The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
Episode 296
Friday, September 20, 2024 • Duration 43:15
It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 – Intro
5:20 – Inspiration behind evergreen strategies for PPC
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Podcast Coordinator and Graphic Designer: Sofiia Podash
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
Episode 295
Friday, September 13, 2024 • Duration 16:06
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
1:05 - What Defines Wasted Spend: Clicks with No Orders
2:10 - Steps to Download Sponsored Products, Brands, and Display Reports
4:01 - Weekly Analysis Timing
6:52 - Filtering Search Terms with Zero Sales
8:38 - Calculating Total Non-Converting Spend from Reports
12:28 - Common Misconceptions About Wasted Spend
12:54 - Practical Steps to Reduce Non-Converting Spend
14:51 - Using ACoS Power Ratio to Measure Efficiency
15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 - Homework: Track and Analyze Your Non-Converting Spend
What should you do first when Amazon PPC sales drop?
Episode 286
Tuesday, July 16, 2024 • Duration 44:08
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Why Down Months Happen
1:57 - Seller Panic Button: To Push or Not to Push
5:03 - Utilizing Category Insights
14:00 - Exploring Product Opportunity Explorer
26:10 - Analyzing Brand Metrics for Performance Evaluation
What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns?
Friday, November 11, 2022 • Duration 30:11
If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Make vocal requests to your Amazon rep
4:36 Most common ways of reducing Amazon PPC budget
5 Common Amazon PPC Mistakes & How to Prevent Them
Episode 198
Friday, November 4, 2022 • Duration 32:23
Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 About Turnkey Product Management
4:12 Rapid fire Amazon PPC solutions
5:37 What is a common problem we see when auditing campaigns?
10:26 What do I do when branded terms mixed with non branded targets?
15:20 How do I retarget views marketing?
20:25 How do I do cross promotion in Amazon Advertising?
10 Real Amazon Advertising Horror Stories & How to Survive
Episode 197
Friday, October 28, 2022 • Duration 49:04
Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.
Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Grab your candy & your popcorn
1:56 Haunted house vibes: Inactivity
6:38 Movie jump scare: % of ad spend without conversions
10:20 Werewolf: Placement percentages
13:16 The mind flayer: Ignoring market analysis tools
18:28 Mummy: Not checking product level ACOS & Total ACOS
21:06 Ghosts: Bad campaign structure
25:34 Murderous clown: Never using negatives
29:03 Cult of doom: Not running SBV or creative ad types
36:42 Ancient evil: Not knowing cost per impression model
What Should I Do About Invalid Clicks in Amazon PPC?
Episode 196
Friday, October 21, 2022 • Duration 38:25
There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 New Podcast Alert: Better Advertising with BetterAMS
Inside Look at Amazon PPC Software Start-Up - Fireside Chat With Ad Badger CEO
Wednesday, October 19, 2022 • Duration 25:25
Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more.
Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices.
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Episode 195
Friday, October 14, 2022 • Duration 35:26
Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
1:41 Why is Amazon’s Product Opportunity Explorer exciting?
2:23 What is the Product Opportunity Explorer?
4:35 How it works: Niche details & different tabs
12:15 Where do you go after the products tab?
15:30 Best part of Customer Review Insight
17:08 What’s in the Search Terms in this Niche tab?
20:01 Takeaways from Insights Tab
24:53 Niche Trends Tab
27:11 How we’ll use Amazon Product Opportunity Explorer
Overcoming Challenges of Running Google Ads to Amazon Listings
Episode 194
Friday, October 7, 2022 • Duration 41:28
Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Michigan mitten
03:54 Benefits of sending Google Ads to Amazon Listing
8:18 Three Challenges of sending Google Ads to Amazon
18:27 Nine-Step Recommended Google Ads to Amazon Process
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Bobby Pulte
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
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