B2B Content Strategist – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

B2B Content Strategist

Amy Woods

Business

Frequency: 1 episode/28d. Total Eps: 46

How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇩🇪 Germany - marketing
16/07/2026
#77
🇩🇪 Germany - marketing
15/07/2026
#40
🇫🇷 France - marketing
25/01/2026
#94
🇫🇷 France - marketing
24/01/2026
#69
🇫🇷 France - marketing
23/01/2026
#49
🇬🇧 Great Britain - marketing
13/12/2025
#65
🇫🇷 France - marketing
12/12/2025
#81
🇫🇷 France - marketing
11/12/2025
#67
🇫🇷 France - marketing
10/12/2025
#49
🇬🇧 Great Britain - marketing
03/10/2025
#90

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.content10x.com/
88 shares
https://www.content10x.com/b2b-content-strategist/
36 shares
https://sparktoro.com/
3 shares

https://www.linkedin.com/in/amywoods2/
40 shares
https://www.linkedin.com/in/amywoods2/&nbsp
3 shares
https://www.linkedin.com/in/chriswalker171/
2 shares

https://www.tiktok.com/@salesfeed
2 shares
https://www.tiktok.com/@cmasoulmate
2 shares
https://www.tiktok.com/@chriswalker171
1 share

RSS feed quality and score

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RSS feed quality

Good

Score global : 79%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Reverse-Engineering Content Repurposing with Shannon Howard

Episode 30

Tuesday, January 7, 2025 • Duration 35:18

Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
How to reverse-engineer content repurposing
The value of real stories and brands in an increasingly AI-dominated landscape
The innovative tools used by Intellum, such as a custom-built Airtable
Creating content that resonates with audiences, regardless of trends

Important Links & Mentions

Shannon on LinkedIn https://www.linkedin.com/in/shannonlagassehoward
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

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Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy

Episode 29

Tuesday, December 17, 2024 • Duration 51:49

Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

The dangers of using AI as a crutch
Why the ideal content format depends on the campaign
Martin’s favorite repurposing tactics
How Wealth.com are doing big things with a small team
How to ensure content stays both timely and timeless

Important Links & Mentions

Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

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A Three-Pillar Approach to Content Marketing with Ciarán Regan

Episode 20

Tuesday, May 30, 2023 • Duration 38:53

Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.

Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares their three-pillar approach to content marketing, how they create content for both owned and non-owned channels and the one key piece of advice he would give to any new marketing professional.

Ciarán has a wealth of experience in content marketing and in this episode, he provides some excellent advice, insights and useful takeaways.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

Ciarán’s thoughts on AI and what it can offer
Why ‘hub and spoke style’ content works so well (and what we mean by that!)
What it means to be channel agnostic and why it works

Important Links & Mentions

Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/
Lunio https://lunio.ai/
Content 10x: https://www.content10x.com/

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Creating and Leading a New Category with Thomas McGrath

Episode 19

Tuesday, May 23, 2023 • Duration 33:17

How do you successfully create a category AND remain the leader of said category?

We invited Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink, onto B2B Content Strategist, where he shares how Nexthink created a brand-new category – Digital Employee Experience (DEX).

Thomas delves into the good, the bad and the ugly of category creation, his thoughts on how AI will impact the future of B2B content and behind the scenes of Nexthink’s content creation processes.

Find out about:

Nexthink’s content processes and how they prioritize
Why podcasts are the way forward for B2B teams
How Nexthink got their certification course in front of the right people

Important Links & Mentions

Nexthink: https://www.nexthink.com/
Thomas on LinkedIn: https://www.linkedin.com/in/mcgraththomas/
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/

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Building High-Performing Marketing Teams with Inbar Yagur

Episode 18

Tuesday, May 16, 2023 • Duration 37:21

For so many, the job interview process is an awful one. Whether you’re the one asking the questions or answering them, it can be nerve-wracking all round, which is why this B2B Content Strategist guest is so passionate about being absolutely upfront and honest.

Interviewers should drop the poker face (it doesn’t do anyone any good), and give feedback on the spot, says Lusha’s Director of Content & Product Marketing, Inbar Yagur.

Inbar joins host Amy to talk about her journey to Lusha and the team that she has built there in three months, how they are testing and experimenting with AI, why it’s so hard to lock in on a definite key focus right now and why she values transparency so highly. Plus lots more.

Find out about:

Inbar’s motto ‘radical transparency in everything’
Her big fear when it comes to AI
Building a content marketing engine from scratch

Important Links & Mentions

Inbar on LinkedIn https://www.linkedin.com/in/inbaryagur/
B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
Content 10x: https://www.content10x.com/

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The Role of Fun in B2B Content Marketing with Bethany Fagan

Episode 17

Tuesday, May 9, 2023 • Duration 30:09

What do you get when you mix fun, pop culture topics with instructional, educational content about your product?

According to this B2B Content Strategist guest Bethany Fagan, Head of Content Marketing at PandaDoc, you get content that draws your audience back time and time again, entertaining and educating them, all while keeping your product top of mind for when they’re ready to make a purchasing decision. Sounds great, right?

In this episode, find out more about the systems and processes behind this successful strategy, how diverse personalities in a team helps push content forward, doing more with less, taking risks and lots more.

Find out about:

The best tools for a small team
Creating successful ‘edutainment’ content
Clever repurposing in the face of budget cuts

Important Links & Mentions

PandaDoc https://www.pandadoc.com/
Bethany on LinkedIn https://www.linkedin.com/in/bethanyfagan/
Amy on LinkedIn https://www.linkedin.com/in/amywoods
Content 10x: https://www.content10x.com/

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The Art of Seamless Collaboration with Ashley Faus

Episode 16

Tuesday, May 2, 2023 • Duration 40:34

To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.

In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief!

Watch to find out:

How Atlassian manages marketing across multiple products
Exciting (and humorous) AI experimentation in content marketing
How to avoid a content marketing faux pas

Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist

👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services

🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UCkE5D5LLJjz0mBRwNfU9FHQ?sub_confirmation=1

😀 Let’s connect:

Instagram: @content10x

Facebook: /content10x

LinkedIn: /in/amywoods2/

Twitter: @content10x

How B2B Content Teams and AI Can Peacefully Coexist with Chris Hutchins

Episode 15

Tuesday, April 25, 2023 • Duration 51:26

AI – is it a content marketers friend or foe?

Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies.

Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers.

Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection.

Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

How Chris optimizes and streamlines content processes at 6Sense
Why AI is not the enemy and how content marketers can use it
When to keep things in-house and when to outsource

Important Links & Mentions

6Sense: https://6sense.com/
Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/

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How To Harness The Power Of Data In Your Content Marketing With Tom Rennell

Episode 14

Tuesday, April 18, 2023 • Duration 40:58

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.

Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we promise!), the exciting opportunities presented by AI, truly understanding how content contributes to the company’s bottom line and the joy to be found in really good folder systems and naming conventions!

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

The different ways to measure brand awareness
Why AI means we need to be producing better content
The power of research reports

Important Links & Mentions:

Adverity: https://www.adverity.com/
Adverity on Medium.com: https://medium.com/adverity
Adverity on LinkedIn: https://www.linkedin.com/company/myadverity/
Tom on LinkedIn: https://www.linkedin.com/in/tomrennell/
Content 10x: https://www.content10x.com/

How to build the right team for smart, effective content marketing with Katie Ryan O’Connor

Episode 13

Tuesday, April 11, 2023 • Duration 43:54

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.

In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be vocal about the power of engagement. They also talk about taking bigger content bets, without burning people out, the tools Katie and her team use to scale content and why Okta's annual conference is the perfect setting for a great reality TV show!

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

How, with the right team, you can achieve (pretty much!) anything
Ways Okta’s using AI to take their content forward
Why content and paid teams are the perfect collab

Important Links & Mentions

Katie on LinkedIn https://www.linkedin.com/in/katieryanoconnor/
Okta https://www.okta.com/
Content 10x: https://www.content10x.com/

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B2B Content Strategist – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

B2B Content Strategist – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other56

LinkedIn52

Tik Tok4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other56

LinkedIn52

Tik Tok4