The Content 10x Podcast – Details, episodes & analysis

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks?

In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing.

Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI.

Find out: 

• Some of the ways that AI is being used by marketing teams
• The legal and ethical considerations of creating and sharing AI-generated content
• And how important it is to protect your brand and your IP in the AI world we now live in

Important links & mentions:

• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• How to Win with Gen AI Search with Christopher Penn www.content10x.com/310
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time.

In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences.

Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust.

Find out: 

• The importance of data-driven personalization
• Types of marketing data that can be utilized
• Common pitfalls in data-driven marketing

Important links & mentions:

• Data-Driven Personalization https://zonteehou.com/datadrivenpersonalization/
• Data-Driven Decisions https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/
• Convince & Convert Newsletter https://www.convinceandconvert.com/newsletter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.

Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!

In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends…

Find out: 

• How to identify the best points in your long-form content to repurpose
• The top tips for writing excellent LinkedIn posts
• Why commenting is so important to building a personal brand

Important links & mentions: 

• Erica’s Long to Short course https://long-to-short.com/
• Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically?

Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience.

In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are right for you. 

Find out about:

• How distributing content effectively can be a real game-changer
• Why content distribution is a lot like product distribution
• My top content distribution channels 

Important Links & Mentions

• Deliciously Ella case study: https://www.Content10x.com/193
• Ross Simmonds on content distribution: https://www.content10x.com/209
• My website: https://www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you thinking like a thought leader?

Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightforward, right? It is if you have the right mindset ­­– and are willing to put in the work.

I invited Jason Van Orden, the business and marketing strategist for expert influencers, onto this episode to share how to develop a winning thought leadership strategy and why content is your secret weapon…

Find out about:

• The role content plays in positioning you as a thought leader
• How podcasts can “stack your ROI”– and help you achieve more, faster
• Jason’s powerful advice on establishing a winning thought leadership mindset

Important Links & Mentions

• Jason’s website: https://jasonvanorden.com/
• Jason’s podcast: https://jasonvanorden.com/impact-podcast/
• Jason’s newsletter: https://jasonvanorden.com/newsletter/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition?

Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and a few of the holiday season content tips I’ve picked up over the years, you can turn that feeling of survival into celebration.

Find out about:

• Why planning ahead can make a world of difference to your holiday season content
• How to efficiently repurpose your existing content into great holiday content (with examples!)
• My top tips for creating and distributing content over the holiday period

Important Links & Mentions

• Episode 163, The Secrets of LinkedIn Success: https://www.content10x.com/the-secrets-of-linkedin-success/
• Episode 164, The Very Best of Video Repurposing: https://www.content10x.com/the-very-best-of-video-repurposing/
• Episode 165, The Best Content Repurposing Tips: https://www.content10x.com/the-best-of-content-repurposing/
• Episode 166, How to Repurpose Content Like Top TV Talk Shows: https://www.content10x.com/repurpose-like-the-top-tv-talk-shows/
• Episode 61, The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content: https://www.content10x.com/gift-of-repurposing-5-giveaway-ideas-existing-content/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.

Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.

In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.

Find out about:

• What the Zero Moment of Truth is and how it can help you gain a competitive advantage
• How to use content marketing to move people to make a buying decision
• How to repurpose one piece of content to achieve the ZMOT

Important Links & Mentions

• Episode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208
• Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM
• Get help with your content repurposing: www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website? 

Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities?

Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B marketing strategist. He talks passionately about how content creators for B2B businesses can use these platforms to realize huge gains and his strategies for getting your content noticed in undervalued niches.

Find out about:

• The cheat code to getting your content on any subreddit front page
• How to use Quora to appear in the SERPs and drive more traffic to your website
• Today’s most undervalued distribution channels and how to tap into them for future results 

Important Links & Mentions

• Reddit: https://www.reddit.com/
• Reddit, Big SEO: https://www.reddit.com/r/bigseo/
• Quora: https://www.quora.com/
• Ross’ newsletter: https://foundationinc.co/newsletter/
• Ross’ Twitter: https://twitter.com/TheCoolestCool
• Ross’ LinkedIn: https://www.linkedin.com/in/rosssimmonds/
• Our content repurposing services: https://www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions.

In this episode, I share the repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for more impactful content. I also explain a bit about the marketing funnel as a whole, how you can use it to structure your content marketing approach, and my tips for creating content for every stage.

Find out about:

• The five stages of the marketing funnel and what they mean
• Which content format works best for each stage of the funnel
• How to create and repurpose content to populate your marketing funnel faster

Important Links & Mentions

• To read the blog post on this topic click here
• How Storytelling and Repurposing Can 10x Case Studies
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer.

But when you’ve created and published a brilliant season of content – now what?

You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air.

In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got.

Find out about:

• The pros and cons of creating content in seasons
• Examples of businesses that create seasons of content vs. ongoing content
• Six steps to repurpose your content season and keep it generating results

Important Links & Mentions

• It Started with Content: https://www.content10x.com/206
• Who we work with: https://www.content10x.com/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter