Better Bolder Braver – Details, episodes & analysis

I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”. 

The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.

The environmental impact of our digital activities is an often overlooked subject, despite studies indicating that sending one email campaign can generate as much as 26g of CO2. It is estimated that over 340 billion emails are sent every day, and processing, sending, receiving, and storing the contents of every email requires energy. Even small improvements can add up to make a significant impact when deployed at a global scale.

There is so much noise out there about how to sell coaching to generate a six-figure (or “10x” your) income. For three years now, Better Bolder Braver has been all about how to avoid the Toxic Marketing Bullsh*t. The BBB community and the Coach’s Marketing Journey course offers you guidance and support about building up a coaching business via feel-good and ethical marketing practices.

I have myself moved Better Bolder Braver’s email marketing operations over to Ecosend to reduce our carbon footprint. Building on this, I have partnered with EcoSend to support you to do the same.

Better Bolder Braver friends (that’s you!)  benefit from a discounted EcoSend service as well as some incredibly helpful hand-holding from their team.

As part of this partnership, I’ve been asked by EcoSend to provide them with marketing mentorship - so that they can enhance their own efforts to reach like-minded companies and individuals committed to creating responsible businesses.

The move to EcoSend has been utterly painless, even for a technophobe. If you are minded to make the move, I’d say DO IT! It’s arguably the easiest way you can have a positive impact on the environment as an entrepreneur.

James says:

"Great email marketing campaigns shouldn’t come at the expense of Planet Earth. We're thrilled to be partnering with Better Bolder Braver to support coaches in nurturing and growing their audiences, while sharing a positive climate message and reducing their digital carbon footprint." 

You may also like to visit the MarketingKind and Ethical Move websites for more information about good, ethical marketing - and the Carbon Literacy Trust, which was set up to advance understanding and action on climate change. I trained with them recently and wholeheartedly recommend it.

I’d really love to know if you make the move to EcoSend, and how you are getting on with email marketing generally.

Please be in touch if you'd like the magic link that entitles you to 15% off the EcoSend service.

Humans have been "trying to figure it all out" for a while now...

The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope.

The balance of self-work and bigger picture system change are very alive for a lot of us right now.

But how can we mitigate the overwhelm? We are only human. We are but dust.

We recently ran a BBB Tools & Techniques workshop just for coaches (available on demand for BBB members) about 'Cyclical Living' with Vix. This podcast episode is about that subject... and so much more.

Recently, Vix - an ex-military, recovering perfectionist, has been thinking a lot about the importance of PURPOSE... or, indeed, the importance of not necessarily having one.

Her first book, Enough, is "an imperfect antidote to perfectionism". And now she is embarking on a second... listen to this episode to hear all about what she's cooking up. It's going to be another banger, no doubt.

Whilst arguably IMperfect, Vix's writing, which recently has been focused on themes such as "an alternative approach to discipline", NOT reaching your goals and "leaning into mystery" is pretty damn impressive/permissive/refreshing.

Earth yourself in a moment of realistic optimism and consider creating positive change - both individually and collectively - without a rigid plan.

P.S. If you want a pretty good idea of what perfect MIGHT look like, were there such a thing, do check out Vix's website - from the 'look and feel 'of it to the delightfully-to-the-point blog headlines, it's a great example of where coaching and marketing make magic happen.

Leslie Mello is a brand consultant, designer and nutritionist who loves to help natural health practitioners thrive. She is also a member of the Better Bolder Braver community. Check out her gorgeous website: https://www.mellobranding.com/ She is dedicated to supporting natural health professionals with everything they need to launch a successful practice and keep growing and - like us, Leslie is on a mission to help people-helpers to grow their business in a healthy and sustainable way. She says, "Marketing your business works best when you have a healthy brand built on a solid foundation." She cares about all of the BBB things and herself describes on her website how, Many people get overwhelmed by things like how to choose a business name, create a logo, make a website, content creation, marketing and more. It can seem like the market is flooded with competitors who are already super successful. I promise you are unique and have a lot to offer! In this live podcast recording session, we talk to a fellow member of what we call our Better Bolder Braver "marketing family" about what beautiful brand assets are and what good, ethical marketing looks like.

In this first episode of our mini series to celebrate the new Better Bolder Braver offering for Businesses, I speak to an old friend, inspirational coach and consultant in Innovation, Warren Minde. We discuss Personal Brand at work and how important it is to get clear on one's limits, needs, skills and values. We talk about how being a leader is like parenting, but also how important it is for employees to establish their own, independent sense of self. If you are a business owner, an employer, or person working in an organisation with other people, then conversation is definitely for you. To find out more about how Better Bolder Braver can help YOU at work, visit our website: www.betterbolderbraver/corporate And you can find out more about Warren and his work via https://www.linkedin.com/in/warrenminde/

Are you a coach trying to help change the world one client at a time and to support people you love and care about?
However, is the sea of coach product platforms out there like the wild west to you??
Are you excited to expand your coaching from 121 to group, workshop, programme, cohort, community work?
Would you like to help your clients be more productive and to enjoy accountability but are overwhelmed with the tech available to do so?
We want to make your life easier so that you can do the work you love.
Please join us for this live masterclass to hear from one of our members, David Henzel, the CEO of upcoach, an exciting platform built for coaches by coaches as a place to host coaching courses, worksheets, communities and other services.

Thomas Kolster's 'Zone of Genius' is where marketing, business and sustainability meet.
He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership.
"In an over-crowded do-good market," he says, "people don’t buy your values or your “why”, but rather who you can help them become... Change begins with you!"
We are looking forward to talking to Thomas, a dear member of our ‘Marketing Family’, about how the pressure of being a global citizen can be both exciting and inspiring, and can also feel overwhelming.
We want to inspire coaches to get over their fear of putting themselves out there in favour of focusing on the bigger picture system change they might affect, one client at a time.
And at the same time, we recognise that feeling that you need a "value", a "purpose" and a "why" can be tricky in itself...

Learn more about Thomas: https://thomaskolster.com/masterclass

Helen Isacke is the founder of the Trusted Coach Directory, established in 2016. She has a varied background, having worked in hospitality, IT, HR, recruitment and marketing. Helen changed direction again when she trained as a coach in 2003. She was an Accredited Coach with Association for Coaching, trained in a range of profiling tools including Type Dynamic Indicator, Talent Dynamics, Team Dynamics & FIRO B.
Helen’s coaching experiences and opportunities led to her finding her niche; working with newly-appointed managers. This experience inspired her to write ‘Soft Skills for Strong Leaders’, published in 2013. Helen has two grown up daughters, and lives in Marlow where she is most at peace walking along the Thames.
Helen has been on her own coaching journey, which led her to founding the directory, which - as a platform and service - is shaping the future of the coaching industry. In this Marketing Masterclass, Helen will talk with us openly and honestly "about the mistakes I made when setting up, and some tips around each mistake/topic, to help coaches build their business with confidence in an ever increasingly crowded market."
Come with your listening ears and also any practical questions that you think Helen - or we - might be able to help answer.
www.trustedcoachdirectory.com

What connects Property Law to the BBC, Freud to Modern Dance, Classical Music to Swimming in Swiss Lakes, Film Production to Music Festivals and the National Garden Scheme to Venice Biennale. My Dad...

I talk a lot about what I call a "work/work" balance (as opposed to the well known concept of the work/life balance). 

Coaches - in particular - are very likely to have chosen to move into the coaching space as a way not only to help others flourish, but  because the attraction of a more independent, entrepreneurial, creative and joyful work life are very attractive to them. 

They may class themselves as having reached their "midlife", see themselves on a "Second Mountain", be disillusioned by the corporate world, by being beholden to the 9-5 structure of time, or just bored of the rat race... Covid and Working From Home have  helped us all reconsider our options. 

But bills need to be paid.

And when you are just starting out as a coach, getting clients can be tough. So sometimes we need to do other work to supplement our income. AND, when we have a unique blend of work practices going on, it can really help to make us stand out... as long as we are able to speak to why the various hats we wear make us an Authority, have Empathy, and have an interesting Story enough that people want to work with us, employ us, appoint us or ask us for our help.

My father is Steven Fogel. I am going to be interviewing him on Thursday 20th October about his life. He has had "a lucky discovery that left him feeling happier and more fulfilled." Here's what happened...

We are so happy to have one of our coaching industry besties - Lucy Mullins - to talk to us all about diversity in the future of the coaching industry, and to join us in discussing how to have fun with marketing your coaching business. Lucy is also a wonderful advocate for how coaching not only helps create personal change, but can impact big picture system change in the world too. She's also a fantastic example of a healthy "work/work" balance as we call it.

We've invited Lucy to write here a dedication to the Future of Coaching - to share with you all ahead of the discussion...

"We set up #RideTheWave to bring more diversity to the world of coaching and to make positive waves in the world through the power of coaching.

#SocialImpact, #CelebratingDiversity, #Community, and #Laughter are our core values at #RideTheWave and guide everything we do. We also believe these values are the key to the future of coaching.

We believe that the Future of Coaching is about more people being equipped with coaching skills, more people being able to access coaching, and more positive impact in the world.

Here at #RideTheWave we are committed to contributing to the future of coaching by…

1. Educating and empowering a diverse range of coaches around the world so that there is a coach for everyone

2. Training and inspiring a new wave of leaders to use coaching skills within their organisations

3. Demystifying coaching so that it becomes a universal set of skills and tools used by people around the world, in both their personal and professional lives

4. Sharing coaching tools and skills from our community with people and organisations who wouldn’t normally be able to access professional coaching

Here’s a bright future for coaching."

....Join us for what will no doubt be a heart-warming and heart-felt discussion about how you as a coach can build something just right for you, great for others and wonderful for the world.

As a follow on from our recent podcast episode, "Why you want fast results from marketing but won't get them", this episode is all about establishing good, sustainable marketing habits that will help you build a long-lasting, healthy coaching business.

Drawing on the parallels between physical fitness, self-awareness and Marketing-as-another-self-growth-opportunity, Frances and Gemma discuss the concepts of; aspirations, being prepared, being The Victim, The Pursuit of Happiness, Living in the Moment, nourishment, motivation, being in control, goals vs the bigger picture, figuring out your "Why?", energy, stamina, confidence, self-worth, systemic thinking, habits, patience, perfection, punishment, momentum, small wins and taking action.

Gemma is a weight-loss management and physical fitness consultant. And - Frances would say - a Buddhist philosopher. Listen to this honest conversation about both of their body stories and business strategies for a deep dive into how it really feels to be in control...