Brandfetti – Details, episodes & analysis

HOLLLLLY SMOKES. Hold my cuppppp. I am back. 

After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

In this episode I share:

• Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
• The hard truth about creating content from pressure vs. pleasure
• How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
• Sneak peek at the 3 mega projects me and my team have been working on behind the scenes
  
  

You can learn more about our in-person event, gather here 

And come follow me on IG: @anitasiek and the crew at @wordfetti 

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

In our conversation we dive into:

• How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
• Why understanding the objective of what you're writing is key
• What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
• Expressing her personality authentically and how that helped her stand out

You can follow Kate personally here: https://www.instagram.com/sbceventsau

*Want to be my next success story?!*

DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?

In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn't here to replace your thinking—but to enhance it.

If you've ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one's for you.

We dive into:

✅ The #1 mistake most businesses make when using AI

✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch

✅ How you can actually train ChatGPT to sound just like you

✅ Why women are falling behind in AI adoption—and how to change that

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead.
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Pssst. Want a freebie?
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Of course you do!
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Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count!

There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable.

PSSST! on the 21st of November, we are about to throw down on one VERY epic one-time-only-offer for FETTI FRIDAY (our version of Black Friday). This is BIG and is not something we have EVER done before. Want to be the first to know as soon as it drops? Sign up below. 

wordfettigroup.com/signup

• My approach when it comes to planning and creating content
• The 5 things that are my GO TO when it comes to content planning strategically
• How I cross pollinate my content and create more hours in my week.

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out.


*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.
wordfettigroup.com/freebie

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?

Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics.

*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience?

In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs.

Pssst. Want a freebie?

Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. 

wordfettigroup.com/freebie

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount?

In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount.

I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last minute. You can grab it now for $70 by clicking here (wordfettigroup.com/blackfriday)

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie