Beauty Business Matters – Details, episodes & analysis

Susan welcomes Jo Serrant, the founder of Skin and Soul and the Skin and Soul Academy. Jo shares her inspiring journey from a young beauty therapy student in Yorkshire to a successful practitioner and educator in Berkshire. She discusses her passion for massage techniques, the evolution of her business model, and the importance of mindset in elevating one's career in the beauty industry. Jo emphasizes the significance of understanding energy in treatments and how it can transform client experiences. Listeners will gain insights into Jo's innovative approach to facials and massage, her collaboration with sales trainer Arif, and her aspirations for future training programs that focus on holistic practices. This episode is a must-listen for beauty professionals looking to elevate their skills and business. KEY TAKEAWAYS Transitioning from Beauty Therapy to Specialization: The journey began with a foundation in beauty therapy, but over time, the focus shifted towards specializing in massage and holistic treatments, leading to the creation of unique signature treatments that combine various techniques. Mindset and Confidence: . Building confidence through training, mentorship, and understanding one's value can lead to better pricing strategies and a more fulfilling practice. Adapting Business Models: The evolution of business models is crucial. Moving from a larger salon to a boutique-style setup allowed for more flexibility and a better work-life balance, demonstrating the importance of adapting to personal and professional changes. Holistic Approach to Treatments: Integrating energy work and a holistic perspective into treatments can enhance the client experience. BEST MOMENTS "I realized that I was just about taking minimum wage... I was done doing six hours worth of just massaging. I love massage, but I don't want to do it all day every day." - Jo "I always believe there isn't anything that ever goes wrong. I think it's just you learn from it." - Susan "I think a lot of therapists don't realize... once you know your muscles, your fascia, your circulation, you understand your lymphatics, you really understand the face and how it's made up, the anatomy and physiology, you are allowed to make your own treatment." - Jo HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan Routledge engages in a deep and insightful conversation with applied neuroscientist and hypnotherapist Louise Baker. They explore the fascinating intersection of neuroscience and the beauty industry, delving into topics such as the power of touch, the importance of breathwork, and the impact of mental health on overall well-being. Louise shares her extensive experience working with cancer patients and her innovative approaches to enhancing therapeutic practices in beauty therapy. The discussion also touches on the significance of community, nutrition, movement, and sleep in maintaining brain health. KEY TAKEAWAYS Importance of Touch and Breathwork: The power of touch and breathwork is crucial in therapeutic practices, especially in the beauty industry. Understanding how these elements affect the brain can enhance client experiences and outcomes. Five Pillars of Brain Health: Brain health is supported by five key pillars: nutrition, movement, sleep, community, and mental health. Each pillar plays a vital role in maintaining cognitive function and overall well-being. Community and Connection: Building a supportive community is essential for mental health, particularly for beauty therapists who often work in isolation. Engaging with like-minded individuals can provide emotional support and reduce feelings of loneliness. Impact of Sleep on Cognitive Function: Quality sleep is critical for brain health, as it allows the brain to clear out toxins and process emotions. Poor sleep can lead to cognitive issues such as brain fog and impaired decision-making. BEST MOMENTS Louise Baker: "One of the areas that I've spent a lot of time focusing on, which is really, really special for the beauty industry, is the power of touch." Susan Routledge: "When I did my training in beauty therapy, we were taught, you know, like someone's going through cancer treatment, you don't treat them... Amanda thought, well, you know, why? And looking at that, it can be done." Louise Baker: "If you eat well, that's fantastic... but actually, it's not just about the big bits we eat, but we've also got to think about the bacteria and the microbes that we are consuming." Louise Baker: "When you don't eat well... it's your brain, you're starving. So when you think, I can't think straight in the afternoon, look to what you ate for lunch." HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters Louisebakeruk@me.com 07714711262 https://joinvital.ai https://whileiwait.uk https://on.soundcloud.com/NHqFvBXgLvuIjLUP8W This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a brand's credibility and attract clients. Amanda offers practical tips for getting started with PR, including the significance of crafting a compelling pitch and the value of local press coverage.  OFFERS Award Winners PR + Visibility Masterclass (Instant Access) Discover Our Insider PR Secrets: Max The Gala Awards Event,  Leverage Your Award, Boost Your Brand, Secure Game-Changing Press  All Without Expensive PR Agencies. Skyrocket Your Visibility And Make Your WIN Count! Use your special coupon code: BEAUTY7  at checkout to watch this masterclass for JUST £7! https://www.amandafitzgerald.co.uk/AwardPR   KEY TAKEAWAYS  Importance of PR as a Business Skill: Understanding how to promote oneself and one's business through public relations is essential for all entrepreneurs, regardless of their industry.  Local Press as a Starting Point: For those new to PR, starting with local publications can be beneficial. Gaining recognition in local media can lead to opportunities in national press, as journalists often look for local stories. Preparation is Key: Having a PR toolkit ready, including professional photos and a well-crafted press release template, can streamline the process of pitching to the media.  BEST MOMENTS  "Getting publicity even for a CEO all the way down to absolute beginner is an essential business life skill. You need to know how to self-promote." - Amanda "I think a lot of it just procrastinates and thinking what you should do."  -Susan "Whenever you're pitching yourself to the press, think about the reader, the viewer, or the listener, not just you, the business owner."- Amanda "The power of PR is amazing at raising your profile, so it shouldn't be overlooked."- Amanda   HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS http://www.amandapr.com/ https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Susan sits down with Gilian Huntley, the founder and director of Elite Probes, to discuss her inspiring journey in the beauty industry. Gilian shares how the COVID-19 lockdown prompted her to innovate in the field of blemish removal, leading to the development of specialized probes for treating various benign skin blemishes. The conversation delves into the evolution of training in this area, the profitability of blemish removal treatments, and the growing recognition of this niche within the beauty sector. Additionally, they discuss Gilian's recent initiatives, including sponsoring the first award for blemish removal at Professional Beauty and organizing a charity event at the iconic Gherkin in London, aimed at raising awareness and funds for skin cancer prevention. LINKS TO GUEST Instagram - @eliteprobes Tiktok - @eliteprobeswww.eliteprobes.co.uk 07399397903   Charity Event  https://www.eliteprobes.co.uk/skcin-charity-and-educational-events   KEY TAKEAWAYS  Origin of Elite Probes: The idea for Elite Probes emerged during the lockdown when the founder recognized a gap in the market for effective blemish treatments, particularly after the NHS stopped funding such procedures. Training and Qualifications: Unlike traditional electrolysis training, which required extensive qualifications, new training programs now allow beauty therapists with a Level 3 qualification or relevant medical background to specialize in blemish removal without needing prior electrolysis training. Profitability of Blemish Removal: Blemish removal treatments are highly profitable, with therapists able to recoup their investment in training and equipment within weeks.  Collaboration with Medical Professionals: There is a growing trend of referrals from GPs to trained therapists for blemish removal, as many patients prefer quicker, non-invasive treatments compared to long wait times for dermatologists.   BEST MOMENTS "I realized that the products that we were using hadn't been changed, hadn't been updated. The blemishes that we were getting in were getting bigger and bigger." - Gilian "I think one of the misconceptions is that you used to have to have your full electrolysis qualification... But you can actually train without having an electrolysis qualification now." - Susan  "When you look at how much you can charge for a blemish and how long it takes you to do it... you could make that back in two to three weeks." - Gilian The public are quite liking coming to us therapists as opposed to a medical GP doctor... We have got a very natural caring nature because of what we do." - Gilian   HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/

Susan welcomes her friend Jaxon Feeley, a former prison officer who transitioned while working in a male prison. Jaxon shares his inspiring journey of authenticity and resilience, discussing the challenges he faced during his transition and how he used his experiences to educate others. The conversation delves into the importance of difficult conversations, the impact of social media, and the power of vulnerability in connecting with others. Jaxon also reflects on his work in the media, including his appearances on TV shows like "Hunted" and "Banged Up," and his aspirations to become a leading voice for authenticity in the UK. With humour and heartfelt insights, this episode highlights the significance of living true to oneself and the transformative power of sharing one's story.   KEY TAKEAWAYS  Authenticity and Resilience: The journey of transitioning and personal growth emphasizes the importance of living authentically and being resilient in the face of challenges. Impact of Vulnerability: Engaging in difficult conversations and being open about personal struggles can foster understanding and connection, even in challenging environments like a male prison. Social Media as a Tool for Growth: Utilizing social media as a platform for self-expression and documentation can serve as a powerful personal development tool.  Navigating Change: Transitioning from structured environments, such as the prison service, to self-employment can be daunting.    BEST MOMENTS "I started to try and build a platform to educate as many people as possible around the topic, around transitioning, both with gender and in life." - Jaxon "If you can allow yourself and those closest to you to take the piss out of your biggest insecurities, no one in this world can touch you."- Jaxon "I think the thing is, when something's out of someone's comfort zone, the fear is that like, someone only like, we'll just not talk about it kind of thing." - Susan "I believe that if it can change, well, you know, you heard me, one voice can change the world."- Jaxon HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta  

Susan welcomes Dan and Anna Inglis, directors of Elegant Touch, who recently achieved the remarkable feat of winning the UK Professional Beauty Large Salon of the Year award on their first attempt. The episode delves into their inspiring journey, from Anna's early passion for beauty and her initial foray into the industry to the couple's strategic growth of their salon, which now boasts a team of 12. They discuss the challenges they faced during the pandemic, the importance of maintaining high standards, and the unique touches that set their salon apart. Listeners will gain insights into their award application process, the significance of teamwork, and how they balance their thriving business with family life. This episode is a testament to the power of passion, resilience, and the pursuit of excellence in the beauty industry. KEY TAKEAWAYS Passion for the Beauty Industry: Anna has had a long-standing passion for the beauty industry, starting from a young age and continuing through her education and career.  Team Development and Growth: The couple emphasizes the importance of building a strong team. They have successfully grown their team from one to twelve members, utilizing a mix of experienced therapists and apprenticeships to ensure quality and consistency in service. Recognition and Awards: Entering and winning industry awards, such as the UK Professional Beauty Large Salon of the Year, has been a significant milestone for Elegant Touch.  Work-Life Balance: The importance of maintaining a work-life balance is highlighted, especially after experiencing a health scare.  BEST MOMENTS "I chose hair, childcare and beauty, and beauty was the one that I absolutely loved." - Anna  "I said yeah go on then, I'll come and see you, forget paying those sorts of fees." - Dan "I think it was a reset for us. I feel like we've never been stronger since then." - Anna  "We've looked after people very well from day one. The way Anna looks after them and the empathy that you show them." - Dan   www.eleganttouchuk.co.uk Instagram- elegant_touch_beauty   HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters

In today's episode, Susan shares valuable insights on how to choose the right equipment for your beauty business. She outlines 20 essential considerations to ensure that your investment meets client demand and enhances your services. From understanding the reasons behind your purchase to conducting thorough research on suppliers, equipment standards, and market saturation, this episode serves as a comprehensive guide for beauty professionals looking to make informed decisions that will ultimately drive their business to success. KEY TAKEAWAYS Before purchasing equipment, ensure there is genuine demand from clients rather than buying based on personal desire. Conduct surveys or take pre-deposits to gauge interest. Investigate the equipment's standards, such as ISO accreditation and patents. Look for recommendations from industry peers and verify the supplier's reputation and history. Assess the level of support provided by the supplier, including customer service and training options. Consider the costs associated with training and whether it includes ongoing support for new team members. Analyze the return on investment by understanding treatment costs, pricing strategies, and potential resale value. Explore funding options or grants available for purchasing equipment. Ensure the equipment has been tried and tested, ideally through demonstrations at trade shows. Look for genuine before-and-after results to confirm its effectiveness before making a purchase. BEST MOMENTS "First of all, why do you want that piece of equipment? Is it just that you want that piece of equipment, or is it that you've got demand from your clients for it?" "Look for recommendations as well. Do you know anyone else who's had that piece of equipment? Look at the results that they've got from it." "What kind of support are you gonna get with this system? Is it gonna be you just buy it, you're left to your own devices?" "Look at the resale value as well. If you decide in two years' time that you want to sell that piece of equipment, what's the resale value likely to look at?" "It is so tempting just to jump in to buy a piece of equipment, but it's a relationship that you're building with that supplier." HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/

Susan welcomes back mindset expert Vicky Ross to discuss the current unrest in the beauty industry amidst economic changes. As the episode coincides with Susan's birthday and the launch of season two, Vicky shares her extensive experience in Neuro-Linguistic Programming (NLP) and offers valuable insights on managing overwhelm and resetting one's mindset. The conversation delves into the importance of awareness, the stories we tell ourselves, and practical strategies for prioritizing tasks and maintaining mental well-being. Vicky emphasizes the significance of daily rituals, gratitude, and intention-setting to navigate challenges effectively, making this episode a must-listen for anyone looking to thrive in their business and personal life. KEY TAKEAWAYS Understanding Overwhelm: Overwhelm is often a result of taking on too many tasks within a limited time frame.  The Importance of Awareness: Self-awareness is crucial in managing thoughts and emotions. By understanding what drives our behaviours and beliefs, we can better navigate challenges and reset our mindset when feeling overwhelmed. Communication and Perception: The way we communicate with ourselves and others significantly impacts our perceptions.  Daily Rituals and Intentions: Establishing daily rituals, such as setting intentions and practicing gratitude, can help create a positive mindset. Taking time to reflect on what we want to achieve each day can lead to more focused and productive outcomes.   BEST MOMENTS "If people don't understand themselves and haven't raised an awareness about their thinking, their feelings, and their actions, then everything goes haywire." -Vicky  "Overwhelm is typically when people are doing something they think is really important for them and they don't quite know how to do it."- Vicky  "What has to be true in you to do that to yourself? Why do you have the need to put five or six complex tasks on your plate?" - Vicky  "When someone doesn't stop, your body will stop you." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.vickyross.com info@vickyross.com  https://www.vickyross.com/awakening-serenity - code: serenity25 SPONSOR https://www.phorest.com/  

In this episode, Susan shares valuable insights on how salon and clinic owners can maximize their experience at trade shows. Addressing common misconceptions about the value of these events, Susan emphasizes the importance of preparation, including creating an agenda, researching exhibitors, and engaging with key suppliers. Susan highlights the benefits of networking, attending educational demonstrations, and even entering competitions for a chance to win valuable prizes.   KEY TAKEAWAYS Create an agenda before attending a trade show to maximize your time. Research exhibitors, education sessions, and demonstrations to ensure you make the most of your visit. Use the opportunity to meet and network with key suppliers. Building relationships can lead to valuable insights about new products and trends in the industry. Before the show, survey your clients to understand their interests and needs. This will help you make informed decisions about which products or equipment to explore and potentially invest in. Wear appropriate footwear and clothing that allows you to navigate the show comfortably while still looking professional for meetings and negotiations. Enter competitions at the trade show, as there may be fewer entries than expected. Winning can provide significant rewards, and it’s a great way to engage with the event.   BEST MOMENTS "Your clients are so, so knowledgeable now that they expect you to be on your A game all the time." "Make sure that you are doing all of your market research beforehand, talking to your clients about what you are hoping to see at the show." "It's a great time as well if you are planned, you're turning up there very professional, it's a great time to do some great negotiating." "Although that sounds like it's, you know, great fun, it's a great time to be networking because networking is a huge part of being at a trade show." "Make sure that you see what competitions are on and enter those competitions as well."   HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/

Susan welcomes Pete Scott from the Sales Spotlight Academy, who shares his insights on transforming the beauty industry by empowering therapists and salon owners to charge what they are truly worth. With a background that spans from personal training on cruise ships to consulting for various industries, Pete discusses the importance of effective consultations and the psychology behind selling high-value services. He emphasizes the need for therapists to shift their mindset from commoditized treatments to offering genuine transformations for clients, ultimately positioning themselves as trusted advisors. Throughout the conversation, Pete provides practical strategies for overcoming limiting beliefs and enhancing client relationships, making this episode a must-listen for anyone in the beauty business looking to elevate their practice and increase their revenue. KEY TAKEAWAYS Transformational Selling: The focus should be on helping clients achieve real change and transformation rather than just selling treatments.  Consultation Importance: A well-structured consultation is crucial for success in the beauty industry. Asking the right questions can lead to deeper conversations, allowing clients to realize the value of long-term investments in their beauty and wellness. Mindset Shift: Many therapists and salon owners limit themselves by assuming clients won't pay higher prices. It's essential to challenge these beliefs and recognize that clients often want to invest in their well-being when they see the value in the service offered. Team Empowerment: For salon owners, it's vital to support and empower their teams through training and practice.   BEST MOMENTS "If a client walked into your business tomorrow and said, 'Here's £10,000,' not one therapist has said they wouldn't take the money. They all reply, 'I would figure it out.'" - Pete "You always say it is down to the consultation. And of course, it very much is." - Susan "Clients want to buy. They want you to be their trusted advisor. They love the idea of saying, 'my skin advisor.'"- Pete "The less you charge, the more clients will pay for the product. The more they pay, the more they pay for you."- Pete HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ Instagram: @petejscottTikTok: @petejscottwww.youtube.com/petescott https://www.facebook.com/pete.scott.sales