All About Digital Marketing Podcast – Details, episodes & analysis

Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. 

We break down:

• How to use ChatGPT to start brainstorming ideas
• Taking those ideas and refining them 
• Getting into the details, and the weeds
• Breaking down the deliverables you need to complete the campaign

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

This episode is also available on YouTube with a complete video of the ChatGPT process we went through. 

Stuff We Mentioned:

• ChatGPT by OpenAI

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
 
And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. 

We break down:

• What is a marketing avatar and why are they important?
• Why do you have to focus on people that are going to buy?
• How to be honest with yourself about your business.
• and explaining why a pivot is not a sign of failure.

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

Stuff We Mentioned:

• How Apple Cannibalized the iPod

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
 
And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.

Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.

You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.

We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is our 2nd episode from our new content series, The Social INK Show. As always, we're interested in knowing what you think of these chats, so be sure to leave us a comment on your favourite social media channel, simply search for @allaboutdigmar

James O'Donnell, Commercial Director, and Founder & CEO, Chris Bruno, are talking about the benefits of long-form content creation, starting a podcast today and some of our business and marketing failures.

You see, everything that Social INK does, for themselves and for their clients is an experiment. It's about trying new things, and not just trying them once and thinking they don't work. But trying them until you build a system or a process that can really be tested.

Bring the Social INK Show to the All About Digital Marketing podcast is exactly that. So whether you enjoy the episode, or not, don't think twice. Drop us a note to let us know.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about the importance of video in your marketing. Whether you like to create videos or not, it's becoming more and more clear that video plays an integral role in how people discover and get to know brands online.

We're joined by Daniel Glickman today. He's the CMO of Wave.Video, a platform designed and built to help everyone create professional-looking videos for their brands, without needing to spend years mastering video editing suites.

With more than 20 years of experience, Daniel knows a thing or two about how to market a business. When he took over as CMO for wave.video, people noticed the change. He's published two books and hosts his own podcast too.

Don't miss out on the episode, and be sure to let us, and Daniel, know what you're currently doing to incorporate video into your marketing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about where to focus your resources when you're starting out. Let's be honest here, when you're a small business, whether new or established, resources are often limited. So what's the right strategy for your business's marketing.

You've seen hundreds of articles online. Some about SEO, others about Google Ads. Then you read about social media. Then funnels. There's so much to take in, absorb and analyse.

Today, our host, Chris Bruno, wanted to help you understand what some of your options are. Yes, there's definitely a requirement for your marketing to expand over various channels and strategies. But when you're starting out, and resources are limited, where can you have an impact quickly, and relatively cheaply?

Find out in today's episode. Be sure to connect with us on social media, to let us know your thoughts on today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about putting the customer at the front and centre of what you do. We often hear the terms User Experience (UX) or User Interface (UI) thrown around. But few people understand just how important those aspects of your business can be.

Introducing Zuzana Dobro. A customer experience designer, who uses design thinking and brain science to help companies achieve so much more with their products and business. 

Whether you're just starting out on your entrepreneurial journey, or you've been around for a few years, you'll want to hear what Zuzana has to say. We talk about: 

• The benefits of big vs small teams 
• Building for your audience 
• Design thinking and what that means for your UX and UI 
• Communication within teams and with stakeholders 

Don't miss out on understanding what you could be doing differently in your business. These sorts of changes may seem like they're obvious, but way too many of us aren't maximising our potential because of it.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about becoming more creative with your marketing efforts. Many of you listening are going to start by saying "yeah, but I'm not creative". Guess what? Creativity is just like anything else in life, you need to work at it to become better.

Just like any muscle in your body, it needs regular training, exercise and workouts to help it become stronger. Whether you want to write more blogs or create better graphics for social media, or maybe it's ideation that you're really struggling with, you need to start doing it more often, so as you continue to get better at it.

James Altucher talks about the concept of 10 ideas a day. If you want to become an ideas machine, you need to write down 10 ideas a day. This technique means your brain is always fired up to find ideas and creative solutions to anything in the future.

This episode is another experiment, where we've taken a blog that was originally posted on www.chrisbruno.co, our host's personal website. If you enjoyed the episode, make sure to subscribe and leave us a review.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about starting your digital marketing journey by really understanding your target audience and creating for them. We're joined by Mike and Gaby Grinberg, a husband a wife team, that run Proof Point digital marketing agency.

Their story is unique. Why they started their business is powerful. What they've done since starting is incredible.

This is the first time we've spoken to a husband and wife team who are running a business, and it's clear to see why this works so well with Mike and Gaby.

Listen to how you can start marketing your business better going forward and how you could run a business with your significant other.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about experimenting with your content marketing. Every agency and marketer out there is experimenting. Whether it be for your advertising online, for your sales pages, anything. It's all based on testing to see what works and what doesn't.

At Social INK, we're big believers in experimenting with content. In fact, recently we've been doing a huge amount of it. From Episode 59 The Social INK Show Experiment, through to Episode 61 Ideation vs Execution, we've been testing how we can repurpose more content.

Repurposing is a simple concept. Once you've created a piece of content, can it be used in one way or another to create more content? So for example, The Social INK Show was a 40-minute conversational style video which has now become a podcast, 4 blog articles, 6 short videos and we're still taking more from it.

So the real question to ask yourself is this; are you experimenting enough and are you repurposing your existing content?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.