out Loud – a social enterprise that empowers teenage girls to find their voice, speak up, and make bold, informed choices.

💡 Key Themes 

• 💥 A Life Shaped by Adversity
  • Jane opens up about being “daddy’s girl” in a wealthy but emotionally volatile home.
  • Kicked out at 16 and abandoned by her father, she became fiercely self-reliant.
  • Her early trauma became the foundation of her resilience and empathy.
• 📈 Corporate Burnout to Purpose-Driven Entrepreneur
  • After rising fast in the corporate world (with multiple degrees and an MBA by 28), Jane hit burnout.
  • She reinvented herself as a coach, then founded Girls Out Loud in 2010 after a powerful pilot project with at-risk girls in Blackpool.
• 👧 The Two Groups Who Slip Through the Cracks
  • High-risk girls: Experiencing trauma, abuse, grooming risks, or teenage pregnancy.
  • “Middle girls”: Not excelling, not failing — often completely invisible. These girls hold huge untapped potential, but get little attention from schools or services.
• 🧠 Mentoring That Changes Lives — Both Ways
  • The Big Sister programme pairs each girl with a woman who “has been there, done that.”
  • Mentors are trained not just to support, but to reflect on their own lives. The process transforms the adults as much as the girls.
  • As Jane puts it: “You can’t model confidence or boundary-setting for a teenage girl if you’re not doing it yourself.”
• 📱 Social Media Isn’t the Root Cause — It’s the Amplifier
  • Social media magnifies existing issues like misogyny, body image pressures, and peer toxicity.
  • Pornography, violence, and grooming are now normalised online. Jane believes society handed kids this world without any real guidance or boundaries.
• 🚸 Schools and Parents: Who’s Responsible?
  • Jane calls out both systems: schools are overwhelmed, and many parents are disengaged.
  • She urges parents to “get on the bus” — have regular, meaningful conversations and understand the digital worlds their kids inhabit.
• 🏫 What Needs to Change
  • Better, braver sex and relationship education.
  • Trauma-informed schools where teachers are emotionally present.
  • Stronger parental involvement and better role-modelling from adults.
• 👑 Building a Legacy
  • Jane recently received an MBE, recognising decades of tireless work.
  • She’s now focused on scaling Girls Out Loud and ensuring it can thrive beyond her leadership.
• 🔥 Why She Keeps Going
  • It’s the messages from former mentees that keep her fire burning — hearing that “you changed my life” or “I wouldn’t be here without this programme” reminds her the struggle is worth it.
• 💬 Call to Action
  • Whether you're a potential mentor, fundraiser, coach, or supporter — get involved. Girls Out Loud is actively seeking volunteers, role models, and regional partners.

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In this episode of Coach Class, I was joined by Amanda Downs — commercial leader turned coach, facilitator, and soon-to-be author of Stepping Up to Sales Leader.

Using the Japanese concept of Ikigai — your reason for being — as a guiding theme, Amanda reflects on what lights her up, how she helps others grow, and why leading a commercial team is a bit like tending a garden.

Expect rich conversation on:

• How purpose, values, and integrity guide Amanda’s work
• The link between psychological safety and leadership success
• Why sales is about value, story, and service — not pressure
• How to spot a career crossroads and start unravelling your metaphorical jumper
• Her love for gardening, and why it’s the perfect metaphor for people development

Amanda also shares the lessons she’s learned from Dare to Lead by Brené Brown, how she helps leaders rediscover what they’re good at, and why vulnerability is the new superpower.

This episode is for anyone who’s led a team, faced a fork in the road, or simply wants to do meaningful work with integrity and heart.

🔊 Soundbite:

“Selling and helping people to buy things is not a dirty word… It’s the lifeblood of what makes economies boom or fail. And the most authentic way to sell? It’s to find the value and turn it into a story you can tell.” — Amanda Downs

📌 Useful Links:

• Connect with Amanda on LinkedIn
• Learn more about The Uspire Group
• Watch for Amanda’s upcoming book Stepping Up to Sales Leader (coming 2026)

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🎧 In this episode of Coach Class, I’m joined by someone I’ve admired for years — Sarah Fothergill, now Vice President at HH Global, the world’s fastest-growing marketing execution company.

Sarah and I reflect on our shared time at Asda — a place that was far more than just a job. It was a boot camp for leadership, values, resilience, and finding your voice. We explore the people who influenced her most, including Katherine Paterson, Rick Bendel, and Chris Mcdonough — and the lessons they passed on that still shape her leadership style today.

From her early days faxing house plant orders to stores, to creating Walmart’s global marketing academy, and now managing a multimillion business at HH Global, Sarah’s journey is packed with hard-won insight, humility, and heart.

💬 What We Talk About:

• The Asda culture: why it was so formative — and why it still matters
• What Sarah learned from leaders like Rick, Katherine and Chris
• Taking a leap: going from corporate to India to founding her own agency
• Setting up Walmart’s International Centre of Marketing Excellence
• How she leads today with empathy, honesty, and a coaching mindset
• Advice for anyone starting out — or looking to reinvent themselves
• Why leaving a company well is just as important as how you join
• The unexpected joy of giving back through her work with Forget Me Not Children’s Hospice

🧠 One to Remember:

🔗 Connect with Coach Class:

• Hosted by: Dom Burch
• Follow the show, leave a review, and share it with someone from your own Asda era.

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🎧 Please consider sharing Coach Class with someone who’d enjoy it — and leaving a review on your podcast platform. It genuinely helps more people find the show.

In this episode of Coach Class, I caught up with executive coach and chartered engineer Sam Williams, whose personal journey through late-diagnosed ADHD and perimenopause has redefined how she leads, coaches, and lives.

What started as a 30-second BBC appearance turned into a profound moment of reflection for Sam—one that prompted her to confront long-held beliefs like “I’m lazy” or “I’m in decline.” Through coaching, curiosity, and compassion, she’s learned to rewrite these inner narratives and reclaim her identity on her own terms.

Together, Sam and I explore:

• What Sam calls "belief admin"—and how it can unlock headspace for transformation
• The hidden intersections of neurodivergence and hormonal change
• How we can reframe perimenopause as a “midlife software update” instead of a decline
• Why building a relationship with yourself is foundational to resilience
• Practical ways men can be better allies to the women in their lives

Whether you’re navigating change, coaching others through it, or simply trying to make sense of your inner voice—this is a conversation full of insight, empathy, and empowerment.

🔗 Links:

• Connect with Sam on LinkedIn
• BBC Documentary 

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In this reflective and energising episode, I had the pleasure of reconnecting with my former Asda colleague Melissa Hill, now on a well-earned career break after 16 years at Walmart. Together, we explore what it really means to pause, reset, and be intentional about the next chapter.

🔑 Key themes:

• The reality of high-pressure comms roles in global corporations
• Embracing horizontal leadership and active listening
• Rediscovering human connection after stepping off the corporate treadmill
• Viewing yourself as a “corporate athlete” who needs to rest and recover
• Planning a meaningful career break with purpose and structure
• Letting go of identity wrapped up in job titles and learning who you are outside of work

Melissa shares her “three Ps” for her sabbatical: public service, personal housekeeping, and purposeful enrichment of the mind — and offers candid reflections on what she’s learning while travelling across Europe, including surprising insights from Beirut and spontaneous reunions in Bradford.

This is a must-listen for anyone considering a career pivot, feeling burnt out, or simply seeking inspiration on how to live and lead with more intention.

💬 “The minute you step away, you realise — it wasn’t the job that made me. I made the job.” – Melissa Hill

🔗 Listen on Spotify, Apple Podcasts, or wherever you get your audio fix.

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In this episode of Coach Class Kate Levy shares her remarkable career journey from child actress to award-winning executive producer and creative leader. With years of experience spanning TV, branded content, and B2B production, Kate has shaped powerful stories across sectors—and guided teams through high-stakes creative projects.

Highlights:

• Early Start in Acting: Kate began her career in front of the camera, starring in David Copperfield, I, Claudius, and Robin of Sherwood. She even appeared on Broadway with the Royal Shakespeare Company.
• Turning Point: Realising the limitations of being typecast as she got older, Kate pivoted behind the camera—starting unexpectedly with voicing astrology lines for a newspaper. That leap led to producing live broadcast content for News International in both London and the US.
• Creative Leadership: Kate emphasises a collegiate and calm leadership style—encouraging teams to pause, prioritise, and problem-solve together. She’s passionate about mentoring, especially during times of change or challenge.
• Lessons Learned: She reflects on the importance of adaptability and continuous learning—traits that have helped her reinvent her career multiple times, from launching TV channels to coaching C-suite execs on-camera.
• Future Vision: Kate is now seeking new opportunities where she can collaborate closely with others, mentor rising talent, and continue producing meaningful, award-winning content.
• On Ageism: She candidly discusses the bias older professionals face in creative industries and challenges companies to embrace experience, as long as it’s coupled with a hunger to keep learning.
• AI & Human Creativity: Kate wants to explore how artificial and human intelligence can work together—humorously noting she always says "please and thank you" to AI tools, just in case.

💬 “The only way to get experience is chronologically. But if you're still curious, open to change, and passionate about making great work—you’ve got so much to offer.” – Kate Levy

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In this episode of Coach Class, I’m joined by Ray McCaughan, a seasoned nurse and founder of Horizon Health Clinics in Skipton. With over 25 years’ experience in acute care, chronic care, and forensic mental health, Ray shares how a ride-along with his paramedic uncle in the 1980s led him from HM Treasury to a lifelong commitment to healthcare.

We explore:

• Why root causes matter more than surface symptoms in healthcare.
• How lifestyle medicine can empower people to take control of their health — physically, mentally, and emotionally.
• Ray’s innovative collaboration with two colleagues combines a "nurse, chef, and Marine" , bringing holistic health advice into workplaces through practical, actionable strategies.
• The power of small, sustained changes over sweeping resolutions.
• How walking and talking, active listening, and stoic philosophy all play a role in healing.
• Why purpose, meaning, and mindset are vital for both personal health and effective leadership.

Ray also talks about measuring success through tools like stress and wellbeing scores, and shares one case where a client’s stress level dropped from 46 to 20 in just eight weeks.

This conversation is full of insights for leaders, coaches, and anyone interested in how healthcare — and life — can be more human, more compassionate, and more sustainable.

☕ Plus: a shoutout to Skipton coffee, walking in the Dales, and why sometimes doing nothing is the healthiest choice of all.

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In this episode of Coach Class, I sat down with Kevin Gratton, whose journey through some of the most intense kitchens in the world has shaped him into a reflective, generous leader and mentor in the hospitality industry. From working under Marco Pierre White to launching his own consultancy—Samphire and Sage—Kevin’s career is rich with insight, grit, and transformation.

Key Themes:

Learning in High-Pressure Environments

Kevin talks candidly about his early days in Marco Pierre White’s brigade, the pressure-cooker environment, and what it taught him about resilience and standards.

The Shift to Leadership

We explore the tough emotional terrain of moving from being part of the team to leading it—and how this transition forced him to reevaluate how he motivated others.

Space to Reflect

A three-year stint in the Cayman Islands gave Kevin time to reset, learn a new leadership style, and put empathy and compassion at the heart of his approach.
Starting Samphire and Sage

Now focused on mentoring and menu development, Kevin’s consultancy is rooted in 30+ years of experience—but built to serve people, not just systems.
Attitude over Aptitude

Kevin shares the philosophy that skills can be taught—but attitude, empathy, and social awareness are what create lasting success in teams.

Leading on Your Own Terms

He reflects on the power of long-term relationships, trusting your own values, and the importance of leading in a way that aligns with who you are.

💡 Takeaways for Leaders & Coaches
Kevin’s experience offers important reminders for leaders far beyond the hospitality sector:

• Culture matters more than command: Leadership that relies on intimidation may deliver short-term results, but sustainable success comes from empathy, clarity, and values-based culture.
• Transitions are hard—and worth attention: Moving into leadership roles without support can perpetuate unhealthy habits. Coaching and mentoring are essential during these phases.
• Reflection fuels growth: Kevin’s transformation came not in the heat of service, but during quieter moments of reflection—something corporate leaders would do well to schedule for themselves.
• Skills get you in the door—attitude keeps you there: That 51/49 rule (attitude vs. aptitude) is as true in the boardroom as it is in the kitchen.

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In this episode of Coach Class, I caught up with Gail Paddy, a seasoned leader in the UK grocery industry with over 30 years' experience at Asda and Morrisons. Gail discusses product development, own-brand strategy, food education, and career transitions, along with her new role in coaching and consulting.

Key Themes & Insights

1️⃣ Passion for Food & Early Career Aspirations

• Gail’s love for food started at 15 when she fought to study A-level Home Economics, despite resistance from her school.
• She pursued a Food Science degree, often having to clarify it wasn’t just about “baking crumbles and cakes.”
• Her retail journey began at Sainsbury’s, leading to a 32-year career in food retailing.

💬 "I fell in love with retail. You either love it or you don’t."

2️⃣ Leadership in the UK Grocery Sector

• She started out focusing on private label, category management, and innovation.
• A health scare prompted her to take on a new challenge at Morrisons, where she built a team from scratch.

💬 "A health scare makes you rethink everything. This was an opportunity I couldn't pass up."

3️⃣ The Reality of Retail & Customer Impact

• Retail is demanding and fast-paced, requiring deep emotional investment.

💬 "Decisions in retail have a real impact on people’s lives."

4️⃣ Transition to Coaching & Consulting

• After leaving corporate retail, Gail trained as a Barefoot coach, learning to listen deeply rather than just responding.
• Now a consultant and mentor, she helps individuals and businesses refine strategies and leadership skills.

💬 "Retail teaches you to listen to respond. Coaching teaches you to listen to understand."

5️⃣ Supporting Women in Leadership & Work-Life Balance

• Passionate about mentoring women in food retail, focusing on confidence, resilience, and assertiveness.
• Works with Fearless Foodies, supporting women to find their voice in the industry.

💬 "I want to help women feel empowered to be their authentic selves in leadership."

6️⃣ Giving Back – Food Poverty & Education

• On the advisory board for Rethink Food, which promotes food education and poverty alleviation (N.B. I interviewed Nathan and Kevin from Rethink Food last August)
• Gail encourages professionals in transition to leverage their networks, such as Asda Underworld, for support.

💬 "There is life outside corporate retail—you just need to find the right path."

Final Thoughts

Gail’s career highlights passion, resilience, and adaptability. From grocery innovation to mentoring future leaders, she continues to make an impact.

🎙️ Want to connect with Gail? Find her on LinkedIn under Food for Thought Coaching & Consulting.

It's a must-listen for anyone in retail, leadership, or career transitions! 🚀

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Jo Reeves is a highly experienced personal and business coach — armed with an impressive coaching resume, a knack for making big topics feel totally relatable, and the occasional well-placed “bab” (because you can take the girl out of Birmingham, but you can’t take Birmingham out of the girl).

With a passion for helping people build confidence and self-belief, Jo has led multiple transformational programmes. Whether she’s coaching high-flyers, working parents, or people at a crossroads, her holistic and collaborative approach helps them navigate change without losing themselves in the process.

In this week's podcast:

• Journey into Coaching

Jo’s background in the voluntary and charity sector, particularly in substance misuse, addiction recovery, and supporting high-risk women, has profoundly shaped her coaching philosophy. She has worked in probation offices, homeless hostels, and prisons, gaining firsthand experience in guiding people through profound life changes. 

• Women’s Development & Self-Belief

Jo is particularly passionate about coaching women and working parents, helping them navigate challenges such as burnout and self-confidence. She highlights the paradox faced by working parents—expected to perform at work as if they don’t have children while being fully present in their child’s life as if they don’t have a job. 

• Burnout, Grief & Change

As a coach, Jo works with professional coaches to better understand and prevent burnout, collaborating with Jayne Morris in this field. She also emphasizes how grief is present in every coaching journey—not just related to bereavement but also to loss of identity, redundancy, or life transitions. “Every change brings around a loss of some sort, whether that’s a change you instigate or a change that’s been enforced upon you.”

• Focus and Flourish Retreat

Jo, alongside Jayne Morris, Kelly Quinn, John Fleming, and Ros Coleman, is co-leading a coaching retreat designed for coaches, change-makers, and empaths. Set in a 250-acre nature reserve, the Focus and Flourish Retreat provides an immersive experience for reflection, realignment, and self-care. “When like-minded people get together, magic happens.”

• Tribe & Belonging

Jo and Dom discuss the importance of finding a supportive tribe in coaching and personal growth. Dom reflects on his experiences from Barefoot Coaching training, emphasising how deep connections can form in coaching communities. “There’s so many ills of modern society where people just haven’t got a tribe.”

• Honouring Endings & Change

Jo speaks about the power of acknowledging endings—whether in work, relationships, or personal transitions. She highlights how organisations should handle redundancies with dignity, drawing parallels to sports teams that honour former players. “Honouring an ending gives us an opportunity to clear the clutter for fresh beginnings.”

To connect with Jo, visit her website or find her on LinkedIn. She also invites those interested in the Focus and Flourish Retreat to check out Balanceology for details. Or as Jo says: “I’m always up for a cuppa and a chat.”

Thanks bab :)

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In this episode I speak with Sarah Ramsey (Trustee) and Gareth Pierce (CEO) of Forget Me Not Hospice. While the conversation is centred on children’s hospice care, it also offers leadership insights into motivation, culture, and values—core themes that resonate across business, charity, and personal growth.

1. Purpose-Driven Leadership & Motivation

Both Sarah and Gareth transitioned from corporate careers into the hospice sector, driven by a desire to make a meaningful impact. Gareth describes how every decision, conversation, and meeting is directly linked to helping children and families—a powerful daily motivator unlike anything in corporate roles.
The hospice operates with a "live well" philosophy, ensuring children and their families experience joy and support, not just end-of-life care.

Leadership takeaway: Clarity of purpose fuels motivation—whether in business or non-profit, leaders thrive when they see the direct impact of their work.

2. Building an Authentic Culture

Forget Me Not Hospice is described as a home, not a hospice—its environment, care philosophy, and team ethos embody warmth, family, and support.
The hospice’s values—Caring, Courageous, Positive, Pioneering, and Genuine—are not just words but lived daily. This is evident in staff engagement, family care, and visible signs of culture throughout the building.

Leadership takeaway: Culture is reinforced by actions, not slogans—organisations must embed values in daily work, physical spaces, and onboarding processes.

3. Leading Through Uncertainty & Financial Challenge

The hospice faces immense financial pressures, needing to raise £6 million annually, with only 10% from government funding. Despite these challenges, the team maintains a solutions-focused mindset, working with other hospices, corporate sponsors, and fundraising initiatives. Gareth stresses the importance of adaptability—balancing short-term survival with long-term advocacy for systemic funding reform.

Leadership takeaway: Resilient leadership requires both a survival mindset and a vision for the future—leaders must manage immediate pressures while keeping sight of long-term goals.

4. The Power of Collaboration & Collective Impact

Forget Me Not collaborates rather than competes with other hospices to advocate for change, share resources, and optimise costs. Unlike corporate environments where competitiveness limits collaboration, the hospice sector thrives on shared learning, open dialogue, and collective action.

Leadership takeaway: Successful leaders know when to compete and when to collaborate—building alliances, even in challenging sectors, is key to sustainability and impact.

Final Reflections – Finding Meaning in Leadership

Both guests emphasise that personal fulfilment comes from making a difference.
Sarah finds motivation in family stories, which remind her why she volunteers.
Gareth stays grounded by engaging with children and families, reigniting his passion daily.

Leadership takeaway: True leadership is not just about success; it’s about significance. When leaders align work with meaning and values, motivation and impact follow naturally.

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Owen Eastwood is a world-renowned performance coach, author of the bestselling book Belonging, and a passionate advocate for the power of connection and shared purpose. His work draws on the Māori concept of Whakapapa, emphasising the importance of understanding our place within a lineage and creating environments where individuals feel they truly belong.

Owen has worked with some of the world’s most elite teams—from the English national football team to the South African cricket team, as well as military leaders and even ballet dancers. In this podcast we explore how his unique approach helps teams unlock their potential and what we can all learn about belonging, leadership, and shared values.

Owen’s Journey
Eastwood transitioned from a 15-year legal career in London to coaching elite teams, starting accidentally by offering advice on workplace dynamics to clients of the firm. Growing up in New Zealand, Owen faced identity challenges after his father’s early death but found connection when his grandmother's Māori tribe, who recognised him and shared his ancestral lineage. This revelation profoundly shaped his life and work philosophy.

Core Themes

• Whakapapa Philosophy: Owen explains Whakapapa as a metaphorical lineage of people holding hands from the past to the future. When the “sun shines on us,” we are responsible for guarding traditions, values, and paving the way for future generations.
• Universality of Belonging: While rooted in Māori spirituality, Eastwood notes that Whakapapa resonates universally across cultures, teams, and organisations.
• Emotion in Leadership: Performance improves when leadership connects emotionally. Owen challenges sterile corporate strategies, encouraging leaders to focus on shared stories, purpose, and legacy.

Impactful Examples

• British Olympic Team: Eastwood highlighted the need to celebrate diverse contributions in a meaningful and obvious way, representing the team’s history, fostering inclusion and pride.
• Corporate & Sports Settings: Owen’s approach includes personalised rituals, emotional connection, and shared narratives. He advocates democratising practices like well-being check-ins, typically reserved for elite athletes, for all workers.

Leadership Insights

• Rituals & Identity: Simple rituals like daily mood checks or sharing team origin stories deepen connections and build trust.
• Transitions & Belonging: Successful on-boarding and off-boarding hinge on rituals that honour contributions and maintain a sense of community.
• Long-Term Legacy: Owen works to integrate future planning for team members, such as skill-building for post-career transitions.

Closing Reflections
The episode concludes with Owen’s call for leaders to embrace Whakapapa-inspired values, creating environments of belonging and shared accountability. 

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In this episode of Coach Class, I sit down with Leah Spears, Head of Brand at Paddy Power, to discuss her career journey and the lessons she’s gathered along the way. 

With over 20 years of experience, Leah shares how her childhood dream of working in television transformed into a passion for marketing, eventually leading her to roles at Brazen PR, a long tenure at Asda, where she embraced an entrepreneurial culture that encouraged creativity and risk-taking.

Leah reflects on her time at Asda as “more than a job…a second home,” where she learned from inspirational leaders like Rick Bendel and Judith McKenna and adopted a “never ask for permission, always ask for forgiveness” approach that shaped her professional outlook. She also highlights the significance of female leadership, particularly under her current Marketing MD, Michelle Spillane, and the impact it’s had on her understanding of leadership and its role in empowering others.

In a candid discussion on work-life balance, Leah acknowledges the challenges of balancing a high-profile career with personal life, particularly as today’s culture places a higher value on mental well-being and boundaries than it did in earlier years. She shares how evolving attitudes toward work-life balance allow professionals to thrive without sacrificing their personal lives: “Everyone’s just trying to do their best…you have to give them credit where credit’s due for all facets of their life.”

Leah’s advice to young professionals includes invaluable insights on resilience, grit, and blocking out negativity. She stresses the importance of “being a student” of one’s industry, soaking up as much knowledge as possible, and staying motivated through setbacks: “Don’t listen to any negativity…anyone can do anything that they put their mind to. Stick at it because it’s always going to be tough.”

Finally, Leah reveals her dream of someday working in the film industry, sharing her ongoing curiosity and drive for new experiences. For those with a passion to explore new paths, she recommends “manifesting” their goals with an open mind, optimism, and resilience: “Sometimes you might be shy and sometimes you might not have all of the opportunities…but if you just keep pushing, believe in it, and try your hardest, then things happen in a good way.”

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In this episode of Coach Class I'm thrilled to be joined by James Sills, a freelance choir leader, vocal coach, and author of the inspiring book Do Sing. In his work, James advocates for the transformative power of singing, not only as a form of creative expression but as a remedy to the stresses of modern life. 

His book encourages readers to overcome their inhibitions, find their voice, and experience the joy of singing—whether alone or as part of a community. 

In the conversation we dive into his journey, the benefits of singing for health and wellbeing, and how you too can reawaken a love for singing.

James discusses his early musical experiences, his transition from being a classroom music teacher to a full-time vocal facilitator in 2017, and the importance of singing in fostering community, joy, and well-being.

He emphasises that group singing is more than just producing sounds; it creates a sense of belonging, connection, and mental well-being, serving as a remedy to the stresses of modern life. He speaks about his various projects, including community choirs, workplace choirs, and his online singing community, "The Sofa Singers," which he launched during the pandemic and continues to grow.

He reflects on the barriers people often face when it comes to singing, such as societal perceptions about needing a "good voice," and his efforts to make singing accessible and enjoyable for everyone. I also share my own experiences of being hesitant to sing publicly but finding joy in participating in communal singing experiences. Together, we discuss the powerful role that singing plays in breaking down the barriers between performers and audiences, fostering human connection, and improving mental health.

The conversation also touches on James' experience training as a coach with Barefoot Coaching, which has influenced his work and approach to group dynamics, leadership, and connection through singing.

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In this episode of the Coach Class I chat with Dr. Bob Gomersall, a prominent entrepreneur, founder of Surpass Assessment, and chairman of Advanced Digital Innovations. Bob takes us through his fascinating journey, starting from his early days as a physics teacher to becoming a successful business leader, and now an author. His reflections provide valuable lessons on innovation, entrepreneurship, and the importance of finding purpose in work and life.

Bob begins by sharing his passion for physics and how it shaped his early career. After studying at the Universities of Durham and Bristol, and working at the Max Planck Institute in Stuttgart, Bob initially pursued a path in academia. However, a desire for a more flexible lifestyle and a love of the outdoors led him to shift gears and transition into teaching.

As an educator, Bob was always looking for ways to bring creativity into his work, which eventually sparked his entrepreneurial ventures. He was an early adopter of technology in education, even using one of the first mini-computers at Manchester Grammar School to set up automated tests for students. This experience planted the seeds for his later ventures in digital learning.

Bob reflects on the ups and downs of starting his businesses, especially the patience required to innovate. His first entrepreneurial success came with the development of an audiometer, a project that began as a side hustle but eventually became profitable.

He also highlights how innovations often take time to find success, noting that many of his ideas initially went nowhere, but later became viable as technology and market conditions evolved.

Bob challenges the conventional notion that entrepreneurs are solely motivated by money. Instead, he believes that most entrepreneurs are driven by the desire to create something meaningful. His emphasis on creating businesses that align with personal values is central to his message in his new book.

Bob’s new book, Worthwhile Wealth: The Entrepreneur’s Guide to Success that Satisfies, is a key focus of the conversation. The book challenges traditional ideas of wealth and success, encouraging entrepreneurs to think beyond financial gain and focus on what truly brings fulfilment. 

Bob emphasises the importance of purpose, reflecting on how many entrepreneurs who achieve financial success still struggle to find meaning in their work. His advice is to be mindful of aligning your work with what genuinely drives you, as this will bring long-term fulfilment.

Looking ahead, Bob is particularly excited about the potential of artificial intelligence and personalised learning. He sees AI as a tool that could revolutionise education by providing tailored learning experiences similar to those offered by private tutors.

Throughout the interview, Bob’s humility and grounded perspective shine through. He speaks candidly about the challenges of entrepreneurship, the need for resilience, and the importance of staying true to what matters most. His reflections on balancing business success with personal satisfaction offer valuable insights for anyone looking to create a fulfilling career.

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In a double-header, I sit down with Nathan Atkinson and Kevin Mackay from Rethink Food, a transformative initiative dedicated to removing hunger as a barrier to learning in schools. With a focus on innovative educational approaches and community-driven solutions, Nathan and Kevin share their journey from classroom teachers to founders of a movement that addresses food insecurity and poor nutrition among young people in the UK.

Key Themes Discussed:

Hunger as a Barrier to Learning: Nathan's commitment to eliminating hunger as an obstacle for students began after witnessing firsthand the impact of food insecurity in his school. Together with Kevin Mackay, they discovered that hunger was a hidden issue affecting many students, even in affluent areas.

Innovative Educational Approaches: The Rethink Food team integrates food education into the school curriculum, transforming student perceptions and improving academic outcomes. Kevin shares a powerful story of how a failed food stall initiative evolved into a successful educational programme that changed the way students and families think about food.

Community and Volunteer Power: The success of Rethink Food relies on a strong community of volunteers and staff who are passionate about making a difference. The organisation intercepts and redistributes food, providing vital support to thousands of people each week while fostering a sense of purpose among volunteers.

Impact on Students and Families: The initiatives have had a profound impact, not only on students but also on their families. From changing attitudes towards food waste to empowering young people to question food sources, Rethink Food is creating a ripple effect of positive change.

Ongoing Challenges and Future Vision: Despite their successes, Nathan and Kevin acknowledge that the problem of hunger and poor nutrition in the UK is worsening. They discuss their future plans to continue innovating and expanding their reach, with the goal of delivering 10 million hours of learning to empower the next generation.

How to Get Involved:
Listeners can learn more about Rethink Food and access free educational resources by visiting rethinkfood.co.uk. Whether you’re a school governor, teacher, or simply someone who wants to make a difference, there are plenty of ways to support and get involved with this impactful organisation.

Location:
Rethink Food's headquarters are located in Leeds, right next to Leeds United's Elland Road. They welcome visitors who want to see their work in action or participate in corporate volunteer days.

Connect with Rethink Food:
Contact them: Here
Website: rethinkfood.co.uk
LinkedIn: Nathan Atkinson and Kevin Mackay

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In this episode of Coach Class, I catch up with Simon Eyles, Managing Director of Betty's. We discuss Simon’s professional journey, leadership insights, and his transition from various food industries to his current role.

Simon reflects on the overwhelming scale and energy when he joined Asda compared to his previous roles, emphasising how each position, from beer and dairy to chips and chocolate, followed his passion for food. 

He credits many mentors for shaping his leadership style, highlighting their exceptional listening skills and supportive nature. Key figures who invested time in understanding and developing his potential.

Simon underscores the importance of resilience and learning from failures, sharing experiences with unsuccessful TV ads and product launches. He emphasises that senior roles involve asking good questions rather than having all the answers. This perspective aligns with his belief in the value of mistakes as learning opportunities.

Discussing his journey into formalising his coaching skills, Simon describes a transformative 12-month course that enhanced his listening and engagement abilities. He learned to be fully present in conversations, appreciating the power of silence and reflective questioning.

Simon also highlights the significance of regular team reflections on behaviour, performance, and trust. He believes that focusing on relationships and self-awareness within teams leads to exceptional results. 

Although not actively seeking clients at the moment, Simon enjoys coaching and envisions it playing a larger role in his future, emphasising its personal satisfaction and developmental impact.

Our conversation provides valuable insights into leadership, resilience, and the importance of continuous personal and professional growth.

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Boasting over two decades of executive leadership across various sectors, Chris is now at the helm of Corkcicle, a brand known for its innovative and eco-friendly lifestyle products. Under his stewardship, Corkcicle has seen a remarkable 50% growth over the last three years,  while maintaining a sharp focus on sustainability.

Previously, as a senior leader at LLBean, Chris spearheaded a team of over 2,000, driving significant advancements across e-commerce and retail channels, both domestically and internationally. His expertise in global retail, strategic marketing, e-commerce, and international business is matched by an inspiring leadership style that fosters unity, innovation, and growth.

Known for a collaborative communication approach, he has a unique ability to engage teams, encourage partnership, and drive significant organisational change.

Throughout the conversation, we explore several critical themes that will resonate deeply with professional coaches, mentors, and leaders striving to make a meaningful impact.

The Path to Authentic Leadership: Chris articulates his leadership philosophy, underlining the importance of authenticity, respect, and clarity. His approach to leadership emphasises empowering individuals to exceed their perceived limitations by setting clear objectives and fostering an environment of trust and respect.

The Art of Planning for Agility: Chris advocates for detailed planning not as a constraint but as a means to achieve greater agility in decision-making and adaptability in the face of unforeseen challenges.

Mentorship and Its Lasting Impact: Reflecting on his experiences, Chris highlights the profound effect that mentorship has had on his career and how he, in turn, aims to inspire and support others.

Being Present and Mindful: I share my personal revelation on the importance of being present, especially in coaching contexts. Our discussion sheds light on the transformative power of active listening and creating a supportive space for growth and discovery.

Wisdom and Reflection: We discuss the evolution of our understanding of leadership, the acquisition of wisdom, and the advice we would offer our younger selves. 

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Joy Cosgrove is a UK and Ireland based Retail Learning Consultant & Personal Coach. She has years of hands on experience in the training room and on the shop floor, and I had the pleasure of training with her at Barefoot. 

She is also the proud mum of three lovely kids, one of whom is a talented and powerful young woman. Who, as it happens has Down Syndrome.

I was struck by a post Joy shared on LinkedIn the other day - a powerful film of a young woman with Downs ordering a margarita at a bar. Take the time to watch it here.

Created by the Canadian Down Syndrome Society (CDSS) - a national non-profit organisation focused upon human rights, health, social participation, inclusive education and employment for those with Down syndrome - they describe the film by saying: 

"Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy.’ Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, they will have opportunities at school, at work, in relationships, and other activities. And maybe these positive assumptions will become reality."

It really struck a chord and inspired me to spend the most amazing half hour discussing this and other assumptions we make as leaders about our people and their abilities to succeed.

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Rosie and Claire first met over a lunch where they shared their stories about belonging, culture, leadership and coaching. Their ambitions were to create cultures where people felt they didn’t have to be something they weren’t, they were confident to speak up and contribute and leaders brought out the best in their people. Toegther they founded Flying Iguana.

In this podcast we cover various topics related to leadership, team dynamics, coaching, and personal growth. Both Rosie and Claire have a wealth of experience in HR and team facilitation across different industries, including the music industry, television, banking, and sports. They delve into the importance of adapting to change, the strengths within teams, the need for self-awareness, and the benefits of effective communication.

Key points include:

• The unique backgrounds of Rosie and Claire and how their experiences inform their approach to coaching and team development.
• The significance of listening and understanding within teams to facilitate better teamwork and leadership.
• The concept of "flying iguana" as a metaphor for adaptability and change, highlighting the necessity for individuals and teams to adapt to their changing environments.
• Various challenges teams face, such as conflict, lack of self-awareness, and the need for a supportive and adaptive leadership style.
• Practical advice for leaders to improve team dynamics and achieve more effective team collaboration.

Rosie and Claire emphasise the idea that teams benefit most when they recognise and leverage each member's strengths, encouraging a culture of mutual respect and empathy. 

Effective leadership involves guiding teams through changes and challenges, rather than managing them in a directive manner. 

Our discussion underscores the value of coaching and targeted interventions to foster team effectiveness, adaptability, and overall performance.

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Professor Ralph Tench is the Director of Research for Leeds Business School and the elected President and Head of the Board of Directors for the European Public Relations Research and Education Association (EUPRERA). 

He was one of my tutors at Leeds Met back in 1994, having left the field of journalism and advertising and ventured into academia. The girls loved him, the lads loved him, everyone loved Ralph. 

In this podcast we reflect on the last 30 years (nearly), and how he helped me get my first job, was my tutor for my dissertation - and no doubt the reason I got a first for it - and now, a fairly regular beer companion. 

We cover a wide range of topics, from Ralph's personal history and experience to a broader discussion on the field of communications, education, and the impact of technology. 

Ralph shares his journey from his early education and various roles in communications and academia to his current position and interests. They discuss the importance of practical learning, the value of international experiences, and the evolving nature of the communications industry. 

The conversation also touches on the challenges and opportunities presented by technology, the importance of ethics in communication, and the need for adaptability in a rapidly changing world. Prof Tench emphasises the significance of networking, mentorship, and continuous learning throughout one's career.

Here are five key themes from our conversation that stand as guiding principles for a successful career:

1. The Power of Adaptability and Continuous Learning: Ralph emphasised the importance of adaptability in a rapidly changing world. His career trajectory, from journalism to PR, and then academia, exemplifies the need to evolve continually. "You need to be flexible within that the skill sets you require," Tench remarked, highlighting the essence of staying relevant in the ever-evolving PR landscape.
2. Practical Experience is Invaluable: Reflecting on the blend of theory and practice in our education, Tench noted, "the power, of course, was this great blend of theory and practice." This balance is crucial in PR, where understanding theoretical frameworks is as important as applying them in real-world scenarios.
3. Ethics and Responsibility: In an era where manipulation of information is easier than ever, Tench stressed the importance of ethics in communication. "Understanding what our responsibilities are in those roles as well," he said, is fundamental in ensuring that our PR practices contribute positively to society.
4. The Significance of Networking and Mentorship: My career, significantly influenced by Ralph's guidance, underscores the value of building a robust network and seeking mentorship. These relationships not only provide opportunities but also enrich our professional journey with diverse perspectives.
5. International Exposure and Cultural Sensitivity: Tench's work and experiences abroad reinforce the importance of international exposure. Understanding different cultures and global market dynamics is crucial for PR professionals in a globalised world. "It's an absolute passion of mine to get out of the restrictive, nationalistic," Tench shared, emphasising the broadened horizons that come with international experiences.

Prof. Ralph Tench's journey and insights are a testament to the dynamic and multifaceted nature of PR. 

As others navigate their paths in this field, let his experiences and wisdom guide you toward a career marked by adaptability, ethical practice, continuous learning, and a global perspective.

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In a follow up to the podcast I recorded with my dad last October, in this episode I am pleased to introduce you to 'the mother, 'Josie Burch, my mum, whose life story is a testament to resilience, compassion, and the indomitable spirit of believing in yourself. 

Our conversation is rich with personal anecdotes and pearls of wisdom, as we delve into the experiences from her upbringing in Dunmurry Northern Ireland, to her impactful work in social causes, offering invaluable insights into the essence of leading a purposeful life.

Josie's early life in a working-class family laid the foundation for her strong sense of community and responsibility. Four sisters who shared a room, didn't have much, but their upbringing instilled a profound understanding of the importance of support networks, not material possessions. She was educated by nuns, and the only girl in the village to pass her 11+ and get packed off to the convent.

We also explore my mum's contributions to social causes, notably her involvement in HIV/AIDS awareness and helping establish needle exchanges. Her commitment to this cause is powerfully conveyed and highlights the transformative power of empathy and education in combating the stigma and misinformation that existed back then.

My mum's reflections on personal resilience and self-determination are particularly striking. Faced with adversity, she maintained a steadfast belief in her ability to effect change. She felt different and special. This philosophy not only guided her through difficult times but also served as a beacon for her community work, inspiring others to take initiative in their lives and surroundings.

Throughout the podcast, my mum's musings on her life, the opportunities she had and took, but also on death and for people to be able to die with dignity, show that in spite of her age (81 this weekend) she's not given up on campaigning for what's right or having her voice heard regardless of whether you want to listen or not! 

I'd love to know what you think. 

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In this, my 50th podcast, I welcome back Steve Smith, who was my first guest on Coach class nearly three years ago. Steve shares valuable insights into leadership and life,  being your authentic self whether you're washing the car, buying a bagel or appearing on stage as the CEO of Maine's most famous brand L.L.Bean. With a break from the norm, we also take questions from Coach Class listeners who admire Steve or were positively influenced by him when he was at Asda and Walmart - like Gal who asks what his book will be about, Tope who asks about authentic leadership, and Sean who is curious about the transition from CMO to CEO.

We cover a wide variety of themes including: 

• Longevity in Leadership: Steve reflects on his eight years at L.L.Bean, emphasising the rarity of such a tenure in the retail industry (he's lasted 3X longer than the average CEO), and how each year has presented unique challenges and learning opportunities.
• Team Dynamics and Culture: Steve highlights the importance of building a team with trust, respect, and candour. He stresses the significance of each team member being the best in their field and the impact of a positive work environment on overall performance.
• Adapting to Crisis and Change: Our conversation delves into the challenges posed by COVID, US politics, climate change, and social justice issues. Steve discusses how these events have reshaped the role of leadership and required adaptability and resilience.
• Energy Management and Emotional Intelligence: Steve speaks about managing different types of energy (physical, intellectual, emotional) as a leader, especially in light of the global pandemic and societal issues. He mentions the importance of empathetically understanding and addressing team members' emotional needs.
• Authentic Leadership Principles: Transparency, empathy, and integrity are highlighted as core principles of Steve's leadership approach. He emphasises the need for authenticity, being the same person in all settings, and the importance of aligning actions with these values.
• Career Development and his 'Backpack' Analogy: Finally Steve shares his 'backpack' analogy, which involves methodically gathering skills and experiences throughout one's career and life, and the necessity of reflection in this process.

Steve's honesty and openness is refreshing. He's warm and generous, not least to me, but also to everyone seemingly he has ever met.

Finally I promised in the podcast to provide a link to his recent appearance on NPR's Wait Wait Don't Tell Me  (fast forward to 20 mins).

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Tony Page is a turnaround specialist and an expert in solving distress situations particularly for private equity-backed businesses. He is also a transformative leadership mentor and coach.

He started his career as a fresh produce buyer at Sainsbury's. But really cut his teeth at  Asda in the mid 90s and early naughties. 

In our podcast he reflects on those early days describing how Asda's culture of freedom and rule-breaking inspired him. 

"Asda just gave you that ability to break rules. And I hadn't realised how many rules I enjoy breaking". Looking back he recognises how it made him  appreciate a more dynamic and less restrictive corporate environment.

Tony emphasises the importance of being authentic in the workplace. He believes that authenticity fosters a more genuine and productive environment. He says, "Being your authentic self in work... is so important, because I think then people are going to be authentic to you".

He also shares his perspective on coaching and mentoring, differentiating between the two. While he values the coaching process, he admits to being more inclined towards mentoring for quicker results in a business context. He explains, "Mentoring just feels a bit more like you can get to the answer quicker".

We discuss how personal experiences and vulnerabilities play a crucial role in leadership and coaching. He recounts an instance with his daughter and how it influenced his understanding of patience and personal growth, "It's amazing how people, in her case, my daughter, just found her own way".

Tony is a leader who values freedom, authenticity, and practicality in his professional and personal life. His approach to leadership and mentoring is shaped by his experiences, emphasising the importance of adapting and being true to yourself.

Take a listen and let me know what you think. We could have easily talked for another hour or so, and maybe we will. There's a book in there somewhere, itching to get out. 

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Claire is the Chief People and Inclusion Officer at Co-op. Prior to the Co-op, she worked across Asda and Walmart for 23 years, setting up, establishing and leading the procurement team. As well as sharing learning and experiences with wider Walmart international markets to grow procurement support and influence, Claire also held a UK-based role leading the  US IT Sourcing team, working remotely with teams across four countries. 

Claire started her career as a factory accountant at Smith and Nephew, and shares her experiences in finance, procurement, and people management, highlighting the transitions and skills learned along the way.

She emphasises the importance of adaptability and learning in different roles. During her time at Asda, we discuss the importance of culture, team dynamics, and explore her movement from finance to procurement, and more recently her transition into a people-focused role at Coop. She describes how her previous experiences influence her approach to this role.

Our conversation touches upon the corporate culture at Asda and Coop, with Claire noting similarities in values and community focus. She also talks about the challenges and opportunities in aligning with corporate values. 

We then discuss the evolving nature of work, especially in the context of hybrid and flexible working arrangements. And explore how these changes impact team dynamics and leadership approaches. 

Throughout the discussion, Claire provides personal insights into her career choices, the importance of taking risks, and the value of understanding different facets of a business. She advocates for career breaks, reflecting on her own experience and the benefits it brought to her professional and personal life.

Finally towards the end, Claire shares her excitement for upcoming projects and initiatives at Coop, particularly focusing on inclusion and belonging. She also briefly touches on her personal life, discussing her children and her impending 'empty nester' status.

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After trail blazing in flexible working within their organisations, Chloe Fletcher and Laura Walker came together as a jobsharing pair in 2021. After repeatedly being asked to share tips and advice, and realising the gap in knowledge of the benefits and practicalities of jobsharing, The Jobshare Revolution was born.

They now offer inspiration, advice and consultancy support to help organisations to drive gender equity through jobsharing. Alongside this, they continue their Senior Finance role as a jobsharing pair.

After starting her career at Deloitte, Laura joined Asda as an entry level management accountant and progressed to Senior Director over a 10 year period including roles in Accounting, Commercial Finance and Head of Internal Audit

As an advocate for social justice, Laura is hugely passionate about her roles as  trustee and treasurer of both Citizens Advice Leeds and Older Citizens Advocacy York. She is also believes in sport for mental health and spends most of her free time running and cycling.

Chloe trained on the Cadbury Finance Graduate Scheme and progressed rapidly through the ranks, ultimately leading the Supply Chain finance team. She joined Asda to lead Ambient Logistics Finance and had a varied career, including Finance Director for George Clothing.

Chloe led the "Free Range Finance" programme to transform flexible working at Asda - which sparked a passion to do more. Outside of work, Chloe is a huge advocate of wellbeing and self development - as the Trustee of a mental health charity and a personal development coach.

We discuss the ins and outs of jobsharing from the perspective of the individuals themselves, for managers and employers, and tackle some of the myths about the higher cost, lower productivity and difficulties in how to appraise two different people sharing the same job. 

It's a fascinating discussion and one in which I became even more of an advocate for flexible working weeks and jobsharing as a way of keeping highly motivated and skilled workers in the economy for longer. It is mainly women who will benefit, due to childcare and maternity leave - but jobsharing is for everyone and every role. 

I wish them the best of luck as they embark on this new venture together, they want to change the world for the better, and I can't wait to see how they get on. 

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Where do you start, when you interview your own dad. An inspirational leader and coach in his own right, albeit a university lecturer and football team coach, rather than the type I normally interview.

Lucky to survive his birth, his aunt Agnes nursed him for the first three weeks of his life, then fortunate to survive a heart attack when just 44, he is 80 tomorrow. His own father died when he was six, and as a result he lived a fairly solitary life with few friends, until he went to university in Belfast, where he met my mum (she's my next interview). 

He was awarded an OBE for services to science, and throughout a glittering career was a world-leading, actually still is a world-leading chemistry professor. A friend of the earth, he is an inventor of catalysts that take nasty things out of pesticides and petrol and diesel engines. A pioneer in the research around hydrogen and until Covid closed him down - he was exploring the role of biofuels to power large vehicles.

There's so much more I could say, but instead, why not grab a cuppa and take a listen. 

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Neil Nugent is a professional chef and food innovation expert, having left school at 16 and worked his way up through professional kitchens in his home town, then London, then across the world.

He then entered the retail sector, innovating new food ranges at Asda, then Waitrose, Morrisons and Iceland.

He now develops his own range of food  - Panku - that is sold in many of the major grocery retailers. He also works alongside Gino D'Acampo personally selecting food ingredients from Italy.

Neil is passionate about food, but also reflective on the skills and experience he's had throughout his career and how it has stood him in good stead.

Working hard, working through adversity, but always seeking to have fun and be kind to people. 

"Have a bit of fun and be kind, don't get angry or fall out with people, give everybody a chance and it will all come back to you in the end."

Asda taught him a lot about how to manage people, and how to manage himself. 

Since then his career has twisted and turned through a variety of retailers, and enabled him to build his own successful business, which keeps him occupied and inspired. He loves food as much today as he always had.  

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Dave Barber is an experienced internal comms professional and colleague engagement expert.

He cut his teeth in retail, having studied supply chains and worked his way through various logistics roles at Asda.

Seeking a change of scene, he took a maternity role cover in the colleague comms department and immediately found his passion for internal comms.

After leaving Asda six years ago he set up his own consultancy, taking the plunge into self-employment, while helping companies with their own communications strategies.

He also founded the LinkedIn networking group the Asda Underworld, which now boasts over 500 former employees who meet both virtually and in the real world (normally upstairs in the Adelphi for those in the know). 

Dave is a charming guy, and in great demand from former colleagues who saw him operate at Asda and now want him to do for their new organisations, what he did previously. 

But to do so, companies also need to adopt the same approach to listening and hearing what colleagues think, rather than relying on one way communication.    

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Stuart is the chief people officer at Zenith the UK's leading independent leasing, fleet management and vehicle outsourcing business. He's also a qualified business and executive coach.

He joined Zenith from Virgin Health Care, where he was chief people officer before transitioning to chief operating officer. He has also held senior people roles at Costcutter, Morrisons and Asda.

He joined Asda at the tender age of 16 working on the shopfloor where he learned the importance of good people management, involving people in decisions, respecting their opinions. 

Stuart says people make or break teams. You don't have a strategy or culture or products or services without people. 

Asda was both challenging and caring - it had a ruthless focus on performance, but also cared about its people. He was pushed really hard to deliver, but when his dad passed away he was flown down to the south coast to be there in person when it really mattered. 

Retailers tend to be customer-centric, but Asda was very grounded and down to earth and kept things simple. They truly value colleagues at every level - something Stuart has taken with him into every business. At the time it gave him real confidence at a young age to have an opinion and a point of view. 

He's most proud of the work he's done at Zenith on diversity, particularly on women in leadership. Taking inspiration from people like Emma Fox and Amanda Cox (both previous guests on Coach Class).

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Martin Benefer has a passion for human development and loves to help people achieve their potential, both personally and within their career.

He's a Professional Certified Coach (PCC), with a Postgraduate Certificate in Business & Personal Coaching and over 1,000 hours of coaching practice, supporting more than 300 clients.  He's also a Coaching Tutor at Barefoot where he trains new coaches, and occasionally, like me, turns up to new training courses, which is where we met.

A couple of weeks ago we attended a Barefoot course called Psychology for Coaches: Existential, Developmental and Buddhist with Julian Humphreys.

A three week course, each session covered a different area of psychology, with an hour or so of pre-reading required in advance. In this podcast Martin and I reflect on what we learned, what we rediscovered, what stuck with us and what's still swirling around.

Martin has a background in health and wellness, is a Registered Nutritionist (RNutr) and has degrees in Sport Science (BSc) and Human Nutrition (MMedSci).

​He also practices martial arts.  He compares coaching to what he learned many years ago from martial arts: if you're sparring and your focus is on what you're about to do (and not them) you're probably about to get hit!

The tendency as new coaches to plan, prepare and focus on your notes means you're not focused on them. He's always found the best preparation is be present, everything else just gets in the way. Trust that you know what you need to know. 

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