Behind the Golf Brand Podcast with Paul Liberatore – Details, episodes & analysis

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In this week's episode I interview my good friend Jake Gordon, the Co-Founder & CEO of Noteefy, the fast-growing technology company helping golf operators fill tee time cancelations more easily.

Noteefy (pronounced ‘notify’) has the first automated tee time assistant / waitlist for golfers and golf courses to improve the golfer booking experience, while accelerating course revenue and efficiency. The Noteefy booking assistant (technology is patent pending) enables golfers to input their personalized playing preferences, then get a real time notification when their desired tee time comes available. The golfer then books on the existing POS tee sheet as they normally would and the course keeps 100% of the revenue. Golfers never need to call again, and operators fill every desired tee time.

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Nick Bradley’s journey to success began with a bang in 1994, when at 23 years old, he became the youngest director at the world renowned David Leadbetter Academy. His swift ascent through the academy’s ranks earned him a position as one of Leadbetter’s most trusted instructors, guiding golfers of diverse ages, handicaps, and swing patterns.

Taking a bold leap in 2005, Bradley crossed the Atlantic from his native England to the United States, where he would ultimately establish himself as one of the most renowned and respected instructors on a global scale.

His illustrious client list reads like a who’s who of golfing legends, including Tiger Woods, Ernie Els, and Phil Mickelson. With a coaching resume boasting over 400 professional golfers, such as Justin Rose, Sir Nick Faldo, Captain Paul McGinley, and Seamus Power, Bradley is celebrated for transforming Rose’s career, propelling him from a modest ranking of 125 in the world to an impressive 5th.

Beyond the fairways, Nick Bradley boasts an impressive track record as a two-time best-selling author, serving as a global authority on golf education for esteemed organizations like the Golf Union of Ireland, the PGA of Great Britain, The English Golf Union, and the Russian Golf Federation.

Not limiting his expertise to professionals, Bradley extends his instruction to golfers of all levels and ages, driven by an ardent passion for helping people improve their game. Always willing to share his wealth of knowledge and experience, he stands as an approachable mentor for all who seek his guidance.

A true trailblazer in the realm of golf instruction, Nick Bradley’s innovative methods have nurtured some of the finest golfers in the world. His legacy as a pioneering figure in the field is securely etched, with his techniques set to inspire golfers of all levels for many generations.

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In this week's episode, I interview my good friend Brixton Albert, the Founder and CEO of Performance Golf. 

Performance Golf is the leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. They aim to help 1 million amateur golfers play the best golf of their lives and enjoy every minute.  

Their library of video training courses features instruction from some of the world’s most prestigious golf instructors and tour pros, including Sir Nick Faldo, Hank Haney, Nick Bradley, Martin Chuck, and David Leadbetter. They also offer a variety of tailored resources to help golfers improve their game, including revolutionary physical products and an exclusive VIP coaching program featuring world-renowned pros. 

Their founder, Brixton Albert, is a passionate leader committed to helping golfers improve their game. As a scratch golfer, he understands the challenges that golfers face when trying to get better and firmly believes that the best way to learn golf is from the best of the best. Under his leadership, Performance Golf has grown into one of the world's leading online golf instruction companies by consistently providing access to the highest quality instruction and resources available to experienced and novice golfers alike.

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We made it to Episode 30 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Dan Erdman, the Founder and CEO of Uther Golf. 

Founded in 2016, Uther (pronounced other) forever changed the way golfers think about their towels.  The company’s founders saw that customizing golf bags proved next to impossible.  They were looking for a way to buck the trend and thought what better way than golf towels? Today, the company features towels of all shapes and sizes with colorful patterns and designs that are sure to make your bag stand out. Made of the finest materials, these towels are not only fun, they’re guaranteed to stand the test of time.

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We made it to Episode 29 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend David Blake aka "Blakey" from Golf Rules & Questions. 

Coming to us from the land down under is my good friend Blakey, also known as Mr. Golf Rules. As a member of Golf Australia, kinda like the USGA, Blakey has taken the internet by storm both on Instagram and YouTube by giving us what we wanted. Watching pros on the Tour breaking rules. What makes Blakey so great is that he then teaches his loyal subscribers and follers which rule has broken and why all in an interactive way. With over 90k followers on YouTube and Instagram, Blakey is the go to source for everything golf rules. Not to mention, he is a hilarious and a good guy.

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We made it to Episode 28 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf. 

All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete the training protocols, the SuperSpeed system can improve your game. Beginners, avid golfers, and professionals should all consider doing something to improve their physical abilities and the SuperSpeed golf system is the most proven way to go.

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We made it to Episode 27 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Terry Koehler, the Chairman and Director of Innovation of Edison Wedges.

For over 30 years, Terry has focused his design energies on the needs of recreational golfers, NOT tour professionals.  If you were fortunate enough to play wedges or irons by Reid Lockhart®, EIDOLON®, SCOR™, or most recently the Ben Hogan® TK Wedges and Ft. Worth irons, you know his work.  Most recently he has authored a patent application that defines breakthrough technologies in designing and crafting wedges with additive manufacturing (3D printing) methodologies. In the new Edison™ Forged wedges, Terry has applied everything he has learned to achieve performance no other wedges can match.   

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We made it to Episode 26 of the Behind the Golf Brand Podcast.  In this week's episode I interview my friend Ed Byman, the Founder and CEO of Global Value Commerce. Ed's popular websites include GlobalGolf.com, GlobalGolf.ca, 3balls.com and upscale lifestyle retailer FairwayStyles.com.

Ed Byman is by far one of the smartest men I know, and has totally revolutionized the golf industry. In 2001, Ed assembled a highly respected golf industry team with an innovative concept to develop a market for preowned golf clubs. By leveraging their many industry contacts around the country, Ed's team became a trusted liquidation solution for the trade-in products. In reaching out to technology savvy golf enthusiasts and the growing eBay marketplace, they rapidly grew to be the leading online seller of preowned golf equipment.  In 2006, Ed and his team moved beyond using eBay by launching their own proprietary website, GlobalGolf.com. Within a few years, Ed had created a market for the acquisition and sale of new and preowned golf equipment, and now holds a unique position in the industry by offering the discerning golf consumer a wide array of golf equipment through their vast array of websites.

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We made it to Episode 25 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend  JoJo Regan from Manors Golf.

Manors Golf Apparel is here to stay, there’s no doubt about it.  The company has found a way to bring cool back into a sport that’s remained largely stuffy and unchanged for decades.  The creative vision of Jojo and his co-founders is undeniable and there doesn’t appear to be anything standing in their way as they continue to roll out new collections of fine apparel and accessories. 

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We made it to Episode 24 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Chris Rusin from Wilson Golf.

Wilson might not get as much attention in the golf world these days as other manufacturers, but when it comes to creating irons and golf balls  this is a company that delivers year after year and is on top of its game.

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