As It Relates to Podcasting with Simona Costantini – Details, episodes & analysis

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As It Relates to Podcasting with Simona Costantini

As It Relates to Podcasting with Simona Costantini

Simona Costantini

Business
Education
Business

Frequency: 1 episode/9d. Total Eps: 130

Captivate
Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!
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Apple Podcasts

  • 🇨🇦 Canada - marketing

    05/12/2025
    #99

  • 🇨🇦 Canada - marketing

    04/12/2025
    #61

  • 🇨🇦 Canada - marketing

    26/06/2025
    #57

  • 🇨🇦 Canada - marketing

    09/04/2025
    #72

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Score global : 52%

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How to Launch Your Podcast & Get Your First 100 Listeners (Without a Huge Audience!)

jeudi 27 mars 2025 • Duration 13:10

Think you need a massive audience to launch your podcast? Think again.

In this episode of As It Relates to Podcasting, I’m walking you through how to go from zero to your first 100 listeners—without fancy tech, expensive ads, or a giant following. Whether you're in the idea stage or gearing up to launch, this one’s your official permission slip to start, imperfectly and intentionally.

We’ll dig into everything from creating a compelling name and irresistible hook, to choosing your must-have tech, building pre-launch buzz, and optimizing your show for searchability. Plus, I’m sharing my favorite growth tactics that have worked time and time again (even if you're just starting from scratch).

If you're dreaming about your launch but stuck on the “how,” this episode will give you the strategy and motivation to finally go for it.

🔑 Key Themes & Takeaways:

Crafting a Magnetic Concept – Your name, hook, and niche matter more than you think. Learn how to attract the right listeners by solving a specific problem for a specific person.

Simplifying Your Setup – Tech overwhelm is real, but you don’t need it all. Get the essential tools and know when to skip video (yes, you have permission).

Planning Your First 3–5 Episodes – Backlog = momentum. Why batching a few episodes before launch helps you stay consistent and avoid the weekly panic.

Launching With Intention – Use your existing network, social media, and behind-the-scenes content to build hype before your show drops.

Growing Your Audience (Without Ads) – From guesting on other shows to smart giveaways and strategic cross-promotions, discover the simplest ways to expand your reach.

Optimizing for Search – Why your podcast title and episode names might be sabotaging your growth—and how to fix them fast.

Consistency Over Perfection – Learn how to adopt a long-game mindset that keeps you creating (even when no one’s watching… yet).

Learn about:

  • 00:00 Introduction: Launching a Podcast with Zero Audience
  • 01:00 Laying the Foundation for a Strong Launch
  • 02:42 Essential Tech and Setup Tips
  • 04:21 Creating a Production Schedule
  • 04:45 Building Hype Before Launch
  • 07:58 Growth Tactics for Your First 100 Listeners
  • 10:46 The Mindset of a Growing Podcaster
  • 11:52 Conclusion and Next Steps

JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001

FREE RESOURCES:


MORE RESOURCES:


Connect with Simona here:

  • Instagram:

Validate Your Podcast Idea (Before You Waste Time & Money on Launching the Wrong Show!)

jeudi 20 mars 2025 • Duration 15:10

Ever feel like you’re doing everything to launch your podcast, yet something keeps holding you back? Maybe it’s uncertainty, maybe it’s overwhelm, or maybe it’s just not knowing where to start.

Spoiler alert: Validating your podcast idea before you hit record is the key to ensuring your show has an audience waiting for it.

In this episode of As It Relates to Podcasting, I’m breaking down how to validate your podcast idea and strategically plan for growth so you don’t create a show that no one listens to. We’re talking about identifying your ideal listener, researching trends, engaging your audience, and avoiding the biggest mistake—relying on passion alone. Plus, I’ll share practical tips for planning your content, structuring your format, and launching strong.

If you’ve been stuck in the planning phase, wondering if your podcast idea is the one, this episode will help you move forward with confidence.

🔑 Key Themes & Takeaways:

Validating Your Idea Before You Record – Not every idea makes for a great podcast. Learn how to research demand, engage potential listeners, and get the feedback you need before launching.

Planning a Format That’s Sustainable – Will your show be solo, co-hosted, or guest-driven? What’s the ideal episode length? Structuring your format now prevents burnout later.

Launching with a Growth Strategy – A strategic launch means having 3–5 episodes ready, leveraging pre-launch buzz, and optimizing your podcast for searchability to attract the right audience.

Learn about:

  • 00:00 Introduction: Why Validating Your Podcast Idea is Crucial
  • 02:18 Identifying Your Ideal Listener
  • 02:58 Researching Trends and Engaging with Potential Listeners
  • 04:50 Learning from Competitors and Balancing Passion with Demand
  • 06:01 Planning Your Podcast Content for Long-Term Success
  • 07:51 Creating a Standout Podcast
  • 10:22 Launching Strong from Day One
  • 12:26 Growing and Monetizing Your Podcast
  • 13:36 Conclusion and Recap

JOIN THE VAULT: https://www.voltproductions.co/podcast-success-vault-1001

FREE RESOURCES:


MORE RESOURCES:


Connect with Simona here:

Why Your Lack of Podcast Management Systems Will Tank Your Podcast

jeudi 19 décembre 2024 • Duration 14:18

Imagine having every tool you need to manage your podcast right at your fingertips. Sounds ideal, right? That's exactly what we’re crafting with NorthFlow, and today, I'm thrilled to take you behind the scenes of this game-changing project.

In this episode of As It Relates to Podcasting, I’m  introducing you to NorthFlow, an innovative podcast project management system designed to streamline podcast production and elevate efficiency. Joined by Taly, another one of NorthFlow’s founders, we discuss the importance of organization, time-saving automations, and effective collaboration features offered by NorthFlow. Ideal for podcasters and agencies, Northflow promises to enhance productivity and empower growth. Tune in to hear the detailed breakdown and book a demo to experience Northflow firsthand.


Learn about:

  • 00:00 Introduction to NorthFlow
  • 01:16 Behind the Scenes with NorthFlow
  • 02:02 Importance of Podcast Management Systems
  • 02:46 Key Features of NorthFlow
  • 06:43 Collaboration and Flexibility
  • 08:56 Empowering Growth with NorthFlow
  • 12:34 Conclusion and Call to Action


BOOK A DEMO: https://calendly.com/northflow/40-minutes-industry-influencers?month=2024-12 


FREE RESOURCES:



MORE RESOURCES:



Connect with Simona here:

PART 2 - How to Structure a High Converting Ad with Lisa Anne

jeudi 8 décembre 2022 • Duration 34:41

Learn how to structure a high converting ad, as it relates to podcasting, with my guest Lisa Anne.

In this second episode of our four-part series, Lisa Anne takes us through the three different types of ads you can run, how to run video and still-image ads, and the structure of your ad copy (there are 3 parts to this – stay tuned).

Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.

Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.

She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.

Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.

Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.

 

Learn about:

  • [0:00] Intro
  • [5:55] Three types of ads to run and which one is most effective
  • [7:10] How to run video ads
  • [11:30] Structuring your video ad so that it’s most impactful
  • [13:30] Running still-image ads
  • [17:00 How to test ad copy
  • [23:40] How many ads to create when you’re starting out
  • [28:40] Story format ads

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:


 

Connect with Lisa here: 

PART 1 - The Fundamentals of Paid Ads with Lisa Anne

jeudi 1 décembre 2022 • Duration 29:42

Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne.

In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership.

We’re talking about what you need to have prepared in order to run ads to your podcast, what you need to have set up on the back end in order to run ads, and the importance of knowing who you’re talking to in order to get better results. 

A quick note, we did have a few technical glitches while recording this series, which impacted the audio quality in 2 small parts in this episode. Bear with us, cause the content is SO worth it.

Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.

Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.

She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.

Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.

Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.

Learn about:

  • [0:00] Intro
  • [9:45] What you need to have prepared in order to run paid ads to your podcast
  • [13:25] Tips for setting up the backend of your Facebook Business Account
  • [18:45] Knowing who you’re talking to online and having an ideal client persona
  • [19:25] Running video vs. image ads
  • [24:40] Ad budget expectations

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:


 

Connect with Lisa...

PART 4 - Designing Pins That Convert to Downloads with Samantha Lynn

jeudi 24 novembre 2022 • Duration 20:20

Learn the best practices when it comes to designing pins that convert to downloads, as it relates to podcasting with Samantha Lynn.

If you’ve been following along our series, you now know how to optimize your profile, leverage keywords and how to create content for longevity on Pinterest. 

So what are the top tips podcasters must know when it comes to designing pin templates? Is there a perfect combination of pin types you should use? How do you create the right strategy with your content on Pinterest? 

Samantha and I answer these questions and more in this last episode of our four-part series. 

Samantha Lynn is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

  • [0:00] Intro
  • [1:40] What podcasters need to know when it comes to designing pins
  • [5:40] Tips for creating pins your audience actually wants to click on
  • [8:30] Creating the perfect Pinterest strategy 
  • [12:40] How to implement Pins with your existing content 

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 


 

Connect with Simona here:

PART 3 - What type of content is best for Pinterest with Samantha Lynn

jeudi 17 novembre 2022 • Duration 21:09

Learn what type of content is best for Pinterest, as it relates to podcasting with Samantha Lynn.

Creating content for Pinterest can feel overwhelming. Between the different types of pins you can create, to the abundance of content you already have from your podcast, it can be challenging to know exactly where to channel your energy when creating content for Pinterest.

In this third episode of our four-part series, Samantha and I discuss the different types of pins you can create, and she gives us an overview of each pin type and how to use them. We also dive into which types of pins work best for podcasters, and how to use the content from your podcast episodes on Pinterest (from audio, to video and written quotes). We also touch on how to use Pinterest with your website, and the details you need to know when it comes to optimizing your reach from this perspective.

Samantha Lynn is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

  • [0:00] Intro
  • [1:00] How to use Idea Pins
  • [3:50] Using Static Pins
  • [4:35] Carousel Pins 
  • [5:15] Product Pins
  • [5:55] Which pins work best for podcasters 
  • [10:10] Using pins organically vs. paid 
  • [12:35] Benefits of running Pinterest ads
  • [15:30] Do you need to put money behind Pins for it to be effective?
  • [16:40] The Pinterest Funnel Workbook

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 


 

Connect with Simona here:

PART 2 - 4 Tips to Optimize Your Pinterest Profile with Samantha Lynn

jeudi 10 novembre 2022 • Duration 31:39

Learn the 4 tips to optimize your pinterest profile, as it relates to podcasting with Samantha Lynn.

Does what’s on your Pinterest profile really matter? Having an optimized Pinterest profile is so much more than simply creating an account and putting up a photo. The pictures you use, graphics you create, and descriptions you write on your pins and boards matter. Each piece works together cohesively to optimize your profile and signal to the algorithm that your content is worth paying attention to.

In this second episode of our four-part series, Samantha and I discuss how to optimize your profile, and then how to use keywords to target your content to the right audience. We also touch on how to write optimized podcast show notes with keywords and how it benefits Pinterest as well as your regular SEO reach. 

Samantha is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

  • [0:00] Intro
  • [1:20] Pinterest as a search engine
  • [1:50] Home feed vs. search feed
  • [4:20] How keywords work on Pinterest
  • [12:05] Leveraging Pinterest as it relates to SEO
  • [14:35] The correlation between writing shownotes and Pinterest content 
  • [16:00] How to find keywords that work on Pinterest
  • [18:20] Four tips to optimize your Pinterest profile

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 


 

Connect with Simona here:

PART 1 - Why You Should be Marketing on Pinterest with Samantha Lynn

jeudi 3 novembre 2022 • Duration 22:34

Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn.

What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? 

Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. 

In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest as a podcaster, how the platform really works, and why it’s still very much relevant when it comes to bringing in leads, downloads and even income to your overall strategy.

There are so many key takeaways in this conversation that I know you haven’t considered before, especially as it relates to podcasting. 

Samantha Lynn is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

  • [0:00] Intro
  • [1:55] How Pinterest works 
  • [4:25] What Idea Pins are
  • [6:20] Ways to use Pinterest for marketing your podcast
  • [8:20] Using affiliate marketing for your podcast on Pinterest
  • [11:00] How to grow your podcast using Pinterest 
  • [12:30] How an optimized Pinterest profile brings you results  

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 


 

Connect with Simona here:

PART 5 - 5 Steps for a Successful Podcast Launch with Nick Nalbach

jeudi 27 octobre 2022 • Duration 33:41

Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach.

 

You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing?

 

This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how to promote it.

 

Why is it so important to know who you’re talking to? How do you know which graphics to create? Where to get yourself organized online? Do you need to warm up your audience? How do you engage them? Is it really worth it to create a podcast trailer?

In this episode, Nick Nalbach and I dive deep into what you need to do in order to blow your launch out of the water. These techniques are what we use to get our own shows and into the charts, as well as our clients.

 

From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

 

Learn about:

  • [0:00] Intro
  • [1:30] How you can kibosh your own podcast launch
  • [5:50] Having banked episodes before you launch
  • [6:30] Simona’s custom podcast launch strategy 
  • [9:10] What goes into creating the perfect podcast trailer
  • [14:40] Key components of a successful podcast launch
  • [17:15] Engaging your audience before you go live
  • [21:00] The five steps you need to pay attention to when launching your podcast
  • [21:50] Two big launch tips every podcaster needs to know

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Nick here: 


 

Connect with Simona here:

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