A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.
Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.
Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.
Behind the Book Cover is brought to you by Authority Network.
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Why a Criminal Defense Attorney Chose Fiction Over a Legal Book with Ron Chapman
Season 4 · Episode 11
Tuesday, September 8, 2026 • Duration 34:55
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Criminal defense attorneys aren't typically known for writing philosophical Holocaust novels. Then again, Ron Chapman isn’t your typical criminal defense attorney.
Published under the pen name R. William Chapman, Empyrean is a true departure from Ron’s two nonfiction books.
Fight the Feds and Truth and Persuasion may have Ron build his authority but Empyrean, whichwill be arriving this fall, helped build his soul.
Ron spent two years on Empyrean, writing roughly 300,000 words to land on a final 78,000. He calls himself a "pantser," Stephen King's term for a writer who lets characters decide what happens rather than working from an outline. One of the main characters, he told me, has become part of how he thinks through his own days.
As a criminal defense attorney, Ron has found that fiction gives him an outlet nonfiction and legal work never did, a way to work through the frustrations of his job and his time as a marine on paper instead of carrying them silently.
We get into why he turned away from traditional publishing in order to keep creative control, why agents kept asking him to make the book "the next Hunger Games" and why he thinks authority today comes from letting people see your actual flaws rather than polishing a bio. He also explains that he’s using a different author name for Empyrean so that it can stand on its own, disconnected from his identity as a lawyer.
In this episode:
Why Ron chose the Holocaust as a subject, and how a childhood visit to a concentration camp shaped the project
The reason he's publishing Empyrean under a pen name instead of his own
Why he turned away from traditional publishing to retain full creative control over the book
His case for why raw honesty, not polished marketing, is what actually builds trust with an audience
Why he believes the short feedback loop of platforms like Substack is bad for serious writing, and why the slow grind of writing still matters
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
Turning Millions of Followers Into Lasting Authority with Jake Claver
Season 4 · Episode 10
Tuesday, September 1, 2026 • Duration 37:19
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
When you have millions of people out there who already consider you an expert, it’s hard to imagine that you’d also want to do an authority-building book.
Yet Jake Claver, who’s already co-written two books, just released his first solo one, Everyone Gets to Win—and it's a fable, not a business manual. He's spent the past five or six years building multiple companies and living by a philosophy of aligning incentives rather than playing zero-sum games, and instead of writing another how-to book, he wrote a parable his own son could eventually read.
Jake and his business partner Max met on Twitter and built a mastermind group with about 17,000 members focused on financial education and pooled investments through special purpose vehicles. They co-authored two books together—Wealth in Numbers was the first—before Jake decided to write a fable. The genre wasn't incidental. Jake wanted something simple enough that a third-grader could understand it, and vague enough on names that the real people whose situations inspired it could keep their privacy.
We get into why he thinks you don't need ten years of expertise to start building authority (20 to 50 hours of hands-on experience beats four years of school, in his view), why niche podcasts tend to sell more books than massive ones and how he thinks about his sprawling list of companies not as separate businesses but as pieces of one long-term goal—the same way he'd frame Elon Musk's companies as everything required to colonize Mars.
The Person You Become by Writing a Book with Sierra Melcher
Season 4 · Episode 9
Tuesday, August 25, 2026 • Duration 44:14
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
What do most people get wrong when it comes to publishing a book?
That’s what I asked Sierra Melcher of Red Thread Books, a nonfiction publishing house where 59 of 77 titles have won awards—including two Nautilus Book Prizes.
Sierra believes that the finished, printed book is a side quest. What she's actually in it for is the person who emerges on the other side of writing one—someone who spent years convinced they couldn't do this thing, who goes through the "dark night of the soul" of the writing and publishing process and who comes out the other end asking a completely different question: not "What can't I do" but "What else can I do?"
Sierra came to this the hard way. She's dyslexic, tried to write for a decade and was certain she couldn't. Now she's watched dozens of authors—from a nurse paralyzed in a hospital parking lot to a supply chain expert with a wildly niche book that landed her a job saving a company millions—go through the same transformation. We talked about the moments clients try to quit right before publication, why she still cries with clients over manuscripts and her surprisingly relaxed, curiosity-first take on AI in the publishing world.
In this episode:
Why Sierra believes the physical book is a "side quest"—the real product is the transformed person who wrote it, not the object itself
Skipping the New York Times List on Purpose with David Homan
Season 4 · Episode 8
Tuesday, August 18, 2026 • Duration 43:01
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
David Homan has a background so sprawling that introducing him almost broke the show: composer with seven albums and now the person who quietly runs what may be the largest private network of "connectors" on the planet—2,800 of them and counting.
His book, Orchestrating Connection, co-written with UC Irvine professor Noah Askin, landed at #2 on the USA Today bestseller list for business books the week it launched. But the real story isn't the list placement—it's the decade of networking philosophy that got him there.
What I loved most about this conversation is how unflinching David is about the parts nobody tells you about publishing: the friends who promise to show up and don't, the launch-day silence from people you'd bet on, and the eight-year-old sending WhatsApp videos threatening a family friend into buying the book. We also got into his new startup, SOAR Connect, which is trying to solve relationship intelligence without doing what every other tech company does with your data.
In this episode:
David's five-principle system for "orchestrating connection"—curiosity, vulnerability and diversity as strategic tools, not soft skills, for building real relationship value
Why he built a private, no-membership network of 2,800 connectors around one hard rule: you can only stay if you ask for what you need
Why I'd Rather Spend $1,000 Giving Books Away Than Make $1,000 Selling Them (Solo Episode)
Season 4 · Episode 7
Tuesday, August 11, 2026 • Duration 08:11
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
A listener asked me a two-part question: as she gets ready to publish her book and launch her speaking career, what's the simplest, most economical path to having a box of copies on hand, and what should she budget to get there? I love this question, because I'm currently doing the exact thing she's asking about with the relaunch of On Good Authority.
I've been following what I call the Alex Strathdee method—seeding signed, gift-wrapped copies into communities run by people I know and treating the request as the favor it is rather than a favor I'm doing them. That approach has already turned into an October speaking opportunity, and it's why my answer to her question is simple: never sell books after you speak, because giving them away builds far more value than the $60 you might walk away with from selling a few copies.
Printing runs about $3 a copy—with shipping as the real cost to budget for—and I'd rather spend $1,000 giving books away than make $1,000 selling them, because that investment tends to turn into far more down the road.
In this episode:
Why treating a book gift as a favor to someone's community, not a favor from you, changes how people respond.
The specific packaging details—stickers, highlighters, custom cards, ribbon—that turn a free book into a memorable gift instead of a giveaway
Robert Cialdini's concept of reciprocity and why gifting a book creates a different kind of obligation than selling one
How collecting addresses at events, following Joe Polish's thank-you-card approach, led to an unsolicited podcast invitation
Why I'm Biased Toward Getting Your Rights Back (Solo Episode)
Season 4 · Episode 6
Tuesday, August 4, 2026 • Duration 06:36
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Most traditionally published authors go through a moment (or 100 moments) when they realize that their publisher isn’t actually doing anything for them. Some just accept that while others ask themselves the age-old question: can I get my rights back?
That’s what a listener asked me this week: when a publishing contract expires, is it better to renew or get the rights reverted? I'm not a lawyer, and I don't know the details of this person's contract, but I'm naturally biased toward reversion.
I got the rights to my book Party Girl back from HarperCollins, and it changed everything. I republished the book under my own imprint with the cover I actually wanted, then rewrote it years later as a PG version that landed me coverage in the Wall Street Journal and a spot on Access Hollywood.
That said, staying is worth it if your publisher is actually providing value: real marketing, real distribution, strong retail presence. I never had that kind of relationship with any of my publishers, and I'd say it was closer to antagonistic, probably partly my fault for being slow to understand how publishing actually works.
This isn't all or nothing, though. You can go back to your publisher and ask what they'd actually commit to before deciding either way, and if reversion feels like a nightmare because you don't want to deal with relaunching on Amazon yourself, I get it (and I would be remiss if I didn’t mention that this is exactly the kind of thing Legacy Launch Pad does for people).
In this episode:
Why Followers Don't Equal Sales (Solo Episode)
Season 4 · Episode 5
Tuesday, July 28, 2026 • Duration 10:34
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Two of you sent me questions that looked different on the surface but landed in the same place: how to market a book under a pen name, and why past launches haven't performed the way you wanted. My answer to both is the same.
Lead magnets, newsletter lists and social media followers have done almost nothing for me, and the data backs it up. Justin Timberlake and Billie Eilish still had their books fail despite millions of followers, and Amy Chen sold just three books off a $10,000 TikTok campaign. What actually builds a career is relationships and by leading with generosity long before you need anything back.
A Wall Street Journal story I read recently proves the point. A self-published book called Theo of Golden has sold more than 2.5 million copies and hit number one on the New York Times list, nearly three years after it came out, because the author's niece personally sent it to more than 70 book clubs and treated every reader who wrote back as an advocate.
That's the whole lesson. If a reader feels completely seen, they become your publicist, and someone else recommending your book will always land harder than you recommending it yourself. Word of mouth isn't luck—it's built intentionally, one relationship at a time.
In this episode:
Why lead magnets and newsletter lists have produced almost nothing in the way of actual clients or sales
The Justin Timberlake, Billie Eilish, Jessica Ciencin Henriquez and Amy Chen examples that prove followers and views don't equal sales
Why relationships built in book clubs, Facebook groups and Threads outperform social media presence
Why a Book Launch Should Never Be a One-Time Event (Solo Episode)
Season 4 · Episode 4
Tuesday, July 21, 2026 • Duration 10:11
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
A client of mine named Jimmie Applegate asked me a question I get from almost every author I work with, even though he was too polite to ask it quite this bluntly: he has a published book, Addicted to Failure, and a great Psychology Today feature to his name—and he still doesn't know what to do next.
Instead of answering him privately, I answered him on the show, because I know that so many other authors wonder the same thing.
Jimmy got the press hit. That part's done. But the Psychology Today feature is living in exactly one place—Psychology Today—instead of his website, his LinkedIn, his speaker page and every bio he's ever written. I walk through what we call “the $50,000 press hit” at Legacy Launch Pad: the document I give clients that shows them how to take one media win and multiply it into 50 different pieces of content, mentions and proof points.
I also get into my own Good Morning America clip. The appearance sold maybe five or six books directly. But it's brought in a steady stream of new business because of how many times I've referenced it since—in videos, in Substacks, in podcast episodes, in my own bio and everywhere else (including here!)
Listener Question: Should I Write a New Book or Re-Launch the Old One?
Season 4 · Episode 3
Tuesday, July 14, 2026 • Duration 14:38
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
Paul Colligan has written 13 books, is in the Podcasting Hall of Fame and has helped Donald Miller, Brendan Burchard, JJ Virgin and Joe Polish turn podcasting into what he calls a “grown-up business strategy” instead of a hobby. He also sent me a question I love: when you already have a working book, how do you know if it’s time to write a new one or keep leveraging the one you’ve got?
I have very strong feelings about this one, mostly because I got the answer wrong for six years and recently got right.
And Paul’s specific situation is one a lot of multi-book authors may recognize. He has a workhorse title, How to Podcast, that has been the category-defining book in its lane for years. But the world has changed underneath it—AI, the death of “if you build it, they will come,” the shift from downloads to impact.
So….does he update it? Write the new manifesto? Write nothing and double down on the consulting? I had a take on all of the above—and more.
In this episode:
The six-year mistake I made early in my career that the publishing industry rewards you for making
Why cranking out a new book every 18 months might be hurting your authority instead of building it
The specific move I told Paul Colligan to make with How to Podcast
The Amazon trick that lets you treat an old book like a new one—and why almost nobody uses it
I'm Becoming Your Book Strategist (Brenda Asked First)
Season 4 · Episode 2
Tuesday, July 7, 2026 • Duration 18:21
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
I'm trying something entirely new on the podcast. I asked you to send me your book questions and I'd answer them like the brass tacks book strategist I am, and the first person who took me up on it was Brenda. Brenda has three different book ideas in her head, a 100-page version of each, an abandoned memoir and a new instinct to pivot into the longevity market. I'm going to tell her to scrap most of it and write one big book instead. Here's the case.
Brenda is a personal development coach with sharp instincts—the kind of practitioner who saves clients years of therapy in a few sessions. Her ideal client is smart, entrepreneurial and allergic to anyone who can't keep up. She has a framework for personal development in the wings, multiple levels of teaching groups, a memoir she's already concluded isn't publishable, three short-book ideas across different topic areas and a fresh instinct to chase the biohacking-for-longevity market. Which is exactly the kind of fork where an outline appointment can save you a decade of writing in circles.
But my answer really goes into the case against multiple short books, because Brenda is leaning that direction. I've published eight books and trust me—by the third one, even the people who love you stop caring. You don't get to compound enthusiasm by stacking projects—you compound diminishing returns. The people doing it well are doing the opposite. Yes, Dan Sullivan has a whole shelf of helpful little Strategic Coach books, but the big books he started doing with Ben Hardy for Hay House made a much bigger difference in his business. The little books are useful. The big books are what made him known.
In this episode:
Why Jake chose a fable over a straightforward business book for Everyone Gets to Win
His case for why 20 to 50 hours of hands-on experience can outweigh years of formal study
His case for why you don't need a decade of expertise to write an authority-building book—20 to 50 hours of hands-on experience beats four years of school, in his view
The co-authoring process behind Wealth in Numbers, including how he and Max split the work—Max spent about a year on research and writing while Jake proofread for alignment
Why he thinks a book still matters even with millions of followers already built, and the "billboard" perception he says only authorship can buy
His book launch playbook—getting listed in Barnes & Noble and Amazon, front-loading reviews and why building a social media following first makes a launch land harder
The Grant Cardone and Alex Hormozi examples he points to as proof that a short book can convert readers just as well as a record-setting launch weekend can
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
The recurring pattern of authors trying to quit right before publication, and why she treats holding their feet to the fire as part of the job
Her framework for evaluating every nonfiction book she publishes: "How could we do this differently?"—applied to grief, love, business, or personal change
Why she believes AI is a revolution, not an apocalypse, and where she personally draws the line on what she'll let it do for her versus never let it touch
The exercise she runs with every author to fight impostor syndrome: visualize the exact person who needs your message, because the book was never about you in the first place
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
The book as catalyst, not finish line—how it changed his credibility and fundraising even though everything he was doing was already true three years earlier
The hard truth about launches: for every 1,000 people who actually showed up, roughly 2,000 who promised to didn't—and why that's the real lesson for authors
What SOAR Connect is building—a relationship intelligence platform based on trust scores, designed so your data stays yours instead of being harvested like everywhere else
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
Why publishers have no incentive to help you use your book to build your own business, only theirs
The Amazon control most traditionally published authors don't realize they're giving up—no A+ content, no author excerpts, no ability to fix your own description
The Party Girl category mishap—how a publisher listed the book as humorous science fiction and what that reveals about how much attention publishers really pay
Why higher royalties, pricing control and cover control are the biggest practical arguments for getting your rights back
The negotiation questions to ask a publisher (sales benchmarks, marketing commitments and better royalty terms) before deciding whether to renew or walk away
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
The Theo of Golden story—how one self-published book hit 2.5 million copies and the New York Times list nearly three years after launch, through 70 book clubs and one relentlessly personal outreach campaign
Why treating every reader like an advocate is the single highest-leverage thing an author can do
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
In this episode:
The $50,000 press hit framework—how one media mention becomes dozens of touchpoints across a website, LinkedIn, speaker pages and bios
Why every bio you've ever written (Amazon, Facebook, network directories) needs a fresh audit and an update the moment you become a published author
The six-month relaunch: revisiting Amazon categories, keywords and book descriptions instead of assuming a launch only happens once
Why sending a book beats sending a brochure, a PDF or a deck—the case for replacing every prospect touchpoint with a physical copy instead
The 100-person list exercise: writing down everyone who could change your business and checking, honestly, who has actually received a copy of your book
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
The exact month of the year I would release a relaunch (and the month I’d never release one in)
The audiobook question every “updated edition” author has to answer—and the answer that surprised me
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
We also get into why I always ask what tax bracket your ideal clients are in, the case for niching down to "how to all pretend we're ants in a colony"-level specificity (every weird Facebook group has hundreds of thousands of members) and the sign-two-copies move that has turned more cold prospects into clients than any other recommendation I make.
In this episode:
Why Brenda should pick one big book over four short ones (and what Dan Sullivan's career proves)
The tax-bracket question I ask before I help anyone build a book strategy
Why Amazon's "biohacking for women over 40" search reveals an opportunity hiding in plain sight
The 40,000-word memoir I abandoned—and why I tell people to stop writing the book that won't move their business
Why no niche is too small (the Facebook-group test that proves it)
Sign two copies, send them to your two most-wanted clients—and what happens next
P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com
Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply And if you just want to know more about me, 👉 https://annadavid.com/
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
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