I’m Levarna Wolland—business coach for bridal hair and makeup artists, and host of Beauty and the Boss Podcast. If you’re a passionate HMUA who’s ready to build a real, profitable business doing what you love, you’re in the right place.

I took my bridal beauty biz from overwhelmed to multi-six-figures, and now I’m here to help you do the same. In this podcast, I’m sharing what actually works—no fluff, no gatekeeping—just real talk about marketing, systems, mindset, pricing, boundaries, and everything that actually moves the needle.

Every week, I’ll be bringing you honest conversations, expert insights, and confidence-boosting strategies to help you grow your dream bridal business—with freedom, not burnout.

Hit follow and come hang out. Let’s build the beauty biz you’ve been dreaming of. 💕

SUMMARY:

In the first episode of Beauty and the Boss, Levarna dives into the five major mistakes that bridal makeup artists (MUAs) and hairstylists often make while trying to grow their businesses. She offers practical advice on how to shift these habits to build a more successful, consistent, and profitable business. Levarna discusses the importance of niching down, setting proper pricing, taking action before feeling confident, utilizing both organic and paid marketing strategies, and stepping into a CEO mindset. She emphasizes that many of these mistakes are common and, fortunately, can be avoided with the right approach.

🎧 You’ll learn:

• Why appealing to everyone is actually holding you back
• How to price like a CEO, not out of fear
• Why confidence doesn’t come first (and what does!)
• Why relying only on Instagram won’t grow your business
• How to shift from freelancer mode to running a real business

Notable Quotes:

• "If you try to appeal to everyone, you're really gonna struggle to get anyone to really identify with your brand."
• "Pricing yourself based on fear or what others are doing can be a big mistake. You need to base it on your costs and the lifestyle you want to have."
• "Confidence comes from actually doing it and showing up. Take action before you feel ready."
• "Organic marketing is great, but it's not the most reliable way to grow your business. Paid ads can give you control over your visibility."
• "Stop thinking like a freelancer and start thinking like the CEO of your business. You need to have a strategy for consistent bookings."

Resources:

Start Your First Bridal Ad (Without Wasting Money)

Follow Levarna on Instagram: https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

🎧 Thank you for listening to the Beauty and the Boss podcast! 📸 Don’t forget to screenshot this episode and tag @levarnabusinesscoach on Instagram 💬 Share which mistake resonated with you the most ✨ Stay tuned for next week’s episode—you don’t want to miss it!

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna unveils her exact framework for building a six-figure bridal business, titled The Three Pillars of Success. This trio—Mindset, Map, and Motor—offers a holistic, step-by-step strategy designed to empower bridal artists to elevate their businesses with clarity, intention, and automation.Whether you’re a beginner or an experienced entrepreneur ready to scale, this episode delivers a blend of motivation and practical tools.

🎧 You’ll learn:

• Her signature MIND, MAP, and MOTOR framework
• How mindset, strategy, and systems work together
• Practical tips for choosing your next focus area

💬 Notable Quotes

• “The truth is, what got you to where you are today is not going to get you to that next level.”
• “Pick one big goal for the next 90 days and reverse engineer it.”
• “You want to be acting like a CEO, not just a makeup artist.”

📚 Resources Mentioned:

• Masterclass Sign up:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Dubsado (CRM & automation tool): Recommended for automating client workflows

https://www.dubsado.com

• HoneyBook

https://www.honeybook.com/

• Hubspot: alternative and more basic/manual crm system

https://www.hubspot.com

• 3 Pillars of Success Checklist

• Think and Grow Rich Podcast (on Spotify Premium) THE most foundational mindset book and teachings I have come across.
• You Were Born Rich (by Bob Proctor)

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

Episode Summary:

In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.

From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.

She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.

🎧 You'll Learn:

• How to build automation systems that still feel personal and warm
• How to structure post-wedding follow-ups for reviews and referrals
• Why branding consistency builds trust and authority
• How to handle constructive feedback and avoid negative reviews
• Real-world examples of luxury service touches (like thank-you cards and gifts)

🧭 The Five-Star Client Journey Framework:

1. The Inquiry Stage

2. The Onboarding Process

3. Pre-Wedding Communication

4. Wedding Day Experience

5. Post-Wedding Follow-Up

6. Systematizing It All

💬 Notable Quotes

“The client journey is what builds loyalty, trust, and referrals not just the makeup.”

“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”

“Luxury service is how you make her feel—not just what you apply to her face.”

“Brides love knowing what’s next. That’s the real magic behind professional systems.”

📚 Resources & Tools Mentioned:

Dubsado HoneyBook Manychat

• MUA Ideal Client workbook

https://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharing

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Loved this episode? Share it and join the Book More Brides waitlist!✨

Episode Summary:

In this episode of Beauty and the Boss, Levarna sits down with relationship expert Beck Thompson from The Relationship Circle to explore how your romantic life can directly impact your business success. Beck shares insights on navigating love as a female entrepreneur, setting healthy boundaries, and recognizing when a relationship is supporting or sabotaging your goals. They dive into attachment styles, why successful women often fall into unhealthy dating patterns, and how to trust your gut when it comes to love and business. Whether you're single, dating, or in a long-term relationship, this conversation offers practical advice and real talk about balancing your personal and professional life without losing yourself in the process.

🎧 You'll Learn:

• How to tell if your relationship is draining your business energy
• Why successful women often fall into unhealthy dating patterns
• Essential relationship boundaries every female entrepreneur needs
• How attachment styles affect your dating life and business focus
• The importance of not dimming your light or downplaying your success when dating

💬 Notable Quotes

“As women, I think a lot of us blame ourselves—that’s the fine line, isn’t it? Being able to self-reflect but realizing when you are actually doing enough.”

“I feel like I almost have to hide myself when I’m dating... But owning it is really important.”

“The dating scene is such a blind spot for myself and for a lot of women because I’m so big on manifestation in business, but I forget it applies to love too.”

📚 Resources & Tools Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Connect with Beck: https://www.instagram.com/the_relationship_circle/?hl=en

If you enjoyed this episode, follow, rate, and share Beauty and the Boss Podcast. Your support helps reach more bridal artists building a freedom-filled business with real, relatable advice.

Episode Summary:

In this special solo episode, Levarna shares a powerful behind-the-scenes training pulled directly from her signature course, Bridal Ads Mastery. Although a guest interview was postponed, listeners are treated to one of Levarna’s favorite topics: how to get more YESes from bridal clients.

Levarna dives into five proven strategies to help bridal beauty pros double their bookings without adding more work. She breaks down how personalizing your communication, tracking your leads, and refining your follow-up process can make all the difference in closing deals. She also addresses how energy and excitement can transform client interactions and why systematizing your process will set you up for consistent success.

Whether you're new to the bridal industry or refining your booking process, this is an actionable masterclass on improving conversions.

🎧 You'll Learn:

• How to personalize your quote process to stand out
• Why phone calls can convert better than emails
• Tools to track, follow up, and manage bridal leads
• How to communicate like a true expert
• Why excitement and energy matter more than you think

💬 Notable Quotes

“If you put yourself in their shoes… and only one of the artists actually picks up the phone and speaks to them—that could be all it takes to win that booking.”

“Your bride doesn’t want to feel like another number. Ask questions, show interest—make her feel seen.”

“Nobody reads emails properly, stop assuming they do. Share your value everywhere you can.”

“If you’re not where you want to be in your business… then what you're doing right now isn’t working as well as it could. That change has to come from within you.”

📚 Resources & Tools Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

💖 If this episode sparked a lightbulb moment, share it! Screenshot and tag @levarnabusinesscoach on instagram or DM Levarna with your favorite takeaway.

Episode Summary:

In this value-packed episode of Beauty and the Boss,Levarna sits down with the incredibly inspiring Kellsie Bain an internationally recognized makeup artist, educator, and mentor with over 149,000 followers on Instagram. From doing $40 makeup gigs in her small country town in Australia to building a luxury bridal business that takes her across the globe, Kellsie shares her raw, real journey to success.

Levarna dives into how Kellsie went from a corporate insurance job to a global beauty entrepreneur. Kellsie shares how showing up online transformed her career, the mindset shifts that helped her raise her rates, and how one TikTok post sparked an industry-wide conversation around pricing and value.

Whether you’re a freelance artist or creative entrepreneur, this episode will inspire you to stop undercharging and start owning your worth.

💡 You'll Learn:

• How to grow from a hobbyist to a high-end artist
• Why showing your face online builds brand trust
• The power of content, education, and consistency
• How Kelsey booked her first destination job
• The mindset shift from being busy to being profitable
• Practical advice for raising your rates confidently
• Why your location doesn’t limit your worth💬 Notable Quotes

“Success doesn’t mean being booked and busy. It’s charging more and working less.”

“You don’t have to chase your best clients they’ll find you.”

“Don’t let your location hold you back.”

“Authenticity builds trust. That’s when everything changed for me.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists:

https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Connect with Kellsie: https://www.instagram.com/kellsiebainmakeup/

Tag us on Instagram with your favorite takeaway and don’t forget to leave a review. Every share helps inspire more beauty bosses like you. 💄

Episode Summary:

In this foundational episode of Beauty and the Boss, Levarna welcomes her first expert guest, Laura O’Hagan, a chartered accountant turned business mentor and certified Profit First professional.Laura shares how bridal beauty business owners can increase profit, not just revenue by implementing the Profit First system. They dive into common pricing and cash flow mistakes, and how to take control of your finances without burning out.

🎧 You’ll learn:

• Why more revenue doesn’t always mean more profit
• How the Profit First system works and why it’s effective for beauty pros
• The most common financial mistakes in the bridal beauty industry
• What the “Profit Trio” is and how to apply it in your business
• Why growth can sometimes worsen your financial struggles
• How to price your services for real, sustainable profit
• Simple first steps to gain clarity and take back financial control

💡 Notable Quotes

“You already are managing a super complex business… far more complex than a lot of businesses out there.”

“It’s not going to change by getting more money in the door—it’s probably just going to exasperate the problem.”

“If your pricing isn’t right, if you're spending too much, and we just scale that—then all of those problems become bigger.”

📚 Resources Mentioned:

• FREE 3 Day Masterclass starting on Monday, May 19, 2025.

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

• Profit First Benchmarks (Free Download) https://laurajohagan.com/benchmarks/

• Profit First by Mike Michalowicz

https://mikemichalowicz.com/profit-first/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Laura:

Instagram: https://www.instagram.com/laurajohagan/

Podcast Spotify: https://open.spotify.com/show/72oyeA7RpB8C6XN1mOXuce

Podcast Apple: https://podcasts.apple.com/au/podcast/prosper-and-profit/id1737309216

✨ Follow Beauty and the Boss so you never miss an episode!

Episode Summary:

In this episode, Levarna shares her personal journey from side hustle to six-figure success, outlining her powerful 8-step Zero to 100K Framework. Designed specifically for bridal hair and makeup artists, this foundational training helps listeners understand what’s really holding them back, what sets successful artists apart, and how to build a business that brings both profit and freedom.

Through honest storytelling, business insights, and real-life examples, Levarna unpacks what worked for her and her coaching clients and why most generic beauty business advice simply doesn't work for the bridal industry.

🎧 You’ll learn:

• The 8 core stages to scale from freelance artist to CEO.
• What makes the bridal industry completely different from other beauty business models.
• Why traditional marketing methods often fail for bridal professionals.
• How to stop hustling and start building a streamlined, automated brand.
• Mindset practices to overcome self-doubt, perfectionism, and imposter syndrome.
• Tips for creating consistent income even without repeat clients.

💡 Notable Quotes

“70% perfect is perfect. If I try to get to 100%, I just stress myself out. That mindset has changed my life.”

“You can be the best artist in the world, but if no one can find you, your business won’t grow.”

“Most of what artists are doing to grow their bridal business… is actually wrong. But it’s not your fault—you just didn’t know the strategy.”

“You are the one thing in your own way. Learning how to shift your mindset is the real game changer.”

“Freedom doesn’t happen by accident. You need to build it—step by step.”

📚 Resources Mentioned:

• 3 Day LIVE Book More Brides Masterclass:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass

• Book more Brides Artist Academy Waitlist Page

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery Course

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ If this episode resonated with you, leave a comment or review!

Tell Levarna what stood out, what you'd love to hear more about, or your personal "aha" moment. Make sure to follow Beauty and the Boss on your favourite podcast app so you never miss an episode!.

In this powerful and deeply personal masterclass episode, Levarna shares the foundational principles behind creating a successful business and life by transforming your mindset. Through a mix of raw personal storytelling and actionable strategies, she explores how mindset shapes our financial realities, the importance of emotional awareness, and how to manifest the future you dream of.

Levarna dives into her own journey of heartbreak, financial instability, and entrepreneurial rebirth, showing how moments of crisis can become catalysts for change. With a focus on manifestation, universal laws, and practical self-reflection tools, she empowers listeners to overcome self-limiting beliefs, define their "why," and step into the identity of the person they want to become.

This is not just a lesson in business—it’s a deep reset of the stories you tell yourself.

🧠 You'll Learn:

• How to think and act like your future successful self—even before you see results
• The role of emotional awareness in shifting negative thought patterns
• The truth about manifestation and why mindset is more than “thinking positively”
• How to uncover and rewrite your limiting beliefs, especially around money
• The three key universal laws that govern your success: Attraction, Vibration, Cause and Effect
• Ways to practically apply manifestation without spending money
• The real impact of your circle, media, and habits on your energetic state
• How to align your pricing and business with confidence and self-worth
• Why failure is essential for growth—and how to use fear as a compass

💬 Notable Quotes

“You aren’t expected to be this happy, high-vibe person 24/7. It’s okay to experience your full range of emotions. We're human.”

“The universe is abundant and limitless. It acts as a mirror, bringing more of everything you think, feel, and act upon.”

“You have to be a little delusional when manifesting. It’s imagining the thing before it’s real—that’s the whole point.”

“Your mind cannot tell the difference between what is imagined and what is real. So imagine it. Trick it.”

“If you're not growing, you're staying small. And if you're staying small, you're not serving anyone—not even yourself.”

“Money doesn’t give you abundance—your thoughts do.”

📚 Resources Mentioned:

• Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/book-more-brides-artists-academy

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨ Start today. Not tomorrow.

Write down your goals. Examine your thoughts. Ask yourself: What would the future, successful version of me do right now?

Episode Summary:

In this inspiring episode, Levarna, your host and founder of the Book More Brides Artist Academy, welcomes the incredible Rosemary who goes by Rose the visionary behind Empress Makeup, Skin & Beauty, a thriving bridal beauty business based in Perth, Australia. Rose shares her powerful journey of transformation: from running a solo operation in her garage while juggling mom life, to building a luxurious commercial studio offering full-service bridal beauty experiences.

With Levarna’s coaching and guidance, Rose went from overwhelmed and undercharging to confidently scaling her business, hiring a team, winning awards, and becoming a go-to name for bridal beauty in Perth. If you’ve ever felt stuck or unsure how to take your bridal business to the next level, this candid conversation is packed with real talk and real results.

🧠 You'll Learn:

• How Rose transitioned from a home-based garage studio to a commercial luxury bridal space
• The impact of strategic pricing, branding, and positioning in a competitive market
• The benefits of offering end-to-end bridal services from skin prep to spray tans
• How coaching, systems, and structure helped Rose scale with confidence
• Why Dubsado became a non-negotiable in her client experience workflow
• How hiring virtual assistants and social media support created more time and revenue
• The difference Facebook ads made in filling her calendar
• The financial mindset shift Rose made through Profit First coaching
• The power of mindset, accountability, and believing failure isn’t an option

💬 Notable Quotes

“We want a bride to have an entire bridal beauty journey with us from start to finish… by the time the wedding day comes around, everyone's really good mates.”

“If someone's face feels like a leather glove, their makeup's gonna make their face look like a leather handbag.”

“You can't grow if your finances aren’t right. You can keep taking money in, but if it’s disappearing just as fast — you’re just a stressed wreck.”

“Money doesn’t give you abundance—your thoughts do.”

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Rose:

https://www.instagram.com/empressmakeupskinbeauty/

✨ If this episode inspired you, take a moment to leave a review and share it with a fellow bridal beauty artist. Your next breakthrough could be one episode away.

Episode Summary:

In this empowering episode of Beauty and the Boss, Levarnaa tackles one of the most common fears among bridal makeup artists: raising your prices without scaring away clients. If you've ever felt stuck undercharging for your services or fearful that increasing your rates might drive away potential brides, this episode is your pep talk and strategy guide in one.

Levarna walks you through a mindset shift and practical, high-level strategies to help you confidently raise your rates — without guilt, burnout, or losing bookings. She breaks down how to communicate your value effectively, position your brand to reflect premium pricing, and attract the kind of clients who want what you offer.

🧠 You'll Learn:

• Why “you’re too expensive” usually isn’t about the price , it’s about perceived value
• The biggest undercharging red flags (even if you’re fully booked)
• How to create value-packed packages that brides will love
• What to include in your offers and what to leave out
• Why mindset is just as important as strategy when it comes to pricing
• What to expect when your pricing changes and why slower bookings might be a good thing

💬 Notable Quotes

🗣️ “When a bride says you’re too expensive, she’s most often not talking about the price — she just doesn’t see the value.”

🗣️ “Charging too little doesn’t just hurt your actual income. It drains your energy, it limits your ability to grow, and it attracts the wrong type of clients.”

🗣️ “You’re not charging more just to make more money. You’re charging more because you’re delivering real results and running a real business.”

🗣️ “If your brand looks like every other artist’s, price becomes the only thing brides can compare you on.”

🧠 Mindset Shift to Take Away:

You don’t need to apologize for charging what you’re worth. Brides aren’t just paying for makeup, they’re investing in a seamless, luxurious, stress-free experience. When your pricing reflects the transformation, not just the transaction, you attract the right clients.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only)https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreen

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode resonated with you, screenshot and share it on Instagram. Don’t forget to tag @levarnabusinesscoach and send it to a bridal bestie who needs to hear this!

Episode Summary:

In this episode, Levarna dives into a timely and common concern among bridal hair and makeup artists: the sudden quiet periods in client inquiries and bookings. Prompted by a DM from a coaching client, the episode explores the reality behind slow booking seasons and how artists can maintain a consistent flow of inquiries year-round even in traditionally slow months like winter.

Instead of blaming the economy or wedding seasonality, Levarna urges artists to take control of their marketing. She shares how she booked multiple clients in June—New Zealand’s slowest month by using evergreen strategies like Facebook ads. With practical tips and mindset shifts, she encourages listeners to move beyond relying on trends and build systems that attract clients consistently and effortlessly.

🧠 You'll Learn:

Why it’s not the economy, wedding season, or inflation that’s killing your bookings—it's your marketing.

The real reason relying solely on Instagram and organic social media posting doesn’t work long-term.

How Facebook Ads can drive qualified leads consistently—even during quiet seasons.

A practical analogy comparing your business to a shop:

• Your portfolio = window display
• Your services = what’s inside the store
• Your marketing strategy = foot traffic
• How to evaluate your business through the lens of your dream client.

💬 Notable Quotes

“Your dream brides are always still getting married. If you have a rock solid marketing strategy, you will get the lion’s share of the work.”

“Visibility equals bookings.”

“Stop focusing on how trendy your reels are and start thinking about how good your actual marketing is.”

🎯 Actionable Tips:

Shift your mindset – Stop blaming the season or economy; evaluate your marketing instead.

Use Facebook Ads – Invest time in a strategy that drives consistent leads from your ideal audience.

Evaluate your shop window – Take a hard look at your website and socials. Would you book you?

Simplify inquiries – Make it easy for brides to contact you; review your inquiry forms and process.

Invest in education – Consider joining a program like Book More Brides Artist Academy to fast-track your success.

📚 Resources Mentioned:

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨If this episode hit home, it’s time to upgrade your marketing. Stop relying on seasonal luck, create a system that works year-round. Subscribe, leave a review, and join the waitlist for the next round of Book More Brides Artist Academy!

Episode Summary:

In this episode, Levarna shares her hard-earned wisdom on one of the most common questions she receives as a successful bridal business owner: Should I build a team?

Whether you're a fully booked solo artist dreaming of freedom, more income, or scaling your brand, Levarna walks you through the real pros and cons of building a bridal team from hiring artists and admin support to stepping into a leadership role. With a candid, no-fluff approach, she details what worked, what didn’t, and what you should know to avoid common (and costly) mistakes.

This episode is a must-listen if you're considering taking your bridal business to the next level by adding team members while maintaining your standards and profitability.

🧠 You'll Learn:

• The benefits of building a team: freedom, scale, authority, and financial growth.
• The hidden challenges: letting go of control, managing artists, and building systems.
• When it’s the right time to start hiring.
• How to avoid the biggest financial mistake when paying contractors.
• Why building a team means becoming a leader, not just an artist.
• The importance of backend systems and streamlined operations before expansion.

🛠 Key Takeaways & Advice:

• Find the right people: Reliability, passion, and personality fit are non-negotiables.
• You can’t do it all: Hiring admin support frees you to focus on marketing and strategy—what actually drives growth.
• Systems are essential: Contracts, clear communication, booking platforms, and client management tools will prevent chaos.
• Profit is not guaranteed: Don’t overpay contractors. Know your numbers.
• Start small: Begin with part-time or trial collaborations and grow from there.

💬 Notable Quotes

“Your team members have to be ultra passionate about the wedding industry… If they’re not, the cons will outweigh the pros.”

“Letting go of control was the hardest thing for me. I’m a perfectionist.”

“You’re responsible for how your team represents your brand. That requires leadership—not just artistry.”

“Building a team can be the most freeing, profitable decision—but only when done right.”

📚 Resources Mentioned:

👉 Levarna recommends listening to her previous episode featuring Laura O’Hagan, an expert in Profit First.

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨Ready to scale with less stress and more support? Join the waitlist for my upcoming program. Let’s build your dream team together.

Episode Summary:

In this intimate and inspiring episode, Levarna sits down with her long-time hairdresser and now powerhouse salon owner, Hannah Stechman. From humble beginnings as a teen looking for a way out of school, Hannah's journey is one of transformation, self-discovery, and strategic growth. Now the proud owner of Splendid Hair, a cutting-edge home salon, and a brand ambassador for international haircare brands, Hannah opens up about the realities of burnout, the perks and challenges of running a home salon, building a dream team, and evolving creatively as a hairstylist and businesswoman.

Listeners will be treated to honest reflections, business-savvy insights, and empowering advice on how to build a thriving business rooted in authenticity, creativity, and freedom.

🎧 You'll Learn:

• How Hannah went from uncertain teen to pro stylist
• What makes her home salon feel like a true sanctuary
• Balancing personal and professional life at home
• Tips for boundaries and mindful salon design
• Building a creative, empowered team culture
• Using social media and aesthetics to attract clients
• Stepping into educator and ambassador roles
• Behind the scenes of her wedding styling biz
• Why supporting her team’s personal brands boosts the salon

💬 Notable Quotes

“If I was opening a salon on the main street, it would still look just like Splendid. This isn’t a garage with a chair in it—it’s a creative sanctuary.”

“Everything in my space is intentional. If it’s photo-worthy from every angle, clients will post. That’s free marketing.”

💡 Levarna’s Key Insights:

• When you help your team build their own personal brands, it builds your business too.
• Facing fear and discomfort is a sign you’re on the right track toward personal and professional expansion.

📚 Resources Mentioned:

• Splendid hair website: https://splendidhair.gettimely.com/

• Hannah Stech Hair https://www.hannstechhair.co.nz/

• Splendid Hair Instagram https://www.instagram.com/splendidhairnz/?hl=en

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Hannah:

https://www.instagram.com/hannstech_hair/?hl=en

💬 Loved this episode? Share it and tag us!

Episode Summary:

In this transformative solo episode, Levarna dives deep into the “how” of building a business that doesn’t just pay the bills but funds your dream life, supports your family, and gives you total freedom.

Inspired by the incredible response to last week’s episode with Kellsie Bain, Levarna takes it a step further by walking you through the 3 powerful shifts every creative entrepreneur needs to build a truly aligned, profitable business.

Levarna shares her own personal journey, how she turned a bridal side hustle into a six-figure, freedom-based business as a single mom, and how she built a team and structure that allows her to work on her terms.

This is more than just business advice. It’s a wake-up call for artists and entrepreneurs who are done playing small, done guessing their prices, and ready to step into profitable, purposeful entrepreneurship.

💡 You'll Learn:

• How to design your business around your dream life instead of burning out in a business that doesn't serve you.
• The key financial numbers every makeup artist must know to stop undercharging and start earning real profit.
• Why most artists unknowingly sabotage their income goals and how to fix your money mindset.
• How to confidently price your packages so you're not just working more weddings, but working smarter.
• What it really takes to go from side hustle to full-time success as a bridal beauty business owner.

💬 Notable Quotes

"If you don't know what you want, it's really hard to create it."

"It's not about what you charge, it's about what you keep. Profit is the real measure."

"You can't out-strategize a limited money mindset."

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists:

https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Learn how to price for profit, define your niche, and build irresistible packages. → DM “workshop” on Instagram to get all the details and join the training!

💖 Loved this episode?Don’t forget to follow or subscribe to the podcast, leave a ⭐⭐⭐⭐⭐ rating, and share it with a fellow makeup artist who needs this! Tag @levarnabusinesscoach on Instagram so we can say thank you!

Episode Summary:

After a short break, Levarna is back with one of the most important topics in the bridal beauty industry—pricing. In this episode, she shares a snippet from her live workshop revealing why so many MUAs undercharge despite being fully booked or popular online.

You’ll hear Levarna break down the top reasons MUAs undervalue themselves and struggle financially, plus what to do about it. She also introduces her brand-new program Booked and Profitable: The Bridal Business Reset Workshop a step-by-step workshop designed to help you:

• Clarify your niche so you attract the right clients.
• Build irresistible bridal packages that sell themselves.
• Finally price for profit with confidence.
• Use her interactive profit calculator to know exactly what you’re making on every single service.This episode is a wake-up call for bridal artists who are ready to stop scraping by and finally build a profitable, sustainable business.

💡 You'll Learn:

• Why most bridal artists undercharge and the five hidden reasons behind it.
• The difference between revenue and profit and why profit is the real measure of success.
• How fear, judgment, and comparison stop artists from confidently raising prices.
• What true success looks like in business (profitability + lifestyle, not just bookings or followers).

💬 Notable Quotes

“We are undercharging. We are extremely undervaluing ourselves compared to other vendors on a bride’s wedding day.”

“Profit is what you’re left with after all expenses and paying yourself properly not just revenue.”

“Copying other artists’ pricing is dangerous. Busy doesn’t always mean profitable.”

“Success in business is profitability. That is success, and it's profitability without being completely burned out.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Levarna’s Instagram to follow for more tips:

https://www.instagram.com/levarnabusinesscoach

Want the full Bridal Pricing Workshop replay plus the chance to ask Levarna your questions directly? 🎉

You can access the complete training (and so much more) inside her free Facebook group for bridal artists.

Episode Summary:

In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram.

Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry.

If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss.

💡 You'll Learn:

• The exact shifts that took Selena from $100K to $430K in annual income.
• Why showing your face on camera is the secret to explosive social media growth.
• The truth about bridal pricing and why content creation is key to charging premium rates.
• Why “being delusional” and backing yourself is a business superpower.

bookings or followers).

💬 Notable Quotes

“You have to get comfortable being uncomfortable if you want to grow.”

“Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?”

“I never struggled raising my prices because I have the demand and the social media to back it up.”

“You don’t need to be perfect. You just need to back yourself and keep showing up.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Restworkshop:

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

The Ultimate Bridal Makeup Artist Costs and Time Checklist

https://levarnabusinesscoach.mykajabi.com/cost-time-checklist

Levarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoach

Selena’s Instagram and Tiktok account

https://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==

https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1

✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂

In this insightful episode of Beauty and the Boss, Levarna chats with Indi, founder of Studio Eighty Five, a systems and automation studio transforming how bridal hair and makeup artists run their businesses. A former bridal makeup artist herself, Indi knows firsthand the burnout and overwhelm of endless admin and inconsistent bookings. Today, she’s the go-to expert helping creatives streamline their client experience with elegant, automated systems so they can focus on artistry, not emails.

Indi opens up about her pivot from makeup artist to systems strategist, the mental blocks holding artists back from charging their worth, and the key habits that will separate thriving artists from struggling ones in 2026. If you’ve ever felt buried in admin, stuck in your business, or afraid to raise your prices, this episode will completely shift how you see your work and your worth.

💡 You'll Learn:

• Why automations aren’t just for big businesses and how they free you to grow faster.
• The truth about pricing, profit, and why most artists are undercharging without realizing it.
• How to create a luxury client experience through seamless systems and branding.
• The mindset shift that transforms “I’m not ready” into “I’m unstoppable.”
• Why innovation, not imitation, will define the successful artist in 2026.

💬 Notable Quotes

“You can’t grow your business if you don’t have time and you can’t get time back if you’re stuck in your inbox.”

“Your systems are only as good as the strategy behind them.”

“Stop comparing yourself to people living a life you don’t even want. Focus on you.”

“Automating clunky processes won’t save you, it’ll just make your chaos run faster.”

“You are in business to do what you want. Forget the rules.”

📚 Resources & Tools Mentioned:

Free facebook group for bridal artists:

https://www.facebook.com/groups/bookmorebridesfreegroup

Booked & Profitable - Bridal Business Rest workshop

https://levarnabusinesscoach.mykajabi.com/booked-and-profitable

Book More Brides - Artist Academy waitlist

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

Levarna’s Instagram to follow for more tips

https://www.instagram.com/levarnabusinesscoach

Studio Eighty Five Instagram:

https://www.instagram.com/studioeightyfive_?igsh=MTliemFuYjJ1M3psaA==

If you loved this conversation, make sure to follow and rate the Beauty and the Boss Podcast on Spotify, Apple Podcasts, or wherever you tune in.

Screenshot this episode, tag @levarnabusinesscoach and @studioeightyfive_, and share your biggest takeaway so we can spread the inspiration to more beauty entrepreneurs!