In this episode with yoga teacher and business coach, Gwen Ferreira, we explore how to make 5k per month as a yoga teacher. Grab your notebook because Gwen lays out the three-step framework you need to structure your offers to hit 5k.

We also cover:

• What works and what doesn't work these days as niches in the yoga industry
• The mindset you need to cultivate to grow your business
• The future of yoga teaching 

As always, this episode is filled with juicy nuggets of information you won't want to miss. 

Links

Please fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help me choose topics and speakers that will most serve you to help you grow your business this year: https://airtable.com/apphkpLYlPfjnBiNL/shrDn9hTWkB8LttBy

Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access behind-the-scenes content, and community chats with a tribe of teachers who get it >>> https://www.patreon.com/c/allmatstaken

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital   

Connect with Gwen on Instagram: https://www.instagram.com/businesswithgwen/ 

Grab Gwen's Freebie! Story Prompts To Sell Your Offers On Instagram: http://businesswithgwen.com/free-story-prompts-that-sell

Check out Gwen's Signature Offers:

• Elevate 6-month program: https://businesswithgwen.com/elevate
• Messaging Masterclass: https://cart.gwenferreira.com/take-my-money-messaging-masterclass/

In this episode I share with you my journey of getting my new in-person yin yoga class up and running. 

I'll cover:

• How I found a place to teach
• My booking system set-up
• Initial marketing strategies
• How my first class went
• Plans for the next steps

I hope you find this breakdown valuable!

Links:

Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access our private podcast, behind-the-scenes content, and community chats with a tribe of teachers who totally get it >>> https://www.patreon.com/c/allmatstaken

How to embed OfferingTree booking system into your existing website: https://youtu.be/_8yYV6ePR-E 

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting https://allmatstaken.com/tree 

New Zealand practitioners check out Koru Studio in Nelson: https://www.korucentre.co.nz/

 

 

 

Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more.

We cover:

• Charm Pricing and the Left-Digit Effect
• Anchoring Effect & Decoy Pricing
• Odd vs. Even Pricing
• Free and Limited-Time Offers
• Quantity Discounts and Bundling Strategies

And more!

Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business. 

Links:

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources 

Showit Website Design & Templates: https://jerrettdigital.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to feel hard.

We’ll cover:

• How to know when you’re ready to jump all in on your business

• Common beliefs holding entrepreneurs back

• Unconscious vs. conscious beliefs and how to overcome them

• How to prepare yourself for transitioning from an employee to a full-time business owner

And more!

This episode is packed with practical advice and actions you can take to transform your mindset and get you ready to step into being the CEO of your business and life!

 

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Check out Johanna’s Course: https://johannaliana.thrivecart.com/aligned-life-mastery-online-course/ 

Connect with Johanna on Instagram: https://www.instagram.com/johanna_liana/ and https://www.instagram.com/johanna.liana.coaching/

Subscribe to Johanna’s Podcast on YouTube: https://www.youtube.com/c/Johannaliana

Listen to Johanna’s Podcast on Spotify: The Girl That Went For It Podcast https://open.spotify.com/show/11ZHMoEH1oCj8wRiSo8dcu?si=54738d72ccb34621

Check out Johanna’s book Living With Purpose: Daily Reflections For Personal Empowerment*: https://amzn.to/3RSRqUn 

Check out Johanna’s book Believe in Life: How to dance in the rain*: https://amzn.to/4cwawYW 

Check out Johanna’s Gratitude Journal*: https://amzn.to/45SFFDr 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Have you ever asked for referrals to a service? Did you take someone up on their recommendation? The answer is probably yes. In today's episode we discuss how to incorporate referral marketing and leveraging them to grow your yoga business in a low-effort manner.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today’s interview is with the marvellous Manu Molina a nomadic wellness enthusiast on a mission to elevate your yoga and wellness biz journey. A former yoga teacher turned Retreats Director, Manu brings a wealth of experience — from teaching internationally to directing retreats at Six Senses Ibiza.

In 2018, Manu embraced entrepreneurship in Thailand, navigating hurdles with resilience. Despite the challenges of COVID, a new purpose emerged — empowering yoga and wellness pros in online business and marketing. Now, Manu is here to guide others in upleveling their game.

We’re going to discuss:

• The benefits of running a retreat

• We answer whether or not the retreat space is overly saturated

• How to stand out as a retreat leader

• 10 methods for selling out your retreat

And more!

But even if you’re not planning on running a retreat stick around because the sales strategies Manu shares are all highly valuable tools you can adapt to whatever high or low ticket offer, course or workshop you may be selling. 

He is such a star and I’ve loved getting to know Manu over the past few months as friends on Instagram then as a speaker at this years summit. I know you’ll enjoy this fun chat.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Check out Manu's 2025 ZenPreneur Biz Bootcamp to elevate your yoga and wellness business from stunning Thailand. Use the code AJ2024 at checkout or in your discovery call for a bonus gift exclusive to All Mats Taken listeners*: https://yogabizmentor.com/bootcamp-thailand/ 

Check out Manu’s Website: https://yogabizmentor.com/ 

Connect with Manu on Instagram: https://www.instagram.com/yoga.biz.mentor/ 

Learn more from Manu on YouTube: https://www.youtube.com/@yoga.biz.mentor 

 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

A common question I get asked as a website designer in the wellness space is "Do I need a yoga teacher website?" In this episode we're going to discuss whether or not having a website for your yoga teacher business is important. Then we'll dive into 11 reasons how a yoga teacher website can help you grow and manage your biz.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Try OfferingTree and get 50% off your first three months or 15% off your first annual subscription*: https://allmatstaken.com/tree 

Take Showit for a test-run with a 14 day trial then get your first month free visit*: https://allmatstaken.com/showit 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

Today's episode is a little bit different. Over the years I have found it inspirational listening to other people's positive birth experiences and I found that these trickled back into my consciousness when I was pregnant. So I've decided to share mine too. It didn't go to plan, but ultimately the main goal of having us both out the other side healthily was achieved. 

My yoga practice played an integral part in making this into a positive birth story. I discuss how learning and embodying the eight limbs of yoga and the koshas helped me trasform what could have been a somewhat traumatic experience, into an affirmative one.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and children.

Her pioneering work in the wellness industry has enabled other female entrepreneurs to create their matrifocal businesses via the HolyMama Certification. The ripple effect of these leaders has revolutionized retreating for mothers and children worldwide. Claudia has led 100s of transformational retreats around the world since 2008, inspiring tens of thousands via her books, retreats, and courses. Claudia believes in the power with each other in the resonant LoveField. Claudia is led by her three projector children, whom she calls her New Earth Guides.

We’ll cover:

• What goes into running mother and child retreats

• Overcoming obstacles as a woman and mother in business

• Balancing life as a business owner and mother

• Banishing “Mom guilt”

And more!

 

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Get Claudia’s free video series: Become a Sold Out Retreat Leader: https://hub.holymama.info/sold-out-retreat-leader/ 

Check out Claudia’s Website: https://holymama.info/

Connect with Claudia’s on Instagram: https://www.instagram.com/_holymama_/

Check out Claudia’s books*: https://amzn.to/4cRDjqq 

 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

 

On today’s episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences.

Rachel supports students, teachers, and trainers to share their passion, find their voice, and inspire others. In addition to authoring five books, she has written for Yoga International, YogaUOnline, and the Huffington Post, and exuberantly shares her knowledge through her coaching, YouTube channel, online courses, and free online classes. 

We’ll cover:

• How to choose your course topic

• The essentials to planning your courses

• 101 of making an engaging course people complete

• Course pricing strategies

• Marketing tips

• And more!

I’ve had the pleasure of chatting with Rachel a few times now as she was a key speaker at this year's summit. As well as being an absolute wealth of knowledge Rachel is so much fun

Links:

 Showit Website Design & Templates: https://jerrettdigital.com 

 All Mats Taken Home: https://allmatstaken.com 

 Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

 Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

 Check out Rachel’s Website: https://www.rachelyoga.com 

 Connect with Rachel on Instagram: https://www.youtube.com/rachelscottyoga 

 Subscribe to Rachel on YouTube: https://www.instagram.com/rachelscottyoga 

 

Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose. 

I will also share my struggles with niching down in my businesses over the years, how not choosing one held me back and the benefits I've experienced one I finally chose something. 

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of her clients, she does so with engaging, story-driven emails. 

Writing can seem scary at first, but Jess works to empower ethically-minded entrepreneurs to start telling their stories, helping them realize they all have valuable, meaningful moments in their life that are perfect for emails, no matter how normal or “boring” they may initially seem (because really, those are the best ones).

I met Jess through this year’s All Mats Taken Summit in the Facebook group. She introduced herself and as copywriters are a website designer's best friend I was instantly like, let’s connect! So we got talking and I knew I had to introduce her to you because she is an incredibly valuable person to have in our community.

Links:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Connect with Jess on LinkedIn (her platform of choice!): https://www.linkedin.com/in/jessfrischolz/

Follow Jess on Instagram: https://www.instagram.com/frischcopy/

Grab Jess' Free PDF Guide "Use story-driven emails to grow your biz." https://frischcopy.ck.page/unforgettable-emails 

 

On episode 21 of The All Mats Taken Podcast the fascinating Meera Dhawan shares how Yoga in itself is a theory of psychology. Within ancient yogic texts, we have profound frameworks for what makes us reduce suffering, what the mind is made up of, and practices that help us physically, emotionally, and spiritually. 

In this episode we’ll explore:

• The Pancha Kosha Model
• Tools for working with the layers of ourselves
• Nervous system regulation
• Incorporating breath and yoga into mental health services
• Tools we can take away to work on our mental health

After listening to this episode you’ll be asking yourself: Why is Yoga not taught more in mental health spaces?!?

Links

Please fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help me choose topics and speakers that will most serve you to help you grow your business this year: https://airtable.com/apphkpLYlPfjnBiNL/shrDn9hTWkB8LttBy 

All Mats Taken Home: https://allmatstaken.com

Showit Website Design & Templates: https://jerrettdigital.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital   

Learn more about Meera's Pranayama course: https://truetoyoga.com/training-register 

Connect with Meera on Instagram: https://www.instagram.com/meeravdhawan/ 

Check out Meera's Website: https://truetoyoga.com/ 

Email Meera: meera@truetoyoga.com 

 

 

 

Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online.

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years. 

In this interview we discuss:

• practical tips on how to embody yoga philosophy into your life and yoga teaching business
• how to embed yoga philosophy into your business foundations
• applying this ancient wisdom to our modern lives
• why you shouldn't give yoga classes away for free

And so much more!

Links Mentioned:

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g  

Rina's Recommended resources:

Check out Rina’s website: https://rinayoga.com

Rina's Super Simple 5-Step Strategy to Go From a Struggling Yogi to Reliably Making 6-Figures/Year in Record Time: http://careerinyoga.com/training 

Apply to Train with Rina: https://www.careerinyoga.com/apply 

Connect with Rina on Instagram: https://www.instagram.com/rinayoga 

Rina's Bestselling Book: The Yoga Mind: 52 Essential Principles of Yoga Philosophy to Deepen Your Practice*: https://amzn.to/42QDkXW 

A. Parthasarathy Website: https://www.vedantaworld.org

A. Parthasarathy - The Fall of the Human Intellect*: https://amzn.to/4dHV4Kk

Eric Pastel - Emotional Empowerment Movement*: https://amzn.to/3UKwfEZ  

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

 

If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and cons of running a free virtual summit and find out if they will work for you to grow your community as a yoga teacher.

Links Mentioned: 

Learn More About Summits: https://allmatstaken.com/summit-skyrocket 

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Follow on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it!

Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, certified teacher in vinyasa, yin, and prenatal yoga, and a lifelong student.

In this podcast, you'll learn from expert guest interviews from the yoga world and passionate solo episodes by me!

So let's dive in, find your flow and grow!

In this episode we chat with the talented Kate Lombardo, about everything money mindset for yoga teachers. Kate is the co-founder of YogaRenew an in-person and online studio, a Conscious Business Mentor and Yoga Teacher Trainer. Her work as a yoga instructor spans the globe, touching tens of thousands of students internationally through her company. 

She is fiercely passionate about making yoga accessible to as many people as possible and truly believes in the ripple effect that it can have as more people share the practice of yoga for good in their communities.  Kate's passion for entrepreneurship lies in the belief that people should feel empowered to find sustainable success in creating a business that brings them joy.

Today we'll dive deep into money mindset with Kate sharing her experiences and practical approach that features a dash of much-needed spiritualism.

We'll explore:

• How to balance how we view earning money from the perspective of yoga philosophy

• Embracing abundance

• The future of teaching yoga

• And SO MUCH MORE!

I've listened to this episode several times now and I get something more out each time. Definitely grab your notes and get ready to challenge your money blocks to bring in abundance in 2025!

Links:

Watch the How to Start a Podcast Live Webinar in Conjunction with OfferingTree replay: https://www.offeringtree.com/blog/how-to-start-a-podcast/ 

If you're looking for a new website with all the bells and whistles in one place to help you build and run your yoga business use my OfferingTree partner link and get 50% off your first three months, or 15% off an entire year of  your subscription: www.offeringtree.com/allmatstaken

Please fill out the quick 2025 All Mats Taken Pre-Summit questionnaire to help me choose topics and speakers that will most serve you to help you grow your business this year: https://airtable.com/apphkpLYlPfjnBiNL/shrDn9hTWkB8LttBy 

All Mats Taken Home: https://allmatstaken.com

Showit Website Design & Templates: https://jerrettdigital.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital   

Connect with Kate on Instagram: https://www.instagram.com/kate.lombardo/ 

Check out Kate's Website: https://katelombardo.com/ 

Join the CEO Insiders Club Free Newsletter: https://yogaceo.myflodesk.com/insidersclub 

Follow YogaRenew on Instagram: https://www.instagram.com/yogarenew/ 

Check out YogaRenew's Website for Yoga Teachers: https://www.yogarenewteachertraining.com/ 

Learn more about YogaRenew's Hoboken Studio: https://yogarenew.com/

 

 

 

In this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead.

Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media.

Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online.

She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly.

In this interview, we cover:

• The types of content you should be creating for Instagram (that work for you!)
• Balancing sales with value, and understanding engagement metrics
• Overcoming imposter syndrome to show up as a leader in your niche
• What your content should focus on to build a movement rather than friends
• And so much more!

Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation.

Links:

All Mats Taken Home: https://allmatstaken.com

Showit Website Design & Templates: https://jerrettdigital.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital   

Connect with Gabi on Instagram: https://www.instagram.com/itsgabimetz/ 

 

As yoga teachers, we hope to make a genuine impact by helping people create meaningful transformations. But how do we find yoga clients ready to invest in this deeper work?

In this episode of The All Mats Taken Podcast we have the pleasure of speaking with Joanna Sapir, a business strategist for holistic practitioners and host of The Business Revolution Podcast. Today she shares her step-by-step sales strategy that pre-qualifies, primes, and preps prospects so they're ready, willing, and able to invest in themselves and their transformation.

Plus we discuss:

• CTA strategy to get leads in the door
• Why it's OK to say "no" sometimes
• The types of content you should produce to help draw in clients (and what doesn't work!)
• And more!

This episode is full of actionable how-to's and strategies so get ready with your notepad and pen, you're going to want to take notes!

Links:

Listen on Apple: https://podcasts.apple.com/nz/podcast/all-mats-taken-a-podcast-for-yoga-teachers/id1747083899

Listen on Spotify: https://open.spotify.com/show/3329iQ9R9qpFas7m3UUhda?si=99e31415e5a04614

Watch on YouTube: https://www.youtube.com/@jerrettdigital 

Showit Website Design & Templates: https://jerrettdigital.com/shop

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Joanna has a gift for All Mats Taken listeners, "Three Powerful Systems that will Completely Transform Your Business" you can get this here: https://joannasapir.com/allmats

Check Out Joanna's Website: https://joannasapir.com/

Listen to The Business Revolution Podcast: https://joannasapir.com/business-revolution-podcast/

 

This episode of The All Mats Taken Podcast is with the mesmerizing Indu Arora an Ayurveda and Yoga Teacher, mentor and author who considers herself a student for life. Her core philosophy is, ‘Yoga is work-in not work-out!”

She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow’s Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022).

We discuss:

• The glamorization of asana and how to combat this as a community
• The real meaning of yoga
• The importance of subtle in yoga
• Furthering your yoga studies with reliable resources

And more!

I've had the pleasure of talking with Indu a few times now and each time hearing her speak is like listening to a poem—full of wisdom and each time I listen to the conversation I get something new from it. Enjoy :)

Links: 

Showit Website Design & Templates: https://jerrettdigital.com All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

Indu's Book Shop (Hard-copy and e-books): https://www.yogsadhna.com/shop/list/for_your_mind

Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ

Check Out Indu's Website: https://www.yogsadhna.com/

Follow Indu on Instagram: https://www.instagram.com/induaroraofficial/

 

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

In this episode, we dive into a question many yoga teachers face when building their online presence: Should you start with a landing page or a full website? We break down the key differences between these two options and explore which is best for attracting new students, building your brand, and growing your business online. Tune in to discover how to make the best choice based on your current goals, resources, and offerings.

In this episode, we cover:

• The main differences between a landing page and a website
• When to use a landing page vs. a website as a yoga teacher
• Examples of effective uses for each to grow your yoga business
• Practical steps and tools to get started today

Links:

All Mats Taken Resources: https://allmatstaken.com/resources 

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Since having my boy the majority of my yoga practice has been introspective and I've focused on the limbs outside of asana in more depth. This week Saucha (cleanliness or purity) came front and centre in my mind and I got to pondering how I can embody it into my business to make my life easier and become more productive. Today's episode is all about the Niyama Saucha and how it may apply to your business.

Links:

The Yamas & Niyamas: Exploring Yoga's Ethical Practice by Deborah Adele*: https://amzn.to/4eRZgXU 

Showit Website Design & Templates: https://jerrettdigital.com 

All Mats Taken Home: https://allmatstaken.com 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

If I could count the number of times someone asked me to "make me a website quickly, it won't take you long" I would be rich. While yes, building a website doesn't take long if you know what you're doing OR you have a solid support. BUT regardless of what platform you're using or whether you're hiring a designer or building it yourself with a template there are four key ingredients you need to have before you can get started. Once you have these four things you'll not only have a great foundation for your business and marketing set but you'll also be ready to build your website easy-breezy. 

Links:

Get the DIY Branding Workshop: https://allmatstaken.com/resources 

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources 

Showit Website Design & Templates: https://jerrettdigital.com/shop

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting allmatstaken.com/tree 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

In this episode, Amanda Paz shares how AI has revolutionized her business operations and creativity. We discuss the importance of AI tools in managing the administrative and creative aspects of a yoga business, such as content creation, marketing, and class planning. We also delve into practical ways AI can be harnessed to improve efficiency and provide inspiration, allowing yoga teachers to focus more on personal connections and in-person teachings.

Amanda offers insights into how she uses AI to enhance her mentoring of other yoga teachers and her own online programs. We also explore the ongoing need for human touch in yoga and wellness, despite technological advancements.

Meet Amanda:

Amanda Paz's journey to wellness began when she left her marketing and PR career to explore the power of movement, meditation, and nutrition in improving quality of life and performance. Her passion for sports led her to work with top NBA, NFL, and MLB athletes for a decade, using breathwork and yoga to boost their performance and recovery. Over the years, she developed strategies that turned her business into a sustainable six-figure model, granting her the freedom to work from anywhere in the world. In 2021, she launched Yoga Biz Academy, offering coaching programs, courses, and a podcast to help other yoga teachers build aligned and profitable businesses that helped them reach students from all over the world. Her mission is clear: empower wellness professionals to build thriving businesses that help them reclaim their time, increase their income, and amplify their impact.

Links: 

🎉Registration for the All Mats Taken Summit 2025 is officially open!

Join the All Mats Taken Summit (May 15–18 | Free)

🥳Grab your ticket at: https://allmatstaken.com/

 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Watch this episode on YouTube: https://www.youtube.com/@allmatstaken 

Connect with Amanda on Instagram: https://www.instagram.com/yogabizacademy/ 

Learn more from Amanda: https://www.amandapaz.com/jointhelist 

AI for presentations mentioned by Amanda: https://www.beautiful.ai/

 

Yes, you can show up online without becoming a yoga influencer or selling your soul.

Let’s be real—most of the marketing advice out there wasn’t made for yoga teachers.

It was made by business bros who’ve never whimpered through a toe squat in Vajrasana.

If you’ve ever opened Instagram to “do your marketing” and suddenly found yourself deep-cleaning your bathroom instead… this episode is for you.

In this solo episode, I’m sharing:

• Three 'aha' moments I've had from watching the 2025 All Mats Taken Yoga Business Summit presentations

• How to use marketing as an invitation, not a persuasion tactic

• Why your voice is your brand (and perfection is not the goal)

• How to create sustainable visibility without dancing on Reels

And of course — a very exciting announcement:

Registration for the All Mats Taken Summit 2025 is officially open!

Join the All Mats Taken Summit (May 15–18 | Free)

Grab your ticket at: https://allmatstaken.com/

 

In this episode, we dive into the joyful world of Ayurveda with Lucy, an Āyurvedic practitioner who shares how this ancient science can bring balance, connection, and deeper insight into a modern yoga practice and life. We explore how to make Ayurveda feel approachable, aligned, and even a little bit fun.

About Lucy:
Lucy is an Āyurvedic practitioner dedicated to bringing the teachings of the elements to all curious hearts. Following the insights of nature, Lucy leans into the healing arts with a deep trust in the innate wisdom each being holds. Through touch and tenderness Lucy shares the medicine of this time-tested science in fun and relatable ways. Lucy graduated from the Ayurvedic Institute in Albuquerque, New Mexico USA in 2018 where under the guidance of Dr. Vasant Lad and the most loving of teachers, she found a place in a community devoted to the wisdom of Nature.

In this episode, we cover:

• What Ayurveda actually is (and why it’s not just tongue scraping and porridge)

• The biggest misconceptions around Ayurveda, especially in wellness spaces

• How yoga and Ayurveda complement each other

• How yoga teachers can start weaving Ayurveda into their classes

This one's especially for yoga teachers who want to learn how Ayurveda can support their students, deepen their offerings, and expand their own connection to self and healing.

Links: 

🎉Registration for the All Mats Taken Summit 2025 is officially open!

Join the All Mats Taken Summit (May 15–18 | Free)

🥳Grab your ticket at: https://allmatstaken.com/

 

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Watch this episode on YouTube: https://youtu.be/00HkMpS9f_g?si=shwsatri3f5L9yRQ 

Connect with Lucy on Instagram: https://www.instagram.com/north.ayurveda/ 

Check out Lucy's website: https://www.northayurveda.com.au/ 

Learn more about Lucy's 50-hour Ayurveda for Yoga Teachers Course: https://www.northayurveda.com.au/the-yoga-of-ayurveda 

In this episode, I sit down with Nyk Danu to explore her inspiring journey from a professional hairstylist and hair color educator to a successful yoga teacher and business mentor for other yoga teachers. Nyk shares the pivotal moments that led her to embrace yoga, the challenges she faced, and the strategies she developed to not only sustain but thrive in her new career.

We dive deep into the benefits of registered series versus drop-in classes, the importance of niching for yoga teachers, and how to build a supportive community both in-person and online. Nyk also offers practical advice for yoga teachers looking to transition to a more sustainable business model, including marketing approaches and leveraging technology for administrative tasks.

Get To Know Nyk:

Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. She’s a fiercely independent Sagittarius, misfit, introvert, bookworm, cat charmer, crow whisperer, Buddhist, seeker of truth, and a long-term pro-activist who’s not-so-secretly out to save the world.

Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada. In her weekly public classes, she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.

As a Yoga Therapist, her specialty is helping MisFits with Back Pain and Anxiety. Nyk has been practicing Yoga since 1998 and teaching since 2004.

In 2007 she fell madly in love with Yin Yoga and has since done 500+ hours of Yin Yoga training with Paul Grilley. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College. In 2017 She received a 800 hour of Yoga therapy certification from Ajna Yoga College in Victoria BC.

Nyk has since combined her Yoga Therapy Training, Yin Yoga Training and, Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.

When she is not teaching Yoga you will likely find her on the beach with a book or curled up with her fella watching Star Trek or Anime.

Links: 

🎉Registration for the All Mats Taken Summit 2025 is officially open!

Join the All Mats Taken Summit (May 15–18 | Free)

🥳Grab your ticket at: https://allmatstaken.com/

 

Claim your OfferingTree Free trial + 50% off your first three months or 15% an annual subscription. Head to https://allmatstaken.com/tree to grab your discount.

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Watch this episode on YouTube: https://youtu.be/aQT8ypETZGk?si=xFzeoxDrlAX7upil 

Connect with Nyk on Instagram: https://www.instagram.com/nykdanuyoga/ and https://www.instagram.com/yinyogapodcast/ 

Check out Nyk's website: https://nykdanu.com/teachers/ 

Grab this freebie from Nyk: So You Think You Can Niche Workshop: https://nykdanu.com/teachers/yoga-business-mentorship/workshops/#signup 

Cueing is a hot topic at the moment, but today's guest, Lena Kalchenko, has been talking about this for a long time now. She focused on simplicity and connection in cueing over precise alignment, and she has good reason for doing so. At the core of Lena's philosophy is an internalized experience and self-discovery

We cover:

• Why removing complexity from cueing enhances accessibility
• Do you need to make every class as accessible as you can?
• Why students and teachers benefit from simple cues rather than focused alignment.
• AND MORE!

I love Lena's matter-of-fact, perspective way of discussing cueing and how ultimately it's all about the expression of movement, connection and play rather than an overly serious aligned, "perfect" practice.

Links

Claim your OfferingTree Free trial + 50% off your first three months or 15% an annual subscription. Head to https://allmatstaken.com/tree to grab your discount.

Missing connection on your teaching journey? Transform your solo journey into a supported adventure in the All Mats Taken Community! Free tier available or join us for just $5/month to access behind-the-scenes content, and community chats with a tribe of teachers who get it >>> https://www.patreon.com/c/allmatstaken

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital 

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital 

Connect with Lena on Instagram: https://www.instagram.com/lenakalchenko_/ 

Check out Lena's website: https://www.yogawithlenak.co.uk/ 

Grab this freebie from Lena: Exploratory yoga cues to make your classes more inclusive and engaging—helping every student truly find what works for them: https://mailchi.mp/aef9dd906963/exploratory-yoga-cues-for-creative-teaching

Lena's Workshops:

Cueing with Purpose: In this workshop, you'll break down what makes a cue effective, purposeful, and impactful—so your students don’t just hear your instructions, they feel them in their bodies. https://buy.stripe.com/28oeXk3yd8ecdpK9AI   The Truth Behind Stepping Forward in Sun Salutes: In this masterclass, you’ll break down: why some students struggle (and why traditional cues often fall flat), the hidden biomechanics behind this transition—so you can teach it with confidence, how to refine your cues to help students move smoothly—without frustration and what to do when progress stalls, even after months (or years) of practice. https://buy.stripe.com/fZeeXk8Sx9ig0CY9AD   Loosening the Controlling Grip: Learn how to break free from the need to control every aspect of your class so you can teach in a way that’s more fluid, impactful, and uniquely you. https://buy.stripe.com/28o16u9WBdyw85qeV3