Brb, Making Lemonade – Details, episodes & analysis

In this episode, the Lemons answer a listener question about how to make business and friendship work when starting a business together. They discuss the best tips they've found have helped develop and grow their creative agency, Lemon Collective Marketing Inc.. and share how to ensure you succeed with a business partnership.

In this episode you'll hear about:
- How to know if you'll be compatible business partners
- Things to keep in mind when starting a business with a best friend
- Ensuring you nurture your friendship along the way
- Best legal, accounting practices & and more!

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this episode, the Lemons chat about their decision to pause taking clients (for now) at their creative marketing agency and go into detail about the factors that helped them make the decision to maintain their current client roster instead of expanding their business.

In this episode you'll hear about:
- Being personally involved in every aspect of your business
- Choosing when it's right to hire an employee or contractor
- The continuous cycle of learning as business owners
- The dichotomy between creative work and business development
- Pricing your services according to time and value
- and more!

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week's episode we're chatting with Rachel Kelly, an eternal optimist who lives and breathes making lemonade. You may recognize her better as the founder of Make Lemonade (a former co-working space in Toronto), a community leader, a public speaker, or simply the most optimistic hype girl for helping you get sh*t done.

We chat in-depth with Rachel about the ups, downs, and in-betweens of building a supportive and inclusive community for female entrepreneurs, building a rockin' brand, and the ways that being part of a community can help entrepreneurs flourish.

We also talk about:
- Our sweet & sour of the week
- Instagram reel tutorials
- Using Instagram for market research
- Building a business using community feedback
- The loneliness of entrepreneurship

Connect with Rachel:
Instagram
Get Sh*t Done Club
#CrushingIt Workshop

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week's episode, Julie (one half of the podcast) takes on a solo episode to chat more about creating content for business and exploring the benefits of professional photography.

As content creators with our creative marketing agency Lemon Collective Marketing Inc., we're huge advocates for using the tools you have -- and that includes cellphone photos/videos, mobile photo editing apps, and more. But the benefits of including professional photography sessions in your marketing efforts is not lost on us. In fact, we highly encourage it on a fairly consistent basis for most businesses.

In this episode, Julie will guide you through 5 of her biggest reasons for utilizing professional photography and tips for content creation.

You'll hear more about:
- Cellphone content and Adobe Lightroom
- When/where to use professional photography
- Batching your content and working smarter
- Standing out from the crowd as a business
- Keeping your content on-brand and consistent

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week's episode we’re chatting with Jasmine William’s, who - in short - helps creative entrepreneurs, coaches, and start-ups launch or grow their business through strategic storytelling. She also helps set freelancers up for success through mentorship, courses, and resources.

You’ll hear us talk more about the importance of storytelling and key tips for doing it well, pricing yourself as a creative entrepreneur or freelancer, turning freelancing into your full-time job, and so much more.

We also talk about:
- Hourly vs. Salary pricing for freelancers
- How to transition your passion into a business
- Believing in yourself from the beginning
- Sweet & Sours of the week

Connect with Jasmine:
Instagram
Website
Get Jasmine's Freelance Rate Calculator HERE

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca

Jaclyn: @jaclynmc
Julie: @juliekrystine

We are BACK from our break and ready to talk business resolutions and goals for 2022!

Whether you're a new entrepreneur or have an established business - in this episode we dive deep into the importance of business resolutions and how to choose and implement them. 

We give a range of resolution ideas like getting new branding and investing in your business, as well as how-to's for streamlining your workflow!

We also talk about:
- Expanding your team and raising your prices
- How to perform a year reflection
- Sweet & sour of the week as well as our favourite things
- Instagram Story links


Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week's replay episode, we're throwing it back to our conversation with Alora and Veronica, co-founders of SAM & LANCE - a Toronto-based ethical, sustainable fashion and lifestyle goods marketplace that supports women-owned companies and artisans.

We chat with Veronica and Alora all about their process of researching and finding products that match their company's values, as well as how they manage owning a company together as sisters.

We also talk about:
- Self-imposed barriers
- Transitioning from part-time to full-time during a pandemic
- How to start making more sustainable shopping choices
- Their amazing subscription boxes that support women empowerment, and more!

Learn more about SAM & LANCE:

@sam.and.lance
www.samandlance.com

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week's replay episode,  join us as we chat with Laura Hughes of Self-Care With Laur and learn how to take really good care of ourselves.

Self-care is a buzzword that people often relate to a bubble bath or a facemask, but it is so much more. In this episode, Laura teaches us how to find out what self-care means to us, how the little wins are worth celebrating, and to make sure that we are keeping our cups full.

We also talk about:
- How to establish daily self-care practices
- Best piece of advice she's received
- Listen to the original episode here! 

Connect with Laura:
 
@selfcarewithlaur
www.selfcarewithlaur.com / www.lauralizhughes.com

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Jaclyn: @jaclynmc
Julie: @juliekrystine

In this replay episode we chat with Alissa DiCosimo, owner of Elixir Beauty Mixology - a salon in Niagara Falls offering a range of services in addition to amazing cocktails.

Alissa opens up about the process of making her dream of owning a salon a reality and the struggles that came with it. From the discussing the fear of failure, to ensuring every step of the process is enjoyed, she gives some amazing tips for female entrepreneurs and truly embodies the phrase women supporting women.

This episode also includes:
- Imposter syndrome and how each day is a new opportunity to do better
- Skincare tips & tricks for newbies
- Listen to the original, full episode here!


Connect with Alissa:

@elixirbeautyca
elixirbeauty.ca

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week we announce a mini break from the podcast - no new episodes until December 1st! We're taking some time to focus on our business and are planning on coming back with some amazing episodes, including one alllll about Business Resolutions for the New Year.

Don't worry, we won't leave you without anything. Stay tuned for replays of our favourite episodes with some amazing business advice!

We also talk about:
- Sweet & sour of the week and sh*t we're loving
- Holiday marketing prep for businesses (psst you're already late!)
- Client work and planning/organizing for the new year

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine