Brand Builders Lab with Suz Chadwick – Details, episodes & analysis

I recently did an Instagram live answering a number of questions that I had from people attending the live workshops and I thought it would be worth sharing them here on the podcast with you! 

If you're ready to build your personal brand then now is the time

www.suzchadwick.com/amplify

Today I'm sharing a live workshop replay that I did in October 2024. 

If you're listening to this before the 17th October 2024 then you can come and join me in the Amplify Accelerator to come and build your confidently bold personal brand in a unique and powerful way. 

In this workshop epsiode, we're talking about: 

• How you can be more confident to show up and share what you have.
• How to get paid for your amazing knowledge, expertise & experience
• How to attract more of the clients that you want - and it’s not what you think!
• How to Amplify your impact using the Amplify Method

and more! 

Head to www.suzchadwick.com/amplify to join today or get on the waitlist!

This week, we're diving into something that's become a bit of a staple in my work with clients—problem-solving. Whether it’s a dip in the market, the algorithm playing tricks, or just things going a bit haywire, being a pro at problem-solving is crucial. And that’s exactly what we’re chatting about today.

I'll walk you through the six stages of problem-solving that I swear by. If you’re in a bit of a rut in your business right now, let's get you back on track!

Ready to work together...

🌟Join BRAND BUILDERS ACADEMY my group coaching program and learn how to put the profitable foundations of your business in place with the systems, strategy & structure to grow

🌟Join the AMPLIFY ACCELERATOR - Scale & grow your personal brand & programs

🌟Join the BOLD SPEAKERS COLLECTIVE - Become a paid speaker, podcast & get the gig.

🌟Join my Membership - CLUB DONE - for weekly & monthly coaching, accountability, community, coworking and more.

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

Today on the podcast I'm talking about shifting your brand position. 

When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours. 

I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag.  I show 2.  Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel. 

The only real difference apart from some design elements. 

Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. 

To read the transcript and access the show notes head to www.suzchadwick.com/pod277

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

Today on the podcast I'm talking about the 4 types of confidence that can help you sell more. 

1. Having confidence for yourself

2. Having confidence for your products and services

3. Having enough confidence for your clients

4. Having confidence in your future thinking and ability to evolve and create

To read the transcript and access the show notes head to www.suzchadwick.com/pod276

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

What does it take to build a lean and clean business?

Today I'm sharing just 5 things that you can do to spring-clean your business and looking at what you can do to make it work better for you. 

To read the transcript and access the show notes head to www.suzchadwick.com/pod275

To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba

If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

When it comes to creating sustainable cash flow in your business there are different strategies that you can use as well as 2 types of revenue you can plan on building in your business.

At the end of the day you want to create as much consistent income as you can and having different ways of getting it can make a big difference in your business.

1. Slow and steady cash

I think of slow and steady cash as delayed gratification. Slow cash can be things like a membership or subscription model that brings in reoccurring revenue. It could be little and often but it could add up to a lot. For example, if you have someone paying you $97 a month that's great, but if you have 100 people paying you $97 a month then that adds up to a lot.

Creating lower-priced products that might be on evergreen - which means that they can be bought all the time and just having those in the marketing mix of the things you talk about on a regular basis, having funnels on your website from opt-ins to those products or even running SLO - self-liquidating offers to them through ads.

It's about asking yourself the question - is there a way for me to get consistent reoccurring revenue? It could be through retainer clients as well or I've seen photographers who have subscription models.

I was coaching a client this week on potentially have a VIP day subscription option for clients who need a quarterly outcome that she provides.

I always talk about getting creative in your business and this is a great thing to think about and it's something that you can build up over time - years!

2. Fast cash

Now let's talk about fast cash.

Fast cash can look like - VIP Days, Pay in Full offers, Launches, and special offers. It's times when you may get a windfall or a larger amount of money in one go.

So planning out your calendar for these times can work really well from a cash flower perspective.

I plan out my 12-month calendar at the beginning of every year looking at launch dates, events, retreats, End of financial year offers that I may want to share.

You can also just get creative every quarter to think about what you could do to bring fast cash in. Is there an offer you can make based on an existing service that you offer?

If you want to learn how to manage your money and build creative offers that work with the market then be sure to check out the Bold Business Academy!

Today I'm chatting with Lisa Kalms about growing your business with events. 

Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other. 

After 15 years working in the corporate world in marketing, events and business development, Lisa decided in early 2021 to branch out on her own and start The Blonde Campaign - her own business supporting local businesses to connect with their audiences through highly engaging, impactful events.

Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.

In this episode we talk about:

1. How to grow your business with events
2. Why events are so impactful
3. and so much more! 

Be sure to connect with Lisa through the links below.

Website - www.theblondecampaign.com.au 

Instagram - https://www.instagram.com/theblondecampaign/ 

Facebook - https://www.facebook.com/theblondecampaign 

Read the full shownotes at - http://www.suzchadwick.com/pod274 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

Today I'm chatting with Lisa Kalms about growing your business with events. 

Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other. 

After 15 years working in the corporate world in marketing, events and business development, Lisa decided in early 2021 to branch out on her own and start The Blonde Campaign - her own business supporting local businesses to connect with their audiences through highly engaging, impactful events.

Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.

In this episode we talk about:

1. How to grow your business with events
2. Why events are so impactful
3. and so much more! 

Be sure to connect with Lisa through the links below.

Website - www.theblondecampaign.com.au 

Instagram - https://www.instagram.com/theblondecampaign/ 

Facebook - https://www.facebook.com/theblondecampaign 

Read the full shownotes at - http://www.suzchadwick.com/pod273 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

This week on the podcast I'm sharing part of a coaching call conversation (with my client's permission) from a BBA Coaching call.

We're talking about three things that I think we need to work on believing more in our business.

1. Believing more in your audience and why they are there.

2. Believe in yourself and what you're capable of and the value that you bring

3. Believe that you can change and evolve and get the type of new clients you want to take your business in the direction you want it to go.

Read the full shownotes at - http://www.suzchadwick.com/pod272 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba 

Today I'm chatting with MaryAnne Amies about becoming a digitally savvy CEO. 

MaryAnne's passion is providing solutions to small business owners, that motivate and inspire them. She feels personally rewarded by seeing the businesses we support grow. MaryAnne is endlessly passionate about the digital landscape and the cost-effective impact it can make. Equally, her passion extends to supporting up-and-coming digital marketers to get a solid grounding in strategic digital marketing, in an environment that nurtures them to be their best, and values them as individuals.

In this episode we talk about:

1. What is a digitally savvy CEO
2. How to become a digitally savvy CEO
3. Understanding what's going on with your digital marketing to measure what's working and what's not
4. What's happening in the market in 2023
5. What do we need to be focusing our attention on right now

Be sure to connect with Jordan through the links below.

Website - https://maryanneamies.com/ 

Instagram - https://www.instagram.com/maryanneamies/ 

LinkedIn - https://www.linkedin.com/in/maryanneamies/ 

Read the full shownotes at - http://www.suzchadwick.com/pod271 

If you have questions or thoughts on this, then make sure you DM me on Instagram

To find out more head to:

www.suzchadwick.com

http://www.suzchadwick.com/bba