Beauty and the Boss – Details, episodes & analysis

I’m Levarna Wolland—business coach for bridal hair and makeup artists, and host of Beauty and the Boss Podcast. If you’re a passionate HMUA who’s ready to build a real, profitable business doing what you love, you’re in the right place.

I took my bridal beauty biz from overwhelmed to multi-six-figures, and now I’m here to help you do the same. In this podcast, I’m sharing what actually works—no fluff, no gatekeeping—just real talk about marketing, systems, mindset, pricing, boundaries, and everything that actually moves the needle.

Every week, I’ll be bringing you honest conversations, expert insights, and confidence-boosting strategies to help you grow your dream bridal business—with freedom, not burnout.

Hit follow and come hang out. Let’s build the beauty biz you’ve been dreaming of. 💕

SUMMARY:

In the first episode of Beauty and the Boss, Levarna dives into the five major mistakes that bridal makeup artists (MUAs) and hairstylists often make while trying to grow their businesses. She offers practical advice on how to shift these habits to build a more successful, consistent, and profitable business. Levarna discusses the importance of niching down, setting proper pricing, taking action before feeling confident, utilizing both organic and paid marketing strategies, and stepping into a CEO mindset. She emphasizes that many of these mistakes are common and, fortunately, can be avoided with the right approach.

🎧 You’ll learn:

• Why appealing to everyone is actually holding you back
• How to price like a CEO, not out of fear
• Why confidence doesn’t come first (and what does!)
• Why relying only on Instagram won’t grow your business
• How to shift from freelancer mode to running a real business

Notable Quotes:

• "If you try to appeal to everyone, you're really gonna struggle to get anyone to really identify with your brand."
• "Pricing yourself based on fear or what others are doing can be a big mistake. You need to base it on your costs and the lifestyle you want to have."
• "Confidence comes from actually doing it and showing up. Take action before you feel ready."
• "Organic marketing is great, but it's not the most reliable way to grow your business. Paid ads can give you control over your visibility."
• "Stop thinking like a freelancer and start thinking like the CEO of your business. You need to have a strategy for consistent bookings."

Resources:

Start Your First Bridal Ad (Without Wasting Money)

Follow Levarna on Instagram: https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

🎧 Thank you for listening to the Beauty and the Boss podcast! 📸 Don’t forget to screenshot this episode and tag @levarnabusinesscoach on Instagram 💬 Share which mistake resonated with you the most ✨ Stay tuned for next week’s episode—you don’t want to miss it!

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna unveils her exact framework for building a six-figure bridal business, titled The Three Pillars of Success. This trio—Mindset, Map, and Motor—offers a holistic, step-by-step strategy designed to empower bridal artists to elevate their businesses with clarity, intention, and automation.Whether you’re a beginner or an experienced entrepreneur ready to scale, this episode delivers a blend of motivation and practical tools.

🎧 You’ll learn:

• Her signature MIND, MAP, and MOTOR framework
• How mindset, strategy, and systems work together
• Practical tips for choosing your next focus area

💬 Notable Quotes

• “The truth is, what got you to where you are today is not going to get you to that next level.”
• “Pick one big goal for the next 90 days and reverse engineer it.”
• “You want to be acting like a CEO, not just a makeup artist.”

📚 Resources Mentioned:

• Masterclass Sign up:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Dubsado (CRM & automation tool): Recommended for automating client workflows

https://www.dubsado.com

• HoneyBook

https://www.honeybook.com/

• Hubspot: alternative and more basic/manual crm system

https://www.hubspot.com

• 3 Pillars of Success Checklist

• Think and Grow Rich Podcast (on Spotify Premium) THE most foundational mindset book and teachings I have come across.
• You Were Born Rich (by Bob Proctor)

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

Episode Summary:

In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.

From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.

She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.

🎧 You'll Learn:

• How to build automation systems that still feel personal and warm
• How to structure post-wedding follow-ups for reviews and referrals
• Why branding consistency builds trust and authority
• How to handle constructive feedback and avoid negative reviews
• Real-world examples of luxury service touches (like thank-you cards and gifts)

🧭 The Five-Star Client Journey Framework:

1. The Inquiry Stage

2. The Onboarding Process

3. Pre-Wedding Communication

4. Wedding Day Experience

5. Post-Wedding Follow-Up

6. Systematizing It All

💬 Notable Quotes

“The client journey is what builds loyalty, trust, and referrals not just the makeup.”

“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”

“Luxury service is how you make her feel—not just what you apply to her face.”

“Brides love knowing what’s next. That’s the real magic behind professional systems.”

📚 Resources & Tools Mentioned:

Dubsado HoneyBook Manychat

• MUA Ideal Client workbook

https://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharing

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Loved this episode? Share it and join the Book More Brides waitlist!✨

Episode Summary:

In this episode of Beauty and the Boss, Levarna sits down with relationship expert Beck Thompson from The Relationship Circle to explore how your romantic life can directly impact your business success. Beck shares insights on navigating love as a female entrepreneur, setting healthy boundaries, and recognizing when a relationship is supporting or sabotaging your goals. They dive into attachment styles, why successful women often fall into unhealthy dating patterns, and how to trust your gut when it comes to love and business. Whether you're single, dating, or in a long-term relationship, this conversation offers practical advice and real talk about balancing your personal and professional life without losing yourself in the process.

🎧 You'll Learn:

• How to tell if your relationship is draining your business energy
• Why successful women often fall into unhealthy dating patterns
• Essential relationship boundaries every female entrepreneur needs
• How attachment styles affect your dating life and business focus
• The importance of not dimming your light or downplaying your success when dating

💬 Notable Quotes

“As women, I think a lot of us blame ourselves—that’s the fine line, isn’t it? Being able to self-reflect but realizing when you are actually doing enough.”

“I feel like I almost have to hide myself when I’m dating... But owning it is really important.”

“The dating scene is such a blind spot for myself and for a lot of women because I’m so big on manifestation in business, but I forget it applies to love too.”

📚 Resources & Tools Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Connect with Beck: https://www.instagram.com/the_relationship_circle/?hl=en

If you enjoyed this episode, follow, rate, and share Beauty and the Boss Podcast. Your support helps reach more bridal artists building a freedom-filled business with real, relatable advice.

Episode Summary:

In this special solo episode, Levarna shares a powerful behind-the-scenes training pulled directly from her signature course, Bridal Ads Mastery. Although a guest interview was postponed, listeners are treated to one of Levarna’s favorite topics: how to get more YESes from bridal clients.

Levarna dives into five proven strategies to help bridal beauty pros double their bookings without adding more work. She breaks down how personalizing your communication, tracking your leads, and refining your follow-up process can make all the difference in closing deals. She also addresses how energy and excitement can transform client interactions and why systematizing your process will set you up for consistent success.

Whether you're new to the bridal industry or refining your booking process, this is an actionable masterclass on improving conversions.

🎧 You'll Learn:

• How to personalize your quote process to stand out
• Why phone calls can convert better than emails
• Tools to track, follow up, and manage bridal leads
• How to communicate like a true expert
• Why excitement and energy matter more than you think

💬 Notable Quotes

“If you put yourself in their shoes… and only one of the artists actually picks up the phone and speaks to them—that could be all it takes to win that booking.”

“Your bride doesn’t want to feel like another number. Ask questions, show interest—make her feel seen.”

“Nobody reads emails properly, stop assuming they do. Share your value everywhere you can.”

“If you’re not where you want to be in your business… then what you're doing right now isn’t working as well as it could. That change has to come from within you.”

📚 Resources & Tools Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

💖 If this episode sparked a lightbulb moment, share it! Screenshot and tag @levarnabusinesscoach on instagram or DM Levarna with your favorite takeaway.

Episode Summary:

In this value-packed episode of Beauty and the Boss,Levarna sits down with the incredibly inspiring Kellsie Bain an internationally recognized makeup artist, educator, and mentor with over 149,000 followers on Instagram. From doing $40 makeup gigs in her small country town in Australia to building a luxury bridal business that takes her across the globe, Kellsie shares her raw, real journey to success.

Levarna dives into how Kellsie went from a corporate insurance job to a global beauty entrepreneur. Kellsie shares how showing up online transformed her career, the mindset shifts that helped her raise her rates, and how one TikTok post sparked an industry-wide conversation around pricing and value.

Whether you’re a freelance artist or creative entrepreneur, this episode will inspire you to stop undercharging and start owning your worth.

💡 You'll Learn:

• How to grow from a hobbyist to a high-end artist
• Why showing your face online builds brand trust
• The power of content, education, and consistency
• How Kelsey booked her first destination job
• The mindset shift from being busy to being profitable
• Practical advice for raising your rates confidently
• Why your location doesn’t limit your worth💬 Notable Quotes

“Success doesn’t mean being booked and busy. It’s charging more and working less.”

“You don’t have to chase your best clients they’ll find you.”

“Don’t let your location hold you back.”

“Authenticity builds trust. That’s when everything changed for me.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists:

https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Connect with Kellsie: https://www.instagram.com/kellsiebainmakeup/

Tag us on Instagram with your favorite takeaway and don’t forget to leave a review. Every share helps inspire more beauty bosses like you. 💄

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna welcomes her first expert guest, Laura O’Hagan, a chartered accountant turned business mentor and certified Profit First professional.Laura shares how bridal beauty business owners can increase profit, not just revenue by implementing the Profit First system. They dive into common pricing and cash flow mistakes, and how to take control of your finances without burning out.

🎧 You’ll learn:

• Why more revenue doesn’t always mean more profit
• How the Profit First system works and why it’s effective for beauty pros
• The most common financial mistakes in the bridal beauty industry
• What the “Profit Trio” is and how to apply it in your business
• Why growth can sometimes worsen your financial struggles
• How to price your services for real, sustainable profit
• Simple first steps to gain clarity and take back financial control

💡 Notable Quotes

“You already are managing a super complex business… far more complex than a lot of businesses out there.”

“It’s not going to change by getting more money in the door—it’s probably just going to exasperate the problem.”

“If your pricing isn’t right, if you're spending too much, and we just scale that—then all of those problems become bigger.”

📚 Resources Mentioned:

• FREE 3 Day Masterclass starting on Monday, May 19, 2025.

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Profit First Benchmarks (Free Download) https://laurajohagan.com/benchmarks/

• Profit First by Mike Michalowicz

https://mikemichalowicz.com/profit-first/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Laura:

Instagram: https://www.instagram.com/laurajohagan/

Podcast Spotify: https://open.spotify.com/show/72oyeA7RpB8C6XN1mOXuce

Podcast Apple: https://podcasts.apple.com/au/podcast/prosper-and-profit/id1737309216

✨ Follow Beauty and the Boss so you never miss an episode!

Episode Summary:

In this episode, Levarna shares her personal journey from side hustle to six-figure success, outlining her powerful 8-step Zero to 100K Framework. Designed specifically for bridal hair and makeup artists, this foundational training helps listeners understand what’s really holding them back, what sets successful artists apart, and how to build a business that brings both profit and freedom.

Through honest storytelling, business insights, and real-life examples, Levarna unpacks what worked for her and her coaching clients and why most generic beauty business advice simply doesn't work for the bridal industry.

🎧 You’ll learn:

• The 8 core stages to scale from freelance artist to CEO.
• What makes the bridal industry completely different from other beauty business models.
• Why traditional marketing methods often fail for bridal professionals.
• How to stop hustling and start building a streamlined, automated brand.
• Mindset practices to overcome self-doubt, perfectionism, and imposter syndrome.
• Tips for creating consistent income even without repeat clients.

💡 Notable Quotes

“70% perfect is perfect. If I try to get to 100%, I just stress myself out. That mindset has changed my life.”

“You can be the best artist in the world, but if no one can find you, your business won’t grow.”

“Most of what artists are doing to grow their bridal business… is actually wrong. But it’s not your fault—you just didn’t know the strategy.”

“You are the one thing in your own way. Learning how to shift your mindset is the real game changer.”

“Freedom doesn’t happen by accident. You need to build it—step by step.”

📚 Resources Mentioned:

• 3 Day LIVE Book More Brides Masterclass:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ If this episode resonated with you, leave a comment or review!

Tell Levarna what stood out, what you'd love to hear more about, or your personal "aha" moment. Make sure to follow Beauty and the Boss on your favourite podcast app so you never miss an episode!.

In this powerful and deeply personal masterclass episode, Levarna shares the foundational principles behind creating a successful business and life by transforming your mindset. Through a mix of raw personal storytelling and actionable strategies, she explores how mindset shapes our financial realities, the importance of emotional awareness, and how to manifest the future you dream of.

Levarna dives into her own journey of heartbreak, financial instability, and entrepreneurial rebirth, showing how moments of crisis can become catalysts for change. With a focus on manifestation, universal laws, and practical self-reflection tools, she empowers listeners to overcome self-limiting beliefs, define their "why," and step into the identity of the person they want to become.

This is not just a lesson in business—it’s a deep reset of the stories you tell yourself.

🧠 You'll Learn:

• How to think and act like your future successful self—even before you see results
• The role of emotional awareness in shifting negative thought patterns
• The truth about manifestation and why mindset is more than “thinking positively”
• How to uncover and rewrite your limiting beliefs, especially around money
• The three key universal laws that govern your success: Attraction, Vibration, Cause and Effect
• Ways to practically apply manifestation without spending money
• The real impact of your circle, media, and habits on your energetic state
• How to align your pricing and business with confidence and self-worth
• Why failure is essential for growth—and how to use fear as a compass

💬 Notable Quotes

“You aren’t expected to be this happy, high-vibe person 24/7. It’s okay to experience your full range of emotions. We're human.”

“The universe is abundant and limitless. It acts as a mirror, bringing more of everything you think, feel, and act upon.”

“You have to be a little delusional when manifesting. It’s imagining the thing before it’s real—that’s the whole point.”

“Your mind cannot tell the difference between what is imagined and what is real. So imagine it. Trick it.”

“If you're not growing, you're staying small. And if you're staying small, you're not serving anyone—not even yourself.”

“Money doesn’t give you abundance—your thoughts do.”

📚 Resources Mentioned:

• Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-artists-academy

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Start today. Not tomorrow.

Write down your goals. Examine your thoughts. Ask yourself: What would the future, successful version of me do right now?