B2Be Different - Engineering your brand for success – Details, episodes & analysis
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B2Be Different - Engineering your brand for success
Samantha Tonge
Frequency: 1 episode/7d. Total Eps: 14
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.
In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?
Hosted on Acast. See acast.com/privacy for more information.
Recent rankings
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Apple Podcasts
🇬🇧 Great Britain - marketing
10/04/2026#92🇬🇧 Great Britain - marketing
09/04/2026#35🇬🇧 Great Britain - marketing
08/04/2026#80🇬🇧 Great Britain - marketing
28/03/2026#93
Spotify
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See allRSS feed quality and score
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See allScore global : 53%
Publication history
Monthly episode publishing history over the past years.
Episode 12 - Rob Jenkinson: Sustainability at SKF
mercredi 25 mars 2026 • Duration 28:13
In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions.
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Episode 11 - Natasha Pell on skills
Episode 11
mercredi 18 mars 2026 • Duration 35:44
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Episode 2 - the skills gap with Mhairi Brown
Episode 2
mercredi 14 janvier 2026 • Duration 24:55
In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late.
Find out more about the organisations Mhairi mentioned:
CeeD (Centre for Engineering Education & Development)
NMIS (National Manufacturing Institute Scotland)
Hosted on Acast. See acast.com/privacy for more information.
Episode 1 introducing B2Be Different and your top challenges
Episode 1
mercredi 7 janvier 2026 • Duration 16:16
In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors.
Hosted on Acast. See acast.com/privacy for more information.
Episode 10 - B2B Vs B2C marketing
Episode 10
mercredi 11 mars 2026 • Duration 24:17
In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging.
Other episodes mentioned in this one:
Episode 4 - Making the complex simple
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Episode 9 – sustainability with Jamie Burns
Episode 9
mercredi 4 mars 2026 • Duration 36:38
In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.
Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.
Episodes mentioned by Jamie
Episode 3 - sustainability with Keri Craig
Episode 6 - sustainability with Dave Pearson
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Episode 8 - Skills with Natasha Kinnear of Primary Engineer
mercredi 25 février 2026 • Duration 21:56
In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations.
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Episode 7 - employer branding
Episode 7
mercredi 18 février 2026 • Duration 26:36
This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.
Hosted on Acast. See acast.com/privacy for more information.
Episode 6 - sustainability with Dave Pearson
Episode 6
mercredi 11 février 2026 • Duration 31:13
In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint.
Dave also spoke about the Centre for Engineering Education and Development, also known as CeeD.
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Episode 5 - the skills gap with Kat Culyer
Episode 5
mercredi 4 février 2026 • Duration 21:13
In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone.
Programmes Kat mentioned:
Kat also works with STEMAZING, mentioned in this podcast, so do check them out.
Hosted on Acast. See acast.com/privacy for more information.
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