Built by Business: Amazon FBA, E-Commerce, Brand Building – Details, episodes & analysis

We are approaching spring time! Which means new brand launches, new lawn mowers, and a renewed energy as we head into Q2 of 2026!!!

In today's episode, I share some BTS of what we've been working on, the new launch that's coming and how many SKUs we're starting with, how to make sure you're finding the right supplier and a very important topic...

There is VALUE in VOLUME.

Take a listen!

All my content and resources found at: www.andyisom.com

It's been a crazy start to 2026 to say the least! My content has taken a dramatic shift but I'm having a lot of fun with it.

I have some BIG news that's been months in the works, but it's all coming to the forefront this year in 2026. 

In today's episode I share my content journey, the 3 big brands I'm excited for in 2026, and how I'm getting back to making content creation fun again.

As always you can find my stuff at www.andyisom.com

Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers.

In this episode, Andy Isom breaks down why grocery is Amazon's "final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully.

If you've ever thought about adding consumables, CPG, or pantry SKUs to your lineup - or simply want to future-proof your Amazon business - this episode will give you the roadmap.

Check out all my resources at: www.andyisom.com

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.

In this episode, Andy break's down the Wall Street Journal's article on the "Stealthy Wealthy" a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren't influencers or venture-backed CEOs. They're founders of mid-size regional businesses pulling in millions through operational excellence and boring-but-needed services.

You'll Learn:

• Why boring businesses are outperforming flashy startups
• Real-world examples: carpet, car mats, and beer trucks
• How AI and smart ops are quietly scaling boring businesses

If you're loving the show I'd love to hear your review! Please drop it here in the podcast app. 

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon's dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.

In this episode, I break down what Stord's acquisition of UPS's Ware2Go actually means for brand owners, why Walmart's store-powered fulfillment strategy is a serious threat, and how these shifts could impact your dependence on FBA.

Then, I take you behind the scenes at Weavos. I'll share clips from my strategy call with Owais, how exageration on social media is the key, and how we're optimizing our clients brands.

If you'd like us to help you as well, please visit: www.weavos.io

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.

In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop reordering out of fear.

Plus, I kick things off with:

• Two Amazon Seller Central News updates you may have missed this week.
• A quick look inside some creative projects I'm working on for agency clients.

If you're ready to plug holes in your Amazon Inventory Boat, this one's for you. ⛵️

Get your free Amazon Brand Audit at www.weavos.io

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from "Amazon seller" to "brand builder"—and what that looks like in 2025.

All my resources: www.andyisom.com

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.

We'll cover:

• How Amazon's A10 algorithm rewards offsite traffic in 2025
• What the Brand Referral Bonus is and how to use it
• Why brands using external traffic often see 20-30% lower blended ACOS
• Top 4 channels for offsite traffic
• How to track results with Amazon Attribution
• 3 Common mistakes to avoid

This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.

In this episode, I cover:

• The 4 types of products in the matrix
• Why low-differentiation commodities die on social
• What Amazon-native brands can learn from high-virality DTC launches
• A few real-world case studies of "Brand Goldmine" quadrant products
• Why your next product needs more than just demand on Amazon

If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.

Reach out to me for a free review of your brand/products: www.andyisom.com

You've probably heard the advice: "Ease back into it." But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.

In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you've fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn't know you needed.

P.S. We just hit 10 daily episodes in a row. 😎🔥

I'm sharing personal reflections, mindset shifts, and how I'm getting back into daily creation—plus how you can do the same without overthinking every move.

All my resources are here: www.andyisom.com