All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast – Details, episodes & analysis

In this episode with yoga teacher and business coach, Gwen Ferreira, we explore how to make 5k per month as a yoga teacher. Grab your notebook because Gwen lays out the three-step framework you need to structure your offers to hit 5k.

We also cover:

• What works and what doesn't work these days as niches in the yoga industry
• The mindset you need to cultivate to grow your business
• The future of yoga teaching 

As always, this episode is filled with juicy nuggets of information you won't want to miss. 

Links

Please fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help me choose topics and speakers that will most serve you to help you grow your business this year: https://airtable.com/apphkpLYlPfjnBiNL/shrDn9hTWkB8LttBy

Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access behind-the-scenes content, and community chats with a tribe of teachers who get it >>> https://www.patreon.com/c/allmatstaken

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital   

Connect with Gwen on Instagram: https://www.instagram.com/businesswithgwen/ 

Grab Gwen's Freebie! Story Prompts To Sell Your Offers On Instagram: http://businesswithgwen.com/free-story-prompts-that-sell

Check out Gwen's Signature Offers:

• Elevate 6-month program: https://businesswithgwen.com/elevate
• Messaging Masterclass: https://cart.gwenferreira.com/take-my-money-messaging-masterclass/

In this episode I share with you my journey of getting my new in-person yin yoga class up and running. 

I'll cover:

• How I found a place to teach
• My booking system set-up
• Initial marketing strategies
• How my first class went
• Plans for the next steps

I hope you find this breakdown valuable!

Links:

Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access our private podcast, behind-the-scenes content, and community chats with a tribe of teachers who totally get it >>> https://www.patreon.com/c/allmatstaken

How to embed OfferingTree booking system into your existing website: https://youtu.be/_8yYV6ePR-E 

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting https://allmatstaken.com/tree 

New Zealand practitioners check out Koru Studio in Nelson: https://www.korucentre.co.nz/

Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more.

We cover:

• Charm Pricing and the Left-Digit Effect
• Anchoring Effect & Decoy Pricing
• Odd vs. Even Pricing
• Free and Limited-Time Offers
• Quantity Discounts and Bundling Strategies

And more!

Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business. 

Links:

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources 

Showit Website Design & Templates: https://jerrettdigital.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to feel hard.

We’ll cover:

• How to know when you’re ready to jump all in on your business

• Common beliefs holding entrepreneurs back

• Unconscious vs. conscious beliefs and how to overcome them

• How to prepare yourself for transitioning from an employee to a full-time business owner

And more!

This episode is packed with practical advice and actions you can take to transform your mindset and get you ready to step into being the CEO of your business and life!

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Check out Johanna’s Course: https://johannaliana.thrivecart.com/aligned-life-mastery-online-course/ 

Connect with Johanna on Instagram: https://www.instagram.com/johanna_liana/ and https://www.instagram.com/johanna.liana.coaching/

Subscribe to Johanna’s Podcast on YouTube: https://www.youtube.com/c/Johannaliana

Listen to Johanna’s Podcast on Spotify: The Girl That Went For It Podcast https://open.spotify.com/show/11ZHMoEH1oCj8wRiSo8dcu?si=54738d72ccb34621

Check out Johanna’s book Living With Purpose: Daily Reflections For Personal Empowerment*: https://amzn.to/3RSRqUn 

Check out Johanna’s book Believe in Life: How to dance in the rain*: https://amzn.to/4cwawYW 

Check out Johanna’s Gratitude Journal*: https://amzn.to/45SFFDr 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Have you ever asked for referrals to a service? Did you take someone up on their recommendation? The answer is probably yes. In today's episode we discuss how to incorporate referral marketing and leveraging them to grow your yoga business in a low-effort manner.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today’s interview is with the marvellous Manu Molina a nomadic wellness enthusiast on a mission to elevate your yoga and wellness biz journey. A former yoga teacher turned Retreats Director, Manu brings a wealth of experience — from teaching internationally to directing retreats at Six Senses Ibiza.

In 2018, Manu embraced entrepreneurship in Thailand, navigating hurdles with resilience. Despite the challenges of COVID, a new purpose emerged — empowering yoga and wellness pros in online business and marketing. Now, Manu is here to guide others in upleveling their game.

We’re going to discuss:

• The benefits of running a retreat

• We answer whether or not the retreat space is overly saturated

• How to stand out as a retreat leader

• 10 methods for selling out your retreat

And more!

But even if you’re not planning on running a retreat stick around because the sales strategies Manu shares are all highly valuable tools you can adapt to whatever high or low ticket offer, course or workshop you may be selling. 

He is such a star and I’ve loved getting to know Manu over the past few months as friends on Instagram then as a speaker at this years summit. I know you’ll enjoy this fun chat.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Check out Manu's 2025 ZenPreneur Biz Bootcamp to elevate your yoga and wellness business from stunning Thailand. Use the code AJ2024 at checkout or in your discovery call for a bonus gift exclusive to All Mats Taken listeners*: https://yogabizmentor.com/bootcamp-thailand/ 

Check out Manu’s Website: https://yogabizmentor.com/ 

Connect with Manu on Instagram: https://www.instagram.com/yoga.biz.mentor/ 

Learn more from Manu on YouTube: https://www.youtube.com/@yoga.biz.mentor 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

A common question I get asked as a website designer in the wellness space is "Do I need a yoga teacher website?" In this episode we're going to discuss whether or not having a website for your yoga teacher business is important. Then we'll dive into 11 reasons how a yoga teacher website can help you grow and manage your biz.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Try OfferingTree and get 50% off your first three months or 15% off your first annual subscription*: https://allmatstaken.com/tree 

Take Showit for a test-run with a 14 day trial then get your first month free visit*: https://allmatstaken.com/showit 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Today's episode is a little bit different. Over the years I have found it inspirational listening to other people's positive birth experiences and I found that these trickled back into my consciousness when I was pregnant. So I've decided to share mine too. It didn't go to plan, but ultimately the main goal of having us both out the other side healthily was achieved. 

My yoga practice played an integral part in making this into a positive birth story. I discuss how learning and embodying the eight limbs of yoga and the koshas helped me trasform what could have been a somewhat traumatic experience, into an affirmative one.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and children.

Her pioneering work in the wellness industry has enabled other female entrepreneurs to create their matrifocal businesses via the HolyMama Certification. The ripple effect of these leaders has revolutionized retreating for mothers and children worldwide. Claudia has led 100s of transformational retreats around the world since 2008, inspiring tens of thousands via her books, retreats, and courses. Claudia believes in the power with each other in the resonant LoveField. Claudia is led by her three projector children, whom she calls her New Earth Guides.

We’ll cover:

• What goes into running mother and child retreats

• Overcoming obstacles as a woman and mother in business

• Balancing life as a business owner and mother

• Banishing “Mom guilt”

And more!

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Get Claudia’s free video series: Become a Sold Out Retreat Leader: https://hub.holymama.info/sold-out-retreat-leader/ 

Check out Claudia’s Website: https://holymama.info/

Connect with Claudia’s on Instagram: https://www.instagram.com/_holymama_/

Check out Claudia’s books*: https://amzn.to/4cRDjqq 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

On today’s episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences.

Rachel supports students, teachers, and trainers to share their passion, find their voice, and inspire others. In addition to authoring five books, she has written for Yoga International, YogaUOnline, and the Huffington Post, and exuberantly shares her knowledge through her coaching, YouTube channel, online courses, and free online classes. 

We’ll cover:

• How to choose your course topic

• The essentials to planning your courses

• 101 of making an engaging course people complete

• Course pricing strategies

• Marketing tips

• And more!

I’ve had the pleasure of chatting with Rachel a few times now as she was a key speaker at this year's summit. As well as being an absolute wealth of knowledge Rachel is so much fun

Links:

 Showit Website Design & Templates: https://jerrettdigital.com 

 All Mats Taken Home: https://allmatstaken.com 

 Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

 Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

 Check out Rachel’s Website: https://www.rachelyoga.com 

 Connect with Rachel on Instagram: https://www.youtube.com/rachelscottyoga 

 Subscribe to Rachel on YouTube: https://www.instagram.com/rachelscottyoga