Beyond Social – Details, episodes & analysis

Are you quietly watching potential profits slip through your fingers?

In this electrifying episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo expose the untapped goldmine hidden within your social media services. Whether you’re a marketing agency, freelancer, or solopreneur, it’s time to rethink how you can actually scale your revenue.

We’re talking game-changing strategies—from supercharging organic posts with minimal budgets to unlocking the hidden power of bio link pages and employee advocacy. Plus, discover the secret powerhouse: reputation management—your ultimate tool for not just maintaining, but solidifying long-term client relationships.

No fluff, no filler. Whether you’re juggling branding, copywriting, or content production, this episode is packed with high-value tactics to expand your services without expanding your workload.

Ready to stop leaving money on the table and start playing in the big leagues? Tune in now and get ready to maximize your social media mastery. Your next big growth move starts here.

Happy listening!

00:00 - Intro

1:00 - The Social Side of Marketing

3:05 - Boosting

7:40 - Bio Link pages

10:55 - Advocacy

14:05 - Integrations

18:20 - Reputation Management

22:55 - Outro

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Is social media automation secretly sabotaging your brand?

In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity.

We’re pulling back the curtain on tools that promise the world—more followers, more likes—but could leave your credibility in ruins. Discover why not all automation is created equal, and learn how to use the right tools to streamline your workflow without losing your audience’s trust.

This isn’t just a cautionary tale—it’s a roadmap to smarter automation that propels you forward without compromising your integrity.

Ready to unlock the real potential of automation? Tune in, but be warned: once you hear the truth, there’s no going back!!

00:00 - Intro

00:50 - What is Automation?

3:00 - Inauthentic Engagement

3:55 - Good vs. Bad Automation

6:00 - Workflow Automations

9:50 - Notifications

11:00 - Content Repurposing

13:10 - Account Security

14:05 - Final Thoughts on Automation

15:40 - Outro

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In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success.

Join Vitaly and Reggie as they unravel their remarkable story, showcasing how trust, communication, and cultural diversity have become the bedrock of their virtual workspace. They’ll share the secrets behind uniting a global team without ever meeting in person, offering a masterclass in turning potential obstacles into powerful assets.

Listen in for practical tips on sustaining productivity, leveraging unique perspectives, and navigating the complexities of time zones. Discover how they’ve transformed geographical barriers into stepping stones for success, creating a cohesive and efficient remote team against all odds.

Whether you’re starting a company or expanding your existing team, this episode offers invaluable advice for thriving in a remote work environment.

CHAPTERS:

0:00 -  intro

00:45 - our remote team

4:40 - working remotely post-Covid

6:00 - processes to keep in sync

8:08 - the loss of productivity

10:00 - expectations of remote work

11:00 - the benefits of a global team

11:50 - our CS team’s virtual office

12:50 - you have to trust your people

14:05 - meeting in person

14:40 - remote creates opportunities

15:30 - the difficulties of hiring locally

16:15 - building a remote culture by design

16:30 - Visas across the team

18:00 - considerations when building a remote team

19:30 - the world as a global space

20:40 - outro

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In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concerns about the potential exposure of proprietary information. How can we trust that our sensitive data isn't being used to train AI models accessible to the world?

Reggie highlights the importance of being cautious with AI, especially in the absence of clear legislation. 

Together they explore the parallels to past tech controversies, like Alexa’s privacy issues, and emphasize the need for transparency and accountability from tech companies. 

The conversation dives deep into the murky waters of AI data usage, stressing the importance of knowing where your data goes and how it’s used.

Tune in for a thought provoking discussion on the balance between AI utility and data privacy!

CHAPTERS:

0:00 -  intro

0:30 - customer story

2:20 - proprietary conversations & workplace examples

6:30 - personal examples

8:40 - hesitation around AI’s terms of service and legislation

15:55 - final thoughts on AI

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In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management. 

As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With over a decade in customer success, Reggie reveals what makes customer interactions successful. At the end of the day we have to ask ourselves, "What value are we adding in every response?" 

Join the freewheeling conversation to learn about the impact of personalized customer support, the dangers of over-automation, and get actionable tips for boosting customer satisfaction and training the right way!

Tune in for insights on building a top-tier customer success team and making every interaction count!

Chapters

00:00 - Intro 

1:00 - What Makes Good Customer Service?

3:50 - Criteria for Measuring Customer Interactions

9:50 - Customer Service Training

12:20 - Pushing the Limits of Support

14:55 - One Touch and Two Touch Tickets

16:25 - The Most Problematic Area for SMM Tool Users

19:45 - Gratitude for the Customer Success Team

20:30 - Final Thoughts on Customer Success

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Get a glimpse of the Vista Social tech DNA! In this episode of ⁠Beyond Social⁠, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive. 

We discuss how smaller organizations can streamline processes and bypass certain stages to deliver value faster to customers. Copying big company practices might backfire, so it's essential to find what works best for your team. Clear guidelines, vision, and trust are key to efficiency, and that’s what we’re made of!

Learn how hiring thoughtful, careful team members can simplify the path from code inception to release, and how to identify and eliminate redundancies in your workflow. Tune in for actionable insights on optimizing your tech testing environments and speeding up your software development process. Happy listening as we nerd out!

Chapters

00:00 - The Concept of Testing Environments and Bypassing Processes

03:21 - Challenges of Streamlining Decision-Making Processes

06:35 - Implications of Copying Processes from Larger Organizations

09:20 - The Importance of Trust, Care, and Thoughtful Work

13:09 - Streamlining Processes for Organizational Benefit

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In this thought-provoking episode of Beyond Social⁠, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction.

Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluable insights into the challenges faced by individuals with disabilities when navigating digital platforms. This eventually led him to rethink the very essence of product development and accessibility for inclusivity.

Delving deeper, Vitaly shares his impassioned belief in creating tools that transcend mere functionality; removing barriers to accessibility, so users can achieve their goals, unhindered. Vitaly's experiences have sparked a paradigm shift in his approach to building products, emphasizing the importance of inclusivity and accessibility for all.

From this episode, you'll gain a deeper understanding of the transformative impact of inclusive product design in social tech, and how it not only enhances user experience, but also enriches lives in meaningful ways.

Tune in as we explore Vitaly's journey towards creating a more accessible digital world, and how Vista Social exists with a purpose.

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Is AI taking over the world of social media?

In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algorithmic content curation to chatbots and predictive analytics, discover how AI is revolutionizing the way businesses engage with audiences and drive results on social media. 

Whether you're a marketer, entrepreneur, or social media enthusiast, this episode offers valuable insights into the future of AI-driven social media strategies. Tune in now to stay ahead of the curve!

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In this episode of Beyond Social, we dive into the debate on whether to "rinse and repeat" social media posts for maximum engagement or adopt a more diversified content strategy. 

Join our hosts, Reggie and Vitaly, as they explore the pros and cons of reposting content on social media platforms and discuss alternative approaches to maintaining a consistent presence while keeping your audience engaged. From content repurposing and scheduling tactics to audience segmentation and platform-specific strategies, discover actionable insights to optimize your social media posting strategy and drive meaningful results for your business. 

Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives to help you make informed decisions about your social media content strategy. Tune in now to learn more!

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In this insightful episode of Beyond Social, we tackle the challenge of giving organic social media a boost in today's competitive digital landscape. Join our hosts, Reggie and Vitaly as they share expert strategies and practical tips for enhancing organic reach, engagement, and visibility on social media platforms. From content optimization and audience targeting to community building, discover actionable techniques to elevate your organic social media efforts and achieve meaningful results for your business. 

Whether you're a social media manager, marketer, or business owner, this episode provides valuable insights to help you navigate the complexities of organic social media and drive success in your digital marketing campaigns. Tune in now to learn more!

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