Agency Rocket Show – Details, episodes & analysis

In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy.

Designers are taught how to make things look good. But when it comes to making brands mean something? That’s where strategy comes in.

We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps.

You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste.

Whether you’re a designer trying to level up or a business owner who’s tired of blending in, this episode gives you the blueprint for doing brand strategy right.

🎧 Like, share, follow, and reach out if you want us to audit your brand. Just... maybe don’t say “slide into our DMs.” We’re too old for that now.

In this episode of The Agency Rocket Show, hosts Liz and Chelsea unpack one of branding’s biggest power moves: storytelling. 

 People don’t remember bullet points—they remember how you made them feel. From emotional connection to long-term brand loyalty, we break down why a good story beats a good slogan every time. We talk about how to stop treating your brand story like a family history and start treating it like the lifestyle it is. You’ll hear us dig into examples like Nike, Patagonia, and Dove (yes, we have opinions), and how the best brands make their customer the hero—not themselves. Plus, we discuss common storytelling missteps, the difference between campaigns and brand stories, and why your logo is just the beginning of your ecosystem. If you’ve ever wondered how to build a brand people connect with—or why your “About” page isn’t cutting it—this one’s for you. 🎧 Like, share, follow, and send us your favorite brand storytelling examples—we want to hear them!

The Discovery Phase... a.k.a. our foundation for branding that hits the mark every time. In this episode of the Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens dive into the ins and outs of the discovery process at DayCloud Studios. From workshops designed to squeeze every ounce of branding inspiration to aligning with client visions through interactive mood boards, we reveal our secrets behind a very confident 10/10 success rate. You’ll hear about the power of asking the right questions, setting clear expectations, and never skipping steps—even when it’s tempting. Tune in to learn how discovery workshops can save time, enhance creativity, and build lasting client relationships!

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens kick off Season 3 with a deep dive into the art of branding. After a well-earned summer break (and Chelsea’s wedding!), we're back to share the tools, techniques, and lessons that fuel our creative agency. From discovery workshops to stylescapes and brand books, learn how DayCloud Studios crafts impactful, client-focused brands. Packed with real-world insights, humorous tangents, and actionable takeaways, this episode sets the stage for a season full of branding expertise and creative inspiration.

In some ways, AI has changed how we work. If companies want to remain relevant, it’s crucial to keep up with the rapidly improving technology of today. So what do we utilize in our day-to-day at DayCloud? In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they reveal their modern tools of the trade. From generated captions and blog outlines to the audio/video services we utilize to edit this very podcast, it’s a jam-packed session on saving time, enhancing content, and maintaining a balance between robotic and human touch. Tune in to find out how AI can transform your agency’s game!  AI We ❤:  SocialPilot ChatGPT  PodSqueeze Deciphr Canva Opus Clip AutoPod

In the final part of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea explore the intricacies of budget management in the creative agency world. Drawing from our own experiences at DayCloud, we share the hurdles we've faced and the strategies we've employed to manage our finances effectively; things have come a long way since the beginning! From hourly billing and master spreadsheets lump sum pricing and time tracking with Harvest, our process has evolved significantly over time. We also delve into new employee budget management, client transparency, scope creep, and the impact of client importance (and kindness) on budget leniency. If you're searching for effective tips on managing your own project budgets, this is the episode for you!

In Part 2 of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea delve into the essentials of internal management of a creative agency. Drawing from 12 years of experience, they share the trials and triumphs of team management. How do you fully resource your team while maintaining clear and effective communication? What does it take to empower your team members and ensure they meet their goals? The truth is, it varies; every team is a different collection of personalities and work styles...  But Liz and Chelsea can help offer practical insights and real-world examples, from using tools like Slack and Teamwork to the critical role of discovery meetings in capturing client visions. They also highlight the importance of leadership alignment (which happens to be a lot like parenting, by the way) to foster a supportive and productive work environment. Tune in for a wealth of knowledge and valuable tips about what it takes to manage a team, and make sure to keep an eye out for Part 3: Managing your budget!

Welcome to our first episode in a new series on project management essentials! In this episode of the Agency Rocket show, hosts Liz and Chelsea tackle the perpetual challenge of client management in a creative agency. What practices make a project flow smoothly, for both the agency and the client? We learned the hard way, and we’re sharing our methods with you. From the art of communication and setting boundaries to milestone management and scope creep, join us as we lay down the fundamentals of exceeding expectations and ensuring a project meets its deadlines… as long as our clients meet theirs too. Get ready for insightful takeaways, valuable dialogue, and plenty of real-world wisdom to elevate your project management game!

On this episode of The Agency Rocket Show, hosts Liz and Chelsea are joined by Django Greenblatt-Seay, Marketing & Communications Director at Rabble Mill and The Bay, co-founder of Huge Creative, and a ninja behind the camera. Together, we recall tales of mentorship, the magic of collaboration, and how an abundance mindset keeps the industry thriving. Whether he’s mentoring up-and-coming talents, orchestrating the one-take wonders of his Love Drunk project, or petitioning General Motors to bring back the Chevy Astro, Django’s journey is a testament to the power of pushing boundaries and embracing the imperfect. From technological evolutions in videography to the art of storytelling, this episode is an inspiring blueprint for anyone ready to make their mark with a camera and a dream. Tune in to uncover how you, too, can transform passion into impactful content and why sometimes, involving a few friends in your projects might just be the key to creative success! 🔗 Connect with Django LinkedIn: https://www.linkedin.com/in/djangogs IG: https://www.instagram.com/babyclient/

⛰️ Huge Creative Website: https://thehugecreative.com/ IG: https://www.instagram.com/thehugecreative/

🛹 Rabble Mill & The Bay Website: https://rabblemill.org/ IG: https://www.instagram.com/rabblemill/

△ Love Drunk: YouTube: https://www.youtube.com/@LoveDrunk Website: https://www.love-drunk.com/

🚐 #BringBackTheAstro Website: https://www.bringbacktheastro.com/

Show Notes: https://www.agency-rocket.com/blog-overview

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In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they welcome Keaton, Marketing Coordinator at DayCloud Studios, for a deep dive into the pervasive challenge of imposter syndrome. This phenomenon often leaves talented individuals doubting their accomplishments and fearing exposure as frauds, despite clear evidence of their capabilities. Our discussion explores personal stories and insights on how imposter syndrome affects various aspects of life—from professional environments to personal relationships. We examine the pressures of gender dynamics and societal expectations, and discuss how maturity and self-awareness can lessen these doubts. The episode also highlights the importance of praise and recognition in creative industries, where feedback is crucial yet double-edged. Through candid conversations and shared experiences, Liz, Chelsea, and Keaton underscore the transformative power of authenticity and self-acceptance in overcoming imposter syndrome, inviting listeners to embrace their true selves and recognize their undeniable value.

Show Notes: https://www.agency-rocket.com/blog-overview

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