Buzzworthy Marketing Podcast | B2B Marketing for Professional Services and SWaS Firms – Details, episodes & analysis

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Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.

Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's authenticity, audience alignment, and action alignment, akin to perfecting a high-performance race car. By the end of this episode, you'll have a powerful diagnostic tool to identify and fix misalignments, increasing your conversion rates and strengthening client relationships. So grab a pen and a paper and get ready to transform your business tactics and embrace the power of authentic alignment. Remember to subscribe to the Buzzworthy Marketing Podcast, so you never miss an episode and continue to refine your winning strategy.

00:00 Tactical Client Attraction Insights
03:08 Double Close Rate: Trust Trigger Framework
08:42 Authenticity Check: Message, Value, Passion
12:08 Authenticity Drives Client Trust
13:28 AAA Audit: Fine-Tuning Audience Actions

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to show the consequences of misalignment. He emphasizes the importance of consistency in these layers to build trust and retain clients, setting the stage for the next episode where he'll reveal his revolutionary AAA Alignment Audit to help businesses realign their identities for success. Join Buzz as he peels back the layers of business identity to help you navigate your way to more effective marketing.

00:00 "Unseen Business Marketing Insights"
05:43 Consistent Branding Builds Trust
08:56 Narrative Identity vs. Market Expectations
12:13 Aligning Business Identities: Key to Success
13:08 Identity Alignment Audit Teaser

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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Prepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning financial strategies with personal values. Discover how his strategic pivot during the pandemic has not only addressed challenges faced by educational institutions but has also redefined client support in remarkable ways. Andrew’s humor and insights promise to uplift and enrich listeners eager to align their entrepreneurial visions with a greater purpose.

In our engaging conversation, we dismantle common myths surrounding legacy planning, revealing the significance of open dialogues when it comes to leaving businesses or properties to loved ones. Andrew shares firsthand experiences highlighting how systematic financial management can elevate understanding and success for business owners. We explore practical strategies, including a simple yet transformative three-account financial system that promises peace of mind by fostering confidence and reducing stress. As we reflect on these insights, you're encouraged to embrace simplicity and focus on what truly matters, paving the way for improved overall life management.

Follow Andrew Windham:
https://www.linkedin.com/in/andrewwindham/; https://podcasts.apple.com/us/podcast/educated-freedom/id1547356962?i=1000512224285

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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How many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a wonderful way to build your personal brand and authority. The best part is that it doesn’t take a lot of effort to do it? Or does it? 

When I launched my book in 2021, I decided to go on a podcast tour. I initially hired an agent to help me and eventually started using a platform called Podmatch to supplement my placement. Now, over 100 podcast appearances later, I still use both. Now I will say having an agent gets me on bigger shows with less effort, but the cost is something I question from time to time.

So the question remains, use a podcast agent or utilize platforms like Podmatch to hunt for your own spots? Or is there a better way then both of them? Well, that’s what we are going to talk about today. We are going to explore the many ways you can use to get on other people’s podcasts to share your knowledge, build your following, and establish your authority.

To help me unravel all of the layers I just laid out is Adrian Moreno who began his career inside the health & fitness space while also gaining unparalleled experience with hypnosis & NLP, establishing himself as a behavior transformation specialist. Early on, Adrian too uses podcast guesting to grow his business beyond a half a million a year, and now he spends his time showing others how to do the same thing. 

This week we'll cover:

1. Why is podcast guesting such a lucrative marketing strategy?
2. What are the best ways you have used to get on podcasts?
3. So is there a way for someone like me, an E level celebrity to get on shows with millions of listeners?
4. Let's assume our listeners haven’t been on at least 50 shows. What are the first steps to becoming a successful podcast guest speaker?

Follow Adrian: 
www.thepowerpitch.co, www.thepowerpitch.co/guide

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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Is your business one that deals with project management. Do you deal with managing clients through the project management process? If you do, you will love today’s topic, because I know for a fact that there are little to no entrepreneurs that think they can’t learn how to be better project managers. The topic is weaved into every facet of our businesses. It’s present in our sales process, how we serve our clients, paying salaries, and even how we let personnel go. Project management is what makes businesses run, but it’s also what slows so many of us down. It’s a momentum killer that keeps us from building our dream business and reaching our goals. So today, we are going to dive into this topic and see if we can’t make better project managers out of all of us. To help me today is Rob, a seasoned software developer of over 30 years. He’s been involved with a wide variety of system architectures and platforms. His roles have included staff developer, director of development, architect, database administrator, and many points in between. Rob founded his company RB Consulting as a software development and implementation company. However, after witnessing a significant number of poorly planned and designed projects, he altered the business focus to helping customers put together well-designed project plans and navigating through the vast sea of technology we are bombarded by everyday. 

This week we'll cover:
1. What is the biggest challenge do you feel we face when approaching our business goals
2. How simple can we make project management?
3. What steps can we take this week to build better momentum towards our goals?

Follow Rob: 
https://eb-sns.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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Have you ever heard the phrase, “Your network is your net worth”? It is a saying that took a long time for me to truly understand. I don’t know if it was because I have always been a natural networker or if I hadn’t stuck in the same industry for more than a few years at a time. I don’t think I truly grasped the value until I decided to burn my creative agency to the ground and start all over. That’s when my network became more valuable than anything else in my life.

So the one secret I feel I have uncovered over the last few years is that you can know a lot of great people and connect even more and still have a bad network. So how do we make most of it? And how the heck do we do it in a post Covid era where everything has moved online? Well that’s what we are going to talk about today and to help me uncover some networking secrets is Sara Alepin, a master connector. She’s so good at it, she turned it into a business with the District Bliss community so she knows a few things about monetizing your network, so let’s dive in.

The questions we answer on this weeks episode are:
1. Why is networking so important?
2. Is it possible to network online successfully?
3. What’s the most important networking practice you can start implementing this week?

Follow Saraa at:
Instagram: @districtblissevents | districtbliss.com | Networking Cheat Sheet: Grow and Nurture Your Connections:  bit.ly/districtbliss-networking

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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It’s amazing how many entrepreneurs I talk with that are either scared of sales or have a hatred for it. A lot of the fear I see comes from two main sources. The first cause is talking to strangers mixed with imposter syndrome. In my opinion, fixing this is just a matter of practice and a little mindset work. The second reason I see many avoid the sales process is the sleazy sales stigma. This is also why many people hate the sales process. They just don’t want to be seen as pushy salespeople. And I don’t blame them. Pushy sales people bug me too.

But without sales, your business is going nowhere and avoiding the process is just slowing you down. So how can we approach sales in a way that avoids the sleazy aspect altogether? Well, that’s what we are going to talk about today. And to help me peel back the layers is Jeremy Pope, a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He’s been a top salesperson, sales manager, and sales trainer for a plethora of businesses including the direct-marketing giant Guthy Renker. Now, he and his team at Sales Call Overhaul build high ticket sales departments and help small business owners repair broken sales methods. 

Questions we answer in this episode:
1. Why do salespeople get a bad wrap?
2. How can we approach the sales process with a giver’s attitude and still be successful?
3. What are the first steps in moving into the giver’s mindset in this taker’s world?

Keep up to date with Jeremy at:
SalesCallOverhaul.com/resources

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter. Does spending time going after awards worth the energy and sometimes cost to get them. To help me answer this question today is Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by increasing content distribution, brand visibility & media reach. He is also a Google News source that connects independent creators with opportunities to grow their careers and get discovered. Welcome to the show Vinnie.

Questions we answer in this episode:

1. Do industry awards really matter?
2. What awards should we as entrepreneurs be trying to get, if any?
3. What are the first steps in approaching using awards for your marketing? Say someone already has one…

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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Have you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Direct Publishing and other self-publishing platforms.  It has never been easier to publish a book. The biggest hurdle now is writing a book. So the question then becomes, why should a business owner write a book? Should you write a book for your brand? Well that’s what we are going to dive into today. And to help with the subject is my friend Mike Capuzzi.

Mike has authored 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books and he’s going to share some tips, wisdom and insights on why and how to write and leverage a nonfiction book for business.

Question we answer in this episode:

1. Why write a book.
2. What’s the best approach to writing a book?
3. How do we get started?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

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In every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 22 full time employees. So is it that we are trying to do too much or are we just not managing our resources correctly? Or is it a little bit of both. To help me peel back the onion on this proverbial chicken and egg issue is Sarah Duran. She is a freelance project manager and solopreneur coach. She’s an operational expert and has been a project strategist for over a decade, designing and leading projects for a variety of organizations, helping businesses refine systems and processes. She started her company, Fruition Initiatives, to help businesses turn their ideas into action. She joins us today to discuss how to better manage time and resources in your business.

In this show we will cover:
1. Do you think entrepreneurs try to do too much at any given time or are we just bad at managing all of the projects on our plate?
2. How can we better prioritize all of the things we want done, seemingly at the same time in our business?
3. Once we have our priorities straight, what is the best way to approach managing multiple objectives in our business?

Follow Sarah at: 
https://www.fruitioninitiatives.com/, https://www.instagram.com/hustlers_manifesto/, https://hustlermanifesto.substack.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.