Send us a text

Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.

Through intriguing analogies and real-world examples, Buzz will guide you in tuning your business's authenticity, audience alignment, and action alignment, akin to perfecting a high-performance race car. By the end of this episode, you'll have a powerful diagnostic tool to identify and fix misalignments, increasing your conversion rates and strengthening client relationships. So grab a pen and a paper and get ready to transform your business tactics and embrace the power of authentic alignment. Remember to subscribe to the Buzzworthy Marketing Podcast, so you never miss an episode and continue to refine your winning strategy.

00:00 Tactical Client Attraction Insights
03:08 Double Close Rate: Trust Trigger Framework
08:42 Authenticity Check: Message, Value, Passion
12:08 Authenticity Drives Client Trust
13:28 AAA Audit: Fine-Tuning Audience Actions

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to show the consequences of misalignment. He emphasizes the importance of consistency in these layers to build trust and retain clients, setting the stage for the next episode where he'll reveal his revolutionary AAA Alignment Audit to help businesses realign their identities for success. Join Buzz as he peels back the layers of business identity to help you navigate your way to more effective marketing.

00:00 "Unseen Business Marketing Insights"
05:43 Consistent Branding Builds Trust
08:56 Narrative Identity vs. Market Expectations
12:13 Aligning Business Identities: Key to Success
13:08 Identity Alignment Audit Teaser

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Prepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning financial strategies with personal values. Discover how his strategic pivot during the pandemic has not only addressed challenges faced by educational institutions but has also redefined client support in remarkable ways. Andrew’s humor and insights promise to uplift and enrich listeners eager to align their entrepreneurial visions with a greater purpose.

In our engaging conversation, we dismantle common myths surrounding legacy planning, revealing the significance of open dialogues when it comes to leaving businesses or properties to loved ones. Andrew shares firsthand experiences highlighting how systematic financial management can elevate understanding and success for business owners. We explore practical strategies, including a simple yet transformative three-account financial system that promises peace of mind by fostering confidence and reducing stress. As we reflect on these insights, you're encouraged to embrace simplicity and focus on what truly matters, paving the way for improved overall life management.

Follow Andrew Windham:
https://www.linkedin.com/in/andrewwindham/; https://podcasts.apple.com/us/podcast/educated-freedom/id1547356962?i=1000512224285

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

How many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a wonderful way to build your personal brand and authority. The best part is that it doesn’t take a lot of effort to do it? Or does it? 

When I launched my book in 2021, I decided to go on a podcast tour. I initially hired an agent to help me and eventually started using a platform called Podmatch to supplement my placement. Now, over 100 podcast appearances later, I still use both. Now I will say having an agent gets me on bigger shows with less effort, but the cost is something I question from time to time.

So the question remains, use a podcast agent or utilize platforms like Podmatch to hunt for your own spots? Or is there a better way then both of them? Well, that’s what we are going to talk about today. We are going to explore the many ways you can use to get on other people’s podcasts to share your knowledge, build your following, and establish your authority.

To help me unravel all of the layers I just laid out is Adrian Moreno who began his career inside the health & fitness space while also gaining unparalleled experience with hypnosis & NLP, establishing himself as a behavior transformation specialist. Early on, Adrian too uses podcast guesting to grow his business beyond a half a million a year, and now he spends his time showing others how to do the same thing. 

This week we'll cover:

1. Why is podcast guesting such a lucrative marketing strategy?
2. What are the best ways you have used to get on podcasts?
3. So is there a way for someone like me, an E level celebrity to get on shows with millions of listeners?
4. Let's assume our listeners haven’t been on at least 50 shows. What are the first steps to becoming a successful podcast guest speaker?

Follow Adrian: 
www.thepowerpitch.co, www.thepowerpitch.co/guide

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Is your business one that deals with project management. Do you deal with managing clients through the project management process? If you do, you will love today’s topic, because I know for a fact that there are little to no entrepreneurs that think they can’t learn how to be better project managers. The topic is weaved into every facet of our businesses. It’s present in our sales process, how we serve our clients, paying salaries, and even how we let personnel go. Project management is what makes businesses run, but it’s also what slows so many of us down. It’s a momentum killer that keeps us from building our dream business and reaching our goals. So today, we are going to dive into this topic and see if we can’t make better project managers out of all of us. To help me today is Rob, a seasoned software developer of over 30 years. He’s been involved with a wide variety of system architectures and platforms. His roles have included staff developer, director of development, architect, database administrator, and many points in between. Rob founded his company RB Consulting as a software development and implementation company. However, after witnessing a significant number of poorly planned and designed projects, he altered the business focus to helping customers put together well-designed project plans and navigating through the vast sea of technology we are bombarded by everyday. 

This week we'll cover:
1. What is the biggest challenge do you feel we face when approaching our business goals
2. How simple can we make project management?
3. What steps can we take this week to build better momentum towards our goals?

Follow Rob: 
https://eb-sns.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Have you ever heard the phrase, “Your network is your net worth”? It is a saying that took a long time for me to truly understand. I don’t know if it was because I have always been a natural networker or if I hadn’t stuck in the same industry for more than a few years at a time. I don’t think I truly grasped the value until I decided to burn my creative agency to the ground and start all over. That’s when my network became more valuable than anything else in my life.

So the one secret I feel I have uncovered over the last few years is that you can know a lot of great people and connect even more and still have a bad network. So how do we make most of it? And how the heck do we do it in a post Covid era where everything has moved online? Well that’s what we are going to talk about today and to help me uncover some networking secrets is Sara Alepin, a master connector. She’s so good at it, she turned it into a business with the District Bliss community so she knows a few things about monetizing your network, so let’s dive in.

The questions we answer on this weeks episode are:
1. Why is networking so important?
2. Is it possible to network online successfully?
3. What’s the most important networking practice you can start implementing this week?

Follow Saraa at:
Instagram: @districtblissevents | districtbliss.com | Networking Cheat Sheet: Grow and Nurture Your Connections:  bit.ly/districtbliss-networking

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

It’s amazing how many entrepreneurs I talk with that are either scared of sales or have a hatred for it. A lot of the fear I see comes from two main sources. The first cause is talking to strangers mixed with imposter syndrome. In my opinion, fixing this is just a matter of practice and a little mindset work. The second reason I see many avoid the sales process is the sleazy sales stigma. This is also why many people hate the sales process. They just don’t want to be seen as pushy salespeople. And I don’t blame them. Pushy sales people bug me too.

But without sales, your business is going nowhere and avoiding the process is just slowing you down. So how can we approach sales in a way that avoids the sleazy aspect altogether? Well, that’s what we are going to talk about today. And to help me peel back the layers is Jeremy Pope, a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He’s been a top salesperson, sales manager, and sales trainer for a plethora of businesses including the direct-marketing giant Guthy Renker. Now, he and his team at Sales Call Overhaul build high ticket sales departments and help small business owners repair broken sales methods. 

Questions we answer in this episode:
1. Why do salespeople get a bad wrap?
2. How can we approach the sales process with a giver’s attitude and still be successful?
3. What are the first steps in moving into the giver’s mindset in this taker’s world?

Keep up to date with Jeremy at:
SalesCallOverhaul.com/resources

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter. Does spending time going after awards worth the energy and sometimes cost to get them. To help me answer this question today is Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by increasing content distribution, brand visibility & media reach. He is also a Google News source that connects independent creators with opportunities to grow their careers and get discovered. Welcome to the show Vinnie.

Questions we answer in this episode:

1. Do industry awards really matter?
2. What awards should we as entrepreneurs be trying to get, if any?
3. What are the first steps in approaching using awards for your marketing? Say someone already has one…

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Have you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Direct Publishing and other self-publishing platforms.  It has never been easier to publish a book. The biggest hurdle now is writing a book. So the question then becomes, why should a business owner write a book? Should you write a book for your brand? Well that’s what we are going to dive into today. And to help with the subject is my friend Mike Capuzzi.

Mike has authored 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books and he’s going to share some tips, wisdom and insights on why and how to write and leverage a nonfiction book for business.

Question we answer in this episode:

1. Why write a book.
2. What’s the best approach to writing a book?
3. How do we get started?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

In every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 22 full time employees. So is it that we are trying to do too much or are we just not managing our resources correctly? Or is it a little bit of both. To help me peel back the onion on this proverbial chicken and egg issue is Sarah Duran. She is a freelance project manager and solopreneur coach. She’s an operational expert and has been a project strategist for over a decade, designing and leading projects for a variety of organizations, helping businesses refine systems and processes. She started her company, Fruition Initiatives, to help businesses turn their ideas into action. She joins us today to discuss how to better manage time and resources in your business.

In this show we will cover:
1. Do you think entrepreneurs try to do too much at any given time or are we just bad at managing all of the projects on our plate?
2. How can we better prioritize all of the things we want done, seemingly at the same time in our business?
3. Once we have our priorities straight, what is the best way to approach managing multiple objectives in our business?

Follow Sarah at: 
https://www.fruitioninitiatives.com/, https://www.instagram.com/hustlers_manifesto/, https://hustlermanifesto.substack.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Did you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact on my 15 year journey through entrepreneurial poverty. It’s definitely what allowed me to grow my first multi-million dollar business broke. So today we are going to save you from my prior fate and clarify the difference between growing and scaling a business, and how to recognize when you should transition between the two. To help me unravel this topic today is Michelle Hougland, a best selling author, YouTube creator, and has helped multiple medical practice scale 4X and has also worked with new practices. So growing and scaling businesses is something she is very familiar with, so let’s get started!

 
In this show we will cover

1. Clarifying  the difference between growing a  business and scaling a business.
2. If there is ever a time a company that is already scaling will have to transition back into the growth stage
3. How do you know when your business is ready to transition from the growth stage to the scaling stage?

Follow Michelle at:
https://amzn.to/3tQgvD3, https://www.youtube.com/PaladinGlobalMarket, https://www.paladinglobalmarket.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

How many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO, or citations and backlink building. It’s enough to make your head spin, right? I think I am going to have to create a limited series dedicated to all of the elements that go into SEO, but for today, we are diving into a tactic that helps off-page SEO. It’s called public relations and it’s something that in itself can bewilder even the most veteran entrepreneur. So to help me break it down, is Steven Lentz, a former firefighter who now helps businesses with their online presence and showing up organically using the magic of public relations marketing.

In this show we will cover:
1. What exactly public relations marketing is in layman's terms?
2. How public relations marketing helps off-site SEO
3. What are the first steps you can take if you are considering adding public relations to your marketing mix?

Follow Steven at:
www.ocelottraffic.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Did you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even for us that didn’t have a career in what we now offer in our business. Plateaus plague us all at various stages in our entrepreneurial careers and can hold us back from our true potential. So let’s dive in today and discuss how to overcome these hurdles and stay in love with our entrepreneurial lifestyle. Joining me today to help uncover secrets of doing just that is David Shriner-Cahn, community builder, Founder of the Smashing the Plateau Community and Host of the Smashing the Plateau Podcast. David empowers high-achieving professionals to build their consulting or coaching business following a late-career job exit, so they can do more of what they love and get paid what they’re worth. 

In this show we will cover:

1. What other stages in the business life cycle do you see plateaus occur?
2. How can you avoid plateaus regardless of where you are at in your entrepreneurial career?
3. What are the first steps in overcoming plateaus you  can apply in your business?

Follow David at:
https://SmashingThePlateau.com, https://linkedin.com/in/davidshrinercahn

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Can you imagine learning a life-changing lesson about money management from a city bus driver? That's exactly what happened to our guest, Chelsea Williams, who joins us on the Buzzworthy Marketing Show to shed light on the vital importance of financial literacy. Chelsea's journey from that unexpected encounter to becoming a financial educator proves that understanding money isn't just about numbers—it's about stories, habits, and empowerment. Together, we unravel the often-overlooked gap in financial education and how tools like Mike Michalowicz's "Profit First" can revolutionize the way small and medium-sized businesses handle their finances. With relatable concepts like "girl math" and "golf math," we highlight the common traps we fall into when rationalizing spending, urging listeners to break free and embrace financial clarity.

In a world where growing your business shouldn't mean plunging into debt, Chelsea and I explore the art of cash management with practical strategies for business growth. Establishing profit margins and prioritizing personal financial boundaries are just the beginning. Learn how structured systems like Profit First and the use of platforms such as RelayFi can help you allocate financial resources wisely, minimizing the risk of mismanagement. We also delve into the synergy between personal and business finances, encouraging entrepreneurs to maintain discipline and seek professional guidance when needed. Listen in for an engaging conversation that underscores the transformative power of financial literacy, equipping you with tools and insights to succeed both personally and professionally.

Get More Information About Chelsea:
https://www.moneymastery.work/
https://linktr.ee/the_money_whisper

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

I was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t think the social gurus are getting to the heart of what it means to be authentic and how authenticity is actually the express lane to profitability. So today we are going to dive into how authenticity equals profitability in your business. To help flesh out the details is JM Ryerson, who has successfully exited two companies that have created personal and financial freedom using his Show Up As You methodology. And that’s why I think he is the perfect guest to join me to discuss today’s topic.

In this show we will cover:
1. What is your stance on authenticity as it pertains to business and do you agree how it is portrayed in social media today?
2.How does authenticity correlate with profitability
3. What can you do to uncover your true authentic self?

Follow JM at:
Website: https://letsgowin.com
LinkedIn: https://www.linkedin.com/company/30657678/admin
Facebook: https://www.facebook.com/letsgowin365
Instagram: https://www.instagram.com/letsgowin365
Twitter: https://twitter.com/letsgowin365 

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Do you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to approach digital marketing? What if I told you that I have a friend who wrote a book on how to do just that? You’d be excited, right? Well this is your lucky episode because I have my friend Jake Zufelt to talk with me about this very subject. Jake is the owner of Weldwood Marketing in Eugene Oregon, and he specializes in simplifying the complexities of digital marketing. After spending 10 years as a pastor and working with non-profit organizations, Jake started working in marketing to help business owners streamline their marketing methods, and control their momentum. His experience has led him to write his Amazon best-selling book "Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners." 

In this show we will cover the following questions:

1. Why do you think digital marketing is considered to be so complex?
2. What are 3 practical things you can do to simplify how you approach digital marketing?
3. What one action can you take this week to simplify your digital marketing?

Follow Jake at:
jakezufelt.com, https://www.instagram.com/jake_zufelt, https://www.facebook.com/jake.zufelt.12, https://www.linkedin.com/in/jake-zufelt

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

At the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that not all metrics are built the same. As Jason and I discussed in our conversation, there are a lot of vanity metrics out there meant to make you feel good about yourself and your progress. There are other vanity metrics that marketers use to make themselves look better than they actually are. So today I am going to take some time to discuss a the five most important metrics I think you should be focusing on in your business. 

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

How many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity metrics. And unfortunately, they are used way too often in many facets of business to either prop up mediocre performance or make the business owner feel good. So today, we are going to take a look at how to avoid these vanity metrics and ways to stay on course with KPIs that consistently move the revenue needle. To help me dive in today is a friend of mine, Jason Cercone a podcast guesting strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through impactful podcast guest appearances. He shares my disdain for vanity metrics so he’s my perfect wingman for this topic.

Get in touch with Jason:
jasoncercone.com | youtube.com/jasoncercone | linkedin.com/in/jasoncercone

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Oh my goodness we have made it! This is the 30th  and final episode of season one. I first want to thank every single one of you who have listened to the entire season and those who have subscribed. And a shout out to those who have given the show a review. I have been blown away by some of these reviews we have received so far. I am actually surprised to have gotten as many reviews as we have episodes. So let's celebrate some of the feedback from season one and dive into what season two has in store for you. You are not going to want to miss my sneak peak!

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Many of us have been in business for some time while others are just getting started. Regardless of where you are in the entrepreneurial experience, you are constantly starting new initiatives. But the landscape of starting a new business along with new products and services is changing and we need to adapt to the new way of creating things in and around our business. So let’s dive into this topic and discover new roadmaps to success. Joining the conversation with me today is Jason Sherman, who is a successful innovator, award winning filmmaker, published author, and a tech startup expert. He has been featured by Wall Street Journal, USA Today, The Verge, and ABC News. Jason, welcome to the show.

What we cover:

1. Jason's new video friendship app venture
2. New methodologies and tactics that have had to change with this new venture?
3. Actionable advice for people starting a new business, launching a new product or initiative in an existing business

Connect with Jason:
Jason's website
His new Spinnr app

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

The new year is upon us and if you haven’t already, it’s way past time to get the ball rolling for 2023. In this episode, I uncover my new strategy to keeping my eye on the immediate in my company and how to get more done in less time.

In the episode I cover:

1. Why always keeping a sense of urgency is so important.
2. How to condense your successes into 90 days.
3. Why annual plans are a waste of time.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Today I want to talk about leadership from an entrepreneur's point of view. Specifically when dealing with the great resignation and now, the new quiet quitting epidemic. Now some say this is not a new phenomenon and rather with recent events like a global pandemic, turbulent economic times, and a hostile political landscape, people are much more vocal about it. Never the less, we are in an employee driven market right now and as entrepreneurs, we now more than ever need to attract and retain the best people for our companies. And that’s what we are going to talk about today with my guest Jocelyne Morin-Nurse.

What we talk about:

1. How do you see various leadership philosophies having an impact on this?
2. It might also be that there's a risk of chasing that "perfect" employment where every day will be "bliss". 
3. It comes back to being clear on what the organization stands for and attracting the "right" candidates and then retaining them.

Connect with Jocelyne:
On LinkedIn
Her Website
Download this FREE guide to find out the top five reasons businesses struggle to attract and retain top talent and what to do about it.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

I was talking with Adam Liette on the podcast the other day about how to get ourselves as business owners from working in our business to working on our business. This is a very important topic because it is something that holds way too many companies back from their true potential. And that is because owners are human and as humans we have limits. There is only so much of us to go around. So as we build our business bigger and bigger, we start to spread ourselves thinner and thinner. And the thinner we spread ourselves the worse off we and our companies become.

What I cover in this episode:

1. Two main reason why business fail to properly delegate
2. How perfectionism holds business back and costs profits
3. Why 80% is good enough for your clients

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Today we are diving into the operations of your businesses. Specifically, what the hell are you doing working in your business and not on your business. You know what I am talking about - you are an expert in your field and so you are the brainchild for everything that goes on in your business. I know I have been guilty of it. We all have at some point in our entrepreneurial careers. But today we are going to break the cycle. And to help me along is my friend and fellow vetrepreneur, Adam Liette.

Adam is the founder and director of Smooth Operations, which helps entrepreneurs create the systems and workflows needed to scale online companies. As the former Director of Operations for Musical U, these systems tripled the team size and increased revenue by over 600% in the last 2 years, earning the 2 Comma Club award from ClickFunnels. He’s a 12-year veteran of US Army Special Operations, a seasoned authority in Psychological Warfare and Influence Operations in addition to having a MBA. 

Questions we answer:

1. Why do entrepreneurs constantly get sucked into working in their business instead of on their business?
2. What is the process of getting business owners out of the trenches in the business?
3. What can an entrenched business owner do this coming week if they are ready to start digging themselves out of entrepreneurial poverty, take back their life,  and become an actual business owner?

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Discover the secrets of thought leadership in the modern era with global credibility expert Mitchell Levy, a visionary entrepreneur, TEDx speaker, and the author behind over 60 books. As we navigate the shifting landscape of publishing, Mitchell shares his remarkable journey, offering insights into how COVID-19 and the rise of AI have democratized the field. Learn how Mitchell transformed his business model to focus predominantly on clarity, and hear his unique perspective on the essential role of integrity and trust in building lasting business relationships. From launching over 20 businesses to producing more than 750 books, Mitchell's experience is a testament to the power of adaptability and innovation.

Join us for a thought-provoking discussion on the evolving definition of thought leadership, where clarity and community take center stage. Through Mitchell's concept of the Customer Point of Possibilities (CPOP), gain a fresh perspective on how to succinctly define your purpose and engage your target audience. This episode challenges thought leaders and aspiring influencers alike to shift their focus from chasing numbers to building meaningful connections. By understanding and addressing the core pain points of those you serve, you'll discover how to craft compelling messages that invite curiosity and foster genuine dialogue. Whether you're just starting out or looking to elevate your influence, the strategies shared in this episode are a roadmap to enhancing credibility and deepening your impact.

Follow Mitchell Levy :
https://mitchelllevy.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

It’s funny how so many of us look at entrepreneurs as bold and courageous and never think about what kind of fears and insecurities are affecting them on a daily basis. Now I would agree that it definitely takes courage to start your own business, I get that. But courage alone isn’t going to make us successful. We need to come into the game willing to learn new skills and overcome unforeseen obstacles from every direction. So let's dive into imposter syndrome is costing you millions in your business and how to avoid making the mistakes I made over the first 15 years of my entrepreneurial career.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Business Owners are losing money right under their noses.
I would say the majority of entrepreneurs I meet feel that sales is either their weakest link or their least enjoyable part of their business. But we all know that sales is the lifeblood of every business. So what can we do about this phenomenon? Many turn to marketing firms, which help a part of the way in getting traffic, but sales is still left as the weakest link. Then there are those that outsource their sales, but they continually get let down by the overpromising rampant in the industry. So let’s get real on the subject and find ways to stop losing money that is sitting right under your nose.

Joining me today to help with the discussion is Phil Coley, an entrepreneur with a 30-year background in sales and marketing. He got his start selling advertising for a regional newspaper and escalated to consultancy positions with some of the UK`s leading contact centers.

Phil has a degree in sports science, majoring in sports psychology working directly with Olympians, World and European champions across many sports and attended the 1992 Olympic Games.

Questions We Answer In This Episode:

1. Are traditional sales dead?
2. How much longer will digital strategies like click funnels going to last?
3. How to make traditional sales work for you.
4. Why are people not buying from those with low close rates?
5. What can you start doing immediately to make sales enjoyable again and start seeing better results?

Connect with Phil on LinkedIn

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Did you know that there are seven common types of employees you can hire for your business? Today I dive into the ways you can source people for your team and what mix of these choices are good for your company. I think this is very important because your team is what makes your company go. Without people that can profitably run your business for you, you don’t own a company, you own a job.

In this episode we discuss:
1. Seven common types of employees
2. Pro and cons of each
3. How to determine a good mix for your team

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Oh what a wonderful day it is to be alive and healthy! I am super excited that you joined me here on the You Are Buzzworthy Podcast. I say that I am happy to be healthy because I haven’t always been a healthy entrepreneur. In fact, after I separated from the Air Force I didn’t have any health insurance for at least 8 years. And then when I final was able to get health care options for my company, the Affordable Healthcare Act jettisoned prices beyond my grasp again forcing me to give up group health insurance for me and my team and point them to the ACA website - which then - robbed me of what larger firms could offer and the downward spiral ensued.

I don’t want that for you and so we are going to chat about this subject. And to help me today is Barby Ingle, a best-selling author and reality personality living with multiple rare and chronic diseases. Barby is a chronic pain educator, patient advocate, and president of the International Pain Foundation. She is also a motivational speaker and best-selling author on pain topics. Her blog, reality shows, and media appearances are used as a platform to help her become an award winning Patient advocate and she is here today to help shed some light on health care for entrepreneurs. Welcome to the show Barby.

Questions We Answer:

1. What is the biggest challenge entrepreneurs face when dealing with health care coverage for themselves and their employees?
2. Are there solutions for companies with under 100 employees to help with this underserved segment of businesses in the US?
3. What are the first steps to establishing a better healthcare situation for small to medium sized businesses?

Follow and Connect with Barby Ingle

• International Pain Foundation - www.internationalpain.org 
• Barby Ingle - www.barbyingle.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Happy Thanksgiving everyone, though I understand that most of you won’t be actually listening to this on Thanksgiving.  I thought it was important for me to have this episode drop on its regularly scheduled day of the week because some of you are taking today to grind, And if you are grinding today or maybe your morning routine doesn’t rest on holidays, then it’s my responsibility to deliver. So for your dedication to yourself and your continuing growth, I am especially thankful for you listening to this episode on Thanksgiving Day. 

Now let's talk about gratitude and how it pertains to growing as business owners.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

There are three main ingredients to any successful business: People, Processes, and the product or service they provide. I think that people are the keystone of all three because without great people, you cannot build a great company. But it seems like fixing 'people problems' takes an enormous amount of time and money. I know I have had my challenges with finding and retaining the best in the industry. Most small businesses do as we compete against enterprise behemoths. So the question we are going to answer today is how to overcome the challenges of recruiting and retaining an optimum team. 

To help me tackle the subject is my friend Ronda Robinson, who is a talent optimization strategist. She is a Certified Professional in Talent Development and helps companies align their people strategy with their business strategy to maximize and retain employees. Her approach blends neuroscience with the art of performance improvement. She is also a keynote speaker featured on NBC, CBS, Fox, USA Today, and many more. Ronda’s mission is to infuse more humanity into the workplace.

Questions we will answer:

1. So why are business owners constantly struggling with talent optimization?
2. How should leaders be thinking about talent strategy?
3. What is a practical way to approach this subject without completely overwhelming ourselves?

Follow or get in touch with Ronda:
Website: https://retainmyteam.com/
YouTube: https://www.youtube.com/channel/UCx1lDrqcus9DXPqrWHM3wVw LinkedIn: https://www.linkedin.com/in/rondarobinson/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Whether you are just starting out in your business or seasoned pro, Google ads has come up in conversations. On Tuesday's episode with Phil Marshal we discussed an advanced form of Internet advertising call programmatic advertising. If you missed it and are familiar with the term, you should definitely give it a listen. Even in that conversation, Google Ads came up. So I thought I would dive into when and if Google Ads are the right fit for your business. So without further ado - push play!

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

What do you do to attract more leads when you have maxed out social media and search ads? I mean if you listen to most quote gurus, you should only need one of those right? But what if you were told that social media and search ads are just the tip of the iceberg when it comes to digital advertising. And that is what we are going to talk about today.

Joining the show to talk on the subject is Phil Parrish, the Co-founder and Managing Director of PrograMetrix, a programmatic performance agency that creates value for brands and agencies by combining innovative programmatic media strategies with cutting-edge ad tech to help its clients increase ROI and acquire new customers. Phil has spent the past 10 years of his career working in the digital marketing industry on the advertising technology side of things. He’s the former VP of Sales at AdReady, a demand-side platform advertising technology company where he was instrumental in achieving triple-digit revenue growth rates and developing scalable sales and marketing programs which spearheaded the acquisition of the company. Phil has a passion for executing high performance and innovative marketing campaigns that connect brands with consumers across various channels to increase ROI.

 Questions We Answer:

1. What is programmatic advertising?
2. How is programmatic different from other forms of digital paid media channels?
3. When should businesses start looking at programmatic advertising as an option in their marketing strategy?
4. What types of companies is programmatic advertising effective for?
5. What are the first steps to getting started with programmatic advertising?

Follow & Connect With Phil Parrish
LinkedIn: https://www.linkedin.com/in/philparrish1/
Company website: https://programetrix.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

In this episode, Buzz shows you how to utilize what you are passionate about to make your business as profitable as you want it. He discusses the difference between running a business driven by numbers versus passion and how to strike a balance between the two. It's time to own a business that not only works for you, but speaks to your passion and your impact on the world around you.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Today Buzz addresses the 100 pound gorilla we all see coming - yes, you got it - the R word. Regardless of who you talk to, there is some level of economic turmoil headed our way as soon as January 2023. But if you are anything like Buzz, you refuse to participate in recessions and are looking for ways to not only weather the storm, but come out stronger on the other side.

Joining the show today to dig into this topic is Howard Wolpoff, the Chief Marketing Strategist at Profit Master Business Solutions. Howard has over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales. He’s a master at eliminating the state of chaos many small businesses face during turbulent times and helps them redirect energies, create accountability and accelerate performance in effort to drastically increase revenues….and in the process, making them recession resistant.

Questions we answer in this episode:

1. What say you about the the US economy in the coming months?
2. Regardless of whether the economy takes a downturn in the next six months, it’s always best to be prepared for the worst. Why do small businesses struggle in uncertain times like these?
3. Why do we see 20% of business close in their first year and the remaining 50% close their doors within the first five year?
4. What is an action item that entrepreneurs can take today to avoid the threat of closing their doors amid the current economic landscape?

Howard's book can be downloaded for free from my site Business Marketing Maneuvers at www.profitmasterbusinesssolutions.com
He can be found at:
www.linkedin.com/in/howardwolpoff/
Twitter.com/hwolpoff
https://www.tiktok.com/@hwolpoff

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Join us for a captivating conversation with JM Ryerson, a vibrant entrepreneur and leadership coach, as he shares his exhilarating journey from the cold expanses of Alaska to the lively landscapes of Virginia. Listen as JM discusses the life changes that came with this move, including his wife’s rewarding career at the Colonial Williamsburg Foundation and their love for the scenic surroundings. On a personal note, I share my recent move to South Florida, where I’ve been successfully helping businesses double their revenue while also celebrating my son’s exciting college adventure at Marquette, where he’s set to play tennis.

Have you ever wondered how a lack of clarity can affect your business's growth? Discover how aligning sales and leadership with clear company values can transform business performance, especially in niche fields like dentistry. Drawing from my own experience in building and selling companies, I reveal the common struggles business owners face and share insights on tackling these challenges. By aligning the right people in the right roles and focusing on foundational leadership guidance, businesses can not only attract interest with promising revenue boosts but also achieve long-term success.

Explore the power of core values in building resilient businesses, particularly for solopreneurs and small firms. A clear vision and strong values not only guide internal decisions but also build trust and loyalty with clients, especially during challenging times. Personal experiences and historical examples illustrate the importance of maintaining a consistent identity, even through economic downturns and the COVID pandemic. For solopreneurs, we discuss introspection and external feedback as methods to align business decisions with personal values, providing clarity and direction on their entrepreneurial journey.

Check Let's Go Win Website:
https://www.letsgowin.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

How many years does running your business take off your life? Some would say a lot. But running your own business doesn’t have to mean sacrificing your personal life or shortening your expected lifespan. We are supposed to be in business for ourselves to make an everlasting impact and create financial freedom to live the life of our dreams. Today’s episode dives into one aspect of keeping a healthy life balance while running a profitable business.

Joining the show today is Deepack Saini is an Anti-Aging and Longevity Coach. Spending many stressed years in the corporate world he has overcome an autoimmune condition, back injury and lifelong battle with obesity. Deepack brings a unique perspective to working with his clients. When not spending time with his family, Deepak is researching and staying at the forefront of emerging and cutting-edge health research. Deepak is a speaker, course instructor, writer and actively working on becoming a Centenarian. And Today He is joining us to talk  about How to Improve Your Business While Optimizing Your Health. Welcome to the show.

What we discuss in this episode:

1. Deepak’s perspective on work life balance as an entrepreneur? It’s not what you’d think.
2. The biggest health challenge entrepreneurs face while in the growth stage of their business.
3. An action item you can share that will help entrepreneurs live healthier lives.

Deepak's Media links:

https://www.linkedin.com/in/deepak-saini-performance-aa486215a/

https://www.deepaksainihealth.com/

https://www.facebook.com/deepaksainihealth

https://twitter.com/DSainiHealth

https://www.instagram.com/de_epak1054/

https://www.personalbluezones.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

So this latest update is called Helpful Content and as the name suggests, the algorithm has been updated to give favor to websites that offer more useful content for users. Sounds pretty cool, right? Well it is pretty cool if you already have great content on your website. But if you have been trying to game the system, it’s going to hurt a little.

In this episode I dive into how this update will affect your business and how to use it to your advantage while avoiding pitfalls that can hurt it.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

I am are sure you have already heard the video is the key to search engine visibility. So why haven't you dove in and started using it to your advantage? 

In this episode we talk with Atiba de Souza about getting started with video and what it could mean to your business. Atiba,  AKA the Content Superman has owned a very successful Video marketing firm for over 15 years. His clients call him the SEO Super Sleuth, the Business Ninja, and the Super Connector! He’s kind of my long lost SEO brother because he’s been killing Search Engine Optimization about as long as I have, which is before the term was even invented. His Agency is featured on Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. 

We dive into how important video is to your search engine marketing mix and ways to get your brand at the top of Google results pages with his amazing blue ocean strategy. 

In this episode, you will learn

1. Why is video so important to small and medium sized businesses in this day in age?
2. What’s the biggest mistake business owners make when using video in their marketing?
3. So if someone hasn’t started a video marketing strategy or has completely fallen on their face, what actions can they take to get this ball rolling?

You can follow Atiba on the following channels:

• LinkedIn: https://www.linkedin.com/in/atibadesouza/
• Instagram: https://instagram.com/atibadesouza
• TikTok: https://www.tiktok.com/@theatibadesouza

Learn more about how to use YouTube to increase your SEO and learn more about his company at Clientattractionpros.com

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

After chatting with Tyler Foley in episode 10, I realized the importance of understanding who you are at your core and how that relates to your business.  I believe a strong purpose makes for a strong business. In this bonus episode, I talk about the importance of having purpose behind your business and the impact you have in the community around you.

If you missed my conversation with Tyler Foley check out episode 10.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

In this episode we are going to be talking about the power of getting your message in front of the people who need to hear it the most; your perfect prospects. Joining me in this conversation is Tyler Foley, who has been professionally performing in film, stage, and television since he was 6 years old. You might have seen him in films like Freddy vs Jason, Door to Door, Carrie,  or maybe the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and the #1 best-selling author of The Power to Speak Naked.

We will discuss
1. Your responsibility as an entrepreneur to find an audience that connects with our passion.
2. Why keeping your message to your self is hurting more than just your bottom line.
3. Action steps to find your story and getting it in front of those who need it the most.

Follow Tyler on LinkedIn and check out his website: https://www.seantylerfoley.com/

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Marketing and sales people are ruining another perfectly good channel for people to share and connect on. If you are like me, you miss the good old days of people being people on social media. Whether they are selling their next big business offering or how cool their life is, it seems everyone is constantly selling on social media. But what if we were just ourselves and found ways to constantly contribute? What would social media look like if we all went back to being ourselves?

This episode was inspired by my conversation with Alex Boyd in episode 008, who has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service.  I encourage you to both listen to our conversation and check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

If you never heard of it, it's called social selling. I don't think it's the right name for it, because the whole point is not to sell, but how to predictably scale your sales to 7-figures without ever pitching your service. And I found a person who has actually garnered over two million dollars over the last couple of years from posting an average of 1.3 times per week.

Our guest today is Alex Boyd, who is based in Portland Oregon. He is a B2B rabble-rouser who has spent a decade in the world of sales and marketing. He's currently the CEO at RevenueZen, a tech-enabled B2B marketing agency for high-growth SaaS and services companies that want to grow sustainably and profitably. He has recently released an online social selling course that helps professionals to predictably scale their sales to 7-figures without ever pitching their service. And social selling is the topic of today's discussion, so let’s dive right in! Welcome to the show Alex.

If you would like to become a social selling badass in 90 minutes, check out Alex's 7-Figure Social Selling course. I personally enrolled and am loving it!

You can follow and connect with Alex on LinkedIn at: linkedin.com/in/alexcboyd

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Let's face it, very few of us really like sales. In fact, I don't think anyone I have every met who runs a business went to college to major in sales. It's probably why so many businesses suffer from a lack of sales.

And if you think you can just side step this part of your business, think again. I have seen dozens of entrepreneurs try to hire themselves out of the sales position before they got a handle on it themselves. Some were successful until the sales team they built disintegrated and they were left high and dry. And since they never learned how to sell themselves, there was no one to pick up the baton and keep them in the race while a new team could be assembled. Remember, people are great until they are not. That goes for any part of your business. So  it's imperative you have systems in place for teams to follow, the know-how to execute those systems yourself when left in the lurch or at least a solid contingency plan when the proverbial shit hits the fan.

In this episode I take a deep dive into the five ways business owners are being held hostage by their own sales process. I will cover the following:

• How the new shiny object syndrome is slowing you down
• Why sales isn't a popularity contest.
• How 'winging it' is costing you a lot of money
• Why consistency is so important to your sales process
• How marketing affects the success of your sales process

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Do you know what a CRM is? If not, THIS IS A MUST LISTEN EPISODE! For the rest of us, it's time to knuckle down and get serious about the one thing you don't want to talk about, CRMs. In this episode we talk with Reuben Swartz, an anti-CRM expert to discuss the importance of a CRM in your business.

Reuben  is the founder of Mimiran, a fun “anti-CRM” platform designed for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. Today we are going to be discussing the importance of CRMs, how to overcome the reluctance we all have in using CRMs, and how consultants and service providers can leverage more revenue through them without becoming a full-time sales executive in their company.

In this episode we cover:

• Why small businesses hate sales and marketing
• Why small businesses hate CRMs
• How CRM impacts your business

Make sure you check out his Sales For Nerds podcast, his LinkedIn profile, and his own CRM platform, Mimiran specifically designed for independent consultants.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

There is a lot of confusion amongst entrepreneurs about the difference between marketing and advertising. On this episode, I break down the difference and show you why both are just as crucial for the livelihood of your business.

In this episode I cover:
The definitions of marketing and advertising
How marketing and advertising both have a lace in every business
Why ignoring either is detrimental to your business
BONUS: How sales gets wrapped up in the success of your marketing and advertising.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

What if the secret to unlocking true entrepreneurial freedom lies not in external achievements but in looking inward? Join us as we explore this compelling concept with Rob Dubé, co-author of "Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom." Rob, along with Gino Wickman, crafts a narrative that starts with the end in mind, guiding entrepreneurs to align their decisions with their true selves. Discover how foundational disciplines can maximize your energy and bring you the inner peace you've been seeking.

We explore the art of balancing short-term actions with long-term visions, a vital skill for any successful entrepreneur. Rob emphasizes the importance of envisioning your life ten years down the road to align your current moves with your future goals. Learn how to manage your energy effectively by finding the right work-life balance, integrating personal and professional spheres for a lifestyle that supports both success and well-being. We stress the importance of presence, whether it's at work or with family, and how this mindfulness can significantly enhance the quality of life and work.

For the driven overachievers out there, we address the struggle of slowing down when everything seems urgent. Rob uses a relatable analogy of reducing speed from 100 to 80 miles per hour, showing that scaling back doesn't mean losing momentum. Instead, focusing on the most impactful tasks can lead to stronger organizations and more fulfilling lives. Hear about the vital role of continuous self-reflection and reassessment in maintaining alignment with the discipline that fosters true freedom. We encourage embracing delegation and regular self-checks to stay on the path of fulfillment, reducing the anxiety that comes with relentless striving.

Visit https://the10disciplines.com/ to take the True Self Assessment and check out the book.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

What do systems and profit have in common? Everything, and we are going to prove it in this episode as we chat with Taylorr Payne (yes, it is spelled with two Rs).

Taylorr is the CEO and co-founder of SpeakerFlow - and helps thought leaders leverage systems to take control of their business and stop spinning their wheels. He believes that if you want a business that's predictable, one that you have full control over, one that empowers you, and one that continues to grow, systems are the answer. 

Taylorr defines business systems as the technology, process, and people working in unison to create repeatable success. He says, "usually people only focus on one of those three things., but it's a matter of all of them working together that creates a profitable business".

In this episode we answer the following questions:

• What are business systems?
• Who benefits from having business systems?
• How should you organize your business systems?

You can get more great resources from Taylorr through his Resource Library where he shares some great free content like an Annual Planning Workbook along with all of his social media links and contact information.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

In Episode 2, we talked with Scott Anderson about entrepreneurial burnout. If you didn't get a chance to listen yet, you owe it to yourself to go back and take a listen.

This episode dives deeper into the cons to burnout and a call to action that will help you reframe your ability to handle the inevitable stresses of being an entrepreneur.

If for some reason you can't make time to listen to my interview with Scott Anderson, please do yourself a favor and check out his FREE PDF (no email required) worksheet covering the 5 key shifts you must make to breakthrough burnout. And don't forget to sign up for Scott's Burnout Breakthrough Master Class.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a text

Let me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reduce
the prevalence of entrepreneurial poverty in the US. 

I have found that in growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. So I created this podcast to uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. 

In the premier episode I share more details of my entrepreneurial journey and why are started this podcast.

Welcome to You Are Buzzworthy.

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.