Explore every episode of the podcast B2Be Different - Engineering your brand for success
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 12 - Rob Jenkinson: Sustainability at SKF | 25 Mar 2026 | 00:28:13 | |
In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 11 - Natasha Pell on skills | 18 Mar 2026 | 00:35:44 | |
In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push towards university over apprenticeships is creating a mismatch, how small businesses struggle to support graduates, why companies need to be on TikTok and Instagram to reach future talent, and some tips for students and graduates on networking. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 2 - the skills gap with Mhairi Brown | 14 Jan 2026 | 00:24:55 | |
In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late. Find out more about the organisations Mhairi mentioned: CeeD (Centre for Engineering Education & Development) NMIS (National Manufacturing Institute Scotland) Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 1 introducing B2Be Different and your top challenges | 07 Jan 2026 | 00:16:16 | |
In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 10 - B2B Vs B2C marketing | 11 Mar 2026 | 00:24:17 | |
In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging. Other episodes mentioned in this one: Episode 4 - Making the complex simple Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 9 – sustainability with Jamie Burns | 04 Mar 2026 | 00:36:38 | |
In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.
Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.
Episodes mentioned by Jamie
Episode 3 - sustainability with Keri Craig Episode 6 - sustainability with Dave Pearson Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 8 - Skills with Natasha Kinnear of Primary Engineer | 25 Feb 2026 | 00:21:56 | |
In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations.
Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 7 - employer branding | 18 Feb 2026 | 00:26:36 | |
This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.
Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 6 - sustainability with Dave Pearson | 11 Feb 2026 | 00:31:13 | |
In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint. Dave also spoke about the Centre for Engineering Education and Development, also known as CeeD. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 5 - the skills gap with Kat Culyer | 04 Feb 2026 | 00:21:13 | |
In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone. Programmes Kat mentioned: Kat also works with STEMAZING, mentioned in this podcast, so do check them out. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 4 - making your complex simple | 28 Jan 2026 | 00:10:57 | |
Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge chatted about why it is important and how to go about getting it right. Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 3 - sustainability with Keri Craig | 21 Jan 2026 | 00:28:15 | |
In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste and energy consumption to achieving measurable carbon reductions with solid data to prove it. Interflon Scotland's sustainability page Other organisations Keri worked with on sustainability: Organisations that helped Interflon Scotland measure sustainability outcomes: Institute for Manufacturing at the University of Cambridge Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 14 - Jose Hernandez on the Skills Gap | 08 Apr 2026 | 00:31:07 | |
In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing to attract the next generation Hosted on Acast. See acast.com/privacy for more information. | |||
| Episode 13 - Samantha's passion for the sector | 01 Apr 2026 | 00:18:56 | |
This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the first place. Episode 10 - mentioned this week. Hosted on Acast. See acast.com/privacy for more information. | |||