The Art of Marketing Podcast – Details, episodes & analysis

Is your website working for you? In other words, is it generating interest, leads and, ultimately, revenue for your company on a daily basis?  If the answer to that question is "no" or even "not sure," then you can't afford to miss this week's edition of the Art of Marketing Podcast, with Digital Marketing Strategist Carolyn Dickerson.  

As President of Web Wizard Marketing, Carolyn increases website traffic for companies, generating leads through search engine optimization, social media, content marketing, paid search, email campaigns and analysis of website analytics. 

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Download a free 88 page video idea book: http://www.appliedart.com/services/video-production 

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com 

Learn more about our production company: https://www.appliedart.com 

#Marketing #VideoProduction

Understanding Customer Behavior and Conversion Tactics w/ Viv Amatuzzi   

When it comes to increasing consumer engagement, few companies do it better than Netflix. 

The streaming giant has become synonymous with "binge-watching," thanks to their captivating original content and individually-targeted algorithm.  

Viv Amatuzzi is all too familiar with Netflix's engagement strategy, having previously worked for the company, testing variables to increase viewer retention rate and watch time.  

Since then, Viv has held creative and strategic roles at several high-profile companies. She currently serves as Director of Conversion for 360i, an integrated creative and media agency.  

Hear from Viv Amatuzzi, Director of Conversion at 360i, a media agency based in Chicago. 360i is a fully integrated creative and media agency that helps brands capitalize on change. 

As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, they don’t just react to changes in the marketplace – they predict and define them.  

Viv has extensive customer behavior experience, including a stint at Netflix testing variables that increase viewer retention and watch time.  

Topics to be covered include: 

- Customer engagement and conversion tactics 

- Consumer insights from studying Netflix viewer behavior 

- Keys to a strong conversion strategy - How to better capture leads, drive sales and more 

- Live Q&A in the comments   

Download a free 88 page video idea book: http://www.appliedart.com/services/video-production  

Listen to the Art of Marketing podcast https://www.artofmarketingpodcast.com  

Learn more about our production company: https://www.appliedart.com  

#Marketing #VideoProduction

In today's episode, we take a look at the Department of Cultural Affairs with Director of Strategic Innitives, Jana Riecker. Jana has had a variety of marketing roles in advertising, agency, and the banking industry. We compare working for the government to these roles and how the State is 'marketing' their outreach programs to cultivate culture in the state. 

Find our panelists on LinkedIn:

Jana - https://www.linkedin.com/in/janarieker/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about The Dept of Cultural Affairs: www.iowaculture.gov

#Government #Iowa

In today's episode, we take a look at the economic impact of the pandemic and see what businesses can do to start the new year strong. Our special guest is Curtis Brown, Director of Economic Development for the City of Urbandale.

Curtis helps protect business and citizen investments, identifying business incentives while advancing new projects. He also works to improve quality of life and employment opportunities in Urbandale.

We cover how the City generates tax income and reinvests business' success in the region, ways to market a community and livestyle, and the future of the Urbandale area economy. 

Find our panelists on LinkedIn:

Curtis - https://www.linkedin.com/in/curtismbrown/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Government #Iowa

Jack Trice stadium, home of the Iowa State Cyclones, is known for its packed stadium of thousands of screaming fans. What does the university's marketing team do to attract all of these fans?

We explore the world of college football marketing with ISU's Associate AD for Marketing, Mary Pink. Mary has over 25 years of experience working for the university to promote their sports programs, running ticket sales campaigns on traditional and social media.

Mary has a unique perspective witnessing first hand, the transition from traditional media to digital to stay in front of vested audience groups including students, alumni, donors, and others.

Iowa State Athletics has positioned itself as a social media juggernaut in recent years, racking up record engagement and record annual revenue — $13.3 million, to be exact.

As part of her duties, Mary oversees a $1.2 million budget and heads the strategy behind the athletics department's wildly popular social media channels. Mary will be discussing her approach to social media engagement and the development of Iowa State's growing fandom.

Find our panelists on LinkedIn:

Mary - https://www.linkedin.com/in/mary-pink-540b9b6/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #SportsMarketing #IowaStateCyclones

Did you know that marketing on the web is an exact science?

This week we welcome Andy Crestodina, who is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast.

Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.

Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent

• Mentor at 1871, the #1 incubator in the US
• Guest Lecturer, Northwestern University, Loyola University and others
• Digital Marketing Instructor, Harbour.Space University

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Buy Andy's book, 'Content Chemistry': https://amzn.to/3nRCnZR

Article on his site: https://www.orbitmedia.com/blog/how-to-write-a-blog-post/

Find our panelists on LinkedIn:

Andy - https://www.linkedin.com/in/andycrestodina/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.orbitmedia.com

#Marketing

In today's episode, we welcome Steve Clayton on the show. Steve is a serial entrepreneur and the CEO of NetBlaze. NetBlaze is a SAAS platform that allows small businesses to easily manage their marketing efforts from a central location. Aimed at helping small businesses, the platform is geared to help local small businesses be competitive and do the 20% of work that produced the 80% of results when it comes to marketing. 

Find our panelists on LinkedIn:

Steve - https://www.linkedin.com/in/steven-clayton-846a62180/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.netblaze.com

#Marketing

"Be curious. You are part of this really cool industry. We get to problem solve and be creative. Accountants get in trouble if they are creative. Marketers are encouraged to try new things."

In today's episode, we welcome Heidi Mannetter on the show. She is a marketing professor at Drake University and former marketing executive and consultant for large large corporations including Pella Windows, Marsh & McLennan, and Principle Financial.  She shares insights from managing a $40,000,000+ ad budget, things you need to prioritize when running omni channel campaigns, and the missing component that many marketers overlook in their efforts. 

Find our panelists on LinkedIn:

Heidi - https://www.linkedin.com/in/heidimannetter/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at https://www.drake.edu

#Marketing

"If you want to keep going during this pandemic, you need to mourn the business you had before and create a new one." - Christina Moffatt

In today's episode, we welcome Christina on the show. She is the owner of Creme Cupcakery + Desserts and the Director of Small Business for the Greater Des Moines Partnership. With over 10 years of experience growing her cupcake business, she mentors and advises other small business owners in the Central Iowa region as they navigate business hardships. She shares how her small business grew from a side hustle in her kitchen to making thousands of cupcakes for the President of China. 

Check out the Small Business Success Summit in Des Moines November 5th and 6th: www.dsmpartnership.com/summit

Find our panelists on LinkedIn:

Christina - https://www.linkedin.com/in/christina-spalding-moffatt-39b4169/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about our guest's business at http://cremecupcake.com/

#Marketing

Today we welcome our very own Caitlin McTaggart and Brandon Cronk on the show to discuss what actually goes on behind the scenes of a virtual event. Caitlin is our Virtual Events Project Coordinator and Brandon handles design and our support teams on show day.

We discuss some misconceptions and the realities of hosting a virtual event with over 1,000 people, how many support staff are needed to keep the cogs moving, and other pointed advise for businesses considering going virtual with their event. 

Find our panelists on LinkedIn:

Caitlin - https://www.linkedin.com/in/caitlin-mctaggart-318384106/

Brandon - https://www.linkedin.com/in/brandoncronk/

Chris - https://www.linkedin.com/in/christopher-heckle-b98642162/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about the Iowa Wild at htpps://www.iowawild.com

#Marketing #VirtualEvents #LiveEvents