Boss Responses – Details, episodes &amp; analysis

In this episode of the Boss Responses Podcast, host Treasa Edmond and guest co-host Lizzie Davey dive into effective strategies for managing freelance work and personal life. They explore the contrasts between corporate and freelance environments, emphasizing the need for a flexible yet structured schedule. Topics include the importance of setting internal deadlines, using tools like Notion and Llama Life for organization, and maintaining strict work-life boundaries. This episode provides practical insights for freelancers, business owners, and client-facing professionals seeking to balance their workloads and personal lives while maintaining productivity and creativity.

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#53: How to Avoid Freelancing Dry Spells with Lizzie Davey

Episode 53

mercredi 23 octobre 2024 • Duration 10:05

In this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consistency by properly managing deadlines. Lizzie and Treasa share insights on how knowing your limits, setting realistic goals, and cultivating community connections can help sustain a healthy freelance business. They also explore the benefits of securing repeat clients and the importance of never stopping your marketing efforts. Tune in for a conversation filled with actionable tips to help you navigate your freelance journey!

About Our Guest
Lizzie Davey is a Brighton-based copywriter and content strategist with a love for tea, gin, and a knack for taking brands to new heights. With 10 years of experience in marketing, SaaS, and ecommerce, she's helped some of the biggest names in the industry attract and convert their ideal audience. Known for her conversational tone and actionable advice, Lizzie’s content is anything but fluffy. Fun fact: she’s an identical twin, has done the world’s highest bungy jump, and even used to race donkeys!

Links You Might Want
Sign up for Lizzie's Newsletter
Check out Lizzie's Resources for Freelance Writers

Connect with Lizzie on
LinkedIn
Instagram

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#44: Should I Quit Freelancing? The Importance of Mindset with Liz Heflin

jeudi 27 juin 2024 • Duration 17:18

In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin address the doubts and challenges faced by freelancers, especially when dealing with imposter syndrome and low-paying clients. They respond to a question from Paul, a 10-year freelance veteran struggling to make ends meet and doubting his abilities. Treasa and Liz provide practical advice on paying attention to your mental health, raising rates, and finding better clients. The episode emphasizes the importance of a positive mindset, proactively seeking quality clients, and effectively managing client relationships to overcome self-doubt and grow a successful business.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community

Interested in Liz's "Find Your Floor" course? Learn more about it.

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#43: A Masterclass in Avoiding the Feast or Famine Cycle with Liz Heflin

mardi 25 juin 2024 • Duration 19:23

In today's episode of the Boss Responses podcast, hosts Treasa Edmond and guest co-host Liz Heflin discuss strategies for avoiding the feast and famine cycle common in freelancing. They explore the importance of understanding one's work capacity, building sustainable business practices, leveraging community support, and consistently marketing for ongoing client work. Key insights they discuss include anchor clients, maintaining a buffer for unexpected opportunities, and prioritizing ideal clients.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community

Interested in Liz's "Find Your Floor" course? Learn more about it.

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#42: Niching Down vs Being a Generalist with Liz Heflin

mardi 25 juin 2024 • Duration 12:41

The niching down dilemma: to specialize or not to specialize. In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin delve into the topic of niching down in freelancing. The discussion addresses the common advice that freelancers must specialize to succeed. Treasa and Liz share their personal experiences and viewpoints on the importance of niching down versus maintaining variety in their work. They explore the benefits of specialization, including efficiency, reputation, and financial goals, while also emphasizing the freedom to experiment and diversify. The episode offers practical insights into building a successful freelance business, managing client expectations, and maintaining integrity in client relationships.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community

Interested in Liz's "Find Your Floor" course? Learn more about it.

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#41: Red Flag Clients and Getting Paid with Liz Heflin

lundi 24 juin 2024 • Duration 16:21

In this episode of the Boss Responses podcast, host Treasa Edmond is joined by freelance writer and editor Liz Heflin to discuss strategies for managing difficult clients and ensuring timely payment. They delve into practical insights including the importance of contracts, the benefits of requiring deposits, mastering the art of uncomfortable conversations about money, setting clear boundaries, and learning to trust one's intuition when selecting clients. They also share creative solutions to mitigate non-payment issues.

About Our Guest
Liz Heflin has been a freelance writer and editor since 2006. She’s also the founder of MACE Writing, her content marketing consultancy. After fifteen years of seeing firsthand the benefits of freelance, she launched a second arm of her business. Designed to help her fellow freelance writers have more success, these services include group and private coaching, resource creation, and the Inkwell community. Liz is excited every day to do her job, and her mission is helping other freelancers capture that in their lives!

Links You Might Want
Check out Liz's Inkwell community

Interested in Liz's "Find Your Floor" course? Learn more about it.

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#40: Behind the Scenes of PR Freelancing with Expert Michelle Garrett

vendredi 7 juin 2024 • Duration 24:02

In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle’s Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.

00:00 Introduction to the Podcast and Guest

00:11 Michelle Garrett's Background and Achievements

01:16 Discovering Michelle and Freelance Chat

01:44 Starting and Running a PR Business

05:23 Challenges and Strategies in Freelancing

09:21 Client Management and Expectations

13:07 Tools and Systems for Freelancers

21:12 Freelance Chat and Community Support

22:38 Final Thoughts and Advice

About our Guest
Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.

Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.

In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.

Connect with Michelle on LinkedIn

Grab your copy of Michelle's Book: B2B PR That Gets Results

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#39: What Should You Do When Clients Delay Projects? with Michelle Garrett

jeudi 6 juin 2024 • Duration 08:12

In this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.

About our Guest

Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.

Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.

In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.

Connect with Michelle on LinkedIn

Grab your copy of Michelle's Book: B2B PR That Gets Results

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#38: What to Say When Clients Question Your Rates, with Michelle Garrett

mercredi 5 juin 2024 • Duration 06:26

In this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.

About our Guest

Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.

Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.

In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.

Connect with Michelle on LinkedIn

Grab your copy of Michelle's Book: B2B PR That Gets Results

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to info@bossresponses.com

If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

#37: Strategies for Handling Unfair Criticism from Clients, with Michelle Garrett

mardi 4 juin 2024 • Duration 06:51

In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale!

About our Guest

Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.

Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.

In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.

Connect with Michelle on LinkedIn

Grab your copy of Michelle's Book: B2B PR That Gets Results